{"id":28372,"date":"2024-01-13T18:37:13","date_gmt":"2024-01-13T15:37:13","guid":{"rendered":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=28372"},"modified":"2024-01-22T18:43:45","modified_gmt":"2024-01-22T15:43:45","slug":"bmw-group-2023-yilini-rekorlarla-kapatti","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/bmw-group-2023-yilini-rekorlarla-kapatti\/","title":{"rendered":"BMW GROUP 2023 YILINI REKORLARLA KAPATTI"},"content":{"rendered":"

Borusan Otomotiv’in T\u00fcrkiye distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi\u011fi; BMW, MINI ve BMW Motorrad markalar\u0131n\u0131 b\u00fcnyesinde bar\u0131nd\u0131ran BMW Group, 2023 y\u0131l\u0131n\u0131 t\u00fcm zamanlar\u0131n sat\u0131\u015f rekoruyla tamamlad\u0131. T\u00fcm modellerin toplam sat\u0131\u015flar\u0131n\u0131 y\u00fczde 6,5 oran\u0131nda art\u0131rarak 2 milyon 555 bin 341 adet teslimat ger\u00e7ekle\u015ftiren BMW Group, T\u00fcrkiye otomotiv pazar\u0131nda da dikkat \u00e7ekici bir performans sergiledi. T\u00fcrkiye elektrikli premium ara\u00e7 pazar\u0131n\u0131 lider kapatan BMW, T\u00fcrkiye otomotiv pazar\u0131ndaki toplam sat\u0131\u015flar\u0131n\u0131 y\u00fczde 32 art\u0131r\u0131rken, MINI sat\u0131\u015flar\u0131 ise y\u00fczde 90 y\u00fckselerek tarihi bir rekora imza att\u0131.<\/strong><\/p>\n

\"\"Otomotiv end\u00fcstrisinde ya\u015fanan yar\u0131 iletken \u00e7ip krizi ve bulunurluk sorunlar\u0131n\u0131n azalmas\u0131yla birlikte BMW Group 2023’\u00fc rekorla kapatt\u0131. D\u00fcnya \u00e7ap\u0131nda toplam 2 milyon 555 bin 341 adet teslimat yapan BMW Group\u2019un tam elektrikli otomobil sat\u0131\u015flar\u0131 ise y\u00fczde 74,4’l\u00fck art\u0131\u015fla 376 bin 183 adede ula\u015ft\u0131.<\/p>\n

BMW Premium Segmentte D\u00fcnya Lideri
\n<\/strong>Premium segmentte d\u00fcnya \u00e7ap\u0131nda liderli\u011fini koruyan BMW, toplam sat\u0131\u015f adedini bir \u00f6nceki y\u0131la oranla y\u00fczde 7,3 art\u0131rarak 2023 y\u0131l\u0131nda 2 milyon 253 bin 835 otomobil teslimat\u0131 ger\u00e7ekle\u015ftirdi. Elektrikli otomobil kategorisinde 330 bin 596 arac\u0131 yollarla bulu\u015fturan BMW, 2022\u2019ye oranla sat\u0131\u015flar\u0131n\u0131 y\u00fczde 92,2 art\u0131rm\u0131\u015f oldu. Sadece y\u0131l\u0131n son \u00e7eyre\u011finde 113 bin 458 elektrikli otomobil teslim eden BMW Group\u2019un toplam ara\u00e7 sat\u0131\u015flar\u0131 i\u00e7indeki elektrikli otomobil pay\u0131 ise y\u00fczde 15 oldu.<\/p>\n

2023 y\u0131l\u0131 sat\u0131\u015flar\u0131nda tamamen elektrikli Yeni BMW iX1 ve Yeni BMW i4, BMW\u2019nin lokomotif modelleri olurken, Yeni BMW i5\u2019in \u00fcr\u00fcn gam\u0131na eklenmesi markan\u0131n her segmentte tamamen elektrikli modelini m\u00fc\u015fteriye sunmas\u0131n\u0131 sa\u011flad\u0131. BMW Group, Yeni BMW 5 Serisi’nin tamamen elektrikli Touring modelini de 2024 y\u0131l\u0131nda sat\u0131\u015fa sunarak \u00fcr\u00fcn gam\u0131n\u0131 geni\u015fletmeyi s\u00fcrd\u00fcrecek.<\/p>\n

\"\"BMW M\u2019den 200 Bini A\u015fk\u0131n Otomobil Sat\u0131\u015f\u0131
\n<\/strong>BMW M, bu \u00f6nemli d\u00f6n\u00fcm noktas\u0131n\u0131 rekor sat\u0131\u015f adetleriyle de ta\u00e7land\u0131rd\u0131. 2022’ye oranla teslimatlar\u0131n\u0131 y\u00fczde 14,3 oran\u0131nda art\u0131ran marka, 202 bin 530 adetlik otomobil sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirerek t\u00fcm zamanlar\u0131n rekorunu k\u0131rd\u0131. BMW M’in 2023’te en \u00e7ok sat\u0131lan otomobili, tamamen elektrikli ilk M modeli olan Yeni BMW i4 M50 oldu. Yeni BMW M2, Yeni BMW XM ve Yeni BMW M3 Touring lansmanlar\u0131n\u0131 ger\u00e7ekle\u015ftiren BMW M’in elektrikli \u00fcr\u00fcn gam\u0131; Yeni BMW i5 M60 ve Yeni BMW i7 M70 ile geni\u015flemeye y\u0131l boyunca devam etti.<\/p>\n

