{"id":28378,"date":"2024-01-14T18:43:47","date_gmt":"2024-01-14T15:43:47","guid":{"rendered":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=28378"},"modified":"2024-01-22T18:55:05","modified_gmt":"2024-01-22T15:55:05","slug":"opel-turkiye-global-pazarda-odul-getirdi","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/opel-turkiye-global-pazarda-odul-getirdi\/","title":{"rendered":"OPEL T\u00dcRK\u0130YE GLOBAL PAZARDA \u00d6D\u00dcL GET\u0130RD\u0130"},"content":{"rendered":"

Birbirinden iddial\u0131 modelleriyle performans\u0131n\u0131 art\u0131rmaya devam eden Opel, 2023 y\u0131l\u0131 performans\u0131 ile dikkatleri \u00fczerine \u00e7ekmeye devam ediyor. Ge\u00e7ti\u011fimiz y\u0131l ger\u00e7ekle\u015ftirdi\u011fi 73 bin 865 adetle 2022\u2019ye g\u00f6re sat\u0131\u015flar\u0131n\u0131 2 kattan fazla art\u0131ran marka hem binek hem ticari ara\u00e7 hem de toplam pazarda y\u00fczde 100\u2019\u00fcn \u00fczerinde b\u00fcy\u00fcme kaydetti. Markan\u0131n T\u00fcrkiye\u2019deki tarihi rekor seviyesindeki sat\u0131\u015f performans\u0131nda Corsa ba\u015frol\u00fc oynarken Mokka ve Crossland\u2019in artan sat\u0131\u015f hacmi de Opel\u2019i binek ara\u00e7 pazar\u0131nda 4\u2019\u00fcnc\u00fc s\u0131raya ta\u015f\u0131d\u0131. Opel Corsa, B-HB pazar\u0131n\u0131n en \u00e7ok tercih edilen ithal modeli olurken marka 2023\u2019te B-SUV pazar\u0131n\u0131 da lider olarak tamamlad\u0131. <\/strong><\/p>\n

\"\"Opel\u2019in rekor seviyedeki performans\u0131n\u0131 de\u011ferlendiren Opel T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Yi\u011fit Yanta\u00e7, \u201c\u00c7ok ba\u015far\u0131l\u0131 bir y\u0131l\u0131 geride b\u0131rakman\u0131n mutlulu\u011funu ya\u015f\u0131yoruz. Y\u0131l sonunda ula\u015ft\u0131\u011f\u0131m\u0131z 73 bin 865 adetlik sat\u0131\u015f, bizi global arenada da \u00f6ne \u00e7\u0131kard\u0131. Y\u00fckselen performans\u0131m\u0131zla 2023 y\u0131l\u0131nda Almanya ve \u0130ngiltere\u2019nin ard\u0131ndan en fazla Opel sat\u0131\u015f\u0131 yap\u0131lan 3\u2019\u00fcnc\u00fc \u00fclke konumuna y\u00fckseldik. Bu ba\u015far\u0131, bizim oldu\u011fu kadar T\u00fcrkiye i\u00e7in de \u00e7ok \u00f6nemli bir gurur kayna\u011f\u0131\u201d dedi. Opel olarak 2023 y\u0131l\u0131nda elektrikli ara\u00e7 pazar\u0131nda da dikkat \u00e7ekici bir konum elde ettiklerini vurgulayan Yi\u011fit Yanta\u00e7, \u201cElektrikli Corsa ve Mokka, y\u0131l\u0131 y\u00fcksek bir performansla tamamlad\u0131. Corsa Elektrik 1.777 adetlik sat\u0131\u015fa ula\u015ft\u0131 ve y\u00fczde 44,1 payla segmentinin lideri oldu. Ayn\u0131 \u015fekilde Mokka Elektrik de elektrikli B-SUV\u2019da 1.757 adetlik sat\u0131\u015fla y\u00fczde 65,1 segment pay\u0131na ula\u015ft\u0131 ve a\u00e7\u0131k ara lider oldu. Her iki modelimizle birlikte elektrikli B segmentinde 3 bin 534 adetlik sat\u0131\u015f ve y\u00fczde 52 pazar pay\u0131yla y\u0131l\u0131 lider tamamlad\u0131k. Bir ba\u015fka deyi\u015fle elektrikli B segmentinde sat\u0131lan her iki ara\u00e7tan biri Opel markal\u0131 oldu. Toplam elektrikli pazar\u0131nda ise 6\u2019nc\u0131 s\u0131rada yer ald\u0131k. Elektrikli ara\u00e7taki potansiyelimiz y\u00fcksek. Astra Elektrik\u2019in de tam y\u0131l performans\u0131yla birlikte 2024\u2019te de iddiam\u0131z s\u00fcrecek\u201d diye konu\u015ftu.<\/strong><\/p>\n

