{"id":6597,"date":"2013-06-24T14:21:01","date_gmt":"2013-06-24T14:21:01","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=6597"},"modified":"2013-06-24T14:21:01","modified_gmt":"2013-06-24T14:21:01","slug":"dunyanin-en-cevreci-markasi-toyota","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/dunyanin-en-cevreci-markasi-toyota\/","title":{"rendered":"D\u00fcnyan\u0131n en \u00e7evreci markas\u0131: Toyota!"},"content":{"rendered":"<h3 style=\"text-align: left;\" align=\"center\">Toyota, Interbrand Marka Dan\u0131\u015fmanl\u0131\u011f\u0131 Ajans\u0131 taraf\u0131ndan ger\u00e7ekle\u015ftirilen &#8220;En \u0130yi K\u00fcresel Ye\u015fil Markalar (Best Global Green Brands)\u201d raporunda \u00fcst \u00fcste 3\u2019nc\u00fc kez d\u00fcnyan\u0131n en \u00e7evreci markas\u0131 se\u00e7ilmeyi ba\u015fard\u0131. T\u00fcm sekt\u00f6rleri kapsayan rapor, yakla\u015f\u0131k 10 bin t\u00fcketici ile yap\u0131lan ara\u015ft\u0131rma sonucunda olu\u015fturuldu.<\/h3>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/?attachment_id=6598\" rel=\"attachment wp-att-6598\"><img loading=\"lazy\" class=\"alignleft size-medium wp-image-6598\" title=\"Toyota Yaris Hybrid\" src=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Toyota-Yaris-Hybrid1-300x207.jpg\" alt=\"\" width=\"300\" height=\"207\" srcset=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Toyota-Yaris-Hybrid1-300x207.jpg 300w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Toyota-Yaris-Hybrid1-1024x709.jpg 1024w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Toyota-Yaris-Hybrid1.jpg 1643w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><a href=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/?attachment_id=6599\" rel=\"attachment wp-att-6599\"><img loading=\"lazy\" class=\"alignleft size-medium wp-image-6599\" title=\"Toyota Prius PHV\" src=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Toyota-Prius-PHV-300x207.jpg\" alt=\"\" width=\"300\" height=\"207\" srcset=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Toyota-Prius-PHV-300x207.jpg 300w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Toyota-Prius-PHV-1024x709.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\u00c7evreci teknolojiler geli\u015ftirmenin yan\u0131s\u0131ra operasyonlar\u0131n\u0131 da do\u011fa ile uyumlu bir \u015fekilde y\u00fcr\u00fctme \u00e7abas\u0131n\u0131 40 y\u0131ld\u0131r a\u015fk\u0131n bir s\u00fcredir s\u00fcrd\u00fcren Toyota, Interbrand Marka Dan\u0131\u015fmanl\u0131\u011f\u0131 Ajans\u0131 taraf\u0131ndan bir kez daha d\u00fcnyan\u0131n en \u00e7evreci markas\u0131 \u015fe\u00e7ildi. Yakla\u015f\u0131k 10 bin t\u00fcketiciyle yap\u0131lan ara\u015ft\u0131rma raporuna g\u00f6re Toyota s\u00fcrd\u00fcr\u00fclebilir \u00e7evrecilik baz\u0131nda liderli\u011fini devam ettirirken Toyota Prius gibi otomobil pazar\u0131nda \u00f6nc\u00fc olan yenilik\u00e7i \u00fcr\u00fcnlere yat\u0131r\u0131m yapmas\u0131 ve operasyonlar\u0131nda gaz sal\u0131m\u0131, su ve enerji t\u00fcketimini azaltmak ad\u0131na programlar geli\u015ftirmesi t\u00fcketicinin karar\u0131nda ba\u015frol\u00fc oynad\u0131. \u00dcst \u00fcste 3\u2019nc\u00fc kez \u00a0bu ba\u015far\u0131y\u0131 yakalayan Toyota, 5 milyon 200 bini a\u015fan hibrit ve \u00e7ok daha az yak\u0131t t\u00fcketen otomobil sat\u0131\u015f\u0131yla CO<sub>2<\/sub>\u00a0 sal\u0131m\u0131nda yakla\u015f\u0131k 35 milyon tonluk bir azalma sa\u011flad\u0131\u011f\u0131 raporda yer ald\u0131.