{"id":25749,"date":"2022-02-21T11:58:32","date_gmt":"2022-02-21T08:58:32","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=25749"},"modified":"2022-02-21T11:58:32","modified_gmt":"2022-02-21T08:58:32","slug":"mokka-lansmani-iletisim-orgusuyle-opele-odul-yagdi","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/mokka-lansmani-iletisim-orgusuyle-opele-odul-yagdi\/","title":{"rendered":"\u201cMOKKA LANSMANI \u0130LET\u0130\u015e\u0130M \u00d6RG\u00dcS\u00dc&#8217;YLE OPEL&#8217;E \u00d6D\u00dcL YA\u011eDI!"},"content":{"rendered":"<p><strong>Alman otomobil devi Opel, yeni y\u0131l\u0131 \u00f6d\u00fcllerle ta\u00e7land\u0131rmaya devam ediyor. Marka, bu kez de Do\u011frudan Pazarlama \u0130leti\u015fimcileri Derne\u011fi (DP\u0130D) taraf\u0131ndan d\u00f6rt \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. Opel, \u201cMokka ileti\u015fim \u00d6rg\u00fcs\u00fc\u201d ile 13. Do\u011frudan Pazarlama \u00d6d\u00fclleri\u2019nin \u201cLansman Aktiviteleri\u201d, \u201cEn \u0130yi Influencer Odakl\u0131 Kampanya\u201d, \u201cEntegre Etkinlik Pazarlamas\u0131 Kampanyalar\u0131\u201d ve \u201cYarat\u0131c\u0131 Pazarlama Uygulamalar\u0131\u201d kategorilerinde d\u00f6rt ayr\u0131 \u00f6d\u00fcl\u00fcn sahibi oldu.<\/strong><\/p>\n<p>\u00dcst\u00fcn Alman teknolojisini en \u00e7a\u011fda\u015f tasar\u0131mlarla bulu\u015fturan Opel, kazand\u0131\u011f\u0131 \u00f6d\u00fcllere yenilerini eklemeyi s\u00fcrd\u00fcr\u00fcyor. Bu kapsamda 2021 y\u0131l\u0131nda yap\u0131lan ve b\u00fcy\u00fck ses getiren \u2018\u2019Opel Mokka T\u00fcrkiye Lansman\u0131\u2019\u2019 odakl\u0131 ileti\u015fim \u00e7al\u0131\u015fmalar\u0131, Opel\u2019e d\u00f6rt ayr\u0131 \u00f6d\u00fcl birden getirdi. K\u0131sa bir s\u00fcre \u00f6nce Marketing T\u00fcrkiye\u2019nin d\u00fczenledi\u011fi The ONE Awards B\u00fct\u00fcnle\u015fik Pazarlama \u00d6d\u00fclleri\u2019nin \u201cBinek Otomotiv\u201d kategorisinde \u201cY\u0131l\u0131n En \u0130tibarl\u0131 Markas\u0131\u201d se\u00e7ilen Opel, bu kez de Do\u011frudan Pazarlama \u0130leti\u015fimcileri Derne\u011fi (DP\u0130D) taraf\u0131ndan d\u00f6rt \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. Marka, 2021 y\u0131l\u0131nda hayata ge\u00e7irdi\u011fi \u201cOpel Mokka T\u00fcrkiye Lansman\u0131\u201d kapsam\u0131nda y\u00fcr\u00fctt\u00fc\u011f\u00fc \u00e7al\u0131\u015fmalar\u0131yla, bu sene 13\u2019\u00fcnc\u00fcs\u00fc d\u00fczenlenen Do\u011frudan Pazarlama \u0130leti\u015fim Derne\u011fi \u00d6d\u00fclleri\u2019nin \u201cLansman Aktiviteleri\u201d kategorisinde \u00f6d\u00fcl ald\u0131. Opel, s\u0131ra d\u0131\u015f\u0131 modeli Mokka\u2019n\u0131n son d\u00f6nemlerde internet ortam\u0131nda milyonlarca ki\u015fi taraf\u0131ndan izlenen \u201cAre You Mokka Enough?\u201d ve \u201cNormalin D\u0131\u015f\u0131ndakiler\u2019\u2019 video serileriyle de \u201cEn \u0130yi Influencer Odakl\u0131 Kampanya\u201d kategorisinde \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. Marka, ayr\u0131ca \u201cEntegre Etkinlik Pazarlamas\u0131 Kampanyalar\u0131\u201d ve \u201cYarat\u0131c\u0131 Pazarlama Uygulamalar\u0131\u201d kategorilerinde de iki ayr\u0131 \u00f6d\u00fcl\u00fcn sahibi oldu.<\/p>\n<p><strong>Toplamda 46 ayr\u0131 kategoride 132 proje \u00f6d\u00fcl ald\u0131!<\/strong><\/p>\n<p>Do\u011frudan pazarlama sekt\u00f6r\u00fcne de\u011fer katmak, pazar\u0131n geli\u015fmesini sa\u011flamak ve bilinirlik yaratmak i\u00e7in faaliyetler y\u00fcr\u00fcten DP\u0130D taraf\u0131ndan d\u00fczenlenen 13. Do\u011frudan Pazarlama \u00d6d\u00fclleri, 46 ayr\u0131 kategoride d\u00fczenlendi. Ticari etkinli\u011fi y\u00fcksek, \u00f6l\u00e7\u00fclebilir ve sonu\u00e7 getiren do\u011frudan pazarlama projelerinin rekabet etti\u011fi yar\u0131\u015fmaya; 2021 y\u0131l\u0131 i\u00e7erisinde; \u201cetkinlik\u201d, \u201csaha\u201d, \u201cdijital\u201d kategorilerinde en ba\u015far\u0131l\u0131 ve dikkat \u00e7eken projeler ba\u015fvuruda bulundu. 46 kategoride yap\u0131lan ba\u015fvurular aras\u0131ndan da toplam 132 proje \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n<div class=\"gr-gallery-wrap\"><div class=\"gr-gallery owl-carousel owl-theme\" data-slider-id=\"2418728280\"><\/div><div class=\"gr-gallery-thumb-wrap\"><div class=\"gr-gallery-thumb owl-thumbs\" data-slider-id=\"2418728280\"><\/div><a href=\"#\" class=\"gr-gallery-prev\">Prev<\/a><a href=\"#\" class=\"gr-gallery-next\">Next<\/a><\/div><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alman otomobil devi Opel, yeni y\u0131l\u0131 \u00f6d\u00fcllerle ta\u00e7land\u0131rmaya devam ediyor. Marka, bu kez de Do\u011frudan Pazarlama \u0130leti\u015fimcileri Derne\u011fi (DP\u0130D) taraf\u0131ndan d\u00f6rt \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. Opel, \u201cMokka ileti\u015fim \u00d6rg\u00fcs\u00fc\u201d ile 13. Do\u011frudan Pazarlama \u00d6d\u00fclleri\u2019nin \u201cLansman Aktiviteleri\u201d, \u201cEn \u0130yi Influencer Odakl\u0131 Kampanya\u201d, \u201cEntegre Etkinlik Pazarlamas\u0131 Kampanyalar\u0131\u201d ve \u201cYarat\u0131c\u0131 Pazarlama Uygulamalar\u0131\u201d kategorilerinde d\u00f6rt ayr\u0131 \u00f6d\u00fcl\u00fcn sahibi oldu. \u00dcst\u00fcn [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,7906],"tags":[15269,259,6733,15267,15268,15270],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/25749"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=25749"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/25749\/revisions"}],"predecessor-version":[{"id":25752,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/25749\/revisions\/25752"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=25749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=25749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=25749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}