Otomotiv d\u00fcnyas\u0131n\u0131n \u00fcst\u00fcn s\u00fcr\u00fc\u015f keyfiyle Alman kalitesini birle\u015ftiren temsilcisi Opel, birbirinden iddial\u0131 modelleriyle sat\u0131\u015f performans\u0131n\u0131 art\u0131rmaya devam ediyor. Yeni nesil modelleriyle T\u00fcrk t\u00fcketicisinin takdirini kazanan Opel, ba\u015far\u0131l\u0131 bir y\u0131l\u0131 daha geride b\u0131rakt\u0131. 2023 y\u0131l\u0131nda ger\u00e7ekle\u015ftirdi\u011fi 73 bin 865 adetle sat\u0131\u015flar\u0131n\u0131 2022 y\u0131l\u0131na g\u00f6re 2 kattan fazla art\u0131ran marka, elde etti\u011fi y\u00fczde 6\u2019l\u0131k pazar pay\u0131yla y\u0131l\u0131 6\u2019nc\u0131 s\u0131rada tamamlad\u0131. Markan\u0131n \u00fclkemiz tarihindeki rekor seviyede en y\u00fcksek sat\u0131\u015f hacmi olan bu ba\u015far\u0131da binek modellerin performans\u0131 \u00f6zellikle etkili oldu. Opel 2023 y\u0131l\u0131nda T\u00fcrkiye\u2019de 61 bin 57 adet binek ara\u00e7 sat\u0131\u015f\u0131na imza att\u0131. 2022\u2019de 30 bin 378 adetle binek ara\u00e7 pazar\u0131ndan y\u00fczde 5,12 pay alan marka, toplam sat\u0131\u015flar\u0131n\u0131 ise y\u00fczde 101 seviyesinde art\u0131r\u0131rken toplam pazardaki pay\u0131n\u0131 da y\u00fczde 6,3\u2019e y\u00fckseltmi\u015f oldu. Opel i\u00e7in 2023 y\u0131l\u0131 ticari ara\u00e7 pazar\u0131nda da \u00f6nemli bir at\u0131l\u0131ma sahne oldu. 2022 y\u0131l\u0131nda 6 bin 347 adetlik sat\u0131\u015fa ula\u015fan Opel, ge\u00e7en y\u0131l performans\u0131n\u0131 y\u00fczde 102 oran\u0131nda art\u0131rd\u0131 ve 12 bin 808 adet ticari ara\u00e7 sat\u0131\u015f\u0131yla y\u0131l\u0131 tamamlad\u0131. Markan\u0131n ticari ara\u00e7 pazar\u0131ndaki pay\u0131 da y\u00fczde 3,3\u2019ten y\u00fczde 4,8\u2019e y\u00fckselmi\u015f oldu.<\/p>\n

