{"id":3334,"date":"2012-08-07T09:39:16","date_gmt":"2012-08-07T09:39:16","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=3334"},"modified":"2012-08-07T09:39:16","modified_gmt":"2012-08-07T09:39:16","slug":"ford-otosanin-cargo-kuresel-buyume-stratejisinin-ilk-urununu","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/ford-otosanin-cargo-kuresel-buyume-stratejisinin-ilk-urununu\/","title":{"rendered":"Ford Otosan’\u0131n, Cargo k\u00fcresel b\u00fcy\u00fcme stratejisinin ilk \u00fcr\u00fcn\u00fcn\u00fc!"},"content":{"rendered":"

Ford, “One Ford” Stratejisinin ilk \u00fcr\u00fcn\u00fc olacak olan yeni Cargo Modeli 1846T’nin lansman\u0131n\u0131 yapmaya haz\u0131rlan\u0131yor. Ford Cargo markas\u0131 ile de d\u0131\u015f pazarlarda rekabet\u00e7i bir oyuncu olmaya haz\u0131rlanan Ford, \u201cOne Ford\u201d vizyonu do\u011frultusunda k\u00fcresel kamyon b\u00fcy\u00fcme stratejisini hayata ge\u00e7iriyor. Ford Cargo’nun yeni modeli 1846T, s\u00fcr\u00fcc\u00fclerin t\u00fcm beklentilerini kar\u015f\u0131layacak \u00f6zelliklerle k\u00fcresel pazarlarda rekabet edebilmek amac\u0131yla geli\u015ftirildi.<\/span><\/strong><\/p>\n

\"\"<\/a>One Ford stratejisi \u00e7er\u00e7evesinde Ford Cargo \u00fcretiminin k\u00fcreselle\u015ftirilmesinin ard\u0131ndan markan\u0131n ilk modeli olacak olan yeni a\u011f\u0131r ticari ara\u00e7 1846T \u00c7ekici\u2019nin lansman\u0131 i\u00e7in say\u0131l\u0131 g\u00fcnler kald\u0131. Ford, bu yepyeni modeliyle ihracat pazarlar\u0131ndaki g\u00fcc\u00fcn\u00fc ve pazar pay\u0131n\u0131 art\u0131rmay\u0131 hedefliyor. Ford Otosan m\u00fchendislerinin Ford\u2019un yeni \u00fcr\u00fcn geli\u015ftirme felsefesini yans\u0131tt\u0131\u011f\u0131 Yeni Ford Cargo \u00c7ekici; performans, dayan\u0131kl\u0131l\u0131k ve d\u00fc\u015f\u00fck i\u015fletme maliyetini m\u00fckemmel d\u00fczeyde sunarak verimlili\u011fi art\u0131racak. Ford Cargo 1846T daha estetik g\u00f6r\u00fcn\u00fcm\u00fc, konforlu \u00e7al\u0131\u015fma ve ya\u015fam ortam\u0131 sa\u011flayan \u00f6zellikleriyle dikkat \u00e7ekecek.<\/p>\n

Ford Cargo\u2019nun k\u00fcresel b\u00fcy\u00fcme stratejisinin ikinci a\u015famas\u0131 da hayata ge\u00e7irildi<\/span><\/h4>\n

Ford’un “One Ford” stratejisinin a\u011f\u0131r ticari ara\u00e7 s\u0131n\u0131f\u0131ndaki uygulamas\u0131 olan Yeni Ford Cargo \u00c7ekici\u2019de, farkl\u0131 pazarlardaki m\u00fc\u015fteri beklentilerini kar\u015f\u0131lamak \u00fczere dayan\u0131kl\u0131l\u0131k, verimlilik ve konforu \u00f6n plana \u00e7\u0131kacak. K\u00fcresel kamyon stratejisini \u00fc\u00e7 a\u015famada hayata ge\u00e7irecek olan Ford Otosan, bu do\u011frultuda ge\u00e7ti\u011fimiz y\u0131l Ford G\u00fcney Amerika ile g\u00fc\u00e7 birli\u011fi yapt\u0131. Birinci a\u015famada G\u00fcney Amerika\u2019da \u00fcretilen Cargo\u2019larda ortak kabin kullan\u0131m\u0131na ba\u015fland\u0131. \u0130kinci a\u015famada ise ortak \u00fcr\u00fcn \u00e7\u0131karma plan\u0131 hayata ge\u00e7irilerek yeni \u00e7ekici geli\u015ftirildi ve \u00f6n \u00fcretimine ba\u015fland\u0131. B\u00fcy\u00fcmenin \u00fc\u00e7\u00fcnc\u00fc a\u015famas\u0131nda ise ortak \u00fcr\u00fcn gam\u0131 stratejisi \u00fczerinde \u00e7al\u0131\u015f\u0131lacak.<\/p>\n

