{"id":28517,"date":"2024-03-07T12:50:41","date_gmt":"2024-03-07T09:50:41","guid":{"rendered":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=28517"},"modified":"2024-03-11T12:54:52","modified_gmt":"2024-03-11T09:54:52","slug":"castrol-125-yasinda","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/castrol-125-yasinda\/","title":{"rendered":"CASTROL 125 YA\u015eINDA"},"content":{"rendered":"<h3>Madeni ya\u011f pazar\u0131n\u0131n lider markalar\u0131ndan Castrol, 125\u2019inci y\u0131l\u0131nda yenilenen marka kimli\u011fi ve yeni \u2018Onward, Upward, Forward\u2019 vizyonunu duyurdu. Castrol\u2019\u00fcn odakland\u0131\u011f\u0131 \u00f6nemli pazarlar\u0131ndan olan T\u00fcrkiye, Ukrayna ve Castrol Orta Asya (TUCA), mobilite, end\u00fcstri ve veri merkezleri gibi alanlarda de\u011fi\u015fen m\u00fc\u015fteri ihtiya\u00e7lar\u0131na y\u00f6nelik \u00e7\u00f6z\u00fcmler sunacak.<\/h3>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-28520\" src=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Toplu-Fotog\u0306raf-1024x683.jpg\" alt=\"\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Toplu-Fotog\u0306raf-1024x683.jpg 1024w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Toplu-Fotog\u0306raf-300x200.jpg 300w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Toplu-Fotog\u0306raf-768x512.jpg 768w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Toplu-Fotog\u0306raf-600x400.jpg 600w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Toplu-Fotog\u0306raf.jpg 1238w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/>D\u00fcnyada 125, T\u00fcrkiye\u2019de 67\u2019nci y\u0131l\u0131n\u0131 kutlayan Castrol, yenilenen marka kimli\u011fini ve de\u011fi\u015fen trendleri kar\u015f\u0131layacak yeni \u2018Onward, Upward, Forward\u2019 stratejisini \u0130stanbul\u2019da d\u00fczenledi\u011fi bas\u0131n toplant\u0131s\u0131yla duyurdu.<\/p>\n<p><strong>Castrol\u2019\u00fcn yeni stratejisi <\/strong><\/p>\n<ul>\n<li><strong>Onward: <\/strong>Mobilitedeki b\u00fcy\u00fcmeyi desteklemek, yenilik\u00e7i teknolojiler ile insanlar\u0131n ve ara\u00e7lar\u0131n kolay ve verimli \u015fekilde hareket etmesini sa\u011flamak.<\/li>\n<li><strong>Upward:<\/strong> Castrol&#8217;\u00fcn end\u00fcstriyel m\u00fc\u015fterilerinin ve kulland\u0131klar\u0131 makinelerinin daha iyi performans g\u00f6stermelerine yard\u0131mc\u0131 olarak operasyonlar\u0131n\u0131n verimlili\u011fini art\u0131rmak.<\/li>\n<li><strong>Forward:<\/strong> Heyecan verici f\u0131rsatlar\u0131 ke\u015ffederek ilerici bir farkl\u0131la\u015fma. Castrol&#8217;\u00fcn giri\u015fimleri aras\u0131nda u\u00e7tan uca dijital ve hizmet \u00e7\u00f6z\u00fcmleri, veri merkezi dald\u0131rmal\u0131 so\u011futma ve batarya termal y\u00f6netimi de yer al\u0131yor. Bu ileri g\u00f6r\u00fc\u015fl\u00fc yakla\u015f\u0131m, Castrol&#8217;\u00fcn inovasyonun \u00f6n saflar\u0131nda yer alma konusundaki kararl\u0131l\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7iziyor.