<sub>\u00a0 <\/sub>\u00a0Toyota 2015 y\u0131l\u0131 sonunda 21 yeni ya da iyile\u015ftirilmi\u015f hibrit modeli ile birlikte hidrojen yak\u0131t h\u00fccreli otomobilini de piyasaya sunmaya haz\u0131rlan\u0131yor.<\/p>\n<p style=\"text-align: left;\">Markalar\u0131n t\u00fcketicilerde olu\u015fturdu\u011fu s\u00fcrd\u00fcr\u00fclebilirlik alg\u0131s\u0131n\u0131n \u00e7evresel performans bilgileri ile birle\u015ftiren Best Global Green Brands (En iyi k\u00fcresel ye\u015fil markalar) raporu Toyota\u2019n\u0131n \u00e7evreyi \u00f6ncelikli y\u00f6netim modeli olarak alma konusunda \u00f6rnek ve \u00f6nc\u00fc oldu\u011funu, bununla birlikte \u00e7evreci yakla\u015f\u0131mlar\u0131n\u0131 toplumla anlaml\u0131 bir \u015fekilde payla\u015fabildi\u011fini de ortaya koydu. Toyota\u2019n\u0131n 2020 Vizyonu\u2019nda da\u00a0 yer alan s\u00fcrd\u00fcr\u00fclebilir topluma katk\u0131da bulunma mottosu da bu sonu\u00e7lar ile g\u00fc\u00e7 kazand\u0131.<\/p>\n<h4 style=\"text-align: left;\"><span style=\"color: #ff0000;\">\u00dcretimde de \u00e7evreci<\/span><\/h4>\n<p style=\"text-align: left;\">Toyota, uzun vadeli s\u00fcrd\u00fcr\u00fclebilir \u00e7evreci yakla\u015f\u0131m\u0131 kapsam\u0131nda, Avrupa\u2019daki tesislerinde de bir \u00e7ok \u00e7evreci giri\u015fimi hayata ge\u00e7irdi. Toyota \u00e7evreci y\u00f6netim sistemleriyle \u0130ngiltere\u2019de ISO 14001 belgesi alabilen ilk otomotiv fabrikas\u0131 oldu. \u0130ngiltere\u2019deki fabrikada\u00a0 16 bin 800 adet g\u00fcne\u015f paneli ile end\u00fcstriyel bir alana kurulmu\u015f en b\u00fcy\u00fck g\u00fcne\u015f paneli a\u011f\u0131 kuruldu. \u00a0Bu \u00a0g\u00fcne\u015f paneli a\u011f\u0131 tam kapasitede y\u0131lda\u00a0 7 bin adet araba \u00fcretebilecek kadar enerji toplayabiliyor. Toyota ayn\u0131 zamanda Fransa\u2019da elektrik ara\u00e7lar\u0131 deneme programlar\u0131yla yeni bir uygulama ba\u015flatt\u0131. Self Servis otomobil projesinde, Toyota I-Road da dahil olmak \u00fczere 70 ultra kompakt elektrikli otomobil kullan\u0131larak emisyonun azalmas\u0131 ama\u00e7lanacak. Toyota ayr\u0131ca benzersiz merkezi bir otomobil payla\u015f\u0131m y\u00f6netim sistemi \u00a0de geli\u015ftirdi. Kullan\u0131c\u0131lar ak\u0131ll\u0131 telefonlar arac\u0131l\u0131\u011f\u0131 ile seyahatler planlay\u0131p, ara\u00e7 uygunlu\u011funu kontrol edecekler ve rezervasyon yapabilecekler.<\/p>\n<p style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>Toyota, Interbrand Marka Dan\u0131\u015fmanl\u0131\u011f\u0131 Ajans\u0131 taraf\u0131ndan ger\u00e7ekle\u015ftirilen &#8220;En \u0130yi K\u00fcresel Ye\u015fil Markalar (Best Global Green Brands)\u201d raporunda \u00fcst \u00fcste 3\u2019nc\u00fc kez d\u00fcnyan\u0131n en \u00e7evreci markas\u0131 se\u00e7ilmeyi ba\u015fard\u0131. T\u00fcm sekt\u00f6rleri kapsayan rapor, yakla\u015f\u0131k 10 bin t\u00fcketici ile yap\u0131lan ara\u015ft\u0131rma sonucunda olu\u015fturuldu. \u00c7evreci teknolojiler geli\u015ftirmenin yan\u0131s\u0131ra operasyonlar\u0131n\u0131 da do\u011fa ile uyumlu bir \u015fekilde y\u00fcr\u00fctme \u00e7abas\u0131n\u0131 40 y\u0131ld\u0131r [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/6597"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=6597"}],"version-history":[{"count":2,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/6597\/revisions"}],"predecessor-version":[{"id":6601,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/6597\/revisions\/6601"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=6597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=6597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=6597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}