{"id":27199,"date":"2023-01-04T13:23:57","date_gmt":"2023-01-04T10:23:57","guid":{"rendered":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=27199"},"modified":"2023-01-10T13:38:20","modified_gmt":"2023-01-10T10:38:20","slug":"odmd-gladyator-odulleri-sahiplerini-buldu","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/odmd-gladyator-odulleri-sahiplerini-buldu\/","title":{"rendered":"ODMD GLADYAT\u00d6R \u00d6D\u00dcLLER\u0130 SAH\u0130PLER\u0130N\u0130 BULDU"},"content":{"rendered":"

Otomotiv Distrib\u00fct\u00f6rleri ve Mobilite Derne\u011fi\u2019nin (ODMD) markalar\u0131n sat\u0131\u015f ve ileti\u015fim ba\u015far\u0131lar\u0131n\u0131 \u00f6d\u00fcllendirmek amac\u0131yla organize etti\u011fi ODMD Sat\u0131\u015f ve \u0130leti\u015fim \u00d6d\u00fclleri\u2019nin on \u00fc\u00e7\u00fcnc\u00fcs\u00fc heyecanl\u0131 bir t\u00f6rene sahne oldu.<\/h3>\n

\"\"4 Ocak 2023 tarihinde ger\u00e7ekle\u015ftirilen geleneksel gecede, sat\u0131\u015f ve ileti\u015fim ana kategorilerinde olmak \u00fczere toplam 20 dalda \u00f6d\u00fcller sahiplerini buldu. Otomotiv sekt\u00f6r\u00fcn\u00fcn bir araya geldi\u011fi gecede, Yetkin Dikinciler ve Ece Dizdar ba\u015far\u0131l\u0131 sunumlar\u0131 ile \u00f6d\u00fcl t\u00f6renine renk katt\u0131.<\/p>\n

Otomotiv sekt\u00f6r\u00fcn\u00fcn en dikkat \u00e7eken, kapsaml\u0131 ve prestijli organizasyonu olan \u201cODMD Sat\u0131\u015f ve \u0130leti\u015fim \u00d6d\u00fclleri, 2022 Gladyat\u00f6rleri\u201d bu y\u0131l da g\u00fc\u00e7l\u00fc bir rekabete sahne oldu. Sekt\u00f6r\u00fcn \u201cen\u201dlerinin belirlendi\u011fi gecede, kazanan en ba\u015far\u0131l\u0131 markalar ve \u00e7al\u0131\u015fmalar\u0131 heyecanl\u0131 ve g\u00f6rkemli bir t\u00f6renle \u00f6d\u00fcllerini ald\u0131.<\/p>\n

4 Ocak 2023 tarihinde Divan Kuru\u00e7e\u015fme\u2019de ger\u00e7ekle\u015fen geceye, ODMD \u00fcye markalar\u0131, otomotiv d\u00fcnyas\u0131n\u0131n temsilcileri, bas\u0131n mensuplar\u0131 ve davetliler kat\u0131ld\u0131.<\/p>\n

\u201cOtomotiv sekt\u00f6r\u00fc ve ODMD, 2022 y\u0131l\u0131nda da ekonomiye de\u011fer katmaya devam etti.\u201d<\/em><\/h4>\n

Gecede konu\u015fma yapan ODMD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ali Haydar Bozkurt bu y\u0131l on \u00fc\u00e7\u00fcnc\u00fcs\u00fc d\u00fczenlenen Sat\u0131\u015f ve \u0130leti\u015fim \u00d6d\u00fclleri, ODMD Gladyat\u00f6rlerine kat\u0131lan t\u00fcm adaylar\u0131 ve etkinli\u011fi d\u00fczenleyenleri tebrik ederken 2023 y\u0131l\u0131na dair temennilerini de payla\u015ft\u0131;<\/p>\n

