{"id":6461,"date":"2013-05-23T21:18:31","date_gmt":"2013-05-23T21:18:31","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=6461"},"modified":"2013-05-23T21:18:36","modified_gmt":"2013-05-23T21:18:36","slug":"brissa-1-milyar-dolar-ciro-hedefliyor","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/brissa-1-milyar-dolar-ciro-hedefliyor\/","title":{"rendered":"Brissa 1 milyar dolar ciro hedefliyor!"},"content":{"rendered":"

Brisa\u2019n\u0131n, 21 May\u0131s 2013 Sal\u0131 g\u00fcn\u00fc ger\u00e7ekle\u015ftirdi\u011fi Y\u0131ll\u0131k De\u011ferlendirme Toplant\u0131s\u0131\u2019nda kat\u0131l\u0131mc\u0131lara seslenen Brisa Genel M\u00fcd\u00fcr\u00fc Hakan Bayman, 2013\u2019te 25. kurulu\u015f y\u0131l d\u00f6n\u00fcm\u00fcn\u00fc kutlayan Brisa\u2019n\u0131n ba\u015far\u0131s\u0131n\u0131 uzmanla\u015fmaya ve m\u00fc\u015fteri memnuniyetini artt\u0131rmaya y\u00f6nelik \u00e7al\u0131\u015fmalara bor\u00e7lu oldu\u011funu belirtti. 2013 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011fine ait verilerin payla\u015f\u0131ld\u0131\u011f\u0131 toplant\u0131da Brisa taraf\u0131ndan sunulan Mobilfix, Tripin ve lastik.com.tr gibi yenilik\u00e7i hizmetler de kat\u0131l\u0131mc\u0131lara tan\u0131t\u0131ld\u0131. Bayman, \u015firketin 2015 ciro hedefinin ise 1 milyar dolara ula\u015fmak oldu\u011funu a\u00e7\u0131klad\u0131.<\/h3>\n

\"\"<\/a>\"\"<\/a>Sabanc\u0131 Holding ile d\u00fcnyan\u0131n en b\u00fcy\u00fck lastik \u00fcreticisi Japon Bridgestone Corporation\u2019\u0131n ortak kurulu\u015fu olan Brisa, y\u0131ll\u0131k de\u011ferlendirme toplant\u0131s\u0131n\u0131 21 May\u0131s 2013 Sal\u0131 g\u00fcn\u00fc Grand Hyatt Otel\u2019de ger\u00e7ekle\u015ftirdi. Bas\u0131n toplant\u0131s\u0131nda s\u00f6z alan Brisa Genel M\u00fcd\u00fcr\u00fc Hakan Bayman, ba\u015far\u0131l\u0131 ge\u00e7en 2012 y\u0131l\u0131n\u0131n ard\u0131ndan Brisa\u2019n\u0131n 25. y\u0131l\u0131n\u0131n kutland\u0131\u011f\u0131 2013\u2019e yine h\u0131zl\u0131 bir ba\u015flang\u0131\u00e7 yapt\u0131klar\u0131na de\u011finerek, Ocak \u2013 Mart 2013 d\u00f6neminde 318.929.716 TL\u2019lik sat\u0131\u015f geliri elde ettiklerini belirtti. Bayman, Brisa\u2019n\u0131n net kar\u0131n\u0131n ise ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re %103 oran\u0131nda b\u00fcy\u00fck bir art\u0131\u015f g\u00f6stererek 25.832.510 TL olarak ger\u00e7ekle\u015fti\u011fini a\u00e7\u0131klad\u0131.<\/p>\n

