{"id":4951,"date":"2012-11-30T21:13:02","date_gmt":"2012-11-30T21:13:02","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=4951"},"modified":"2012-11-30T21:13:02","modified_gmt":"2012-11-30T21:13:02","slug":"ford-fiesta%e2%80%99ya-dijital-pazarlama-uygulamalarindan-iki-odul-birden-geldi","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/ford-fiesta%e2%80%99ya-dijital-pazarlama-uygulamalarindan-iki-odul-birden-geldi\/","title":{"rendered":"Ford Fiesta\u2019ya dijital pazarlama uygulamalar\u0131ndan iki \u00f6d\u00fcl birden geldi"},"content":{"rendered":"

Avrupa ve T\u00fcrkiye\u2019nin sat\u0131\u015f rekortmeni, Red Dot tasar\u0131m \u00f6d\u00fcll\u00fc Fiesta; \u00fcst\u00fcn teknolojilerini tan\u0131tt\u0131\u011f\u0131 online medya kampanyas\u0131yla DP\u0130D\u2019den birincilik, Sesli Kontrol Sistemi uygulamas\u0131n\u0131n yarat\u0131c\u0131l\u0131\u011f\u0131yla Digital Age\u2019den Ba\u015far\u0131 \u00d6d\u00fcl\u00fc ald\u0131.<\/h3>\n

\"\"<\/a>T\u00fcrkiye otomotiv sekt\u00f6r\u00fcn\u00fcn lideri Ford, Fiesta i\u00e7in haz\u0131rlad\u0131\u011f\u0131 dijital pazarlama kampanyalar\u0131yla iki yar\u0131\u015fmadan \u00f6d\u00fcl ald\u0131. DP\u0130D taraf\u0131ndan d\u00fczenlenen 5. Do\u011frudan Pazarlama \u00d6d\u00fclleri\u2019nde Entegre Online Medya Kampanyas\u0131 Kategorisi\u2019nde birincilik \u00f6d\u00fcl\u00fc alan Fiesta Kampanyas\u0131, Digital Age Yarat\u0131c\u0131l\u0131k \u00d6d\u00fclleri\u2019nde ise En Yarat\u0131c\u0131 Dijital Reklam Uygulamalar\u0131\u00a0\u00a0kategorisinde Ba\u015far\u0131 \u00d6d\u00fcl\u00fc kazand\u0131.<\/p>\n

Ford Fiesta \u201cHayat Kurtaran Teknolojileriyle\u201d \u00a0DP\u0130D \u00f6d\u00fcllerinde birinci oldu<\/span><\/h4>\n

357 projenin kat\u0131ld\u0131\u011f\u0131 DP\u0130D (Do\u011frudan Pazarlama \u0130leti\u015fimcileri Derne\u011fi) Do\u011frudan Pazarlama \u00d6d\u00fclleri\u2019ne Ford Fiesta, Anahtars\u0131z Giri\u015f Sistemi, T\u00fcrk\u00e7e Sesli Kontrol Sistemi ve USB Ba\u011flant\u0131s\u0131 \u00f6zelliklerinin vurguland\u0131\u011f\u0131 online medya kampanyas\u0131yla birincilik \u00f6d\u00fcl\u00fcne lay\u0131k bulundu. Her \u00f6zellik i\u00e7in ayr\u0131 ayr\u0131 tasarlanan uygulamalarla, hedef kitlenin bulundu\u011fu mecralarda Fiesta\u2019n\u0131n \u201cHayat\u0131 Kolayla\u015ft\u0131ran Teknolojiler\u201d slogan\u0131na dikkat \u00e7ekildi.<\/p>\n