\u201c\u00d6ncelikle 2023 y\u0131l\u0131n\u0131n herkes i\u00e7in ba\u015fta bar\u0131\u015f, sa\u011fl\u0131k ve huzur dolu bir y\u0131l olmas\u0131n\u0131 temenni ederek ba\u015flamak istiyorum.<\/p>\n

Her sene bizleri bulu\u015fturan ve sekt\u00f6r\u00fcm\u00fcz\u00fcn gelenekselle\u015fen \u00f6d\u00fcl t\u00f6reninde yeniden, ge\u00e7mi\u015f y\u0131llarda oldu\u011fu gibi daha geni\u015f bir kat\u0131l\u0131m ile y\u00fcz y\u00fcze gelebilmenin heyecan ve mutlulu\u011fu ile, konseptimizi bu y\u0131l \u2018Zaman\u0131 Geldi\u2019\u2019 olarak belirledik. ODMD, \u00fcyelerinin katt\u0131\u011f\u0131 g\u00fc\u00e7le beraber otomotiv sekt\u00f6r\u00fcnde her bak\u0131mdan de\u011fer yaratmaya devam edecek \u00e7al\u0131\u015fmalar ve projeler yapmay\u0131 s\u00fcrd\u00fcr\u00fcyor olacak.\u2019\u2019<\/p>\n

Gece toplam 20 dalda rekabete sahne oldu<\/h4>\n

\u201cSat\u0131\u015f\u201d ve \u201c\u0130leti\u015fim\u201d kategorilerinde toplam 20 dalda \u00f6d\u00fcl verildi.<\/p>\n

\u0130leti\u015fim \u00d6d\u00fclleri kategorisinde<\/u><\/em> halka a\u00e7\u0131k kategorilerde adaylar;<\/p>\n

Y\u0131l\u0131n TV Uygulamas\u0131, Y\u0131l\u0131n Dergi Uygulamas\u0131, Y\u0131l\u0131n Dijital Deneyim Uygulamas\u0131, Y\u0131l\u0131n Sosyal Medya Uygulamas\u0131, Y\u0131l\u0131n Gazete Uygulamas\u0131, Y\u0131l\u0131n Radyo Uygulamas\u0131, Y\u0131l\u0131n Outdoor Uygulamas\u0131 <\/em>dallar\u0131nda www.oddgladyator.com<\/a> sitesi \u00fczerinden verilen oylar ile ilk 5 i\u00e7ine girmeye \u00e7al\u0131\u015ft\u0131lar.<\/p>\n

Halk oylamas\u0131 ile ilk be\u015fe kalan projeler ve halk oylamas\u0131na a\u00e7\u0131k olmayan Y\u0131l\u0131n S\u00fcrd\u00fcr\u00fclebilirlik Projesi, Y\u0131l\u0131n PR\/Etkinlik Uygulamas\u0131, Y\u0131l\u0131n Sosyal Sorumluluk Projesi<\/em> ve Y\u0131l\u0131n Entegre \u0130leti\u015fim Kampanyas\u0131 <\/em>kategorilerinde yer alan t\u00fcm aday \u00e7al\u0131\u015fmalar j\u00fcri \u00fcyeleri taraf\u0131ndan de\u011ferlendirilerek gecede canl\u0131 oyland\u0131.<\/p>\n

\u201cY\u0131l\u0131n Bas\u0131n Lansman\u0131\u201d \u00f6d\u00fcl\u00fcn\u00fc her y\u0131l oldu\u011fu gibi bu y\u0131l da otomotiv bas\u0131n\u0131n\u0131n de\u011ferli temsilcileri belirledi. Bas\u0131n mensuplar\u0131n\u0131n, 2022 y\u0131l\u0131 i\u00e7erisinde kat\u0131ld\u0131klar\u0131 marka ve modellerin test s\u00fcr\u00fc\u015f\u00fc ya da tan\u0131t\u0131m etkinliklerini de\u011ferlendirdikleri bu kategoride aday olan markalar sistem \u00fczerinden oyland\u0131.<\/p>\n