Yeni Ford Cargo 1846T \u00c7ekici ile y\u00fcksek g\u00fcvenlik, konfor ve d\u00fc\u015f\u00fck i\u015fletme maliyeti biraraya getiriliyor<\/span><\/h4>\n

M\u00fc\u015fteri beklentileri do\u011frultusunda Ford Otosan\u2019\u0131n \u00fcr\u00fcn geli\u015ftirme ekibi taraf\u0131ndan tasarlanan Yeni Ford Cargo 1846T \u00c7ekici, \u00e7arp\u0131c\u0131 tasar\u0131m\u0131 ve keskin hatlar\u0131yla etkileyici ve g\u00fc\u00e7l\u00fc bir g\u00f6r\u00fcn\u00fcme sahip. Yeni 10.3 litrelik 460 beygir g\u00fcce ve 2100 Nm’lik torka sahip motoru, en zorlu y\u00fcklerle bile g\u00f6revini zorlanmadan yerine getirebilecek. 500 kW intarder ile desteklenen 240 kW’lik motor freni sistemi, yeni Ford Cargo’nun fren g\u00fcvenli\u011fini sa\u011flayacakken Elektronik Fren Sistemi (EBS) ise s\u00fcr\u00fcc\u00fcye m\u00fcmk\u00fcn olan en iyi kontrol olana\u011f\u0131n\u0131 sunacak. B\u00fct\u00fcn bunlar\u0131n yan\u0131 s\u0131ra Elektronik Denge Program\u0131 (ESP) \u00e7ekici ve treylerin ola\u011fan\u00fcst\u00fc durumlarda veya a\u015f\u0131r\u0131 h\u0131zda kayma veya devrilme riskini \u00f6nleyecek.\u00a0Ford Cargo 1846T \u00c7ekici’nin y\u00fckseltilmi\u015f tavanl\u0131 kabini 1945 mm i\u00e7 y\u00fcksekli\u011fiyle s\u00fcr\u00fcc\u00fcye ferah bir alan sunacak. Kabinin hava s\u00fcspansiyonu konforu art\u0131r\u0131rken geni\u015f basamaklar araca bini\u015fi kolayla\u015ft\u0131racak. Ayr\u0131ca katlanabilir yan deflekt\u00f6r ve yan etekler, kabinin i\u00e7inde ve d\u0131\u015f\u0131ndaki yeni saklama alanlar\u0131, caml\u0131 elektrikli a\u00e7\u0131l\u0131r tavan, kolay temizlenen paspaslar yeni kullan\u0131\u015fl\u0131 g\u00f6sterge paneli ve kumandalar, arac\u0131n ergonomik \u00f6zelliklerinde yap\u0131lacak iyile\u015ftirmeler aras\u0131nda bulunuyor.\u00a0\u00dcst\u00fcn s\u00fcr\u00fc\u015f ve yol tutu\u015f \u00f6zelliklerinin yan\u0131 s\u0131ra otomatik \u015fanz\u0131man ve h\u0131z sabitleyici, konforlu bir s\u00fcr\u00fc\u015f\u00fc garanti alt\u0131na alacak. H\u0131rs\u0131zl\u0131\u011fa kar\u015f\u0131 immobilizer sistemi ve basamak kapaklar\u0131, yeni Ford Cargo’nun sunaca\u011f\u0131 di\u011fer g\u00fcvenlik \u00f6nlemlerini olu\u015fturuyor.<\/p>\n