\u201cAnahtars\u0131z Giri\u015f Sistemi\u201d i\u00e7in video sitelerinde filmler g\u00f6sterilirken, \u201cUSB Ba\u011flant\u0131s\u0131\u201d ile ilgili olarak mobil mecrada interaktif rich medya \u00e7al\u0131\u015fmas\u0131 hayata ge\u00e7irildi.\u00a0\u201cT\u00fcrk\u00e7e Sesli Kontrol\u201d sistemi i\u00e7in ise bu \u00f6zelli\u011fin birebir ya\u015fat\u0131ld\u0131\u011f\u0131 rich medya \u00e7al\u0131\u015fmalar\u0131 ve projeler yap\u0131ld\u0131. Ntvmsnbc ve Mynet siteleri farkl\u0131 karakterlerle a\u00e7\u0131larak, Fiesta\u2019n\u0131n \u201cT\u00fcrk\u00e7e Sesli Kontrol\u201d \u00f6zelli\u011fine paralel olarak T\u00fcrk\u00e7ele\u015ftirildi. Fizy ve MSN\u2019de ise kullan\u0131c\u0131 deneyimi odakl\u0131 \u00e7al\u0131\u015fmalar yap\u0131larak kullan\u0131c\u0131n\u0131n site i\u00e7erisinde sesi ile arama\/y\u00f6nlendirme yapmas\u0131 sa\u011fland\u0131.\u00a0Ayr\u0131ca sosyal medyada kampanyan\u0131n bilinirlik ve eri\u015fim oran\u0131n\u0131 y\u00fckseltmek amac\u0131yla Facebook\u2019ta premium reklam modeli kullan\u0131ld\u0131.<\/p>\n

\"\"<\/a>T\u00fcrk\u00e7e Sesli Kontrol Sistemi uygulamas\u0131, yarat\u0131c\u0131l\u0131\u011f\u0131yla Ba\u015far\u0131 \u00d6d\u00fcl\u00fc getirdi<\/span><\/h4>\n

Yarat\u0131c\u0131l\u0131kta s\u0131n\u0131r tan\u0131mayan dijital pazarlama fikirlerini \u00f6d\u00fcllendiren Digital Age Yarat\u0131c\u0131l\u0131k \u00d6d\u00fclleri\u2019nde ise Ford Fiesta, MSN\u2019de uygulad\u0131\u011f\u0131 proje ile En Yarat\u0131c\u0131 Dijital Reklam Uygulamalar\u0131 Kategorisinde Ba\u015far\u0131 \u00d6d\u00fcl\u00fc\u2019ne lay\u0131k bulundu.\u00a0Ford Fiesta\u2019n\u0131n T\u00fcrk\u00e7e Sesli Kontrol Sistemi, hedef kitlenin bulundu\u011fu MSN\u2019e entegre edilerek, \u00a0kullan\u0131c\u0131lara \u00fcr\u00fcn \u00f6zelli\u011fini vurgulayan farkl\u0131 bir deneyim ya\u015fat\u0131ld\u0131. \u00dcr\u00fcn \u00f6zelli\u011fi ile sitede kategoriler aras\u0131 ge\u00e7i\u015f i\u015flemi b\u00fct\u00fcnle\u015fti ve kolayla\u015ft\u0131. MSN ana sayfas\u0131ndan T\u00fcrk\u00e7e Sesli Kontrol Sistemi’nin duyurusu yap\u0131ld\u0131 ve \u201cYandaki ba\u015fl\u0131klardan birini s\u00f6yle, ben de seni oraya g\u00f6t\u00fcreyim\u201d mesaj\u0131yla birlikte kategoriler s\u0131raland\u0131. Listelenen kategoriler i\u00e7inde gitmek istedi\u011fi kategoriyi s\u00f6yleyen kullan\u0131c\u0131 Fiesta ile birlikte o kategorinin ana sayfas\u0131na y\u00f6nlendirildi. Uygulamay\u0131 1.730.888 tekil ki\u015fi kulland\u0131, 30.259 tekil kullan\u0131c\u0131 ise reklam ile etkile\u015fime ge\u00e7ti.<\/p>\n