Gecede sahibinden.com, 2022 y\u0131l\u0131 2. el ara\u00e7 ilan\u0131 verilerine g\u00f6re Segmentler i\u00e7erisinde en \u00e7ok ilgi g\u00f6ren marka ve modellere de \u00f6d\u00fcllerini takdim etti.<\/p>\n

Bu \u00f6d\u00fcllerin yan\u0131 s\u0131ra gecede J\u00fcri \u00d6zel \u00d6d\u00fcl\u00fc<\/u><\/em> de sahibini buldu.<\/h4>\n

Sat\u0131\u015f \u00d6d\u00fclleri kategorisinde<\/u>;<\/em> En H\u0131zl\u0131 B\u00fcy\u00fcyen Hafif Ticari Ara\u00e7 Markas\u0131, En H\u0131zl\u0131 B\u00fcy\u00fcyen Otomobil Markas\u0131, En \u00c7ok Sat\u0131lan Hafif Ticari Ara\u00e7 Modeli, En \u00c7ok Sat\u0131lan Otomobil Modeli, En \u00c7ok Sat\u0131lan Hafif Ticari Ara\u00e7 Markas\u0131, En \u00c7ok Sat\u0131lan Otomobil Markas\u0131 ve En \u00c7ok Sat\u0131lan Otomobil ve Hafif Ticari Ara\u00e7 Markas\u0131 kategorilerindeki birinciler, ODMD veri taban\u0131na i\u015flenen y\u0131ll\u0131k sat\u0131\u015f adetleri sonu\u00e7lar\u0131na g\u00f6re belirlendi. Gecede t\u00fcm kategorilerde \u00f6d\u00fcl alan firmalar, \u00f6d\u00fcller ile e\u015f zamanl\u0131 olarak haz\u0131rlanan ve ODMD taraf\u0131ndan onaylanan logolar\u0131n bir y\u0131ll\u0131k kullan\u0131m hakk\u0131na da sahip oldu.<\/p>\n

En y\u00fcksek kat\u0131l\u0131m PR\/Etkinlik Uygulamas\u0131 kategorisinde oldu<\/h4>\n

ODMD \u00fcyesi markalar\u0131n ileti\u015fim kategorilerine kat\u0131l\u0131mlar\u0131 \u00e7ok yo\u011fundu. En b\u00fcy\u00fck ilgi on d\u00f6rt aday \u00e7al\u0131\u015fma ile \u201cPR\/Etkinlik Uygulamas\u0131\u201d kategorisinde olurken, \u201cSosyal Medya Uygulamas\u0131\u201d kategorisinde on iki ve \u201cTV Uygulamas\u0131nda\u2019\u2019 sekiz aday \u00e7al\u0131\u015fma yer ald\u0131. T\u00fcm kategoriler toplam\u0131nda yetmi\u015f \u00fc\u00e7 aday \u00e7al\u0131\u015fma \u00f6d\u00fcl almak i\u00e7in m\u00fccadele verdi.<\/p>\n

Gladyat\u00f6rlerin Yol Arkada\u015flar\u0131<\/h4>\n

T\u00fcrk otomotiv sekt\u00f6r\u00fcn\u00fcn temsilcilerini bulu\u015fturan ODMD Sat\u0131\u015f ve \u0130leti\u015fim \u00d6d\u00fclleri, 2022 Gladyat\u00f6rleri\u2019nin bu y\u0131lki destek\u00e7ileri aras\u0131nda ana sponsor sahibinden.com\u00a0 olmak \u00fczere, Castrol, Bridgestone, Garanti BBVA, Otoko\u00e7 Otomotiv, Autorola, Ceva Logistics ve ALJ Finans yer ald\u0131.<\/p>\n