\"\"Opel\u2019in en \u00e7ok tercih edilen modeli Corsa oldu!<\/strong><\/p>\n

Opel ge\u00e7ti\u011fimiz y\u0131l\u0131 binek ara\u00e7 pazar\u0131n\u0131n en fazla tercih edilen 4\u2019\u00fcnc\u00fc markas\u0131 olarak geride b\u0131rakt\u0131. Markan\u0131n y\u00fckselen sat\u0131\u015f grafi\u011finde B-HB s\u0131n\u0131f\u0131ndaki Corsa etkili performans\u0131yla dikkat \u00e7ekti. 2023 y\u0131l\u0131n\u0131 20 bin 840 adetlik sat\u0131\u015fla tamamlayan Opel Corsa, segmentinin ithal modelleri aras\u0131nda lider oldu ve y\u00fczde 14,6 pazar pay\u0131na ula\u015ft\u0131. Corsa, t\u00fcm B-HB\u2019ler aras\u0131ndaysa 3\u2019\u00fcnc\u00fc s\u0131radaki yerini korudu. Markan\u0131n B-SUV pazar\u0131ndaki iddial\u0131 oyuncular\u0131 Mokka ve Crossland de y\u00fckselen bir performans ortaya koydu. Mokka, ula\u015ft\u0131\u011f\u0131 15 bin 982 adetlik sat\u0131\u015fla segmentinde y\u00fczde 10,9 payla 3\u2019\u00fcnc\u00fc s\u0131rada yer ald\u0131. Crossland ise 13 bin 90 adetlik sat\u0131\u015f rakam\u0131yla Mokka\u2019n\u0131n hemen ard\u0131nda ikinci s\u0131rada konumland\u0131. Opel, her iki modelinin ba\u015far\u0131l\u0131 sat\u0131\u015f rakamlar\u0131yla B-SUV pazar\u0131n\u0131n en fazla tercih edilen markas\u0131 olarak \u00f6ne \u00e7\u0131kt\u0131 ve markan\u0131n yeni rekor seviyesi olarak kay\u0131tlara ge\u00e7ti. Toplamda 29 bin 72 adet B-SUV ara\u00e7 sat\u0131\u015f\u0131na ula\u015fan Opel, pazardan y\u00fczde 19,1 pay al\u0131rken, toplam SUV pazar\u0131nda da en \u00e7ok tercih edilen 4. marka olmay\u0131 ba\u015fard\u0131.<\/p>\n

\"\"Global pazarda T\u00fcrkiye podyuma \u00e7\u0131kt\u0131!<\/strong><\/p>\n

Opel\u2019in \u00fclkemizdeki rekor seviyedeki sat\u0131\u015f performans\u0131n\u0131 de\u011ferlendiren Opel T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Yi\u011fit Yanta\u00e7, \u201c\u00c7ok ba\u015far\u0131l\u0131 bir y\u0131l\u0131 geride b\u0131rakman\u0131n mutlulu\u011funu ya\u015f\u0131yoruz. Y\u0131la 50 bin adetlik sat\u0131\u015f hedefiyle ba\u015flam\u0131\u015ft\u0131k. Y\u00fckselen performans\u0131m\u0131z\u0131 g\u00f6r\u00fcnce bu hedefi y\u0131l i\u00e7erisinde 60 bin adedin \u00fczeri olarak revize ettik. Y\u0131l sonunda ula\u015ft\u0131\u011f\u0131m\u0131z 73 bin 865 adetlik sat\u0131\u015f, bizi global arenada da \u00f6ne \u00e7\u0131kard\u0131. Y\u00fckselen performans\u0131m\u0131zla 2023 y\u0131l\u0131nda Almanya ve \u0130ngiltere\u2019nin ard\u0131ndan en fazla Opel sat\u0131\u015f\u0131 yap\u0131lan 3\u2019\u00fcnc\u00fc \u00fclke konumuna y\u00fckseldik. Bu ba\u015far\u0131 bizim oldu\u011fu kadar T\u00fcrkiye i\u00e7in de \u00e7ok \u00f6nemli bir gurur kayna\u011f\u0131\u201d dedi. Corsa, Mokka ve Crossland\u2019in performans\u0131n\u0131n sat\u0131\u015flara \u00f6nemli katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 ifade eden Yi\u011fit Yanta\u00e7, \u201cTabii ticari ara\u00e7 pazar\u0131ndaki y\u00fczde 102\u2019lik b\u00fcy\u00fcmemiz de ciddi katk\u0131 sa\u011flad\u0131. \u00d6zellikle Zafira Life modelimizle ula\u015ft\u0131\u011f\u0131m\u0131z 1.853 adetlik sat\u0131\u015f, bu modelimizi kendi segmentinin ikinci s\u0131ras\u0131na ta\u015f\u0131d\u0131 ve y\u00fczde 13,4 paya ula\u015ft\u0131rd\u0131. \u00d6te yandan Combo Life\u2019\u0131n da sat\u0131\u015f hacmini bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 56 art\u0131rmas\u0131 dikkat \u00e7ekici oldu\u201d diye konu\u015ftu.<\/p>\n

