{"id":29477,"date":"2024-11-19T23:01:48","date_gmt":"2024-11-19T20:01:48","guid":{"rendered":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=29477"},"modified":"2024-11-20T23:07:35","modified_gmt":"2024-11-20T20:07:35","slug":"jaguarda-yeni-bir-donem","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/jaguarda-yeni-bir-donem\/","title":{"rendered":"JAGUAR’DA YEN\u0130 B\u0130R D\u00d6NEM"},"content":{"rendered":"

Borusan Otomotiv’in T\u00fcrkiye distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi\u011fi Jaguar; otomotiv, modern l\u00fcks ve sanat d\u00fcnyas\u0131nda yeniden kal\u0131plar\u0131 k\u0131rarak \u00e7\u0131\u011f\u0131r a\u00e7acak yeni bir d\u00f6nemi bug\u00fcn ba\u015flat\u0131yor. Jaguar\u2019\u0131n co\u015fkulu tasar\u0131m\u0131n\u0131n ilk fiziksel g\u00f6sterimi ABD’de Miami Art Week kapsam\u0131nda sergilenecek. <\/strong><\/p>\n

\"\"K\u00f6kleri \u00f6zg\u00fcnl\u00fc\u011fe dayanan ve kurucusu Sir William Lyons’un ifadesiyle, “Benzeri olmayan” Jaguar, tamamen yeniden tasarlanm\u0131\u015f marka kimli\u011fiyle bug\u00fcnden itibaren yeni bir d\u00f6nem ba\u015flat\u0131yor. Benzersiz ve \u00f6zg\u00fcn olma anlay\u0131\u015f\u0131n\u0131 yeniden temellendiren yeni Jaguar d\u00fcnyas\u0131n\u0131n t\u00fcm y\u00f6nlerini yarat\u0131c\u0131 bir felsefe olarak \u201cCo\u015fkulu Modernizm\u201d tan\u0131ml\u0131yor. Yeni Jaguar’\u0131n modern ve enerji dolu ruhunu temsil eden de\u011fi\u015fimler logo ve marka kimli\u011finden renklerine kadar, cesur ve sanatsal at\u0131l\u0131mlar\u0131 i\u00e7eriyor.<\/p>\n

Jaguar’\u0131n Kreatif Direkt\u00f6r\u00fc, Ba\u015f Tasar\u0131mc\u0131s\u0131 Profes\u00f6r Gerry McGovern<\/strong>, yeni Jaguar’\u0131 \u015fu s\u00f6zlerle tan\u0131ml\u0131yor: “Yeni Jaguar, Co\u015fkulu Modernizm bak\u0131\u015f a\u00e7\u0131s\u0131yla yeniden tan\u0131mlanm\u0131\u015f bir marka. Her temas noktas\u0131nda yarat\u0131c\u0131, cesur ve sanatsal. Benzersiz ve korkusuz. Bu, Jaguar’\u0131n \u00f6z\u00fcn\u00fc yeniden yakalayan, onu, \u00e7a\u011fda\u015f kitlesiyle bir zamanlar \u00e7ok sevilen de\u011ferlere geri d\u00f6nd\u00fcren yepyeni bir imaj. Jaguar’\u0131 gelecek i\u00e7in yeniden ortaya \u00e7\u0131kar\u0131yoruz ve Jaguar toplulu\u011funun hayatlar\u0131n\u0131 zenginle\u015ftiren marka stat\u00fcs\u00fcn\u00fc geri kazand\u0131r\u0131yoruz.”<\/p>\n

Yeniden tasarlanan Jaguar markas\u0131, yeni, sofistike bir g\u00f6rsel dil arac\u0131l\u0131\u011f\u0131yla benzersiz karakterini ortaya koyan bir marka kimli\u011fiyle d\u00f6n\u00fc\u015f\u00fcyor. De\u011fi\u015fimin sembollerinin her birine y\u00fcklenen anlamlarla, marka de\u011ferlerini yans\u0131t\u0131yor ve gelecekte ne olaca\u011f\u0131na dair ipu\u00e7lar\u0131 sunuyor:<\/p>\n

\"\"Jaguar’\u0131n yeni sembol\u00fc<\/strong>; geometrik form, simetri ve sadelik gibi \u00f6\u011felerle g\u00fc\u00e7l\u00fc bir modernizm vurgusunda bulunuyor.<\/p>\n

Canl\u0131 renkler, <\/strong>Jaguar’\u0131n yeni marka kimli\u011finin temelini olu\u015fturuyor ve markan\u0131n de\u011ferleri ile sanata olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 yans\u0131t\u0131yor. Ton yap\u0131 ta\u015flar\u0131, ressam\u0131n paletinden ilham alarak birincil renkler olan sar\u0131, k\u0131rm\u0131z\u0131 ve mavi ile \u015fekillenirken, Jaguar\u2019\u0131n yeni kimli\u011finde doku ve hareketle hayat buluyor. Bu renkler, sanat\u0131n g\u00fcc\u00fcyle Jaguar’\u0131n estetik vizyonunu ortaya koyuyor.<\/p>\n

