{"id":29430,"date":"2024-11-04T22:01:30","date_gmt":"2024-11-04T19:01:30","guid":{"rendered":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=29430"},"modified":"2024-11-20T22:07:16","modified_gmt":"2024-11-20T19:07:16","slug":"ocak-ekim-2024-galibi-mercedes-benz","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/ocak-ekim-2024-galibi-mercedes-benz\/","title":{"rendered":"OCAK-EK\u0130M 2024 GAL\u0130B\u0130 MERCEDES-BENZ"},"content":{"rendered":"

Mercedes-Benz <\/strong>\u0130<\/strong>cra Kurulu ve Otomobil Grubu Ba<\/strong>\u015f<\/strong>kan<\/strong>\u0131<\/strong> \u015e<\/strong>\u00fc<\/strong>kr<\/strong>\u00fc<\/strong> Bekdikhan: <\/strong>\u201c<\/strong>Eklenen yeni modellerle \u00e7ok daha zengin bir \u00fcr\u00fcn portf\u00f6y\u00fc sunuyoruz. <\/strong>2024\u2019te elektrikli ara\u00e7 sat\u0131\u015flar\u0131m\u0131z\u0131n oran\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 20 olmas\u0131n\u0131 hedefliyoruz.\u201d\u00a0 <\/strong>Mercedes-Benz Hafif Ticari Ara\u00e7lar \u0130cra Kurulu \u00dcyesi Tufan Akdeniz: \u201c<\/strong>Sprinter ve Vito sat\u0131\u015f\u0131nda t\u00fcm y\u0131llar\u0131n en y\u00fcksek adedine ula\u015ft\u0131k. T\u00fcrkiye\u2019de yer alan modellerimizle l\u00fcks segmentte en \u00e7ok tercih edilen marka olmaya devam edece\u011fiz.\u201d<\/strong><\/p>\n

\"\"
Mercedes-EQ. EQE 350, Edition 1, AMG Line, alpingrau (Stromverbrauch nach WLTP: 18,7\u201315,9 kWh\/100 km; CO2-Emissionen: 0 g\/km);WLTP: Stromverbrauch kombiniert: 18,7-15,9 kWh\/100 km, CO2 Emissionen kombiniert: 0 g\/100 km)*
Mercedes-EQ. EQE 350, Edition 1, AMG Line, alpine grey (electrical consumption WLTP: 18.7-15.9 kWh\/100 km; CO2 emissions: 0 g\/km);WLTP: combined electrical consumption: 18.7-15.9 kWh\/100 km, combined CO2 emissions: 0 g\/100 km*<\/figcaption><\/figure>\n

Mercedes-Benz, 2024 Ocak \u2013 Ekim aylar\u0131nda ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re otomobil sat\u0131\u015flar\u0131n\u0131 y\u00fczde 22 oran\u0131nda art\u0131rarak 22 bin 715 ara\u00e7 sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirdi. Bu performans\u0131yla premium segmentteki liderli\u011fini s\u00fcrd\u00fcren Mercedes-Benz\u2019in en \u00e7ok tercih edilen modeli de C-Serisi oldu. Marka, ayn\u0131 d\u00f6nemde hafif ticari ara\u00e7 segmentinde de y\u00fczde 13\u2019\u00fcn \u00fczerinde b\u00fcy\u00fcme kaydederek 7 bin 607 adetlik sat\u0131\u015fa ula\u015ft\u0131 ve y\u0131l\u0131n ilk 10 ay\u0131nda, Sprinter ve Vito segmentinde hafif ticari ara\u00e7lar tarihindeki en y\u00fcksek sat\u0131\u015f adedini elde etti.<\/p>\n

