{"id":3549,"date":"2012-09-12T16:10:41","date_gmt":"2012-09-12T16:10:41","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=3549"},"modified":"2012-09-19T16:28:26","modified_gmt":"2012-09-19T16:28:26","slug":"mercedes-benz-turkten-4-000%e2%80%99inci-travego","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/mercedes-benz-turkten-4-000%e2%80%99inci-travego\/","title":{"rendered":"Mercedes-Benz T\u00fcrk’ten 4.000\u2019inci Travego!"},"content":{"rendered":"

Mercedes-Benz T\u00fcrk Ho\u015fdere Otob\u00fcs Fabrikas\u0131’nda T\u00fcrkiye \u015fehirleraras\u0131 otob\u00fcs sekt\u00f6r\u00fc i\u00e7in \u00fcretilen ve \u015firketin otob\u00fcs \u00fcr\u00fcn yelpazesinin amiral gemisi olan \u00a0“Mercedes-Benz Travego” nun 4.000’incisinin sat\u0131\u015f\u0131, \u201c\u0130stanbul Seyahat\u201d firmas\u0131na ger\u00e7ekle\u015ftirildi.<\/h3>\n

\"\"<\/a>D\u00fczenlenen teslim t\u00f6renine, \u0130stanbul Seyahat Firma Sahibi Selami T\u0131r\u0131\u015f, Genel M\u00fcd\u00fcr\u00fc S\u0131rr\u0131 \u0130nan, Mengerler Ticaret T\u00fcrk A.\u015e. Genel M\u00fcd\u00fcr\u00fc Nusret G\u00fcldal\u0131, Sat\u0131\u015f M\u00fcd\u00fcr\u00fc Ayhan Ayd\u0131n ve Mengerler Trakya Genel M\u00fcd\u00fcr\u00fc Ayhan Erg\u00fct, Sat\u0131\u015f M\u00fcd\u00fcr\u00fc G\u00fcnay Eren, Mercedes-Benz T\u00fcrk Direk\u00f6trler Kurulu Ba\u015fkan\u0131 Wolf-Dieter Kurz, Sat\u0131\u015f ve Pazarlama Direkt\u00f6r\u00fc S\u00fcer S\u00fcl\u00fcn, Otob\u00fcs Pazarlama ve Sat\u0131\u015f M\u00fcd\u00fcr\u00fc Burak Tar\u0131m ile Otob\u00fcs Sat\u0131\u015f K\u0131s\u0131m M\u00fcd\u00fcr\u00fc Burak Batumlu kat\u0131ld\u0131lar.<\/p>\n

\u0130stanbul Seyahat Firma Sahibi Selam\u0131 T\u0131r\u0131\u015f, t\u00f6ren s\u0131ras\u0131nda yapt\u0131\u011f\u0131 konu\u015fmada, \u0130stanbul Seyahat ailesi olarak Mercedes-Benz T\u00fcrk ve Mercedes-Benz Finansman T\u00fcrk ailesine uzun y\u0131llara dayanan ili\u015fkileri ve t\u00fcm destekleri i\u00e7in te\u015fekk\u00fcr etti. \u00a0T\u0131r\u0131\u015f, filolar\u0131na katt\u0131klar\u0131 bu Travego 15 ile 121 ara\u00e7l\u0131k filolar\u0131ndaki Mercedes-Benz marka otob\u00fcs say\u0131s\u0131n\u0131 77\u2019ye, Travego say\u0131s\u0131n\u0131 da 46\u2019ya \u00e7\u0131kard\u0131klar\u0131n\u0131, \u015fehirleraras\u0131 yolcu ta\u015f\u0131mac\u0131l\u0131\u011f\u0131nda \u00f6nc\u00fc marka olan Mercedes-Benz\u2019i tercih etmeye devam edeceklerini ve \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7te daha fazla al\u0131m yapmay\u0131 planlad\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n