J\u00fcri \u00fcyeleri 2022\u2019in \u201cen\u2019lerini\u201d belirledi<\/h4>\n

Gladyat\u00f6r \u00d6d\u00fclleri\u2019nin on \u00fc\u00e7\u00fcnc\u00fc y\u0131l\u0131nda da K\u0131demli \u0130leti\u015fimci, Stratejik \u0130leti\u015fim Dan\u0131\u015fman\u0131 Say\u0131n F\u00fcgen Toks\u00fc ba\u015fkanl\u0131\u011f\u0131nda, ileti\u015fim ve pazarlama alan\u0131nda uzman akademisyenlerden olu\u015fan tecr\u00fcbeli j\u00fcrinin profesyonel de\u011ferlendirmesiyle sonu\u00e7lar belirlendi.<\/p>\n

\u00a0<\/u>J\u00fcri \u00dcyeleri:<\/u><\/h4>\n
    \n
  1. F\u00fcgen Toks\u00fc – K\u0131demli \u0130leti\u015fimci, Stratejik \u0130leti\u015fim Dan\u0131\u015fman\u0131<\/li>\n
  2. Dr. \u0130brahim K\u0131rcova, Y\u0131ld\u0131z Teknik \u00dcniversitesi, \u0130ktisadi ve \u0130dari Bilimler Fak\u00fcltesi, \u0130\u015fletme B\u00f6l\u00fcm\u00fc Pazarlama \u00d6\u011fretim \u00dcyesi<\/li>\n
  3. Zehra \u00d6ney- 360+Media Interactive Kurucu Ajans Ba\u015fkan\u0131, Teknolojide Kad\u0131n Derne\u011fi Kurucu Y\u00f6netim Kurulu Ba\u015fkan\u0131<\/li>\n
  4. Ahmet Ak\u0131n, Marka ve \u0130leti\u015fim Dan\u0131\u015fman\u0131<\/li>\n
  5. Emine Pura, Tribal Sahada Pazarlama, Ajans Ba\u015fkan\u0131 ve Do\u011frudan Pazarlama \u0130leti\u015fimcileri Derne\u011fi IV. D\u00f6nem Ba\u015fkan\u0131<\/li>\n
  6. Neslihan Olcay, Dijital Pazarlama \u0130leti\u015fimi Platformu Y\u00f6netim Kurulu \u00dcyesi<\/li>\n
  7. Erc\u00fcment B\u00fcy\u00fck\u015fener – Dijital \u0130leti\u015fim Dan\u0131\u015fman\u0131<\/li>\n
  8. Melda Bark\u0131n – Reklam \u00d6zdenetim Kurulu \u00dcyesi<\/li>\n
  9. Naz\u0131m Erdo\u011fan – sahibinden.com, CMO<\/li>\n<\/ol>\n
      \n
    • Nilay Tatl\u0131s\u00f6z – Castrol T\u00fcrkiye, Ukrayna ve Orta Asya Pazarlama Direkt\u00f6r\u00fc<\/li>\n
    • Evren G\u00fczel – Brisa Pazarlama ve Uluslararas\u0131 Pazarlar Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131<\/li>\n
    • Koray \u00d6ztop\u00e7u – Garanti BBVA, T\u00fcketici Finansman\u0131 Direkt\u00f6r\u00fc<\/li>\n<\/ul>\n

      \u00a0<\/u>SATI\u015e \u00d6D\u00dcLLER\u0130<\/u><\/h4>\n

      En H\u0131zl\u0131 B\u00fcy\u00fcyen Hafif Ticari Ara\u00e7 Markas\u0131: Renault<\/p>\n

      En H\u0131zl\u0131 B\u00fcy\u00fcyen Otomobil Markas\u0131: Cupra<\/p>\n

      En \u00c7ok Sat\u0131lan Hafif Ticari Ara\u00e7 Modeli: Ford Courier<\/p>\n

      En \u00c7ok Sat\u0131lan Otomobil Modeli: Fiat Egea<\/p>\n

      En \u00c7ok Sat\u0131lan Hafif Ticari Ara\u00e7 Markas\u0131: Ford<\/p>\n

      En \u00c7ok Sat\u0131lan Otomobil Markas\u0131: Fiat<\/p>\n

      En \u00c7ok Sat\u0131lan Otomobil ve Hafif Ticari Ara\u00e7 Markas\u0131: Fiat<\/p>\n

