![\"\"](\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Hyundai-Interbrand-2013-En-Iyi-Global-Markalar-300x200.jpg\" "\\"Hyundai-Interbrand")
<\/a>\u201cInterbrand 2013 En \u0130yi Global Markalar\u201d ara\u015ft\u0131rmas\u0131 istatistiklerine g\u00f6re marka de\u011ferini y\u00fczde 20,5 oran\u0131nda art\u0131ran Hyundai, b\u00f6ylece 43.s\u0131raya y\u00fckselerek ayn\u0131 zamanda imaj\u0131n\u0131 da g\u00fc\u00e7lendirmi\u015f oluyor. Dokuz y\u0131l \u00fcst \u00fcste \u201cEn \u0130yi 100 Global Markalar\u201d aras\u0131nda yer alan Hyundai, 2005 y\u0131l\u0131nda 84.s\u0131radan bu listeye dahil edilmi\u015fti. S\u0131ralamalarda hem marka de\u011feri hem de imaj\u0131 a\u00e7\u0131s\u0131ndan s\u00fcrekli olarak art\u0131\u015f g\u00f6steren Hyundai, 2005 y\u0131l\u0131ndan bu yana 41 s\u0131ra y\u00fckselerek toplamda y\u00fczde 160 bir de\u011fer elde etmi\u015f oluyor.<\/p>\n\u00d6zellikle son be\u015f y\u0131l i\u00e7erisinde Hyundai\u2019nin marka de\u011feri y\u00fczde 42 artarken otomobil sekt\u00f6r ortalamas\u0131n\u0131n iki kat\u0131ndan y\u00fczde 96 art\u0131\u015f g\u00f6sterdi ve markalar aras\u0131nda 7.s\u0131raya yerle\u015fti. 2011 y\u0131l\u0131nda markan\u0131n global olarak a\u011f\u0131rl\u0131k verdi\u011fi \u201cModern Premium\u201d felsefesi sayesinde \u00fcst\u00fcn bir ba\u015far\u0131 elde eden Hyundai, b\u00f6ylece de\u011fer bak\u0131m\u0131ndan her y\u0131l y\u00fczde 20 civar\u0131nda bir y\u00fckselme g\u00f6stermi\u015f oluyor.<\/p>\n
Interbrand \u00fcst d\u00fczey y\u00f6netiminin yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, \u201cGlobal olarak t\u00fcm pazarlarda kendisine hakl\u0131 bir yer edinen Hyundai, tasar\u0131m, performans ve kalite anlam\u0131nda kullan\u0131c\u0131lar\u0131na g\u00fcven vermeye devam ediyor. Bu sebeple hem marka de\u011ferini hem de marka imaj\u0131n\u0131 g\u00f6zle g\u00f6r\u00fcl\u00fcr bir \u015fekilde\u00a0g\u00fc\u00e7lendirmeye devam ediyor. Ba\u015far\u0131s\u0131n\u0131 \u015f\u0131k tasar\u0131mlar\u0131na, ferah i\u00e7 mekanlar\u0131na ve y\u00fcksek donan\u0131mlar\u0131na bor\u00e7lu. Ayn\u0131 zamanda UEFA, FIFA ba\u015fta olmak \u00fczere D\u00fcnya Ralli \u015eampiyonas\u0131 (WRC) gibi spor, sanat ve daha bir \u00e7ok etkinliklerdeki sponsorluklar\u0131yla da her zaman g\u00f6z \u00f6n\u00fcnde olan bir marka. Yat\u0131r\u0131mlar\u0131n\u0131 her ge\u00e7en g\u00fcn art\u0131ran Hyundai, 2013 y\u0131l\u0131nda ilk 50 markan\u0131n i\u00e7erisinde yer al\u0131yor ayr\u0131ca \u00f6n\u00fcm\u00fczdeki y\u0131llarda da \u00fcst s\u0131ralar\u0131 zorlayacak\u201d dedi.<\/p>\n
Hyundai Motor Company Pazarlama Departman Y\u00f6neticisi Won Hong Cho konuyla ilgili olarak,
\n\u201cHyundai\u2019nin marka de\u011feri global anlamda y\u00fckselmeye devam ediyor. Bu y\u00fckseli\u015fin en \u00f6nemli nedenlerinden birisi pazarlama aktivitelerimizin her ge\u00e7en g\u00fcn farkl\u0131 bir dalda kendisini g\u00f6stermesidir. Spor ve sanatta oldu\u011fu gibi kurumsal sosyal sorumluluk projelerindeki marka faaliyetlerimiz de etkin bir rol oynam\u0131\u015ft\u0131r. Bizler Hyundai ailesi olarak, m\u00fc\u015fterilerimizin beklentilerinin \u00f6tesinde bir marka de\u011feri ve imaj\u0131 sunarak \u00f6m\u00fcr boyu ba\u011fl\u0131l\u0131k hedefliyoruz. Marka de\u011ferimizin artmas\u0131, d\u00fcnyan\u0131n en sevilen otomobil markas\u0131 olma yolundaki \u00e7abalar\u0131m\u0131z\u0131 daha da g\u00fc\u00e7lendirecektir\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"
2005 y\u0131l\u0131ndan bu yana d\u00fcnyan\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen otomobil markas\u0131 olan Hyundai, marka de\u011ferini her ge\u00e7en g\u00fcn zirveye do\u011fru ta\u015f\u0131maya devam ediyor. Son olarak, 1974 y\u0131l\u0131ndan bu yana hizmet g\u00f6steren ve d\u00fcnyan\u0131n en sayg\u0131n marka y\u00f6netimi ve dan\u0131\u015fmanl\u0131\u011f\u0131 Interbrand taraf\u0131ndan ilk 50 marka aras\u0131na dahil edilen Hyundai, 43.s\u0131raya yerle\u015ferek 9 milyar Dolar de\u011fer seviyesine ula\u015ft\u0131. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/7311"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=7311"}],"version-history":[{"count":2,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/7311\/revisions"}],"predecessor-version":[{"id":7314,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/7311\/revisions\/7314"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=7311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=7311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=7311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}