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-28518\" src=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Nilay-Tatliso\u0308z-942x1024.jpg\" alt=\"\" width=\"840\" height=\"913\" srcset=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Nilay-Tatliso\u0308z-942x1024.jpg 942w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Nilay-Tatliso\u0308z-276x300.jpg 276w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Nilay-Tatliso\u0308z-768x835.jpg 768w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Nilay-Tatliso\u0308z-1412x1536.jpg 1412w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Nilay-Tatliso\u0308z-600x653.jpg 600w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Nilay-Tatliso\u0308z.jpg 1839w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/>Castrol\u2019\u00fcn odakland\u0131\u011f\u0131 pazarlar\u0131ndan biri olarak belirlenen yeni strateji do\u011frultusunda \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 belirten <strong>Castrol T\u00fcrkiye, Ukrayna ve Orta Asya (TUCA) Genel M\u00fcd\u00fcr\u00fc Nilay Tatl\u0131s\u00f6z, <\/strong>\u201cYeni stratejimizi belirlerken m\u00fc\u015fterilerimizin de\u011fi\u015fen ihtiya\u00e7lar\u0131n\u0131 anlamak \u00e7ok \u00f6nemliydi. 125\u2019inci y\u0131l\u0131m\u0131zda Castrol olarak sadece ge\u00e7mi\u015fi d\u00fc\u015f\u00fcnmekle kalm\u0131yor, ayn\u0131 zamanda gelece\u011fe do\u011fru da bir rota \u00e7iziyoruz. Yeni stratejimiz, m\u00fc\u015fterilerimizin ilerlemesini h\u0131zland\u0131rmaya ve de\u011fi\u015fen d\u00fcnyada kar\u015f\u0131la\u015facaklar\u0131 sorunlar\u0131n \u00fcstesinden gelmeye yard\u0131mc\u0131 olma konusundaki kararl\u0131l\u0131\u011f\u0131m\u0131z\u0131n da bir kan\u0131t\u0131. Ana madeni ya\u011f i\u015fimizi b\u00fcy\u00fct\u00fcrken m\u00fc\u015fterilerimizin de hedeflerine ula\u015fmalar\u0131na yard\u0131mc\u0131 olacak daha s\u00fcrd\u00fcr\u00fclebilir teklifler geli\u015ftirecek ve madeni ya\u011flar\u0131n \u00f6tesinde elektrikli ara\u00e7lar ve veri merkezleri gibi heyecan verici yeni b\u00fcy\u00fcme f\u0131rsatlar\u0131 konusunda da \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 s\u00fcrd\u00fcrece\u011fiz&#8221; diyerek sekt\u00f6rdeki d\u00f6n\u00fc\u015f\u00fcm\u00fc yak\u0131ndan izlediklerini ve buna haz\u0131r olduklar\u0131n\u0131, payda\u015flar\u0131na, i\u015f ortaklar\u0131na ve t\u00fcm eko sistemlerine \u00f6nc\u00fcl\u00fck eden markalardan biri olarak evrildiklerinin alt\u0131n\u0131 \u00e7izdi.<\/p>\n<p>Teknoloji sekt\u00f6r\u00fcn\u00fcn de her ge\u00e7en g\u00fcn katlanarak b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc s\u00f6yleyen <strong>Nilay Tatl\u0131s\u00f6z<\/strong>, sunduklar\u0131 \u00fcr\u00fcn ve \u00e7\u00f6z\u00fcmlerle veri merkezlerinin verimlili\u011finin ve enerji kullan\u0131m\u0131n\u0131 optimize edeceklerini belirtti. D\u00fcnyan\u0131n \u00f6nde gelen otomobil \u00fcreticilerinin 4&#8217;te 3&#8217;\u00fcn\u00fcn Castrol ON elektrikli ara\u00e7 s\u0131v\u0131lar\u0131n\u0131<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a> kulland\u0131\u011f\u0131n\u0131 s\u00f6yleyen <strong>Tatl\u0131s\u00f6z<\/strong>, \u201cElektrikli ara\u00e7lar\u0131n ihtiya\u00e7lar\u0131n\u0131 en \u00fcst d\u00fczeyde kar\u015f\u0131layan Castrol ON \u00fcr\u00fcnlerimizde yap\u0131lan Ar-Ge \u00e7al\u0131\u015fmalar\u0131 sonucunda bili\u015fim teknolojileri donan\u0131mlar\u0131n\u0131n so\u011futulmas\u0131nda kullan\u0131lmak \u00fczere dald\u0131rma so\u011futma s\u0131v\u0131lar\u0131n\u0131 geli\u015ftirdik&#8221; dedi.