{"id":26392,"date":"2022-06-01T09:59:57","date_gmt":"2022-06-01T06:59:57","guid":{"rendered":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=26392"},"modified":"2022-06-01T09:59:57","modified_gmt":"2022-06-01T06:59:57","slug":"opelin-hedefi-ilk-5","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/opelin-hedefi-ilk-5\/","title":{"rendered":"OPEL’\u0130N HEDEF\u0130 \u0130LK 5"},"content":{"rendered":"

Global \u00e7apta b\u00fcy\u00fcme trendi ile ba\u015far\u0131l\u0131 bir grafik yakalayan Opel, T\u00fcrkiye\u2019de de \u00e7\u0131tay\u0131 yukar\u0131ya \u00e7ekti. Alman devinin global pazarlar\u0131 aras\u0131nda yer alan \u0130spanya\u2019y\u0131 geride b\u0131rakarak 5. s\u0131raya y\u00fckselen Opel T\u00fcrkiye\u2019nin 2022 hedefi ise her alanda ilk 5\u2019te yer almak. T\u00fcrkiye\u2019de toplam pazarda, hatchback sat\u0131\u015flar\u0131nda, hafif ticari ara\u00e7 pazar\u0131nda, SUV sat\u0131\u015flar\u0131nda ilk be\u015fe girme hedefine odaklanan Opel, y\u0131l\u0131n ilk 5 ay\u0131 sonunda bu hedeflerine ula\u015fmaya ba\u015flad\u0131.<\/h3>\n

\"\"D\u00fcnyan\u0131n \u00f6nde gelen otomobil \u00fcreticilerinden Opel, mobilite alan\u0131ndaki ba\u015far\u0131s\u0131n\u0131 hedef y\u00fckselterek s\u00fcrd\u00fcr\u00fcyor. 2021 y\u0131l\u0131nda global \u00e7apta ba\u015far\u0131l\u0131 sonu\u00e7lar elde ederek b\u00fcy\u00fcme trendi yakalayan Alman devi, 2022 y\u0131l\u0131nda da geli\u015fim grafi\u011fini hedef y\u00fckselterek devam ettiriyor. Global \u00e7apta yakalanan ba\u015far\u0131 i\u00e7erisinde T\u00fcrkiye \u00f6nemli bir pay elde etmeyi s\u00fcrd\u00fcr\u00fcyor. 2022\u2019nin ilk 4 ay\u0131nda Opel pazarlar\u0131 i\u00e7erisinde \u0130spanya\u2019y\u0131 geride b\u0131rakmay\u0131 ba\u015faran Opel T\u00fcrkiye, 9 bin adede yak\u0131n sat\u0131\u015fla 5. s\u0131raya y\u00fckseldi ve 2022 i\u00e7in hedef koydu\u011fu \u2018\u2019her alanda ilk 5\u2019\u2019 mottosu do\u011frultusunda \u00f6nemli bir ad\u0131m att\u0131.<\/p>\n

\u00a0<\/strong>\u201c\u0130lk 5 Ayda Y\u0131l Sonu Hedefimizin %30\u2019unu Ger\u00e7ekle\u015ftirdik\u201d<\/strong><\/p>\n

T\u00fcrkiye\u2019nin global Opel d\u00fcnyas\u0131nda \u0130spanya\u2019y\u0131 geride b\u0131rakarak 5 b\u00fcy\u00fck pazar i\u00e7erisine girdi\u011fini vurgulayan Opel T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Alpagut Girgin, <\/strong>\u201cMarkam\u0131z, adet bazl\u0131 bak\u0131ld\u0131\u011f\u0131nda 2021 y\u0131l\u0131n\u0131 Opel\u2019in global pazarlar\u0131 aras\u0131nda 6. s\u0131rada tamamlam\u0131\u015ft\u0131. Ancak 2022 y\u0131l\u0131n\u0131n ilk 4 ay\u0131nda ger\u00e7ekle\u015ftirdi\u011fimiz 9 bine yak\u0131n sat\u0131\u015fla bu pozisyonumuzu bir s\u0131ra yukar\u0131ya ta\u015f\u0131d\u0131k ve \u0130spanya gibi \u00f6nemli bir pazar\u0131 geride b\u0131rakarak 5. s\u0131raya y\u00fckselmeyi ba\u015fard\u0131k. Bu bize hem gurur veriyor hem de marka i\u00e7erisindeki dominasyonumuzun artmas\u0131n\u0131 sa\u011fl\u0131yor. Bulundu\u011fumuz pozisyonu y\u0131l sonuna kadar korumay\u0131 hedefliyoruz. May\u0131s ay\u0131nda da 4 bin adetlik bir sat\u0131\u015f ger\u00e7ekle\u015ftirerek ay sonu itibar\u0131yla 13 bin adet seviyesine \u00e7\u0131kt\u0131k ve y\u0131l sonu hedefimizin %30\u2019una \u015fimdiden ula\u015ft\u0131k\u201d dedi.<\/p>\n