\"\"<\/a>Bridgestone, Lassa, Bandag, tar\u0131m grubunda Firestone, OtoPratik, Lasti\u011fim ve lastik.com.tr markalar\u0131yla T\u00fcrkiye lastik end\u00fcstrisinin lider kurulu\u015fu olan Brisa, 2013 y\u0131l\u0131n\u0131n ilk 3 ay\u0131nda ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re \u00f6zellikle yenileme pazar\u0131ndaki katma de\u011feri y\u00fcksek \u00fcr\u00fcnleriyle sa\u011flad\u0131\u011f\u0131 \u00fcr\u00fcn miksindeki iyile\u015fmeler ile payda\u015flar\u0131na 2 kat karl\u0131l\u0131k sunarak, %30\u2019lardaki pazar pay\u0131n\u0131 korumaya devam ediyor.\u00a020. y\u0131l\u0131n\u0131 kutalad\u0131\u011f\u0131 2008 y\u0131l\u0131ndan bu yana, y\u0131ll\u0131k net kar\u0131n\u0131 3 kat\u0131na, toplam y\u0131ll\u0131k sat\u0131\u015f gelirini ise 2 kat\u0131na \u00e7\u0131karan Brisa; \u00fcretimini %6, istihdam\u0131n\u0131 ise %20 seviyesinde artt\u0131rd\u0131. Hakan Bayman, Brisa\u2019n\u0131n, 25. y\u0131l\u0131n\u0131 kutlad\u0131\u011f\u0131 2013 y\u0131l\u0131na 800 milyon dolar yat\u0131r\u0131m ger\u00e7ekle\u015ftirerek girdi\u011fini ve 2015 y\u0131l\u0131nda ise cirosunun 1 milyar dolara ula\u015fmas\u0131n\u0131 hedeflediklerini a\u00e7\u0131klad\u0131. Brisa\u2019n\u0131n ba\u015far\u0131s\u0131n\u0131 uzmanla\u015fmaya ve m\u00fc\u015fteri memnuniyetini artt\u0131rmaya y\u00f6nelik \u00e7al\u0131\u015fmalara bor\u00e7lu oldu\u011funu vurgulayan Bayman, \u201cG\u00fcn\u00fcm\u00fcz\u00fcn modern d\u00fcnyas\u0131nda salt \u00fcr\u00fcn sunarak farkl\u0131la\u015f\u0131lmas\u0131 ve ba\u015far\u0131l\u0131 olunmas\u0131 art\u0131k s\u00f6z konusu de\u011fil. Biz de bu fark\u0131ndal\u0131kla \u00e7al\u0131\u015fanlar\u0131m\u0131z\u0131n ve i\u015f ortaklar\u0131m\u0131z\u0131n e\u011fitimine her zamankinden daha fazla \u00f6nem veriyor; ara\u00e7 sahiplerini do\u011fru \u00fcr\u00fcne y\u00f6nlendirmemizi sa\u011flayan dan\u0131\u015fman kimli\u011fimizi g\u00fc\u00e7lendiriyoruz. \u0130\u015f ortaklar\u0131m\u0131za servis dan\u0131\u015fmanl\u0131\u011f\u0131 vererek, T\u00fcrkiye\u2019de m\u00fc\u015fterilerimize her sat\u0131\u015f noktam\u0131zda verdi\u011fimiz servis kalitesini standartla\u015ft\u0131rmay\u0131 hedefliyoruz. \u0130\u015f zenginle\u015ftirme misyonumuz do\u011frultusunda i\u015f ortaklar\u0131m\u0131z ve ma\u011fazalar\u0131m\u0131zda sunulan \u00fcr\u00fcn ve hizmet portf\u00f6y\u00fcn\u00fc geni\u015fleterek m\u00fc\u015fterilerimizin hayat\u0131n\u0131 kolayla\u015ft\u0131r\u0131yoruz. T\u00fcrkiye lastik sekt\u00f6r\u00fcn\u00fcn lideri olarak, i\u015f geli\u015ftirme ve zenginle\u015ftirme y\u00f6n\u00fcndeki faaliyetlerimizi m\u00fc\u015fterilerimize kar\u015f\u0131 standart sorumluluklar\u0131m\u0131z aras\u0131nda de\u011ferlendiriyoruz\u201d dedi.<\/p>\n

\u201cGelece\u011fin en iyi yolculu\u011funu tasarlamak\u201d olarak belirledi\u011fi yeni \u015firket vizyonu kapsam\u0131nda her segmentte \u00e7al\u0131\u015fmalar\u0131na h\u0131z veren Brisa, bu do\u011frultuda yeni i\u015f birliklerini de hayata ge\u00e7iriyor. Bu kapsamda d\u00fcnyan\u0131n lider \u0130talyan aksesuar markas\u0131 Bottari ile distrib\u00fct\u00f6rl\u00fck anla\u015fmas\u0131 imzalayan Brisa, lastik sekt\u00f6r\u00fc d\u0131\u015f\u0131ndaki \u00fcr\u00fcn yelpazesini geni\u015fletmeye devam ederek m\u00fc\u015fteri memnuniyetine yat\u0131r\u0131m yap\u0131yor.<\/p>\n

T\u00fcrkiye lastik pazar\u0131na taze kan: K\u0131\u015f Lasti\u011fi<\/span><\/h4>\n

