{"id":28211,"date":"2023-12-07T17:13:48","date_gmt":"2023-12-07T14:13:48","guid":{"rendered":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=28211"},"modified":"2023-12-07T17:13:48","modified_gmt":"2023-12-07T14:13:48","slug":"interbrand-en-degerli-toyota-dedi","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/interbrand-en-degerli-toyota-dedi\/","title":{"rendered":"“INTERBRAND” EN DE\u011eERL\u0130 TOYOTA DED\u0130"},"content":{"rendered":"

Toyota, Interbrand taraf\u0131ndan her y\u0131l ger\u00e7ekle\u015ftirilen D\u00fcnyan\u0131n En De\u011ferli Markalar\u0131 (Best Global Brands) ara\u015ft\u0131rmas\u0131n\u0131n 2023 sonu\u00e7lar\u0131na g\u00f6re bir kez daha d\u00fcnyan\u0131n en de\u011ferli otomotiv markas\u0131 oldu. Elektrifikasyon, s\u00fcrd\u00fcr\u00fclebilirlik ve Herkes \u0130\u00e7in Mobilite gibi yenilik\u00e7i ve kapsay\u0131c\u0131 \u00e7al\u0131\u015fmalar\u0131yla \u00f6ne \u00e7\u0131kan Toyota, ara\u015ft\u0131rmada ge\u00e7en y\u0131l oldu\u011fu gibi 2023\u2019te de sekt\u00f6re liderlik etmeye devam ediyor.<\/h3>\n

\"\"T\u00fcm sekt\u00f6rleri i\u00e7eren listede 100 marka aras\u0131nda 6. s\u0131rada yer alan Toyota, ge\u00e7en y\u0131lki s\u0131ralamas\u0131n\u0131 korumay\u0131 ba\u015far\u0131rken y\u00fczde 8 art\u0131\u015fla marka de\u011ferini ge\u00e7en y\u0131l\u0131n da \u00fczerine ta\u015f\u0131d\u0131. Interbrand\u2019in de\u011ferlendirmesine g\u00f6re Toyota\u2019n\u0131n marka de\u011feri, 59 milyar 757 milyon dolardan 64 milyar 504 milyon dolara y\u00fckseldi. Toyota, ayn\u0131 zamanda ilk 10\u2019a giren \u00fc\u00e7 otomotiv markas\u0131ndan biri olarak end\u00fcstri liderli\u011fini devam ettirdi. Interbrand, markan\u0131n de\u011ferini belirlerken, \u00fcr\u00fcn veya hizmetlerin finansal performans\u0131, markan\u0131n sat\u0131n alma kararlar\u0131nda oynad\u0131\u011f\u0131 rol, markan\u0131n rekabet g\u00fcc\u00fc, sadakati te\u015fvik etme ve b\u00f6ylece gelecekte s\u00fcrd\u00fcr\u00fclebilir talep sa\u011flama yetene\u011fi de dahil olmak \u00fczere \u00fc\u00e7 temel analizi kulland\u0131.<\/p>\n

\"\"Toyota \u201cHerkes \u0130\u00e7in Mobilite\u201d hedefiyle \u00f6ne \u00e7\u0131k\u0131yor<\/strong><\/p>\n

Marka de\u011feriyle \u00f6ne \u00e7\u0131kan Toyota, global olarak d\u00fcnyan\u0131n farkl\u0131 \u00fclke ve b\u00f6lgelerindeki m\u00fc\u015fteri ihtiya\u00e7lar\u0131na, pazar ko\u015fullar\u0131na ve yerel altyap\u0131ya uygun olarak farkl\u0131 g\u00fc\u00e7 \u00fcniteleriyle karbon n\u00f6tre giden yolda \u00e7ok yollu bir yakla\u015f\u0131m sunmaya devam ediyor. Bu yakla\u015f\u0131m hibrit, plug-in hibrit, tam elektrikli ve hidrojen yak\u0131t h\u00fccreli ara\u00e7lar\u0131 kaps\u0131yor. Bununla birlikte Toyota, 2026 y\u0131l\u0131na kadar Toyota binek otomobillerden hafif ticari ara\u00e7lara kadar yakla\u015f\u0131k 15 farkl\u0131 s\u0131f\u0131r emisyonlu ara\u00e7 sunacak. Bu ara\u00e7lardan 6 adedi ise, \u00f6zel olarak geli\u015ftirilen elektrikli ara\u00e7 platformu \u00fczerine yap\u0131lacak. Bununla birlikte bu d\u00f6nemde Toyota\u2019n\u0131n Avrupa\u2019da y\u0131ll\u0131k sat\u0131\u015f oran\u0131n\u0131n y\u00fczde 20\u2019sinin tam elektrikli olmas\u0131, y\u0131ll\u0131k 250 binden fazla tam elektrikli sat\u0131\u015f\u0131n\u0131n ger\u00e7ekle\u015fmesi bekleniyor. Bununla birlikte Toyota\u2019n\u0131n 2026 sonras\u0131 i\u00e7in geli\u015ftirmekte oldu\u011fu yeni nesil teknolojiler, ara\u00e7lar\u0131n geli\u015ftirilme, \u00fcretilme ve kullan\u0131lma \u015feklini de\u011fi\u015ftirecek. \u201cHerkes \u0130\u00e7in Mobilite\u201d hedefiyle s\u0131f\u0131r emisyonlu mobilitenin eri\u015filebilir olmas\u0131 sa\u011flanacak.<\/p>\n

Kaynak: BGB \u2013 Interbrand<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Toyota, Interbrand taraf\u0131ndan her y\u0131l ger\u00e7ekle\u015ftirilen D\u00fcnyan\u0131n En De\u011ferli Markalar\u0131 (Best Global Brands) ara\u015ft\u0131rmas\u0131n\u0131n 2023 sonu\u00e7lar\u0131na g\u00f6re bir kez daha d\u00fcnyan\u0131n en de\u011ferli otomotiv markas\u0131 oldu. Elektrifikasyon, s\u00fcrd\u00fcr\u00fclebilirlik ve Herkes \u0130\u00e7in Mobilite gibi yenilik\u00e7i ve kapsay\u0131c\u0131 \u00e7al\u0131\u015fmalar\u0131yla \u00f6ne \u00e7\u0131kan Toyota, ara\u015ft\u0131rmada ge\u00e7en y\u0131l oldu\u011fu gibi 2023\u2019te de sekt\u00f6re liderlik etmeye devam ediyor. T\u00fcm sekt\u00f6rleri i\u00e7eren […]<\/p>\n","protected":false},"author":1,"featured_media":28217,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,9075],"tags":[16441,103,16440],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/28211"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=28211"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/28211\/revisions"}],"predecessor-version":[{"id":28218,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/28211\/revisions\/28218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/28217"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=28211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=28211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=28211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}