\"\"Otomotiv sekt\u00f6r\u00fcn\u00fcn ve Mercedes-Benz\u2019in ilk 10 ayl\u0131k performans\u0131n\u0131 de\u011ferlendiren Mercedes-Benz Otomotiv \u0130cra Kurulu ve Otomobil Grubu Ba\u015fkan<\/strong>\u0131<\/strong> \u015e<\/strong>\u00fc<\/strong>kr<\/strong>\u00fc<\/strong> Bekdikhan,<\/strong> y\u0131l ba\u015f\u0131ndaki \u00d6TV muafiyetindeki g\u00fcncelleme, kampanya ve stoklar\u0131n da katk\u0131s\u0131yla sat\u0131\u015flar\u0131n 2023 y\u0131l\u0131 d\u00fczeyinde ger\u00e7ekle\u015fti\u011fini s\u00f6yleyerek \u201cY\u0131l sonuna kadar yapaca\u011f\u0131m\u0131z sat\u0131\u015flarla da y\u0131l ba\u015f\u0131ndaki \u00f6ng\u00f6r\u00fclerin \u00fczerinde bir rakamla y\u0131l\u0131 kapataca\u011f\u0131m\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. Otomotiv sekt\u00f6r\u00fc, y\u0131l i\u00e7erisinde dalgalanmalar g\u00f6steren en dinamik sekt\u00f6rlerden biri. T\u00fcrkiye\u2019de pazar ko\u015fullar\u0131ndaki ani de\u011fi\u015fimlere uyum sa\u011flamak i\u00e7in esnek olmak b\u00fcy\u00fck \u00f6neme sahip. Mercedes-Benz olarak hem k\u0131sa hem de uzun vadeli hedeflerimize ula\u015fmak i\u00e7in piyasadaki de\u011fi\u015fimlere h\u0131zla uyum sa\u011flayabilecek \u015fekilde stratejimizi uygularken yeni teknolojilerimizi de m\u00fc\u015fterilerimize en iyi \u015fekilde sunmak i\u00e7in \u00e7al\u0131\u015f\u0131yoruz. Bu sayede biz de ge\u00e7en y\u0131l\u0131n \u00fczerinde bir sat\u0131\u015f rakam\u0131yla y\u0131l\u0131 kapatarak premium segmentteki liderli\u011fimizi s\u00fcrd\u00fcrece\u011fimizi d\u00fc\u015f\u00fcn\u00fcyoruz.\u201d dedi.<\/p>\n

2025 y\u0131l\u0131 hakk\u0131ndaki \u00f6ng\u00f6r\u00fclerini de payla\u015fan \u015e\u00fckr\u00fc Bekdikhan<\/strong>, \u201c2023 ve 2024\u2019te elde edilen y\u00fcksek sat\u0131\u015f rakamlar\u0131n\u0131n aksine, 2025 y\u0131l\u0131n\u0131n k\u00fcresel daralman\u0131n etkisiyle birlikte otomotiv sat\u0131\u015flar\u0131 ad\u0131na daha zorlu ge\u00e7ece\u011fini \u00f6ng\u00f6r\u00fcyoruz. Ancak yeni elektrikli modellerin ve \u00fcreticilerin pazara girmesi, \u015farj altyap\u0131s\u0131n\u0131n geli\u015ftirilmesi ile \u00f6zellikle elektrikli d\u00f6n\u00fc\u015f\u00fcm\u00fcn h\u0131z kazanaca\u011f\u0131 bir y\u0131l olacak\u201d dedi. \u00a0Bekdikhan ayn\u0131 zamanda, Mercedes-Benz Mod\u00fcler Mimari (MMA) platformunu kullanan ilk model olan tamamen elektrikli CLA\u2019y\u0131 sat\u0131\u015fa sunarak bu d\u00f6n\u00fc\u015f\u00fcme \u00f6nc\u00fcl\u00fck etmeyi s\u00fcrd\u00fcreceklerinin de alt\u0131n\u0131 \u00e7izdi.<\/p>\n

Ambition 2039 ile hedef karbon n\u00f6tr[1]<\/a> bir otomobil filosu yaratmak<\/strong><\/p>\n