      \u0130LET\u0130\u015e\u0130M \u00d6D\u00dcLLER\u0130<\/u><\/h4>\n

      Y\u0131l\u0131n Dergi Uygulamas\u0131: Land Rover – Defender Dergi \u0130lan\u0131<\/p>\n

      Y\u0131l\u0131n Radyo Uygulamas\u0131: Hyundai – 8 Mart D\u00fcnya Kad\u0131nlar G\u00fcn\u00fc<\/p>\n

      Y\u0131l\u0131n Outdoor Uygulamas\u0131: Dacia – Otomobilsiz Kent G\u00fcn\u00fc<\/p>\n

      Y\u0131l\u0131n Dijital Deneyim Uygulamas\u0131: Ford – T\u00fcrkiye Dijital St\u00fcdyo Metaverse Projesi<\/p>\n

      Y\u0131l\u0131n Gazete Uygulamas\u0131: Jeep – \u00c7engel Bulmaca<\/p>\n

      Y\u0131l\u0131n PR\/Etkinlik Uygulamas\u0131: BMW – Contemporary \u0130stanbul & Jeff Koons Ziyareti<\/p>\n

      Y\u0131l\u0131n Sosyal Medya Uygulamas\u0131: Volkswagen – Volkswagen Tutkunuyum \u00a0Demeden, Volkswagen Tutkunu Oldu\u011funu Anlat. #Loveswagen<\/p>\n

      Y\u0131l\u0131n TV Uygulamas\u0131: Mercedes – EQ & K\u0131van\u00e7 Tatl\u0131tu\u011f<\/p>\n

      Y\u0131l\u0131n Sosyal Sorumluluk Projesi: Mercedes – EML’miz Gelece\u011fin Y\u0131ld\u0131z\u0131<\/p>\n

      Y\u0131l\u0131n S\u00fcrd\u00fcr\u00fclebilirlik Projesi: Borusan Otomotiv – Anahtar Kad\u0131nda<\/p>\n

      Y\u0131l\u0131n Entegre \u0130leti\u015fim Kampanyas\u0131: Toyota – Corolla Cross Hybrid Lansman\u0131<\/p>\n

      Y\u0131l\u0131n J\u00fcri \u00d6zel \u00d6d\u00fcl\u00fc: Toyota – \u00d6zel Olimpiyatlar T\u00fcrkiye Karma Basketbol Projesi<\/p>\n

      Y\u0131l\u0131n Bas\u0131n Lansman\u0131: Dacia – Jogger Lansman\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"

      Otomotiv Distrib\u00fct\u00f6rleri ve Mobilite Derne\u011fi\u2019nin (ODMD) markalar\u0131n sat\u0131\u015f ve ileti\u015fim ba\u015far\u0131lar\u0131n\u0131 \u00f6d\u00fcllendirmek amac\u0131yla organize etti\u011fi ODMD Sat\u0131\u015f ve \u0130leti\u015fim \u00d6d\u00fclleri\u2019nin on \u00fc\u00e7\u00fcnc\u00fcs\u00fc heyecanl\u0131 bir t\u00f6rene sahne oldu. 4 Ocak 2023 tarihinde ger\u00e7ekle\u015ftirilen geleneksel gecede, sat\u0131\u015f ve ileti\u015fim ana kategorilerinde olmak \u00fczere toplam 20 dalda \u00f6d\u00fcller sahiplerini buldu. Otomotiv sekt\u00f6r\u00fcn\u00fcn bir araya geldi\u011fi gecede, Yetkin Dikinciler […]<\/p>\n","protected":false},"author":1,"featured_media":27200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[1889,12257,16054,16129],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/27199"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=27199"}],"version-history":[{"count":3,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/27199\/revisions"}],"predecessor-version":[{"id":27203,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/27199\/revisions\/27203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/27200"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=27199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=27199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=27199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}