\"\"
2020 Opel Crossland<\/figcaption><\/figure>\n

Elektrikli B segmentinde iki ara\u00e7tan biri Opel markal\u0131!<\/strong><\/p>\n

Opel olarak 2023 y\u0131l\u0131nda elektrikli ara\u00e7 pazar\u0131nda da dikkat \u00e7ekici bir konum elde ettiklerini vurgulayan Yi\u011fit Yanta\u00e7, \u201cElektrikli Corsa ve Mokka, y\u0131l\u0131 y\u00fcksek bir performansla tamamlad\u0131. Corsa Elektrik 1.777 adetlik sat\u0131\u015fa ula\u015ft\u0131 ve segmentinin y\u00fczde 44,1 payla lideri oldu. Ayn\u0131 \u015fekilde Mokka Elektrik de elektrikli B-SUV\u2019da 1.757 adetlik sat\u0131\u015fla y\u00fczde 65,1 segment pay\u0131na ula\u015ft\u0131 ve a\u00e7\u0131k ara lider oldu. Her iki modelimizle birlikte elektrikli B segmentinde 3 bin 534 adetlik sat\u0131\u015f ve y\u00fczde 52 pazar pay\u0131yla y\u0131l\u0131 lider tamamlad\u0131k. Bir ba\u015fka deyi\u015fle elektrikli B segmentinde sat\u0131lan her iki ara\u00e7tan biri Opel markal\u0131 oldu. Toplam elektrikli pazar\u0131nda ise 6\u2019nc\u0131 s\u0131rada yer ald\u0131k. Elektrikli ara\u00e7taki potansiyelimiz y\u00fcksek. Astra Elektrik\u2019in de tam y\u0131l performans\u0131yla birlikte 2024\u2019te de iddiam\u0131z s\u00fcrecek\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Birbirinden iddial\u0131 modelleriyle performans\u0131n\u0131 art\u0131rmaya devam eden Opel, 2023 y\u0131l\u0131 performans\u0131 ile dikkatleri \u00fczerine \u00e7ekmeye devam ediyor. Ge\u00e7ti\u011fimiz y\u0131l ger\u00e7ekle\u015ftirdi\u011fi 73 bin 865 adetle 2022\u2019ye g\u00f6re sat\u0131\u015flar\u0131n\u0131 2 kattan fazla art\u0131ran marka hem binek hem ticari ara\u00e7 hem de toplam pazarda y\u00fczde 100\u2019\u00fcn \u00fczerinde b\u00fcy\u00fcme kaydetti. Markan\u0131n T\u00fcrkiye\u2019deki tarihi rekor seviyesindeki sat\u0131\u015f performans\u0131nda Corsa ba\u015frol\u00fc […]<\/p>\n","protected":false},"author":1,"featured_media":28382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,7906],"tags":[185,16507,510,16506],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/28378"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=28378"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/28378\/revisions"}],"predecessor-version":[{"id":28386,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/28378\/revisions\/28386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/28382"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=28378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=28378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=28378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}