{"id":28644,"date":"2024-03-29T21:41:07","date_gmt":"2024-03-29T18:41:07","guid":{"rendered":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=28644"},"modified":"2024-04-02T21:44:16","modified_gmt":"2024-04-02T18:44:16","slug":"skoda-rekor-kirdi-ust-duzey-kutlamaya-geldi","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/skoda-rekor-kirdi-ust-duzey-kutlamaya-geldi\/","title":{"rendered":"SKODA REKOR KIRDI, “\u00dcST D\u00dcZEY” KUTLAMAYA GELD\u0130"},"content":{"rendered":"

\u0160koda Auto Sat\u0131\u015f ve Pazarlamadan Sorumlu Y\u00f6netim Kurulu \u00dcyesi Martin Jahn, T\u00fcrkiye’ye bir ziyaret ger\u00e7ekle\u015ftirdi. Martin Jahn, Y\u00fcce Auto \u0160koda Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ahmet Y\u00fcce, Do\u011fu\u015f Otomotiv CEO\u2019su Ali Bilalo\u011flu ve Y\u00fcce Auto \u0160koda T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Zafer Ba\u015far taraf\u0131ndan a\u011f\u0131rland\u0131.<\/h3>\n

\"\"Ziyaret kapsam\u0131nda \u0160koda’n\u0131n T\u00fcrkiye’deki stratejik \u00f6nemi ve i\u015f birli\u011fi olanaklar\u0131 yak\u0131ndan de\u011ferlendirildi. Bununla birlikte T\u00fcrkiye’nin otomotiv pazar\u0131ndaki g\u00fcncel durumu, pazar beklentileri ve m\u00fc\u015fteri ihtiya\u00e7lar\u0131 gibi konularda kar\u015f\u0131l\u0131kl\u0131 fikir al\u0131\u015fveri\u015fi yap\u0131ld\u0131.<\/p>\n

\u201c\u0160koda, T\u00fcrkiye Pazar\u0131nda Etkileyici Bir Performans Sergiliyor\u201d<\/strong><\/p>\n

\u0160koda Auto Sat\u0131\u015f ve Pazarlamadan Sorumlu Y\u00f6netim Kurulu \u00dcyesi Martin Jahn T\u00fcrkiye pazar\u0131yla ilgili olarak yapt\u0131\u011f\u0131 de\u011ferlendirmede, \u201cT\u00fcrkiye bizim i\u00e7in \u00e7ok \u00f6nemli ve stratejik bir pazar. \u0160koda, T\u00fcrkiye pazar\u0131nda etkileyici bir performans sergiliyor. Bu d\u00f6nemde, \u0160koda m\u00fc\u015fterilerine T\u00fcrkiye genelinde toplamda 35 bin 41 ara\u00e7 teslim edildi ve bir \u00f6nceki y\u0131la g\u00f6re teslimatlar\u0131nda y\u00fczde 80’lik bir art\u0131\u015f sa\u011flad\u0131. 2023 y\u0131l\u0131, \u0160koda’n\u0131n T\u00fcrkiye’deki ba\u015far\u0131s\u0131n\u0131n bir yans\u0131mas\u0131 olarak t\u00fcm zamanlar\u0131n en y\u00fcksek sat\u0131\u015f hacmi ve \u0160koda\u2019n\u0131n bulundu\u011fu t\u00fcm \u00fclkeler aras\u0131nda y\u0131ll\u0131k art\u0131\u015f a\u00e7\u0131s\u0131ndan 4. s\u0131raya yerle\u015fti\u011fi bir y\u0131l oldu. K\u00fcresel s\u0131ralamada ise 8.nci s\u0131raya y\u00fckseldi\u2026 \u0160koda’n\u0131n T\u00fcrkiye’deki pazar pay\u0131 da \u00f6nemli \u00f6l\u00e7\u00fcde b\u00fcy\u00fcd\u00fc; 2023 y\u0131l\u0131nda y\u00fczde 3,6 pazar pay\u0131 elde etti. \u00d6zellikle, Superb sedan sat\u0131\u015flar\u0131nda liderlik koltu\u011funu korurken, Scala modeli kendi segmentinde 2. s\u0131raya yerle\u015ferek dikkatleri \u00fczerine \u00e7ekti. 2024 y\u0131l\u0131nda ise T\u00fcrkiye pazar\u0131nda 40 binin \u00fczerinde sat\u0131\u015f adedine ula\u015fmak istiyoruz. Bu da \u00f6nemli bir b\u00fcy\u00fcme anlam\u0131na geliyor. Ayr\u0131ca yeni kurumsal kimli\u011fimizi de tan\u0131t\u0131yoruz. B\u00f6ylece yetkili sat\u0131c\u0131 ve servislerimiz de yeni kurumsal logoya ge\u00e7ecek.\u201d dedi.<\/p>\n