Yeniden tasarlanan<\/strong> Jaguar \u201cLeaper\u201d logosu her zaman ileriye s\u0131\u00e7rayarak, m\u00fckemmelli\u011fin bir temsili ve markan\u0131n ay\u0131rt edici \u00f6zelli\u011fi olarak g\u00f6r\u00fcl\u00fcyor.<\/p>\n

Jaguar Genel M\u00fcd\u00fcr\u00fc Rawdon Glover<\/strong>, “B\u00f6ylesine k\u00fcresel \u00e7apta tan\u0131nm\u0131\u015f bir markay\u0131 geri getirmek i\u00e7in korkusuz olmam\u0131z gerekiyordu” derken \u015fu ifadeleri kullan\u0131yor: “Jaguar, geleneklere meydan okurken her zaman en iyi halindeydi. Bu felsefe, bug\u00fcn yeni marka kimli\u011fimizde g\u00f6r\u00fcl\u00fcyor ve \u00f6n\u00fcm\u00fczdeki aylarda daha da ortaya \u00e7\u0131kacak. Bu, tam bir s\u0131f\u0131rlama. Jaguar, \u00f6zg\u00fcnl\u00fc\u011f\u00fcn\u00fc geri kazanmak ve yeni bir nesle ilham vermek i\u00e7in d\u00f6n\u00fc\u015f\u00fcyor. Sonunda d\u00fcnya Jaguar’\u0131 g\u00f6rece\u011fi i\u00e7in heyecanl\u0131y\u0131m.”<\/p>\n

Borusan Otomotiv’in T\u00fcrkiye distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi\u011fi Jaguar\u2019\u0131n bug\u00fcn duyurulan d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn bir sonraki a\u015famas\u0131, 2 Aral\u0131k 2024\u2019te (T\u00fcrkiye saatiyle 3 Aral\u0131k) Amerika Birle\u015fik Devletleri’nde Miami Art Week kapsam\u0131nda, Tasar\u0131m Vizyon Konsepti\u2019nin tan\u0131t\u0131m\u0131yla devam edecek. Jaguar, Miami’de Co\u015fkulu Modernizm yarat\u0131c\u0131 felsefesinin fiziksel yans\u0131mas\u0131n\u0131 bir Tasar\u0131m Vizyonu Konsepti i\u00e7inde yeni marka kimli\u011fi ile ilk kez fiziksel bir g\u00f6sterimle sunacak. “Copy Nothing” ileti\u015fim stratejisinin ne anlama geldi\u011finin bu sofistike, belirgin ve beklenmedik ifadesi, Jaguar’dan gelecek korkusuz yakla\u015f\u0131m\u0131n bir \u00f6n izlemesi olacak. Jaguar’\u0131n Miami’deki varl\u0131\u011f\u0131, t\u00fcm bi\u00e7imleriyle sanatsal ifadenin savunuculu\u011funu ortaya koyacak. Jaguar, Miami Art Week\u2019te, iki farkl\u0131 lokasyonda titizlikle d\u00fczenlenmi\u015f bir dizi galeri alan\u0131 arac\u0131l\u0131\u011f\u0131yla platformunu, felsefesini payla\u015fan yeni ve \u00e7\u0131\u011f\u0131r a\u00e7an sanat\u00e7\u0131larla payla\u015facak.<\/p>\n","protected":false},"excerpt":{"rendered":"

Borusan Otomotiv’in T\u00fcrkiye distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi\u011fi Jaguar; otomotiv, modern l\u00fcks ve sanat d\u00fcnyas\u0131nda yeniden kal\u0131plar\u0131 k\u0131rarak \u00e7\u0131\u011f\u0131r a\u00e7acak yeni bir d\u00f6nemi bug\u00fcn ba\u015flat\u0131yor. Jaguar\u2019\u0131n co\u015fkulu tasar\u0131m\u0131n\u0131n ilk fiziksel g\u00f6sterimi ABD’de Miami Art Week kapsam\u0131nda sergilenecek. K\u00f6kleri \u00f6zg\u00fcnl\u00fc\u011fe dayanan ve kurucusu Sir William Lyons’un ifadesiyle, “Benzeri olmayan” Jaguar, tamamen yeniden tasarlanm\u0131\u015f marka kimli\u011fiyle bug\u00fcnden itibaren yeni bir […]<\/p>\n","protected":false},"author":1,"featured_media":29478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,7930],"tags":[743,16792],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/29477"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=29477"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/29477\/revisions"}],"predecessor-version":[{"id":29480,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/29477\/revisions\/29480"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/29478"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=29477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=29477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=29477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}