{"id":27231,"date":"2023-03-01T17:31:06","date_gmt":"2023-03-01T14:31:06","guid":{"rendered":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=27231"},"modified":"2023-03-21T20:11:52","modified_gmt":"2023-03-21T17:11:52","slug":"stellantis-ve-koc-holding-tofasi-guclendiriyor","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/stellantis-ve-koc-holding-tofasi-guclendiriyor\/","title":{"rendered":"STELLANTIS VE KO\u00c7 HOLD\u0130NG TOFA\u015e&#8217;I G\u00dc\u00c7LEND\u0130R\u0130YOR"},"content":{"rendered":"<h3>T\u00fcrkiye&#8217;deki t\u00fcm Stellantis markalar\u0131n\u0131n ticari faaliyetleri Tofa\u015f \u00e7at\u0131s\u0131 alt\u0131nda toplanarak, Tofa\u015f ile birlikte t\u00fcm Stellantis markalar\u0131 ve segmentleri i\u00e7in artan sinerji ve de\u011fer yarat\u0131m\u0131 sa\u011flanmas\u0131 hedefleniyor.<\/h3>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-27234\" src=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Tofas\u0327-Fabrikasi-1024x587.jpg\" alt=\"\" width=\"840\" height=\"482\" srcset=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Tofas\u0327-Fabrikasi-1024x587.jpg 1024w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Tofas\u0327-Fabrikasi-300x172.jpg 300w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Tofas\u0327-Fabrikasi-768x440.jpg 768w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Tofas\u0327-Fabrikasi-1536x880.jpg 1536w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Tofas\u0327-Fabrikasi-2048x1173.jpg 2048w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Tofas\u0327-Fabrikasi-1920x1100.jpg 1920w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Tofas\u0327-Fabrikasi-600x344.jpg 600w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/>Ko\u00e7 Holding ve Stellantis N.V. m\u00fc\u015fterilere ve i\u015f ortaklar\u0131na s\u0131n\u0131f\u0131n\u0131n en iyisi \u00fcr\u00fcn ve hizmetlerin verimli bir \u015fekilde sunulmas\u0131, T\u00fcrkiye&#8217;deki operasyon potansiyelinin art\u0131r\u0131lmas\u0131 amac\u0131yla mevcut Tofa\u015f ortak giri\u015fimlerini daha da geni\u015fletme ve b\u00fcy\u00fctmeyi hedeflediklerini a\u00e7\u0131klad\u0131. Bug\u00fcn imzalanan yeni stratejik anla\u015fma ile Tofa\u015f, Stellantis T\u00fcrkiye da\u011f\u0131t\u0131m \u015firketi Stellantis Otomotiv Pazarlama A.\u015e.&#8217;nin sermayesinin tamam\u0131n\u0131 sat\u0131n al\u0131yor. Sonu\u00e7 olarak, T\u00fcrkiye&#8217;de da\u011f\u0131t\u0131ma sunulan t\u00fcm Stellantis markalar\u0131 &#8211; Alfa Romeo, Fiat, Citro\u00ebn, DS Automobiles, Jeep\u00ae, Maserati, Opel ve Peugeot &#8211; Tofa\u015f taraf\u0131ndan da\u011f\u0131t\u0131lacak. T\u00fcrkiye&#8217;deki t\u00fcm faaliyetlerin iki g\u00fc\u00e7l\u00fc hissedar\u0131n deste\u011fiyle tek bir \u00e7at\u0131 alt\u0131nda toplanmas\u0131, d\u00fcnya \u00e7ap\u0131nda ticari faaliyetlerde, \u00fcretimde ve Ar-Ge&#8217;de benzeri g\u00f6r\u00fclmemi\u015f sinerjilere izin verirken, T\u00fcrk t\u00fcketicisine daha geni\u015f ve verimli \u00fcr\u00fcn ve hizmetler sunman\u0131n da yolunu a\u00e7acakt\u0131r. Tofa\u015f&#8217;\u0131n potansiyelini daha da ileriye ta\u015f\u0131mak i\u00e7in yeni i\u015f f\u0131rsatlar\u0131 da ufukta belirmektedir.