Jahn, \u0160koda olarak T\u00fcrkiye pazar\u0131ndaki varl\u0131klar\u0131n\u0131 g\u00fc\u00e7lendirmeyi ve T\u00fcrk t\u00fcketicilere daha fazla heyecan verici ve yenilik\u00e7i \u00fcr\u00fcnler sunmay\u0131 hedeflediklerini de s\u00f6zlerine ekledi.<\/p>\n

\"\"\u201c\u0160koda Auto Group, 2023 y\u0131l\u0131n\u0131 Rekor Sat\u0131\u015f ile Kapatt\u0131\u201d<\/strong><\/p>\n

\u0160koda Auto olarak global performanslar\u0131n\u0131 da de\u011ferlendiren Martin Jahn \u201c2023 y\u0131l\u0131nda teslimatlar\u0131m\u0131zdaki y\u0131ll\u0131k y\u00fczde 18,5’lik art\u0131\u015f, 2023 y\u0131l\u0131nda m\u00fc\u015fterilerimize 866 bin 800 ara\u00e7 teslim edilmesini sa\u011flad\u0131. Enyaq modelindeki y\u00fczde 52,1’lik art\u0131\u015f ise tam elektrikli SUV’un rekor seviyede 81 bin 700 adetlik teslimat yapmas\u0131n\u0131 sa\u011flam\u0131\u015f ve onu bir\u00e7ok Avrupa pazar\u0131nda en \u00e7ok tercih edilen elektrikli ara\u00e7lardan biri haline getirmi\u015ftir\u201d dedi.<\/p>\n

\u201cOtomotiv sekt\u00f6r\u00fc \u00f6nemli d\u00f6n\u00fc\u015f\u00fcmler ya\u015f\u0131yor\u201d<\/strong><\/p>\n

Global otomotiv pazar\u0131n\u0131 da de\u011ferlendiren Jahn \u201cTeknolojik geli\u015fmeler, de\u011fi\u015fen t\u00fcketici tercihleri ve mevzuat de\u011fi\u015fiklikleri otomotiv sekt\u00f6r\u00fcn\u00fc etkiledi. \u00d6zellikle, Ukrayna’daki sava\u015f gibi benzeri g\u00f6r\u00fclmemi\u015f ko\u015fullar sekt\u00f6rde belirsizlik yaratt\u0131. Elektrikli ara\u00e7lar\u0131n pazar pay\u0131ndaki art\u0131\u015f \u00f6nemli olsa da k\u00fcresel b\u00fcy\u00fcme yava\u015flad\u0131 ve t\u00fcketici benimseme oranlar\u0131 beklenenden d\u00fc\u015f\u00fck kald\u0131. Bir\u00e7ok pazarda t\u00fcketici g\u00fcveninin, y\u00fcksek maliyetlerin ve jeopolitik belirsizli\u011fin etkisi alt\u0131nda oldu\u011fu bir d\u00f6nemdeyiz. Ayr\u0131ca, \u015farj altyap\u0131s\u0131n\u0131n geni\u015fleme h\u0131z\u0131 ve de\u011fi\u015fken emtia fiyatlar\u0131 da d\u00f6n\u00fc\u015f\u00fcm\u00fcn h\u0131z\u0131n\u0131 etkilemektedir\u201d \u015feklinde konu\u015ftu.<\/p>\n

\"\"\u0160koda Auto’nun Gelecek Sat\u0131\u015f Stratejisi, \u015eu Ana Odaklan\u0131yor<\/strong><\/p>\n