Global lastik pazar\u0131, 2012 y\u0131l\u0131nda adet baz\u0131nda 2011\u2019e oranla %2 art\u0131\u015fla 1,5 milyar adedin \u00fcst\u00fcne \u00e7\u0131kt\u0131. Son 5 sene i\u00e7erisindeki bile\u015fik b\u00fcy\u00fcme ise yakla\u015f\u0131k %13 olarak ger\u00e7ekle\u015fti. Yenileme pazar\u0131 %10, orijinal ekipman pazar\u0131 da %20 oran\u0131nda b\u00fcy\u00fcd\u00fc. B\u00f6lgeler baz\u0131nda de\u011ferlendirildi\u011finde; global sekt\u00f6r b\u00fcy\u00fcmesinin b\u00fcy\u00fck bir k\u0131sm\u0131 \u00c7in ve Hindistan kaynakl\u0131yd\u0131. Avrupa pazar\u0131 ise son y\u0131llardaki ekonomik krizden en \u00e7ok etkilenen b\u00f6lge oldu.\u00a02012 y\u0131l sonu itibar\u0131yla T\u00fcrkiye\u2019de lastik sat\u0131\u015f miktar\u0131 bir \u00f6nceki y\u0131la k\u0131yasla %2 daralarak 17,8 milyon adet seviyelerinde ger\u00e7ekle\u015fti. Bu toplam miktar\u0131n 12,5 milyon adedi \u201cyenileme pazar\u0131na\u201d, 5,3 milyon adedi ise \u201corijinal ekipman pazar\u0131\u201d kategorisinde de\u011ferlendirilen otomobil \u00fcreticisi firmalara sat\u0131ld\u0131. 8 Kas\u0131m 2012 tarihinde Resmi Gazete\u2019de yay\u0131mlanan y\u00f6netmelik uyar\u0131nca yolcu ve y\u00fck ta\u015f\u0131yan ara\u00e7lara 1 Aral\u0131k ile 1 Nisan tarihleri aras\u0131nda k\u0131\u015f lasti\u011fi kullanma zorunlulu\u011fu getirilmesiyle birlikte, pazardaki d\u00fc\u015f\u00fc\u015f toparlanmaya ba\u015flad\u0131 ve T\u00fcrkiye\u2019de k\u0131\u015f lasti\u011fi kullan\u0131m oran\u0131 %18-20 aral\u0131\u011f\u0131ndan %30\u2019lara y\u00fckseldi.\u00a0T\u00fcrkiye lastik pazar\u0131n\u0131n son 5 sene i\u00e7erisindeki bile\u015fik b\u00fcy\u00fcme oran\u0131 %16 olarak ger\u00e7ekle\u015fti. Pazar segmentleri incelendi\u011finde ayn\u0131 d\u00f6nemde yenileme pazar\u0131 %32 oran\u0131nda b\u00fcy\u00fcrken, orijinal ekipman pazar\u0131 %9 oran\u0131nda daralma kaydetti.<\/p>\n

Brisa ihracatta Lassa ile b\u00fcy\u00fcmeye devam ediyor<\/span><\/h4>\n

T\u00fcrkiye\u2019deki sekt\u00f6r liderli\u011finin yan\u0131 s\u0131ra, uluslararas\u0131 pazarda da s\u00f6z sahibi bir oyuncu olmay\u0131 hedefleyen Brisa\u2019n\u0131n ihracat\u0131 son 5 sene i\u00e7inde %46 oran\u0131nda artt\u0131. Brisa i\u015f\u00e7isinin el eme\u011fi ile \u00fcretilen Lassa markal\u0131 T\u00fcrk mal\u0131 lastikler 60\u2019\u0131n \u00fczerinde \u00fclkeye ula\u015farak, 200 milyon dolarl\u0131k bir ihracat geliri getiriyor.<\/p>\n

Brisa\u2019dan filolar\u0131n t\u00fcm ihtiya\u00e7lar\u0131na tek \u00e7\u00f6z\u00fcm: \u201cProfleet\u201d<\/span><\/h4>\n

Brisa, bireysel m\u00fc\u015fterilerine sundu\u011fu hizmetler kadar, filo m\u00fc\u015fterilerine sundu\u011fu hizmetlerle de pazardaki farkl\u0131 konumunu ortaya koyuyor. Bug\u00fcne kadar Bandag markas\u0131 alt\u0131nda \u00f6zellikle kamyon ve otob\u00fcsler ba\u015fta olmak \u00fczere filo ara\u00e7lar\u0131 i\u00e7in toplam lastik maliyetlerinde %40\u2019a varan tasarruflar sa\u011flayabilen kaplama hizmetleri sunan Brisa, \u015fimdi de \u201cProfleet\u201d ad\u0131n\u0131 vedi\u011fi yeni \u00fcr\u00fcn ve hizmetler b\u00fct\u00fcn\u00fcyle, filolar\u0131n 360 derece ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layacak \u00e7\u00f6z\u00fcmleri tek paket halinde sunuyor. S\u00f6z konusu \u00e7\u00f6z\u00fcmlerle filolar\u0131n sosyal, ekonomik ve \u00e7evresel katma de\u011ferlerinin y\u00fckseltilmesi hedefleniyor.<\/p>\n