<strong>\u00a0<\/strong><\/p>\n<p><strong>Yenilenen marka kimli\u011fi ile daha modern, dinamik ve canl\u0131<\/strong><\/p>\n<p>Castrol\u2019\u00fcn yenilenen marka kimli\u011fi ile gelece\u011fe yat\u0131r\u0131m yapma, b\u00fcy\u00fcme ve ba\u015far\u0131 i\u00e7in yeni f\u0131rsatlar yaratma konusundaki kararl\u0131l\u0131\u011f\u0131n\u0131 yans\u0131tt\u0131\u011f\u0131n\u0131 s\u00f6yleyen <strong>Castrol Orta Do\u011fu, T\u00fcrkiye ve Afrika (META) Pazarlama Direkt\u00f6r\u00fc Onur Dede<\/strong>, \u201cYenilenen marka kimli\u011fimizi olu\u015ftururken markam\u0131z\u0131n 125 y\u0131ll\u0131k de\u011ferlerine sad\u0131k kalarak markam\u0131z\u0131 yeni stratejik tercihlerimiz do\u011frultusunda kapsay\u0131c\u0131 hale getirdik. Kapsaml\u0131 bir de\u011ferlendirme s\u00fcrecin sonunda g\u00fcncelledi\u011fimiz logomuz, daha modern, dinamik ve canl\u0131 bir tasar\u0131ma sahip\u201d diyerek madeni ya\u011flar, hizmetler ve \u00e7\u00f6z\u00fcmler i\u00e7in daha \u00e7e\u015fitli bir m\u00fc\u015fteri taban\u0131 aras\u0131nda yeni f\u0131rsatlar yaratmay\u0131 hedeflediklerini vurgulad\u0131. Yeni logolar\u0131n\u0131n sekt\u00f6r\u00fcnde bir\u00e7ok teknolojik ilke imza atm\u0131\u015f, \u00f6nc\u00fcl\u00fck, performans ve motor sporlar\u0131 ile ba\u011fda\u015ft\u0131r\u0131lan bir marka olan Castrol&#8217;\u00fcn g\u00fc\u00e7l\u00fc y\u00f6nlerine ve farkl\u0131l\u0131klar\u0131na odaklanmas\u0131n\u0131n yan\u0131nda markayla ili\u015fkilendirilen k\u0131rm\u0131z\u0131, ye\u015fil ve beyaz renklerini korudu\u011funu da belirten <strong>Dede<\/strong>, ge\u00e7irilen de\u011fi\u015fimle t\u00fcm d\u00fcnyaya gelecek i\u00e7in haz\u0131r olduklar\u0131n\u0131n sinyalini verdi.<\/p>\n<p><strong><img loading=\"lazy\" class=\"alignnone size-large wp-image-28519\" src=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Soldan_Nilay-Tatliso\u0308z_Onur-Dede-1024x747.jpg\" alt=\"\" width=\"840\" height=\"613\" srcset=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Soldan_Nilay-Tatliso\u0308z_Onur-Dede-1024x747.jpg 1024w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Soldan_Nilay-Tatliso\u0308z_Onur-Dede-300x219.jpg 300w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Soldan_Nilay-Tatliso\u0308z_Onur-Dede-768x560.jpg 768w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Soldan_Nilay-Tatliso\u0308z_Onur-Dede-1536x1120.jpg 1536w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Soldan_Nilay-Tatliso\u0308z_Onur-Dede-2048x1494.jpg 2048w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Soldan_Nilay-Tatliso\u0308z_Onur-Dede-1920x1400.jpg 