\u0160koda Auto Sat\u0131\u015f ve Pazarlamadan Sorumlu Y\u00f6netim Kurulu \u00dcyesi Martin Jahn \u0160koda\u2019n\u0131n gelecek stratejisini \u015fu \u015fekilde a\u00e7\u0131klad\u0131; \u201c2024 y\u0131l\u0131nda, Scala ve Kamiq gibi \u00e7ok talep g\u00f6ren modellerin yenilenmi\u015f versiyonlar\u0131 piyasaya s\u00fcr\u00fclecek. Ayr\u0131ca, en \u00e7ok satan model olan Octavia’n\u0131n modernize edilmi\u015f bir versiyonu da m\u00fc\u015fterilerimizle bulu\u015facak. Yeni nesil plug-in hibrit motorlara sahip amiral gemileri Superb ve Kodiaq’\u0131n da yeni versiyonlar\u0131 tan\u0131t\u0131lacak. 100 km’den fazla tamamen elektrikli menzile sahip yeni nesil plug-in hibrit motorlara sahip modellerin yan\u0131 s\u0131ra tamamen elektrikli modellerle pazar pay\u0131m\u0131z\u0131 art\u0131rmay\u0131 hedefliyoruz. \u00d6zellikle, Elroq ad\u0131n\u0131 verdi\u011fimiz tamamen elektrikli yeni kompakt SUV’un d\u00fcnya pr\u00f6miyeri \u00f6nemli bir ad\u0131m olacak. Ayr\u0131ca, 2025’te tan\u0131t\u0131lacak olan tamamen elektrikli kompakt SUV olan \u0160koda Epiq de m\u00fc\u015fterilerimize sunulacak. \u0160koda olarak, pop\u00fcler kompakt segmentte yeni modellerle konumumuzu g\u00fc\u00e7lendirmeyi ve globalle\u015fme stratejimizi h\u0131zland\u0131raca\u011f\u0131z.\u201d<\/p>\n

\u0160koda, Elektrikli Ara\u00e7 Portf\u00f6y\u00fcn\u00fc Geni\u015fletiyor<\/strong><\/p>\n

\u0160koda Auto Sat\u0131\u015f ve Pazarlamadan Sorumlu Y\u00f6netim Kurulu \u00dcyesi Martin Jahn, \u0160koda\u2019n\u0131n elektrikli ara\u00e7 vizyonunu ise \u015fu s\u00f6zlerle ifade etti; \u201c\u0160koda’n\u0131n gelece\u011fi, giderek daha elektrikli hale gelmektedir. Marka olarak, m\u00fc\u015fterilere b\u00fcy\u00fcyen bir tam elektrikli ara\u00e7 portf\u00f6y\u00fc, daha geli\u015fmi\u015f plug-in ve hafif hibritler ile y\u00fcksek verimli yanmal\u0131 modeller aras\u0131nda se\u00e7im yapma \u00f6zg\u00fcrl\u00fc\u011f\u00fc sunmak istiyoruz. \u0160koda\u2019y\u0131, elektrikli ara\u00e7 portf\u00f6y\u00fcn\u00fc geni\u015fleterek, \u00f6n\u00fcm\u00fczdeki y\u0131llarda alt\u0131 yeni modelle daha rekabet\u00e7i bir konuma getirece\u011fiz. \u0130lk etapta, Enyaq modelimizin ard\u0131ndan Skoda Elroq ve Skoda Epiq, bu modeller aras\u0131nda vizyonumuzu g\u00f6z \u00f6n\u00fcne seren se\u00e7enekler olarak dikkat \u00e7ekiyor\u201d.<\/p>\n

\u0160koda, B\u00fcy\u00fcme Stratejisi Do\u011frultusunda Yeni Pazarlara Giriyor<\/strong><\/p>\n

