{"id":25650,"date":"2022-01-26T08:00:45","date_gmt":"2022-01-26T05:00:45","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=25650"},"modified":"2022-01-26T03:33:32","modified_gmt":"2022-01-26T00:33:32","slug":"opel-yilin-en-itibarli-binek-otomotiv-markasi-secildi","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/opel-yilin-en-itibarli-binek-otomotiv-markasi-secildi\/","title":{"rendered":"OPEL, &#8221;YILIN EN \u0130T\u0130BARLI B\u0130NEK OTOMOT\u0130V MARKASI&#8221; SE\u00c7\u0130LD\u0130"},"content":{"rendered":"<p>Marketing T\u00fcrkiye ve pazar ara\u015ft\u0131rmalar\u0131 \u015firketi Akademetre i\u015f birli\u011fiyle d\u00fczenlenen The ONE Awards B\u00fct\u00fcnle\u015fik Pazarlama \u00d6d\u00fclleri\u2019nin sahipleri belli oldu. \u0130tibar ve Marka De\u011fer Performans \u00d6l\u00e7\u00fcm\u00fc ara\u015ft\u0131rmas\u0131 baz al\u0131narak d\u00fczenlenen etkinlik; bu y\u0131l 70\u2019e yak\u0131n kategoride ger\u00e7ekle\u015ftirildi. The ONE Awards B\u00fct\u00fcnle\u015fik Pazarlama \u00d6d\u00fclleri kapsam\u0131nda; y\u0131l i\u00e7inde itibar\u0131n\u0131 en \u00e7ok art\u0131ran markalar ve i\u015f ortaklar\u0131, 12 ilde toplam 1.200 ki\u015fiyle y\u00fcz y\u00fcze ger\u00e7ekle\u015ftirilen g\u00f6r\u00fc\u015fmeler sonucunda belirlendi. Alman otomobil devi Opel, Marketing T\u00fcrkiye The ONE Awards \u00d6d\u00fclleri binek otomobil kategorisinde itibar\u0131n\u0131 en \u00e7ok art\u0131ran marka oldu. Opel, \u201cThe ONE Awards B\u00fct\u00fcnle\u015fik Pazarlama \u00d6d\u00fclleri\u201d kapsam\u0131nda halk j\u00fcrisi taraf\u0131ndan \u201cY\u0131l\u0131n En \u0130tibarl\u0131 Binek Otomotiv Markas\u0131\u201d \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n<h4>\u201cDaha gen\u00e7, modern, cesur ve yal\u0131n bir imaja kavu\u015ftuk\u201d<\/h4>\n<p>Konu ile ilgili a\u00e7\u0131klamalarda bulunan<strong> Opel T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Alpagut Girgin<\/strong>, \u201cOpel olarak, yak\u0131n d\u00f6nemde kurumsal kimli\u011fimiz ve \u00fcr\u00fcn gam\u0131m\u0131z yenilendi. Eskiye oranla \u00e7ok daha gen\u00e7, modern, cesur, yal\u0131n bir imaja kavu\u015ftuk ve bununla orant\u0131l\u0131 olarak hedef kitlemizde de bir d\u00f6n\u00fc\u015f\u00fcm ama\u00e7lad\u0131k. Eski Opel m\u00fcdavimlerine yenilerini eklemek; bu zorlu rekabet ortam\u0131nda \u00e7ok kolay olmad\u0131. Ekip olarak yeni normalle birlikte de\u011fi\u015fen ve geli\u015fen m\u00fc\u015fteri ihtiya\u00e7lar\u0131na \u2018terzi \u00e7\u00f6z\u00fcm\u2019 diyebilece\u011fim ki\u015fiye \u00f6zel \u00e7\u00f6z\u00fcmlerle, en h\u0131zl\u0131 \u015fekilde cevap verdik ve Stellantis \u00e7at\u0131s\u0131 alt\u0131ndaki tek Alman markas\u0131 olarak ba\u015far\u0131 hikayemizi yazd\u0131k. Yenilenen Mokka modelimiz ekseninde yapt\u0131\u011f\u0131m\u0131z \u00e7al\u0131\u015fmalarla da adeta gelece\u011fe yat\u0131r\u0131m yapt\u0131k. Opel T\u00fcrkiye ailesi olarak t\u00fcm bu \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 ald\u0131\u011f\u0131m\u0131z i\u00e7in son derece mutluyuz\u201d diye konu\u015ftu.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-25651\" src=\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Alpagut-Girgin-1024x683.jpg\" alt=\"\" width=\"840\" height=\"560\" \/><\/p>\n<h4>\u201cDe\u011fi\u015fime \u00f6nc\u00fcl\u00fck etmeye devam edece\u011fiz\u201d<\/h4>\n<p>\u201c2021 y\u0131l\u0131; d\u00fcnyadaki ve T\u00fcrkiye\u2019deki t\u00fcm olumsuz geli\u015fmelere kar\u015f\u0131n ba\u015far\u0131larla ge\u00e7irdi\u011fimiz bir sene oldu\u201d ifadelerini kullanan <strong>Opel T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Alpagut Girgin<\/strong>, \u201cBu y\u0131l\u0131 da son derece prestijli bir \u00f6d\u00fcl ile kar\u015f\u0131lad\u0131k ve ba\u015far\u0131lar\u0131m\u0131z\u0131 \u00f6d\u00fcllerle ta\u00e7land\u0131rmaya devam ediyoruz. Sekt\u00f6rde de\u011fi\u015fimin \u00f6nc\u00fcs\u00fc olarak hayata ge\u00e7irdi\u011fimiz t\u00fcm yenilik\u00e7i modellerimiz, m\u00fc\u015fteri odakl\u0131 yakla\u015f\u0131m\u0131m\u0131z ve g\u00fc\u00e7l\u00fc bayi a\u011f\u0131m\u0131zla T\u00fcrkiye\u2019de yakalad\u0131\u011f\u0131m\u0131z b\u00fcy\u00fcme ivmesini s\u00fcrd\u00fcrece\u011fiz. Yeni modellerimizle otomotiv sekt\u00f6r\u00fcndeki de\u011fi\u015fime \u00f6nc\u00fcl\u00fck etmeye devam edece\u011fiz\u201d dedi.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing T\u00fcrkiye ve pazar ara\u015ft\u0131rmalar\u0131 \u015firketi Akademetre i\u015f birli\u011fiyle d\u00fczenlenen The ONE Awards B\u00fct\u00fcnle\u015fik Pazarlama \u00d6d\u00fclleri\u2019nin sahipleri belli oldu. \u0130tibar ve Marka De\u011fer Performans \u00d6l\u00e7\u00fcm\u00fc ara\u015ft\u0131rmas\u0131 baz al\u0131narak d\u00fczenlenen etkinlik; bu y\u0131l 70\u2019e yak\u0131n kategoride ger\u00e7ekle\u015ftirildi. The ONE Awards B\u00fct\u00fcnle\u015fik Pazarlama \u00d6d\u00fclleri kapsam\u0131nda; y\u0131l i\u00e7inde itibar\u0131n\u0131 en \u00e7ok art\u0131ran markalar ve i\u015f ortaklar\u0131, 12 ilde [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,7906],"tags":[15210,15206,259,510,15211,15212],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/25650"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=25650"}],"version-history":[{"count":2,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/25650\/revisions"}],"predecessor-version":[{"id":25654,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/25650\/revisions\/25654"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=25650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=25650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=25650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}