H\u0131zla b\u00fcy\u00fcyen elektrikli otomobil pazar\u0131nda rekabetin giderek artt\u0131\u011f\u0131n\u0131, Mercedes-Benz olarak da en zengin \u00fcr\u00fcn gamlar\u0131ndan birini sunduklar\u0131n\u0131 s\u00f6yleyen \u015e\u00fckr\u00fc<\/strong> Bekdikhan<\/strong>, \u201cAmbition 2039 ile hedefimiz net karbon n\u00f6tr* bir otomobil filosu yaratmak ve bunun i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 s\u00fcrd\u00fcr\u00fcyoruz. Bu y\u0131l T\u00fcrkiye\u2019de yenilenen EQA ve EQB, g\u00fcncellenmi\u015f EQS ve EQE 280\u2019i sat\u0131\u015fa sunduk. Son olarak elektrikli G-Serisi\u2019ni de \u00fcr\u00fcn portf\u00f6y\u00fcm\u00fcze ekledik. 45 y\u0131ldan bu yana sahip oldu\u011fu ikonik k\u00f6\u015feli tasar\u0131m\u0131n\u0131 koruyarak kendi DNA\u2019s\u0131na sad\u0131k kalmaya devam eden G-Serisi, \u015fimdi tamamen elektriklendi. Yeni elektrikli G-Serisi, sahip oldu\u011fu 116 kWsa kapasiteli batarya ile 450 kilometreye ula\u015fan menzil sunuyor\u201d dedi.<\/p>\n

Yeni otomobil sat\u0131\u015flar\u0131nda elektrikli otomobillerin ve plug-in hibritlerin k\u00fcresel pay\u0131n\u0131n bu on y\u0131l\u0131n ikinci yar\u0131s\u0131nda y\u00fczde 50’ye ula\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6rd\u00fcklerini s\u00f6yleyen Bekdikhan<\/strong>, \u201cT\u00fcrkiye\u2019de de \u015fu anda sat\u0131\u015f\u0131n\u0131 ger\u00e7ekle\u015ftirdi\u011fimiz her 6 ara\u00e7tan 1\u2019i elektrikli. Toplam elektrikli ara\u00e7 pazar\u0131ndaki pay\u0131m\u0131z y\u00fczde 6\u2019n\u0131n \u00fcst\u00fcnde. Portf\u00f6y\u00fcm\u00fczde en \u00e7ok satan elektrikli arac\u0131m\u0131z ise EQB. T\u00fcrkiye\u2019de Mercedes-Benz\u2019in global vizyonuna paralel olarak yepyeni teknolojiler \u00fczerinden s\u00fcrd\u00fcr\u00fclebilir ve \u00e7evreye duyarl\u0131 \u00e7\u00f6z\u00fcmler sunmaya devam edece\u011fiz\u201d diyerek T\u00fcrkiye’de elektrikli ara\u00e7lar\u0131n yayg\u0131nla\u015fmas\u0131nda \u00f6nc\u00fc rol oynamay\u0131 s\u00fcrd\u00fcreceklerini vurgulad\u0131.<\/p>\n