<\/p>\n<figure id=\"attachment_27233\" aria-describedby=\"caption-attachment-27233\" style=\"width: 686px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-27233 size-large\" src=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Levent-C\u0327akirog\u0306lu_Koc\u0327-Holding-CEO-686x1024.jpg\" alt=\"\" width=\"686\" height=\"1024\" srcset=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Levent-C\u0327akirog\u0306lu_Koc\u0327-Holding-CEO-686x1024.jpg 686w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Levent-C\u0327akirog\u0306lu_Koc\u0327-Holding-CEO-201x300.jpg 201w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Levent-C\u0327akirog\u0306lu_Koc\u0327-Holding-CEO-768x1146.jpg 768w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Levent-C\u0327akirog\u0306lu_Koc\u0327-Holding-CEO-1030x1536.jpg 1030w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Levent-C\u0327akirog\u0306lu_Koc\u0327-Holding-CEO-1373x2048.jpg 1373w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Levent-C\u0327akirog\u0306lu_Koc\u0327-Holding-CEO-1920x2864.jpg 1920w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Levent-C\u0327akirog\u0306lu_Koc\u0327-Holding-CEO-600x895.jpg 600w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Levent-C\u0327akirog\u0306lu_Koc\u0327-Holding-CEO-scaled.jpg 1716w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/><figcaption id=\"caption-attachment-27233\" class=\"wp-caption-text\">Ko\u00e7 Holding CEO\u2019su Levent \u00c7ak\u0131ro\u011flu<\/figcaption><\/figure>\n<p>\u201c6 \u015eubat\u2019ta ya\u015fad\u0131\u011f\u0131m\u0131z deprem felaketinin yaralar\u0131n\u0131 sarmay\u0131 s\u00fcrd\u00fcr\u00fcyor, \u00fczerimize d\u00fc\u015feni kararl\u0131l\u0131kla ger\u00e7ekle\u015ftirmeye devam ediyoruz. Bu zor d\u00f6nemin atlat\u0131lmas\u0131nda \u00fclkemize yap\u0131lacak yat\u0131r\u0131mlar\u0131n b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131na inan\u0131yoruz. Bu stratejik yat\u0131r\u0131m; \u00fcretim hacmi, ihracat performans\u0131 ve ar-ge yetkinlikleri ile \u015firketimiz Tofa\u015f\u2019\u0131 otomotiv sekt\u00f6r\u00fcnde \u00e7ok daha \u00f6nemli bir noktaya ta\u015f\u0131yor. T\u00fcrkiye otomotiv sekt\u00f6r\u00fcnde lider konumundaki Tofa\u015f, bu yeni yat\u0131r\u0131m ile hedeflerini b\u00fcy\u00fct\u00fcyor ve iddias\u0131n\u0131 g\u00fc\u00e7lendiriyor. B\u00f6yle zor bir s\u00fcre\u00e7te ger\u00e7ekle\u015fen bu umut verici anla\u015fma toplulu\u011fumuzun ve orta\u011f\u0131m\u0131z\u0131n \u00fclkemize olan inanc\u0131n\u0131 da bir kez daha teyit ediyor. Ortaya \u00e7\u0131kacak katma de\u011fer ile \u00fclkemizin otomotivdeki rekabet g\u00fcc\u00fcn\u00fcn artmas\u0131na hizmet etmeyi s\u00fcrd\u00fcrece\u011fiz\u201d dedi.<\/p>\n<figure id=\"attachment_27232\" aria-describedby=\"caption-attachment-27232\" style=\"width: 570px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-27232 size-full\" src=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Carlos-Tavares-Stellantis-CEO.jpg\" alt=\"\" width=\"570\" height=\"760\" srcset=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Carlos-Tavares-Stellantis-CEO.jpg 570w, https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Carlos-Tavares-Stellantis-CEO-225x300.jpg 225w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><figcaption id=\"caption-attachment-27232\" class=\"wp-caption-text\">Stellantis CEO&#8217;su Carlos Tavares<\/figcaption><\/figure>\n<p>Stellantis CEO&#8217;su Carlos Tavares ise &#8220;T\u00fcrkiye, Orta Do\u011fu ve Afrika&#8217;da lider bir pazar pay\u0131na ula\u015fmaya \u00e7al\u0131\u015f\u0131rken, uzun vadeli stratejik plan\u0131m\u0131z olan Dare Forward 2030&#8217;da kritik bir rol oynuyor&#8221; dedi. \u201cKo\u00e7 ile ortakl\u0131\u011f\u0131m\u0131z\u0131 derinle\u015ftirmek sinerji yaratacak, de\u011feri art\u0131racak ve t\u00fcm segmentlerdeki Stellantis markalar\u0131 i\u00e7in pazar potansiyelini b\u00fcy\u00fctecektir. T\u00fcrkiye&#8217;nin \u00f6nde gelen sanayi kurulu\u015flar\u0131ndan biri olan Tofa\u015f ortak giri\u015fimimiz, \u00f6nemli \u00fcretim ve Ar-Ge merkezlerimizden biridir. T\u00fcrkiye&#8217;nin kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fu mevcut ac\u0131 verici s\u00fcre\u00e7te, s\u00fcrd\u00fcr\u00fclebilir bir gelece\u011fi umutla ve dayan\u0131kl\u0131kla yeniden in\u015fa etme kapasitesini d\u00fcnyaya g\u00f6steren bir \u00fclkede liderlik rol\u00fcm\u00fcz\u00fc 50 y\u0131l\u0131 a\u015fk\u0131n ge\u00e7mi\u015fimizin \u00f6tesine ta\u015f\u0131yaca\u011f\u0131 i\u00e7in bu anla\u015fma \u00fczerinde \u00e7al\u0131\u015fan ekiplere en i\u00e7ten te\u015fekk\u00fcrlerimi sunuyorum\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n<p><strong>Anla\u015fma ayr\u0131ca \u015funlar\u0131 da \u00f6zetlemektedir:<\/strong><\/p>\n<ul>\n<li>Stellantis, 2025 y\u0131l\u0131 ba\u015f\u0131ndan itibaren \u00fcretime ba\u015flama hedefiyle 5 marka i\u00e7in planlanan hem orta boy hafif ticari ara\u00e7 hem de binek versiyonlar\u0131nda \u201cK0\u201d modelinin \u00fcretimini Tofa\u015f&#8217;a tahsis edecek.<\/li>\n<li>Mevcut Doblo \u00fcretiminin, Temmuz 2023&#8217;te \u201cK0\u201d modelinin \u00fcretim bantlar\u0131nda \u00e7al\u0131\u015fmalar ba\u015flay\u0131ncaya kadar devam etmesi planlan\u0131yor.<\/li>\n<li>Mevcut Fiat Egea\/Tipo projesi 2025 y\u0131l\u0131 sonuna kadar uzat\u0131lm\u0131\u015ft\u0131r.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye&#8217;deki t\u00fcm Stellantis markalar\u0131n\u0131n ticari faaliyetleri Tofa\u015f \u00e7at\u0131s\u0131 alt\u0131nda toplanarak, Tofa\u015f ile birlikte t\u00fcm Stellantis markalar\u0131 ve segmentleri i\u00e7in artan sinerji ve de\u011fer yarat\u0131m\u0131 sa\u011flanmas\u0131 hedefleniyor. Ko\u00e7 Holding ve Stellantis N.V. m\u00fc\u015fterilere ve i\u015f ortaklar\u0131na s\u0131n\u0131f\u0131n\u0131n en iyisi \u00fcr\u00fcn ve hizmetlerin verimli bir \u015fekilde sunulmas\u0131, T\u00fcrkiye&#8217;deki operasyon potansiyelinin art\u0131r\u0131lmas\u0131 amac\u0131yla mevcut Tofa\u015f ortak giri\u015fimlerini daha [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27234,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,16138,16105],"tags":[16140,16139,15874,14064,208],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/27231"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=27231"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/27231\/revisions"}],"predecessor-version":[{"id":27235,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/27231\/revisions\/27235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/27234"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=27231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=27231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=27231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}