{"id":2503,"date":"2012-05-23T16:14:36","date_gmt":"2012-05-23T16:14:36","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=2503"},"modified":"2012-05-25T13:23:41","modified_gmt":"2012-05-25T13:23:41","slug":"deprem-ve-tsunami-toyotayi-durduramadi","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/deprem-ve-tsunami-toyotayi-durduramadi\/","title":{"rendered":"Deprem ve tsunami Toyota’y\u0131 durduramad\u0131!"},"content":{"rendered":"

Toyota, deprem ve tsunami nedeniyle tedarik zincirinde meydana gelen olumsuzluklar\u0131n yaratt\u0131\u011f\u0131 zorluklar\u0131 a\u015ft\u0131. \u00a0K\u00fcresel \u00fcretimde ya\u015fanan zorluklar\u0131n alt\u0131ndan ba\u015far\u0131yla kalkmas\u0131n\u0131 bilen Toyota 2012 y\u0131l\u0131n\u0131n Mart ay\u0131nda sona eren mali y\u0131lda 3,5 milyar dolar kar elde etti. Bu y\u0131l\u0131n ilk \u00e7eyre\u011finde ge\u00e7en y\u0131la g\u00f6re 4 kat fazla olarak ger\u00e7ekle\u015fen kar oran\u0131 ile Toyota 2013 y\u0131l\u0131 hedefini 9,5 milyar dolar olarak belirledi. Toyota ayr\u0131ca yeni tasar\u0131m ve \u00fcretim anlay\u0131\u015f\u0131na ge\u00e7erek t\u00fcm d\u00fcnyaya \u201cS\u0131radaki Toyota\u2019y\u0131 Bekleyin\u201d mesaj\u0131n\u0131 verdi.<\/h3>\n

\"\"<\/a>Toyota tedarik zincirini ve k\u00fcresel \u00fcretimini etkileyen 2011 y\u0131l\u0131ndaki Japonya depremi ve tsunami felaketinin olumsuz etkilerini silmeyi ba\u015fard\u0131. Toyota, 2012 y\u0131l\u0131n\u0131n Mart ay\u0131nda sona eren mali y\u0131lda 3,5 milyar dolar kar etti. Bir \u00f6nceki mali y\u0131la g\u00f6re y\u00fczde 30 oran\u0131nda azalan kar oran\u0131na ra\u011fmen h\u0131zl\u0131 toparlanma s\u00fcrecini ba\u015far\u0131yla y\u00f6neten Toyota, gelecek y\u0131l ise 9,5 milyar dolar kar etmeyi planl\u0131yor. Toyota Ocak-Mart 2012 d\u00f6nemindeki kar\u0131n\u0131 da ge\u00e7en y\u0131l ayn\u0131 d\u00f6neme g\u00f6re d\u00f6rt kattan fazla artirarak 318,2 milyon dolardan 1,5 milyar dolara y\u00fckseltmesi, gelecek y\u0131l \u00a0i\u00e7in planlanan kar beklentilerini destekliyor .Toyota\u2019n\u0131n ara\u00e7 sat\u0131\u015flar\u0131 da \u00f6nceki y\u0131la g\u00f6re 44 bin artarak 7,4 milyona \u00e7\u0131karken, gelecek y\u0131l \u00a0 sat\u0131\u015flar\u0131n\u0131n 1,3 milyon artarak 8,7 milyona ula\u015faca\u011f\u0131n\u0131 tahmin ediliyor.<\/p>\n

Toyota Pazarlama ve Sat\u0131\u015f A.\u015e. CEO\u2019su Ali Haydar Bozkurt,\u00a0Toyota\u2019n\u0131n ge\u00e7mi\u015f tarihine bak\u0131ld\u0131\u011f\u0131nda t\u00fcm zorluklardan g\u00fc\u00e7lenerek \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirterek \u201cMarkam\u0131z kurum k\u00fclt\u00fcr\u00fcnden taviz vermeden geli\u015fim g\u00f6sterdi\u011fi bu s\u00fcre\u00e7te liderli\u011fe kavu\u015fmay\u0131 ba\u015farm\u0131\u015f, her zaman d\u00f6n\u00fc\u015fleri s\u0131\u00e7rama \u015feklinde olmu\u015ftur. Son veriler bunu g\u00f6stermektedir\u201d dedi. Bozkurt Toyota\u2019n\u0131n \u00fcr\u00fcn geli\u015ftirme anlay\u0131\u015f\u0131nda yeni bir d\u00f6neme ad\u0131m att\u0131\u011f\u0131n\u0131 da s\u00f6yleyerek \u201cYeni nesil Toyota modellerinin, m\u00fc\u015fterilerimizin ihtiya\u00e7lar\u0131n\u0131n yan\u0131nda arzular\u0131na da hitap edece\u011fine inan\u0131yoruz. Toyota, bu yeni d\u00f6nemde her zamanki kalite ve dayan\u0131kl\u0131l\u0131\u011f\u0131n yan\u0131s\u0131ra, daha \u00e7ok heyecan veren, tutkulu \u00a0ve \u00e7ekici g\u00f6r\u00fcn\u00fcme sahip modelleri fark\u0131n\u0131 ortaya koyacakt\u0131r.\u201d \u015feklinde konu\u015ftu.<\/p>\n