Mercedes-Benz T\u00fcrk Direkt\u00f6rler Kurulu Ba\u015fkan\u0131 Wolf-Dieter Kurz ise t\u00f6ren s\u0131ras\u0131nda yapt\u0131\u011f\u0131 konu\u015fmada, yurti\u00e7i \u015fehirleraras\u0131 otob\u00fcs pazar\u0131 i\u00e7in \u00fcrettilen 4.000. Mercedes-Benz Travego\u2019 nun tesliminin \u015firket i\u00e7in \u00f6nemli bir kilometre ta\u015f\u0131 oldu\u011funu s\u00f6yledi.\u00a0 2005 y\u0131l\u0131ndan beri Mercedes-Benz T\u00fcrk Ho\u015fdere Otob\u00fcs Fabrikas\u0131\u2019 nda \u00fcretilen ve Ocak 2011\u2019de ikinci nesli tan\u0131t\u0131lan Travego\u2019nun, ilk 6 y\u0131lda yurti\u00e7i pazar\u0131na 3.100 adet sat\u0131\u015f\u0131n\u0131n ger\u00e7ekle\u015ftirdi\u011fini ve son 1,5 y\u0131lda 900 adet sat\u0131larak b\u00fcy\u00fck bir ba\u015far\u0131ya imza at\u0131ld\u0131\u011f\u0131n\u0131 kaydetti.<\/p>\n

\"\"<\/a>Mercedes-Benz T\u00fcrk Pazarlama ve Sat\u0131\u015f Direkt\u00f6r\u00fc S\u00fcer S\u00fcl\u00fcn ise 2011 y\u0131l\u0131 \u015fehirleraras\u0131 otob\u00fcs pazar\u0131n\u0131n 1.696 adet ile kapand\u0131\u011f\u0131n\u0131 ve bu y\u0131l A\u011fustos ay\u0131 itibariyle pazar\u0131n % 46,3 oran\u0131nda darald\u0131\u011f\u0131n\u0131 s\u00f6yledi. S\u00fcl\u00fcn, Mercedes-Benz T\u00fcrk\u2019\u00fcn ilk 8 ay\u0131 453 adetlik bir \u015fehirleraras\u0131 sat\u0131\u015f hacmi ile tamamlad\u0131\u011f\u0131n\u0131, 2011 y\u0131l\u0131 sonunda % 52 olan pazar pay\u0131n\u0131 % 66\u2019lara \u00e7\u0131kard\u0131\u011f\u0131n\u0131\u00a0 ve \u015firketin kurulu\u015fundan bu yana s\u00fcrd\u00fcrd\u00fc\u011f\u00fc otob\u00fcs pazar\u0131ndaki liderli\u011fi devam ettirdi\u011fini kaydetti.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mercedes-Benz T\u00fcrk Ho\u015fdere Otob\u00fcs Fabrikas\u0131’nda T\u00fcrkiye \u015fehirleraras\u0131 otob\u00fcs sekt\u00f6r\u00fc i\u00e7in \u00fcretilen ve \u015firketin otob\u00fcs \u00fcr\u00fcn yelpazesinin amiral gemisi olan \u00a0“Mercedes-Benz Travego” nun 4.000’incisinin sat\u0131\u015f\u0131, \u201c\u0130stanbul Seyahat\u201d firmas\u0131na ger\u00e7ekle\u015ftirildi. D\u00fczenlenen teslim t\u00f6renine, \u0130stanbul Seyahat Firma Sahibi Selami T\u0131r\u0131\u015f, Genel M\u00fcd\u00fcr\u00fc S\u0131rr\u0131 \u0130nan, Mengerler Ticaret T\u00fcrk A.\u015e. Genel M\u00fcd\u00fcr\u00fc Nusret G\u00fcldal\u0131, Sat\u0131\u015f M\u00fcd\u00fcr\u00fc Ayhan Ayd\u0131n ve Mengerler […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/3549"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=3549"}],"version-history":[{"count":2,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/3549\/revisions"}],"predecessor-version":[{"id":3884,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/3549\/revisions\/3884"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=3549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=3549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=3549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}