{"id":5442,"date":"2013-01-17T13:50:38","date_gmt":"2013-01-17T13:50:38","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=5442"},"modified":"2013-01-17T13:50:38","modified_gmt":"2013-01-17T13:50:38","slug":"nissan-geriye-giden-pazarda-ileri-giden-marka-oldu","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/nissan-geriye-giden-pazarda-ileri-giden-marka-oldu\/","title":{"rendered":"Nissan, geriye giden pazarda ‘\u0130leri’ giden marka oldu!"},"content":{"rendered":"

2012 y\u0131l\u0131nda toplam otomotiv pazar\u0131nda y\u00fczde 10 daralma ya\u015fan\u0131rken Nissan, binek otomobildeki pazar pay\u0131n\u0131 y\u00fczde 3,4\u2019e y\u00fckselterek en \u00e7ok satan 9\u2019uncu marka oldu. Binek ve hafif ticari ara\u00e7 pazar\u0131n\u0131n toplam\u0131nda y\u00fczde 2,6\u2019l\u0131k bir pazar pay\u0131 elde eden Nissan T\u00fcrkiye, 2012 y\u0131l\u0131nda 20 bin 120 adet sat\u0131\u015f ger\u00e7ekle\u015ftirdi.<\/h3>\n

\"\"<\/a>T\u00fcrkiye otomobil ve hafif ticari ara\u00e7 pazar\u0131 2012 y\u0131l\u0131nda gerileme s\u00fcrecini ya\u015farken, daralan pazarda Nissan, pazar pay\u0131n\u0131 binekte y\u00fczde 3,4\u2019e \u00e7\u0131kartt\u0131. Pazar\u0131n y\u00fczde 10,9 azalarak 777 bin 761 adet olarak ger\u00e7ekle\u015fti\u011fi 2012 y\u0131l\u0131nda, sat\u0131\u015flar\u0131n\u0131 bir \u00f6nceki y\u0131lla ayn\u0131 seviyelerde ger\u00e7ekle\u015ftiren Nissan toplam pazardaki 20 bin 120 adetlik sat\u0131\u015f\u0131yla T\u00fcrk otomotiv sekt\u00f6r\u00fcndeki yerini sa\u011flamla\u015ft\u0131rd\u0131 ve iki y\u0131l \u00fcst\u00fcste 20,000 adetlik sat\u0131\u015f ger\u00e7ekle\u015ftirmi\u015f oldu.\u00a0\u00dcr\u00fcn gam\u0131 ile toplam pazar\u0131n y\u00fczde 23\u2019\u00fcne hitap eden Nissan, Qashqai ile \u00f6nc\u00fcs\u00fc oldu\u011fu ve s\u0131ra d\u0131\u015f\u0131 tasar\u0131m\u0131 ile dikkatleri \u00fczerinde toplayan Juke modeli ile Crossover segmentindeki sat\u0131\u015f\u0131n \u00fc\u00e7te birini ger\u00e7ekle\u015ftirdi. M\u00fc\u015fteri memnuniyeti rekabet basketinde ise 1\u2019inci s\u0131rada yer alan Nissan T\u00fcrkiye, marka de\u011ferini de son \u00fc\u00e7 y\u0131lda 4,5 kat\u0131na \u00e7\u0131kartt\u0131.<\/p>\n

\u00a0\u201cT\u00fcrkiye, Nissan\u2019\u0131n Avrupa\u2019da en \u00e7ok ara\u00e7 satt\u0131\u011f\u0131 4\u2019\u00fcnc\u00fc pazar\u201d<\/span><\/h4>\n