Hafif ticari ara\u00e7 ailesi b\u00fcy\u00fcmeye devam ediyor<\/strong><\/p>\n

Mercedes-Benz, hafif ticari ara\u00e7 segmentinde 2024\u2019\u00fcn ilk 10 ay\u0131 ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 13\u2019\u00fcn \u00fcst\u00fcnde b\u00fcy\u00fcme g\u00f6sterdi. Bu olumlu tablonun d\u00f6rd\u00fcnc\u00fc \u00e7eyrekte de s\u00fcrd\u00fc\u011f\u00fcn\u00fc s\u00f6yleyen Mercedes-Benz Hafif Ticari Ara\u00e7lar \u0130cra Kurulu \u00dcyesi Tufan Akdeniz<\/strong> \u201cGe\u00e7ti\u011fimiz y\u0131l\u0131n ayn\u0131 d\u00f6neminin yakla\u015f\u0131k y\u00fczde 13 \u00fcst\u00fcne \u00e7\u0131karak 7 bin 607 adet ara\u00e7 satt\u0131k. Y\u0131l\u0131n ilk 10 ay\u0131nda Sprinter ve Vito sat\u0131\u015flar\u0131m\u0131zda hafif ticari ara\u00e7lar tarihimizin en y\u00fcksek adetlerine ula\u015ft\u0131k. Sat\u0131\u015flar\u0131m\u0131z\u0131n artmas\u0131nda y\u0131l boyunca ger\u00e7ekle\u015ftirdi\u011fimiz kampanyalar\u0131n da b\u00fcy\u00fck pay\u0131 var. Bu \u015fekilde devam etmesi durumunda ge\u00e7ti\u011fimiz y\u0131l\u0131n sat\u0131\u015flar\u0131n\u0131n \u00fczerine \u00e7\u0131kabilece\u011fimizi d\u00fc\u015f\u00fcn\u00fcyoruz\u201d dedi.<\/p>\n

Bu y\u0131l T\u00fcrkiye\u2019de sat\u0131\u015fa sunduklar\u0131 Sprinter, Vito Panelvan, Vito Tourer ve V-Serisi ile hedef sekt\u00f6rlerin ve hedef kitlenin istedi\u011fi ve talep etti\u011fi \u015fekilde \u00fcr\u00fcn portf\u00f6ylerini geni\u015flettiklerini vurgulayan Akdeniz<\/strong>, \u201cBu y\u0131l EQV ve eSprinter\u2019\u0131 da T\u00fcrkiye\u2019deki m\u00fc\u015fterilerimizin be\u011fenisine sunaca\u011f\u0131z. \u00d6n\u00fcm\u00fczdeki y\u0131llarda elektrikli hafif ticari ara\u00e7lara olan talebin h\u0131zla artaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz. \u015eehir i\u00e7i ta\u015f\u0131mac\u0131l\u0131\u011f\u0131n \u00f6nem kazanmas\u0131 ve \u00e7evre bilincinin y\u00fckselmesi bunun en b\u00fcy\u00fck nedenlerinden. Batarya teknolojilerindeki geli\u015fmeler de menzil ve \u015farj s\u00fcresi konusundaki kayg\u0131lar\u0131 azalt\u0131yor\u201d diyerek hafif ticari ara\u00e7lar\u0131n da otomotiv sekt\u00f6r\u00fcndeki elektrifikasyonu \u00e7ok yak\u0131ndan izledi\u011fini belirtti.<\/p>\n

[1]<\/a> Net karbon-n\u00f6tr, Mercedes-Benz’de \u00f6nlenebilen veya azalt\u0131lamayan karbon emisyonlar\u0131n\u0131n sertifikal\u0131 telafi projeleriyle dengelendi\u011fi anlam\u0131na gelir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mercedes-Benz \u0130cra Kurulu ve Otomobil Grubu Ba\u015fkan\u0131 \u015e\u00fckr\u00fc Bekdikhan: \u201cEklenen yeni modellerle \u00e7ok daha zengin bir \u00fcr\u00fcn portf\u00f6y\u00fc sunuyoruz. 2024\u2019te elektrikli ara\u00e7 sat\u0131\u015flar\u0131m\u0131z\u0131n oran\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 20 olmas\u0131n\u0131 hedefliyoruz.\u201d\u00a0 Mercedes-Benz Hafif Ticari Ara\u00e7lar \u0130cra Kurulu \u00dcyesi Tufan Akdeniz: \u201cSprinter ve Vito sat\u0131\u015f\u0131nda t\u00fcm y\u0131llar\u0131n en y\u00fcksek adedine ula\u015ft\u0131k. T\u00fcrkiye\u2019de yer alan modellerimizle l\u00fcks segmentte en […]<\/p>\n","protected":false},"author":1,"featured_media":29433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,8020],"tags":[16781,16780],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/29430"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=29430"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/29430\/revisions"}],"predecessor-version":[{"id":29435,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/29430\/revisions\/29435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/29433"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=29430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=29430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=29430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}