Ford Cargo’nun \u00fcst\u00fcn \u00f6zellikleri<\/span><\/h4>\n

Motor, \u015fanz\u0131man ve arka aks\u0131n olu\u015fturdu\u011fu optimum bile\u015fim, aerodinamik konusundaki iyile\u015ftirmeler ve a\u011f\u0131rl\u0131\u011f\u0131n azalt\u0131lmas\u0131n\u0131n da deste\u011fiyle, hem y\u00fcksek performans hem de rekabet g\u00fcc\u00fc y\u00fcksek bir yak\u0131t t\u00fcketim seviyesi sunuyor. Opsiyonel olarak verilecek olan Filo Y\u00f6netim Sistemi, filo y\u00f6neticiler i\u00e7in i\u015fletme maliyetlerini kontrol alt\u0131nda tutma ve filolar\u0131n\u0131 daha etkin y\u00f6netme imkan\u0131 sa\u011flayacak. Ford Cargo’nun yeni tasar\u0131m\u0131 ayn\u0131 zamanda bak\u0131m maliyetlerini azaltmay\u0131 da ama\u00e7l\u0131yor. Bak\u0131m aral\u0131klar\u0131n\u0131n daha geni\u015f ve bak\u0131m yap\u0131lan par\u00e7alar\u0131n \u00f6mr\u00fcn\u00fcn daha uzun olmas\u0131, genel i\u015fletme maliyetlerinin a\u015fa\u011f\u0131 \u00e7ekilmesine katk\u0131da bulunacak. 1 milyon km ve 10 y\u0131ll\u0131k yap\u0131sal dayan\u0131kl\u0131l\u0131k s\u00fcresi ABD, Brezilya, T\u00fcrkiye, \u0130ngiltere, \u0130spanya, Almanya, \u0130sve\u00e7 ve Suudi Arabistan gibi d\u00fcnyan\u0131n her yerindeki bir\u00e7ok \u00fclkede yap\u0131lan testlerle kan\u0131tland\u0131.<\/p>\n

\u00c7ekici \u00fcr\u00fcn gam\u0131 geni\u015fliyor, yeni m\u00fc\u015fteriler hedefleniyor<\/span><\/h4>\n

Ford Otosan yeni 1846T \u00e7ekici ile birlikte \u00e7ekici segmentinde iki \u00fcr\u00fcn ile rekabet edecek. Ford Otosan, ba\u015far\u0131l\u0131 bir sat\u0131\u015f grafi\u011fi yakalayan ve yurti\u00e7i nakliyeciler ile hafriyat\u00e7\u0131lar taraf\u0131ndan yo\u011fun talep g\u00f6ren mevcut 1838T \u00e7ekicinin \u00fcretimine devam edecek. Yeni 1846T ise uluslaras\u0131 nakliye sekt\u00f6r\u00fcn\u00fc hedefleyecek ve fiyat olarak 1838T\u2019nin \u00fczerinde konumland\u0131r\u0131lacak.<\/p>\n

Haydar Yenig\u00fcn: \u201cYeni pazarlara a\u00e7\u0131l\u0131yoruz\u201d<\/span><\/h4>\n

Ford Otosan Genel M\u00fcd\u00fcr\u00fc Haydar Yenig\u00fcn, yeni \u00e7ekiciyi geli\u015ftirirken Ford Otosan\u2019\u0131n 52 y\u0131ll\u0131k a\u011f\u0131r ticari ara\u00e7 tecr\u00fcbesini kulland\u0131klar\u0131n\u0131 belirterek, \u201cYeni \u00e7ekicimizin motor g\u00fcc\u00fc, performans\u0131, kabin i\u00e7i ve d\u0131\u015f\u0131nda yap\u0131lan yeniliklerle, m\u00fc\u015fterilerimizin t\u00fcm beklentilerine kar\u015f\u0131l\u0131k verece\u011fine ve uluslarars\u0131 nakliyecilerin ilk tercihleri aras\u0131na girece\u011fine inan\u0131yoruz\u201d dedi.<\/p>\n