Otomotiv sekt\u00f6r\u00fc penceresinden 2012 y\u0131l\u0131n\u0131n ekonomik geli\u015fmelerini de\u011ferlendiren Nissan T\u00fcrkiye Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u0130lkim Sancaktaro\u011flu, k\u00fcresel ekonomik krizde d\u00f6rd\u00fcnc\u00fc y\u0131l\u0131n geride kalmas\u0131na ra\u011fmen geli\u015fmi\u015f \u00fclkelerin \u00e7ok b\u00fcy\u00fck ilerlemeler kaydedemedi\u011fini belirtti. Sancaktaro\u011flu, krize ortak ak\u0131l ile \u00e7are arayan, ancak her biri farkl\u0131 mali i\u00e7yap\u0131lara ve sistemlere, farkl\u0131 i\u00e7 dinamiklere sahip AB \u00fclkeleri ba\u015fta olmak \u00fczere geli\u015fmi\u015f ekonomiler \u00e7\u00f6z\u00fcm y\u00f6n\u00fcnde a\u015fama sa\u011flayamad\u0131klar\u0131n\u0131 da s\u00f6zlerine ekleyerek \u201c\u00dclkemizde ise bu s\u00fcre\u00e7 olabildi\u011fince iyi y\u00f6netildi. T\u00fcrkiye \u00f6nceki y\u0131llara oranla daha d\u00fc\u015f\u00fck bir b\u00fcy\u00fcme g\u00f6sterse de, d\u00fcnya ortalamas\u0131n\u0131n \u00fczerinde bir b\u00fcy\u00fcme kaydetti ve bunu markam\u0131za da yans\u0131tt\u0131. T\u00fcrkiye\u2019yi Nissan\u2019\u0131n Avrupa\u2019da en \u00e7ok ara\u00e7 satt\u0131\u011f\u0131 4\u2019\u00fcnc\u00fc pazar\u0131 yapt\u0131.\u201d dedi.\u00a0Nissan olarak 2013 hedeflerini de a\u00e7\u0131klayan Nissan T\u00fcrkiye Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u0130lkim Sancaktaro\u011flu \u201cBu y\u0131l, ekonomik b\u00fcy\u00fcme i\u00e7in farkl\u0131 g\u00f6r\u00fc\u015fler olsa da, b\u00fcy\u00fcmenin y\u00fczde 3 ile y\u00fczde 5 band\u0131nda olaca\u011f\u0131n\u0131 ve bu ortamda toplam pazar\u0131n 750 bin civar\u0131nda olaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz. Nissan olarak biz de, mevcut \u00fcr\u00fcn gam\u0131 ile 2012 sat\u0131\u015f seviyesini korumay\u0131 ve 20 bin adet seviyesinde sat\u0131\u015f ger\u00e7ekle\u015ftirmeyi hedefliyoruz\u201d dedi. Sancaktaro\u011flu di\u011fer hedeflerini ise \u201cM\u00fc\u015fteri memnuniyetinde birincilik konumumuzu korumak istiyoruz. Kas\u0131m 2012 de devreye soktu\u011fumuz Carbook Kurumsal Kullan\u0131lm\u0131\u015f Ara\u00e7 operasyonumuzla, yeni ara\u00e7 m\u00fc\u015fteri memnuniyetindeki performans\u0131m\u0131z\u0131 kullan\u0131lm\u0131\u015f ara\u00e7larda da sa\u011flamay\u0131 ve 2013 \u00a0y\u0131l\u0131nda 4 hizmet noktas\u0131 daha hizmete a\u00e7may\u0131 hedefliyoruz.\u201d olarak a\u00e7\u0131klad\u0131. Sancaktaro\u011flu, Nissan kullan\u0131c\u0131lar\u0131na ya\u015fam\u0131n her an\u0131nda ayr\u0131cal\u0131klar sunabilmek \u00fczere NISlife Program\u0131\u2019n\u0131 tasarlad\u0131klar\u0131n\u0131 ve t\u00fcketicilerine Nissan\u2019\u0131n yenilik\u00e7ili\u011fini ortaya koymaya devam edeceklerini belirtti.<\/p>\n

\"\"<\/a>\u201cBa\u015far\u0131m\u0131z\u0131, perakende pazar\u0131ndan elde ediyoruz.\u201d<\/span><\/h4>\n

Nissan T\u00fcrkiye Pazarlama M\u00fcd\u00fcr\u00fc Mehmet Ak\u0131n ise 2012 y\u0131l\u0131nda genel pazar\u0131 de\u011ferlendirdi. Ak\u0131n, son \u00fc\u00e7 y\u0131ll\u0131k d\u00f6nemde, pazardaki daralman\u0131n ilk kez y\u00fczde 10 seviyesinde ger\u00e7ekle\u015fti\u011fini, \u00f6zellikle kurdaki dalgalanmalar\u0131n ve \u00d6TV art\u0131\u015f\u0131n\u0131n pazar\u0131 son aylarda olumsuz y\u00f6nde etkiledi\u011fini s\u00f6yledi. Pazar dinamiklerine bak\u0131ld\u0131\u011f\u0131nda ise binek ara\u00e7 lehine bir de\u011fi\u015fim oldu\u011funu s\u00f6yleyen Mehmet Ak\u0131n, \u201cNissan T\u00fcrkiye olarak \u00f6n\u00fcm\u00fczdeki d\u00f6nemde yeni model lansmanlar\u0131 ile birlikte bu durumun devam edece\u011fini \u00f6ng\u00f6r\u00fcyoruz. Pazar\u0131n bir di\u011fer ilgin\u00e7 dinami\u011fi filo pazar\u0131 toplam pazar\u0131n y\u00fczde 33’\u00fcn\u00fc, yani \u00fc\u00e7te birini olu\u015fturuyor ve s\u00fcrekli olarak pay\u0131n\u0131 art\u0131r\u0131yor. Ancak Nissan T\u00fcrkiye olarak biz, filo pazar\u0131nda aktif rol alm\u0131yoruz. Ba\u015far\u0131m\u0131z\u0131, rekabetin ve pazar ko\u015fullar\u0131n\u0131n daha da zorlay\u0131c\u0131 oldu\u011fu perakende pazar\u0131ndan elde ediyoruz\u201d dedi.<\/p>\n