Toyota\u2019da De\u011fi\u015fim R\u00fczgar\u0131<\/span><\/h4>\n

\"\"<\/a>Toyota, yeni tasar\u0131m ve \u00fcr\u00fcn geli\u015ftirme anlay\u0131\u015f\u0131yla da yeni bir d\u00f6nemin \u00f6nc\u00fcl\u00fc\u011f\u00fcn\u00fc yap\u0131yor. \u00d6zellikle tasar\u0131m konusunda radikal bir de\u011fi\u015fim i\u00e7ine giren Toyota, tutkulu ve \u00e7ekici g\u00f6r\u00fcn\u00fcm\u00fcyle \u00e7ok daha geni\u015f kitlelerin \u00f6ncelikli tercihi olmay\u0131 hedefliyor. Toyota, Yaris, Avensis ve spor otomobilde anlay\u0131\u015flar\u0131 de\u011fi\u015ftiren GT86 spor otomobil modeli ile yeni tasar\u0131m anlay\u0131\u015f\u0131 paralelinde \u201cS\u0131radaki Toyota\u2019y\u0131 Bekleyin\u201d mesaj\u0131n\u0131 \u00a0t\u00fcm d\u00fcnyaya veriyor.\u00a0Toyota\u2019n\u0131n de\u011fi\u015fen yeni y\u00fcz\u00fc yeni de\u011ferleri sinerji ile harmonize eden bir yap\u0131ya sahip.\u00a0Toyota\u2019n\u0131n “Keen Look\u201d (keskin bak\u0131\u015fl\u0131) ve \u201cUnder Priority\u201d (\u00f6ncelikli) felsefesinin birle\u015fimi olan tasar\u0131m anlay\u0131\u015f\u0131 heyecan verici yeni tasar\u0131m yakla\u015f\u0131m\u0131na y\u00f6n veriyor. Bu yeni tasar\u0131m\u0131n \u00f6nc\u00fcleri olan Yaris ve Avensis T\u00fcrkiye yollar\u0131ndaki yerini al\u0131rken GT86 yaz aylar\u0131nda t\u00fcm Avrupa ile birlikte \u00fclkemizde de sat\u0131\u015fa sunulacak.<\/p>\n

Toyota\u2019da \u00dcretim Anlay\u0131\u015f\u0131 da De\u011fi\u015fti<\/span><\/h4>\n

Toyota’n\u0131n yeni \u00fcr\u00fcn geli\u015ftirme metodolojisi, \u00e7ekici tasar\u0131mlar\u0131 maliyet etkinli\u011fi ile birle\u015ftirmeyi hedefliyor. Yeni sistemde Ba\u015f M\u00fchendislerin rol\u00fc ve \u00f6nemi art\u0131r\u0131l\u0131rken, planlama ve tasar\u0131m b\u00f6l\u00fcmleri aras\u0131ndaki ili\u015fki de iyile\u015ftiriliyor. Yeni metodoloji, arac\u0131n temel fonksiyonlar\u0131 olan hareket, d\u00f6n\u00fc\u015f ve durma olmak \u00fczere \u00fc\u00e7 temel fonksiyonunun yan\u0131s\u0131ra yolcular, s\u00fcr\u00fc\u015f pozisyonu gibi konularda ideal m\u00fchendislik standartlar\u0131n\u0131n yan\u0131s\u0131ra ve tasar\u0131m \u00f6zg\u00fcrl\u00fc\u011f\u00fc sunmay\u0131 da hedefliyor. Toyota, bu yeni \u00fcretim anlay\u0131\u015f\u0131yla verimlili\u011fi d\u00fc\u015f\u00fck maliyetlerle yakalamay\u0131 ama\u00e7l\u0131yor..<\/span><\/span><\/h4>\n