\"\"Elektrikli MINI Modeline \u0130lgi Artt\u0131
\n<\/strong>BMW Group’un ikonik markas\u0131 MINI, 2023’te toplam 295 bin 474 adet otomobil sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirdi. Bu rakam i\u00e7indeki tamamen elektrikli MINI adedi ise bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 3,5 artarak 45 bin 261 oldu. B\u00f6ylelikle toplam sat\u0131\u015f rakam\u0131n\u0131n y\u00fczde 15,3’l\u00fck k\u0131sm\u0131 tamamen elektrikli MINI modelinden olu\u015ftu.<\/p>\n

2030’da tamamen elektrikli bir marka olma vizyonuna sahip MINI, tamamen yenilenen, dijitalle\u015fen ve elektriklenen yeni nesil MINI ailesini 2024’te otomobil tutkunlar\u0131yla bulu\u015fturmaya haz\u0131rlan\u0131yor.<\/p>\n

BMW Group Markalar\u0131 T\u00fcrkiye’de de Rekor K\u0131rd\u0131
\n<\/strong>T\u00fcrkiye’de Borusan Otomotiv’in distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi\u011fi BMW Group’un lokomotif markas\u0131 konumundaki BMW, T\u00fcrkiye otomotiv pazar\u0131ndaki sat\u0131\u015f adetlerini y\u00fczde 32 oran\u0131nda art\u0131rd\u0131. 2022’de 18 bin 56 adet ger\u00e7ekle\u015fen BMW sat\u0131\u015flar\u0131, 2023\u2019te 23 bin 801 seviyesine \u00e7\u0131kt\u0131. Elektrikli premium ara\u00e7 pazar\u0131nda lider konumda seneyi kapatan BMW, toplamda 3.745 adet tamamen elektrikli otomobil sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirdi.<\/p>\n

MINI T\u00fcrkiye\u2019de T\u00fcm Zamanlar\u0131n Rekorunu K\u0131rd\u0131
\n<\/strong>MINI, T\u00fcrkiye’de sat\u0131\u015f adetlerini 2022 y\u0131l\u0131na k\u0131yasla y\u00fczde 90 oran\u0131nda art\u0131rd\u0131\u011f\u0131 2023 y\u0131l\u0131nda, toplam 2 bin 633 otomobil teslimat\u0131 ger\u00e7ekle\u015ftirdi. T\u00fcrkiye’deki t\u00fcm zamanlar\u0131n sat\u0131\u015f rekorunu k\u0131rmay\u0131 ba\u015faran markan\u0131n sat\u0131\u015flar\u0131n\u0131n y\u00fczde 43\u2019\u00fcn\u00fc SUV segmentindeki Countryman modeli olu\u015fturdu. MINI\u2019nin T\u00fcrkiye\u2019de ger\u00e7ekle\u015ftirdi\u011fi elektrikli otomobil sat\u0131\u015f pay\u0131 ise, BMW Group\u2019un d\u00fcnya genelinde y\u00fczde 15 olan elektrikli sat\u0131\u015f oran\u0131n\u0131n \u00fczerine \u00e7\u0131karak y\u00fczde 18 oldu.<\/p>\n

Borusan Otomotiv, MINI\u2019de elde edilen bu sonu\u00e7lar neticesinde markan\u0131n en b\u00fcy\u00fck ithalat\u00e7\u0131s\u0131 olma ba\u015far\u0131s\u0131na imza att\u0131.<\/p>\n

\"\"BMW Motorrad\u2019\u0131n 100.Y\u0131l\u0131nda Rekor Sat\u0131\u015f
\n<\/strong>BMW Motorrad 2023 y\u0131l\u0131nda toplam sat\u0131\u015f adedini bir \u00f6nceki y\u0131la oranla yakla\u015f\u0131k 3 kat art\u0131rarak 4.628 adet sat\u0131\u015f rakam\u0131na ula\u015ft\u0131. Ger\u00e7ekle\u015fen sat\u0131\u015flar\u0131n \u00fc\u00e7te birini tamamen elektrikli maxi scooter modeli CE 04 olu\u015ftururdu. BMW Motorrad, 750cc ve \u00fczeri motor hacmine sahip motosiklet pazar\u0131nda elde etti\u011fi y\u00fczde 36’l\u0131k payla, bu segmentte en \u00e7ok tercih edilen marka olarak konumunu\u00a0g\u00fc\u00e7lendirdi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Borusan Otomotiv’in T\u00fcrkiye distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi\u011fi; BMW, MINI ve BMW Motorrad markalar\u0131n\u0131 b\u00fcnyesinde bar\u0131nd\u0131ran BMW Group, 2023 y\u0131l\u0131n\u0131 t\u00fcm zamanlar\u0131n sat\u0131\u015f rekoruyla tamamlad\u0131. T\u00fcm modellerin toplam sat\u0131\u015flar\u0131n\u0131 y\u00fczde 6,5 oran\u0131nda art\u0131rarak 2 milyon 555 bin 341 adet teslimat ger\u00e7ekle\u015ftiren BMW Group, T\u00fcrkiye otomotiv pazar\u0131nda da dikkat \u00e7ekici bir performans sergiledi. T\u00fcrkiye elektrikli premium ara\u00e7 pazar\u0131n\u0131 lider […]<\/p>\n","protected":false},"author":1,"featured_media":28374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8723,1],"tags":[135,16505],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/28372"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=28372"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/28372\/revisions"}],"predecessor-version":[{"id":28377,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/28372\/revisions\/28377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/28374"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=28372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=28372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=28372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}