2012 y\u0131l\u0131nda uygulamaya al\u0131nan model y\u0131l\u0131 ge\u00e7i\u015finin 2013 y\u0131l\u0131na etkilerinin g\u00f6zlemlenece\u011fini belirten Ak\u0131n, y\u0131lsonu kampanyalar\u0131n\u0131n sonras\u0131nda, \u00d6TV fark\u0131n\u0131n yans\u0131t\u0131laca\u011f\u0131n\u0131 \u00f6ng\u00f6rd\u00fckleri fiyatlarla pazar\u0131n ilk \u00e7eyrekteki seyrini ve bu y\u0131l\u0131n gidi\u015fat\u0131na y\u00f6n verece\u011fini s\u00f6yledi.\u00a0\u00dcr\u00fcn gam\u0131 ile T\u00fcrkiye\u2019de toplam pazar\u0131n (binek ve hafif ticari d\u00e2hil) y\u00fczde 23\u2019\u00fcne hitap eden Nissan, son 3 y\u0131l i\u00e7erisinde performans\u0131n\u0131 iki kat artt\u0131rarak 2012 y\u0131l\u0131nda toplam pazar pay\u0131n\u0131 y\u00fczde 2,6 seviyesine,\u00a0 binek otomobil pazar\u0131ndaki pay\u0131n\u0131 ise y\u00fczde 3,4\u2019e \u00e7\u0131kartt\u0131. Nissan T\u00fcrkiye\u2019nin 2 y\u0131l \u00fcst \u00fcste 20 bin adet ara\u00e7 satt\u0131\u011f\u0131n\u0131 da belirten Nissan T\u00fcrkiye Pazarlama M\u00fcd\u00fcr\u00fc Mehmet Ak\u0131n \u201cS\u0131n\u0131rl\u0131 bir oyun alan\u0131 i\u00e7inde olmam\u0131za ra\u011fmen, dar alanda iyi bir oyun sergiledi\u011fimizi s\u00f6yleyebiliriz.\u00a0 Dolay\u0131s\u0131 ile biz s\u00fcrd\u00fcr\u00fclebilir ve g\u00fcvenli bir b\u00fcy\u00fcme g\u00f6sterdi\u011fimizin bilincindeyiz. Ge\u00e7ti\u011fimiz y\u0131l sizlerle payla\u015ft\u0131\u011f\u0131m\u0131z y\u00fczde 3 pazar pay\u0131 hedefimiz do\u011frultusundaki, ba\u015far\u0131m\u0131z\u0131n fark\u0131nday\u0131z. Bir di\u011fer hedefimiz ise, y\u00fcr\u00fcyen ara\u00e7 park\u0131n\u0131 3 kat\u0131na \u00e7\u0131karmakt\u0131. 2009 sonundan bug\u00fcne dek ge\u00e7en s\u00fcrede, ara\u00e7 park\u0131m\u0131z\u0131 2,5 kat\u0131na \u00e7\u0131kartm\u0131\u015f bulunuyoruz\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"

2012 y\u0131l\u0131nda toplam otomotiv pazar\u0131nda y\u00fczde 10 daralma ya\u015fan\u0131rken Nissan, binek otomobildeki pazar pay\u0131n\u0131 y\u00fczde 3,4\u2019e y\u00fckselterek en \u00e7ok satan 9\u2019uncu marka oldu. Binek ve hafif ticari ara\u00e7 pazar\u0131n\u0131n toplam\u0131nda y\u00fczde 2,6\u2019l\u0131k bir pazar pay\u0131 elde eden Nissan T\u00fcrkiye, 2012 y\u0131l\u0131nda 20 bin 120 adet sat\u0131\u015f ger\u00e7ekle\u015ftirdi. T\u00fcrkiye otomobil ve hafif ticari ara\u00e7 pazar\u0131 2012 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/5442"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=5442"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/5442\/revisions"}],"predecessor-version":[{"id":5446,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/5442\/revisions\/5446"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=5442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=5442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=5442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}