Derinlikli analiz ve y\u00f6nlendirmeleriyle filolar\u0131n b\u00fcy\u00fcmelerine de katk\u0131 sa\u011flayan Brisa; y\u00fck ta\u015f\u0131madan dayan\u0131kl\u0131l\u0131k ve performansa, yak\u0131t tasarrufundan kaplama ve yol yard\u0131m\u0131na kadar bir\u00e7ok farkl\u0131 alanda \u00fcr\u00fcn ve hizmet beklentisi i\u00e7inde olan filolar\u0131n operasyonlar\u0131n\u0131 sorunsuz bir \u015fekilde y\u00fcr\u00fctmelerine yard\u0131mc\u0131 oluyor. Profleet kapsam\u0131nda Mobilfix, Filofix ve \u201cAspects+\u201d gibi hizmetler bir arada sunuluyor. Brisa\u2019n\u0131n s\u0131n\u0131r tan\u0131mayan hizmet anlay\u0131\u015f\u0131n\u0131 ve m\u00fc\u015fterisine verdi\u011fi de\u011feri kan\u0131tlayan inovatif bir proje olan Mobilfix, a\u011f\u0131r ticari ara\u00e7lara yerinde ve an\u0131nda hizmet vererek, ara\u00e7 sahiplerinin vakitten ve maliyetten tasarruf etmesini ve i\u015f s\u00fcrekliliklerini korumalar\u0131n\u0131 sa\u011fl\u0131yor. Profleet kapsam\u0131nda sunulan bir di\u011fer hizmet olan Filofix arac\u0131l\u0131\u011f\u0131yla, T\u00fcrkiye\u2019nin her noktas\u0131nda ve Avrupa\u2019da filolara \u00f6zel 7\/24 yol yard\u0131m hizmeti verilirken; lastik takibi ve \u00f6l\u00e7\u00fcm sonu\u00e7lar\u0131 ise \u201cAspects+\u201d program\u0131 ile filolara raporlan\u0131yor. Bu sayede filolar\u0131n lastik kaynakl\u0131 olas\u0131 kay\u0131plar\u0131 tespit edilip, do\u011fru lastik y\u00f6netimi ile kay\u0131p kazanca d\u00f6n\u00fc\u015ft\u00fcr\u00fcl\u00fcyor. Brisa, alanlar\u0131nda uzman saha m\u00fchendisleri ve Profleet dan\u0131\u015fmanlar\u0131 arac\u0131l\u0131\u011f\u0131yla, filolara ve ara\u00e7 s\u00fcr\u00fcc\u00fclerine \u00e7e\u015fitli e\u011fitimler de veriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Brisa\u2019n\u0131n, 21 May\u0131s 2013 Sal\u0131 g\u00fcn\u00fc ger\u00e7ekle\u015ftirdi\u011fi Y\u0131ll\u0131k De\u011ferlendirme Toplant\u0131s\u0131\u2019nda kat\u0131l\u0131mc\u0131lara seslenen Brisa Genel M\u00fcd\u00fcr\u00fc Hakan Bayman, 2013\u2019te 25. kurulu\u015f y\u0131l d\u00f6n\u00fcm\u00fcn\u00fc kutlayan Brisa\u2019n\u0131n ba\u015far\u0131s\u0131n\u0131 uzmanla\u015fmaya ve m\u00fc\u015fteri memnuniyetini artt\u0131rmaya y\u00f6nelik \u00e7al\u0131\u015fmalara bor\u00e7lu oldu\u011funu belirtti. 2013 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011fine ait verilerin payla\u015f\u0131ld\u0131\u011f\u0131 toplant\u0131da Brisa taraf\u0131ndan sunulan Mobilfix, Tripin ve lastik.com.tr gibi yenilik\u00e7i hizmetler de kat\u0131l\u0131mc\u0131lara […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/6461"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=6461"}],"version-history":[{"count":2,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/6461\/revisions"}],"predecessor-version":[{"id":6466,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/6461\/revisions\/6466"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=6461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=6461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=6461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}