\"\"\u201cSon \u00c7eyrekte Lojistik Sorunlar Ortadan Kalabilir\u201d<\/strong><\/p>\n

Alpagut Girgin,<\/strong> \u201cT\u00fcrkiye pazar de\u011ferlendirmesine bakt\u0131\u011f\u0131m\u0131zda malumunuz ilk 4 ay, tedarikte ve lojistikteki s\u0131k\u0131nt\u0131larla ge\u00e7en bir d\u00f6nem oldu. Buna kar\u015f\u0131n k\u00f6t\u00fc bir y\u0131l sonu toplam pazar\u0131 \u00f6ng\u00f6rm\u00fcyoruz. Y\u0131l\u0131n son \u00e7eyre\u011finde lojistik sorunlar\u0131n\u0131n bir nebze daha azalaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz ve bu do\u011frultuda hem Opel hem de Stellantis grubu olarak 2022 y\u0131l\u0131 i\u00e7in pazar \u00f6ng\u00f6r\u00fcm\u00fcz\u00fc 765 bin adet olarak \u015fekillendiriyoruz. Opel olarak bizim hedefimiz ise 45 bin adedin \u00fcst\u00fcne \u00e7\u0131kmak\u201d dedi.<\/p>\n

\"\"
Opel Grandland Hybrid4<\/figcaption><\/figure>\n

Yeni Opel CEO\u2019su Florian Huettl\u2019\u0131n \u0130lk Ziyareti T\u00fcrkiye\u2019ye <\/strong><\/p>\n

Girgin, \u201c1 Haziran\u2019da g\u00f6reve gelen yeni CEO\u2019muz Florian Huettl, ilk pazar ziyaretini de T\u00fcrkiye\u2019ye yapacak. 2 tam g\u00fcn olarak ger\u00e7ekle\u015fecek olan bu ziyarette hem \u015fu anki sat\u0131\u015f performans\u0131m\u0131z\u0131n hem de \u0130spanya\u2019y\u0131 geride b\u0131rakarak Opel d\u00fcnyas\u0131nda ilk 5 \u00fclke aras\u0131nda yer almam\u0131z\u0131n \u00f6nemli bir pay\u0131 var elbette. T\u00fcrkiye pazar\u0131n\u0131n \u00f6neminin alt\u0131n\u0131 bir kez daha \u00e7izece\u011fiz ve kendisine taleplerimizi iletece\u011fiz. T\u00fcrkiye pazar\u0131nda daha \u00f6nce \u00e7al\u0131\u015ft\u0131\u011f\u0131 i\u00e7in bu de\u011fi\u015fiklik bize maksimum seviyede avantaj sa\u011flayacakt\u0131r\u201d \u015feklinde konu\u015ftu.<\/p>\n

\"\"<\/p>\n

\u201c2022 Elektrikliye Ge\u00e7i\u015f D\u00f6nemimiz Olacak\u201d<\/strong><\/p>\n