\u0160koda’n\u0131n geni\u015fleme stratejisi kapsam\u0131nda yeni pazarlara giri\u015f yapt\u0131\u011f\u0131n\u0131 da hat\u0131rlatan Jahn \u201cHindistan’daki operasyonlar\u0131m\u0131z\u0131 g\u00fc\u00e7lendirme ve yeni pazarlara giri\u015f yapma \u00e7al\u0131\u015fmalar\u0131m\u0131z b\u00fcy\u00fcme stratejimiz kapsam\u0131nda ger\u00e7ekle\u015fiyor. Bu \u00e7er\u00e7evede, Brunei’ye giri\u015f yap\u0131ld\u0131 ve Vietnam gibi pazarlar \u00fczerinde odaklan\u0131yoruz. Kazakistan’da \u0160koda markas\u0131n\u0131n ba\u015far\u0131l\u0131 bir \u015fekilde geri d\u00f6n\u00fc\u015f\u00fcn\u00fcn temelini att\u0131k. Bu y\u0131l Octavia, Kamiq, Karoq ve Kodiaq olmak \u00fczere d\u00f6rt model serisinin montaj\u0131na ba\u015flayaca\u011f\u0131z. Ayr\u0131ca, Orta Do\u011fu ve Kuzey Afrika gibi b\u00f6lgeleri de dikkatle takip ediyoruz\u201d \u015feklinde konu\u015ftu.<\/p>\n

\u201c\u0160koda, \u00c7ekya\u2019n\u0131n T\u00fcrkiye\u2019ye ihracat\u0131nda 1.nci s\u0131rada\u201d<\/strong><\/p>\n

\u0160koda Auto Sat\u0131\u015f ve Pazarlamadan Sorumlu Y\u00f6netim Kurulu \u00dcyesi Martin Jahn\u2019\u0131n T\u00fcrkiye ziyareti onuruna bir ak\u015fam yeme\u011fi veren Y\u00fcce Auto \u0160koda Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ahmet Y\u00fcce, burada yapt\u0131\u011f\u0131 konu\u015fmada \u201cY\u00fcce Auto 70 y\u0131ld\u0131r otomotiv i\u015finde faaliyet g\u00f6steriyor. 1989 y\u0131l\u0131ndan bu yana yani 35 y\u0131ld\u0131r da \u00c7ekya\u2019n\u0131n bir d\u00fcnya markas\u0131 olan Skoda\u2019y\u0131 T\u00fcrkiye\u2019de ba\u015far\u0131yla temsil ediyor. Kar\u015f\u0131l\u0131kl\u0131 sevgi, sayg\u0131 ve g\u00fcven temelinde in\u015fa etti\u011fimiz bu birlikteli\u011fimiz markam\u0131z\u0131n \u00f6nemli ba\u015far\u0131lara imza atmas\u0131nda en \u00f6nemli rol oynuyor. Bug\u00fcn \u00c7ekya\u2019n\u0131n T\u00fcrkiye\u2019ye yapt\u0131\u011f\u0131 toplam ihracat hacmi i\u00e7inde Y\u00fcce Auto kanal\u0131yla Skoda markas\u0131n\u0131n birinci s\u0131rada yer almas\u0131 bunun en b\u00fcy\u00fck g\u00f6stergesi\u201cdedi.<\/p>\n

 <\/p>\n

T\u00fcrkiye pazar\u0131ndaki varl\u0131\u011f\u0131n\u0131 daha da g\u00fc\u00e7lendirmek ad\u0131na yap\u0131lan bu ziyaret, \u0160koda’n\u0131n T\u00fcrkiye’deki b\u00fcy\u00fcme ve ba\u015far\u0131 hedeflerini daha da geni\u015fletme yolunda \u00f6nemli bir ad\u0131m olarak de\u011ferlendirildi.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0160koda Auto Sat\u0131\u015f ve Pazarlamadan Sorumlu Y\u00f6netim Kurulu \u00dcyesi Martin Jahn, T\u00fcrkiye’ye bir ziyaret ger\u00e7ekle\u015ftirdi. Martin Jahn, Y\u00fcce Auto \u0160koda Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ahmet Y\u00fcce, Do\u011fu\u015f Otomotiv CEO\u2019su Ali Bilalo\u011flu ve Y\u00fcce Auto \u0160koda T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Zafer Ba\u015far taraf\u0131ndan a\u011f\u0131rland\u0131. Ziyaret kapsam\u0131nda \u0160koda’n\u0131n T\u00fcrkiye’deki stratejik \u00f6nemi ve i\u015f birli\u011fi olanaklar\u0131 yak\u0131ndan de\u011ferlendirildi. Bununla birlikte […]<\/p>\n","protected":false},"author":1,"featured_media":28647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,8921],"tags":[147,14759,16603,16604],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/28644"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=28644"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/28644\/revisions"}],"predecessor-version":[{"id":28648,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/28644\/revisions\/28648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/28647"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=28644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=28644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=28644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}