1920w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Soldan_Nilay-Tatliso\u0308z_Onur-Dede-600x438.jpg 600w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/>Global reklam filminin prod\u00fcksiyonu ilk defa yerelde<\/strong><\/p>\n<p>Ayr\u0131ca Castrol TUCA\u2019n\u0131n Castrol\u2019\u00fcn tarihinde ilk defa lokal olarak prod\u00fcksiyonunu ger\u00e7ekle\u015ftirdi\u011fi yeni televizyon reklam\u0131, i\u015f ortaklar\u0131n\u0131n ve m\u00fc\u015fterilerin yenilenen marka kimli\u011fiyle bulu\u015fturulmas\u0131n\u0131 ama\u00e7l\u0131yor. Castrol&#8217;\u00fcn yenilenen marka kimli\u011fi 2024\u2019te Castrol\u2019\u00fcn t\u00fcm pazarlar\u0131nda uygulanacak ve sonras\u0131nda t\u00fcm \u00fcr\u00fcn ambalajlar\u0131nda, hizmet ortakl\u0131\u011f\u0131 programlar\u0131nda, tesislerinde, \u00e7evrimi\u00e7i ve \u00e7evrimd\u0131\u015f\u0131 pazarlamas\u0131nda ve k\u00fcresel sponsorluk varl\u0131klar\u0131nda g\u00f6r\u00fcn\u00fcr hale gelecek. <strong>Onur Dede<\/strong> &#8220;Ger\u00e7ekle\u015fen de\u011fi\u015fiklikler sonucunda hedef kitlelerimiz daha ilgi \u00e7ekici, ak\u0131lda kal\u0131c\u0131 ve etkili bir marka deneyimi ya\u015fayacaklar&#8221; dedi.<\/p>\n<p>Castrol\u2019\u00fcn yeni reklam filmini izlemek i\u00e7in: <a href=\"https:\/\/youtu.be\/sLq3GHisbKs\">https:\/\/youtu.be\/sLq3GHisbKs<\/a><\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> GlobalData&#8217;n\u0131n 2023 y\u0131l\u0131nda en \u00e7ok sat\u0131\u015f yapan 20 ara\u00e7 \u00fcreticisinin (toplam yeni ara\u00e7 sat\u0131\u015f\u0131) raporuna dayanmaktad\u0131r. Ara\u00e7 \u00fcreticileri taraf\u0131ndan elektrikli ara\u00e7lar\u0131n ilk dolumunun bir par\u00e7as\u0131 olarak kullan\u0131l\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Madeni ya\u011f pazar\u0131n\u0131n lider markalar\u0131ndan Castrol, 125\u2019inci y\u0131l\u0131nda yenilenen marka kimli\u011fi ve yeni \u2018Onward, Upward, Forward\u2019 vizyonunu duyurdu. Castrol\u2019\u00fcn odakland\u0131\u011f\u0131 \u00f6nemli pazarlar\u0131ndan olan T\u00fcrkiye, Ukrayna ve Castrol Orta Asya (TUCA), mobilite, end\u00fcstri ve veri merkezleri gibi alanlarda de\u011fi\u015fen m\u00fc\u015fteri ihtiya\u00e7lar\u0131na y\u00f6nelik \u00e7\u00f6z\u00fcmler sunacak. D\u00fcnyada 125, T\u00fcrkiye\u2019de 67\u2019nci y\u0131l\u0131n\u0131 kutlayan Castrol, yenilenen marka kimli\u011fini ve de\u011fi\u015fen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[16546],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/28517"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=28517"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/28517\/revisions"}],"predecessor-version":[{"id":28521,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/28517\/revisions\/28521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/28520"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=28517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=28517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=28517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}