Tasar\u0131m \u00f6d\u00fcll\u00fc Fiesta Avrupa ve T\u00fcrkiye\u2019de sat\u0131\u015f rekortmeni<\/span><\/h4>\n

Pazara sunuldu\u011fu 1976 y\u0131l\u0131ndan bu yana d\u00fcnya \u00e7ap\u0131nda 15 milyon adetten fazla sat\u0131lan Ford Fiesta, Avrupa ve T\u00fcrkiye pazarlar\u0131nda sat\u0131\u015f rekorlar\u0131na devam ediyor. S\u0131rad\u0131\u015f\u0131 tasar\u0131m\u0131yla d\u00fcnyan\u0131n en prestijli tasar\u0131m \u00f6d\u00fcllerinden olan Red Dot Tasar\u0131m \u00d6d\u00fcl\u00fc\u2019ne lay\u0131k bulunan Fiesta, dinamik d\u0131\u015f ve ince bir zevkin \u00fcr\u00fcn\u00fc olan i\u00e7 tasar\u0131m\u0131yla da g\u00f6z kama\u015ft\u0131r\u0131yor. Bulundu\u011fu s\u0131n\u0131f\u0131n en \u00e7ok sat\u0131lan modeli konumundaki Fiesta\u2019da 2012 model y\u0131l\u0131 ile art\u0131k t\u00fcm donan\u0131m seviyelerinde USB ba\u011flant\u0131s\u0131 ve 6 hoparl\u00f6r standart olarak sunuluyor. Fiesta ile sunulan ve \u00e7ok satan X Paket ile birlikte gelen Elektrikli Katlanan Yan Aynalar, Karart\u0131lm\u0131\u015f Arka Camlar, Otomatik Yanan Farlar, Ya\u011fmur Sens\u00f6r\u00fc, Otomatik Kararan Dikiz Aynas\u0131 ve H\u0131z Kontrol Sistemi\u2019ne ilave olarak ile Plus Paket ile Anahtars\u0131z Giri\u015f & FordPower Anahtars\u0131z \u00c7al\u0131\u015ft\u0131rma Sistemi, Bluetooth & T\u00fcrk\u00e7e Sesli Kontrol \u00f6zelliklerini i\u00e7eren Sony M\u00fczik Sistemi, s\u00fcr\u00fcc\u00fc\/\u00f6n yolcu yan perde havayast\u0131klar\u0131 ve s\u00fcr\u00fcc\u00fc diz hava yast\u0131\u011f\u0131 gibi y\u00fcksek teknolojik \u00f6zellikler son derece cazip fiyatlarla kullan\u0131c\u0131lara sunuluyor.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Avrupa ve T\u00fcrkiye\u2019nin sat\u0131\u015f rekortmeni, Red Dot tasar\u0131m \u00f6d\u00fcll\u00fc Fiesta; \u00fcst\u00fcn teknolojilerini tan\u0131tt\u0131\u011f\u0131 online medya kampanyas\u0131yla DP\u0130D\u2019den birincilik, Sesli Kontrol Sistemi uygulamas\u0131n\u0131n yarat\u0131c\u0131l\u0131\u011f\u0131yla Digital Age\u2019den Ba\u015far\u0131 \u00d6d\u00fcl\u00fc ald\u0131. T\u00fcrkiye otomotiv sekt\u00f6r\u00fcn\u00fcn lideri Ford, Fiesta i\u00e7in haz\u0131rlad\u0131\u011f\u0131 dijital pazarlama kampanyalar\u0131yla iki yar\u0131\u015fmadan \u00f6d\u00fcl ald\u0131. DP\u0130D taraf\u0131ndan d\u00fczenlenen 5. Do\u011frudan Pazarlama \u00d6d\u00fclleri\u2019nde Entegre Online Medya Kampanyas\u0131 Kategorisi\u2019nde […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/4951"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=4951"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/4951\/revisions"}],"predecessor-version":[{"id":4956,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/4951\/revisions\/4956"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=4951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=4951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=4951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}