Elektrikli ara\u00e7larda ilerleyen d\u00f6nemde b\u00fcy\u00fck bir iddiaya sahip olacaklar\u0131n\u0131n vurgusunu yapan Opel T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Alpagut Girgin, \u201cElektrikli ara\u00e7larda Opel olarak iddial\u0131y\u0131z. Hem Stellantis Grubu i\u00e7erisinde hem de sekt\u00f6rde bu konuda \u00f6nc\u00fc marka olmay\u0131 hedefliyoruz. Bu sene i\u00e7erisinde Mokka ve Corsa modellerimizin elektrikli versiyonlar\u0131n\u0131n T\u00fcrkiye pazar\u0131nda sat\u0131\u015f\u0131na ba\u015flayaca\u011f\u0131z ancak bu sene i\u00e7in \u00e7ok agresif bir elektrikli ara\u00e7 hacmimiz yok. 2022\u2019de \u00f6ncelikli hedefimiz bayilerimizi elektrikli ara\u00e7 e\u011fitimlerimizle bu ge\u00e7i\u015fe al\u0131\u015ft\u0131rmak, haz\u0131rl\u0131klar\u0131m\u0131z\u0131 tamamlamak, m\u00fc\u015fteri memnuniyetsizli\u011fi yaratmayacak \u015fekilde elektrikli ara\u00e7lara yumu\u015fak bir ge\u00e7i\u015f sa\u011flamak ve gelecek senenin altyap\u0131s\u0131n\u0131 haz\u0131rlamak. D\u00f6rd\u00fcnc\u00fc \u00e7eyrek bu a\u00e7\u0131dan emin ad\u0131mlarla ilerleyece\u011fimiz bir d\u00f6nem olacak. D\u00f6rd\u00fcnc\u00fc \u00e7eyrekte \u00e7ok m\u00fctevazi \u015fekilde elektrikli ara\u00e7 sat\u0131\u015f\u0131na ba\u015flayaca\u011f\u0131z\u201d dedi.<\/p>\n

\"\"\u201c2025\u2019te T\u00fcrkiye Pazar\u0131nda 10 Bin Adet Elektrikli Opel Sat\u0131lacak!\u201d<\/strong><\/p>\n

Alpagut Girgin, \u201cGlobal anlamda Opel olarak satt\u0131\u011f\u0131m\u0131z her 100 arac\u0131n %8,5\u2019i elektrikli oldu. Burada Corsa\u2019n\u0131n b\u00fcy\u00fck etkisi var. Corsa sat\u0131\u015flar\u0131m\u0131z y\u00fczde 25\u2019e yak\u0131n olarak ger\u00e7ekle\u015fti. \u0130ngiltere pazar\u0131nda elektrifikasyon tahmin etti\u011fimizin 2.5 kat\u0131 olurken grubun y\u00fczde 5 hedefi de y\u00fczde 8.5 olarak ger\u00e7ekle\u015fmi\u015f oldu. 2022 y\u0131l\u0131nda ise markan\u0131n y\u00fczde 15\u2019lik hedefi var. T\u00fcrkiye pazar\u0131nda da detayl\u0131 \u015fekilde devam ettirdi\u011fimiz haz\u0131rl\u0131klar\u0131m\u0131z ve altyap\u0131 \u00e7al\u0131\u015fmalar\u0131m\u0131zla markam\u0131zda yer alan her modelin elektrikli versiyonunu sat\u0131\u015fa sunmak i\u00e7in \u00e7al\u0131\u015f\u0131yoruz. Daha pazar tam anlam\u0131yla haz\u0131r olmayabilir. Stratejimizi buna g\u00f6re kurduk ve 2025 y\u0131l\u0131na gelindi\u011finde toplam sat\u0131\u015flar\u0131m\u0131z\u0131n %15\u2019ini elektrikli ara\u00e7lar olu\u015fturacak. Yani sat\u0131\u015flar\u0131m\u0131z\u0131n 7\u2019de 1 kadar\u0131 elektrikli ara\u00e7lardan gelecek\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Global \u00e7apta b\u00fcy\u00fcme trendi ile ba\u015far\u0131l\u0131 bir grafik yakalayan Opel, T\u00fcrkiye\u2019de de \u00e7\u0131tay\u0131 yukar\u0131ya \u00e7ekti. Alman devinin global pazarlar\u0131 aras\u0131nda yer alan \u0130spanya\u2019y\u0131 geride b\u0131rakarak 5. s\u0131raya y\u00fckselen Opel T\u00fcrkiye\u2019nin 2022 hedefi ise her alanda ilk 5\u2019te yer almak. T\u00fcrkiye\u2019de toplam pazarda, hatchback sat\u0131\u015flar\u0131nda, hafif ticari ara\u00e7 pazar\u0131nda, SUV sat\u0131\u015flar\u0131nda ilk be\u015fe girme hedefine odaklanan […]<\/p>\n","protected":false},"author":1,"featured_media":26397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,7906],"tags":[15210,259,14838,15668,6733,15667,14825],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/26392"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=26392"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/26392\/revisions"}],"predecessor-version":[{"id":26398,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/26392\/revisions\/26398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/26397"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=26392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=26392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=26392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}