Yenig\u00fcn, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cT\u00fcrkiye\u2019de AB normlar\u0131na uygun tasar\u0131m ve \u00fcretim yap\u0131yoruz. Farkl\u0131 pazarlar i\u00e7in farkl\u0131 m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layabilen kamyonlar \u00fcretiyoruz. K\u00f6rfez \u00fclkeleri i\u00e7in s\u0131cak iklim paketi, Rusya i\u00e7in so\u011fuk iklim paketi tasarl\u0131yoruz. Ayr\u0131ca ihracat pazarlar\u0131m\u0131z\u0131n talebine g\u00f6re Euro1, Euro3 ve Euro5 emisyon seviyelerinde motor \u00fcretimimiz de devam ediyor. T\u00fcrkiye ve Brezilya sat\u0131\u015f rakamlar\u0131na bakt\u0131\u011f\u0131m\u0131zda, her iki \u00fclkede de sat\u0131lan 4 kamyondan birinin Ford Cargo oldu\u011funu g\u00f6r\u00fcyoruz. Bu ba\u015far\u0131y\u0131 ihracat pazarlar\u0131m\u0131za ta\u015f\u0131mak istiyoruz. Ford Cargo\u2019lar, T\u00fcrkiye ve Brezilya co\u011frafyalar\u0131nda \u015fu an 30 pazarda sat\u0131l\u0131yor. B\u00fcy\u00fcme stratejimiz do\u011frultusunda ise 80 \u00fclke pazar\u0131n\u0131 hedefliyoruz. \u0130hracat stratejimizi Rusya, Do\u011fu Avrupa, T\u00fcrki Cumhuriyetler, Kuzey Afrika ve Ortado\u011fu ba\u015fta olmak \u00fczere, T\u00fcrkiye \u00e7evresinde geli\u015fmekte olan \u00fclkelerdeki artan a\u011f\u0131r ticari ara\u00e7 potansiyelini kar\u015f\u0131lamak \u00fczere kurguluyoruz. Ford G\u00fcney Amerika ile yapt\u0131\u011f\u0131m\u0131z g\u00fc\u00e7 birli\u011fi ile 5 y\u0131l i\u00e7erisinde ihracat\u0131m\u0131z\u0131 5 bin adede \u00e7\u0131kararak k\u00fcresel pazarlarda rekabet\u00e7i bir oyuncu olaca\u011f\u0131z.\u201d<\/p>\n

T\u00fcrkiye\u2019de 52 y\u0131lda toplam 175 bin adet Ford Cargo \u00fcretildi<\/span><\/h4>\n

\u00dcretime ba\u015flad\u0131\u011f\u0131 1960 y\u0131l\u0131ndan g\u00fcn\u00fcm\u00fcze toplam 180 bin adet kamyon \u00fcreten Ford Otosan, T\u00fcrkiye\u2019nin en \u00e7ok kamyon \u00fcreten markas\u0131 konumunda.\u00a0Yerli \u00fcretici olmas\u0131, m\u00fchendislik g\u00fcc\u00fc ve tecr\u00fcbesi ile m\u00fc\u015fterilerin talebine uygun \u00fcr\u00fcnleri geli\u015ftirme yetene\u011fine sahip Ford Otosan\u2019da sadece kamyon projeleri \u00f6zelinde 350 m\u00fchendis \u00e7al\u0131\u015f\u0131yor. Ford Otosan \u0130n\u00f6n\u00fc Fabrikas\u0131’nda, esnek ve yal\u0131n \u00fcretim yetene\u011fi ile 25 ana modelde, 1000\u2019in \u00fczerinde farkl\u0131 versiyon kamyon \u00fcretilebiliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ford, “One Ford” Stratejisinin ilk \u00fcr\u00fcn\u00fc olacak olan yeni Cargo Modeli 1846T’nin lansman\u0131n\u0131 yapmaya haz\u0131rlan\u0131yor. Ford Cargo markas\u0131 ile de d\u0131\u015f pazarlarda rekabet\u00e7i bir oyuncu olmaya haz\u0131rlanan Ford, \u201cOne Ford\u201d vizyonu do\u011frultusunda k\u00fcresel kamyon b\u00fcy\u00fcme stratejisini hayata ge\u00e7iriyor. Ford Cargo’nun yeni modeli 1846T, s\u00fcr\u00fcc\u00fclerin t\u00fcm beklentilerini kar\u015f\u0131layacak \u00f6zelliklerle k\u00fcresel pazarlarda rekabet edebilmek amac\u0131yla geli\u015ftirildi. One […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/3334"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=3334"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/3334\/revisions"}],"predecessor-version":[{"id":3336,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/3334\/revisions\/3336"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=3334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=3334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=3334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}