Hedef Tam Kapasite<\/span><\/h4>\n

Ge\u00e7ti\u011fimiz g\u00fcnlerde Bilim,\u00a0Sanayi ve Teknoloji Bakan\u0131 Nihat Erg\u00fcn’\u00fcn Japonya\u2019da Toyota\u2019y\u0131 ziyaret etti\u011fini de hat\u0131rlatan\u00a0Toyota Pazarlama ve Sat\u0131\u015f A.\u015e. CEO\u2019su Ali Haydar Bozkurt,\u00a0Nagoya kentindeki Toyotacity\u2019de, Toyota Y\u00f6netim Kurulu Ba\u015fkan\u0131 Fuijo Cho ve Ba\u015fkan Yard\u0131mc\u0131s\u0131 Takeshi Uchiyamada ile ger\u00e7ekle\u015fen bulu\u015fmadan Sakarya\u2019daki fabr\u0131ikan\u0131n tam kapasite ile \u00e7al\u0131\u015ft\u0131rma ortak g\u00f6r\u00fc\u015f\u00fcn\u00fcn \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u00f6yledi. Bozkurt, Bakan Erg\u00fcn\u2019\u00fcn Toyota y\u00f6netiminden \u201cSakaria\u201d ad\u0131 ile yeni bir model istedi\u011fini de s\u00f6ylerek \u201c Bu konu ciddiye al\u0131nm\u0131\u015ft\u0131r ve \u00fczerinde \u00e7al\u0131\u015f\u0131lmaya de\u011fer bulunmu\u015ftur. Bununla birlikte Bakan\u0131m\u0131z Toyota\u2019n\u0131n T\u00fcrkiye\u2019de bir AR-GE merkezi kurup Afrika, Ortado\u011fu ve Arap Yar\u0131madas\u0131na ihra\u00e7 edilebilecek bir modelin geli\u015febilmesi i\u00e7in \u00e7al\u0131\u015fmalar\u0131 ger\u00e7ekle\u015ftirebileceklerini iletmi\u015ftir. Toyota Y\u00f6netim Kurulu Ba\u015fkan\u0131 Cho da bu konuda ge\u00e7 kal\u0131nd\u0131\u011f\u0131n\u0131n fark\u0131nda olduklar\u0131n\u0131 ve bu pazarlar\u0131 yeterince tan\u0131mad\u0131klar\u0131n\u0131 kabul etmi\u015f ve \u00a0bu nedenlerden \u00f6t\u00fcr\u00fc oradaki m\u00fc\u015fteri ihtiyac\u0131n\u0131 kar\u015f\u0131layamad\u0131klar\u0131n\u0131 say\u0131n bakan\u0131m\u0131za iletmi\u015ftir.\u201d dedi.<\/p>\n

Toyota \u00c7evreci Otomobil Teknolojileri Lideri<\/span><\/h4>\n

Tasar\u0131m anlay\u0131\u015f\u0131ndaki yeniliklerin yan\u0131nda \u00e7evreci otomobiller \u00fcretme konusundaki kararl\u0131l\u0131\u011f\u0131n\u0131 da g\u00f6zler \u00f6n\u00fcne seren Toyota, ilk \u015farj edilebilen elektrikli hibrid arac\u0131 olan Prius Plug-in Hybrid \u00a0ile de bir d\u00f6n\u00fcm noktas\u0131na imza at\u0131yor. Tam hibrid teknolojisi ile \u00fcretilen Prius Plug-in Hybrid, bug\u00fcne kadar dayan\u0131kl\u0131l\u0131k ve g\u00fcvenilirlik konusunda kendini kan\u0131tlayan tam hibrid teknolojisinin en yenisi ve en \u00e7evrecisi olarak dikkat \u00e7ekiyor.\u00a0Prius Plug-in Hybrid \u00a0y\u00fczde 70\u2019lere varan enerji tasarrufu sa\u011fl\u0131yor.<\/p>\n

Toyota Pazarlama ve Sat\u0131\u015f A.\u015e. CEO\u2019su Ali Haydar Bozkurt,\u00a0T\u00fcrkiye\u2019nin 2011 y\u0131l\u0131nda ithal etti\u011fi petrol\u00fcn 25 milyar USD\u2019lik k\u0131sm\u0131n\u0131n ula\u015f\u0131mda kullan\u0131ld\u0131\u011f\u0131n\u0131 kaydederek \u201cBu y\u0131l artan maliyetlerden dolay\u0131 30 milyar dolar\u0131 ge\u00e7ebilir. B\u00f6ylesine y\u00fcksek maliyetler g\u00f6z\u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda yak\u0131t tasarruflu otomobillerin kullan\u0131lmas\u0131 \u00f6nemlidir. Bir \u00f6rnek vermek\u00a0gerekirse;\u00a07,5 milyonluk binek ara\u00e7 park\u0131nda dizel yak\u0131tl\u0131 ara\u00e7 adetini y\u00fczde 1 azalt\u0131p benzinli ara\u00e7 adetlerinin oran\u0131n\u0131 y\u00fczde 1 art\u0131r\u0131p ve buna y\u00fczde 0,1 oran\u0131nda benzinli hibrid ara\u00e7lar\u0131 da eklersek ortaya bizim hesaplar\u0131m\u0131za g\u00f6re toplam y\u0131ll\u0131k cari kazan\u00e7 140 milyon TL\u2019ye ula\u015f\u0131yor.\u00a0Vergi geliri de 73 milyon TL. art\u0131yor.\u201d diye konu\u015ftu. Bozkurt \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\u201c\u00a0Yaln\u0131zca \u0130stanbul trafi\u011finde 10 bin hibrid ara\u00e7 olsa y\u0131lda 36.5 milyon\u00a0TL. yak\u0131t tasarrufu sa\u011flan\u0131yor. \u00c7evreci ara\u00e7lara\u00a0te\u015fviklerin olumlu sonu\u00e7lar do\u011furdu\u011fu ortadad\u0131r. Japonya\u2019da2012 y\u0131l\u0131nda \u00e7evreci ara\u00e7 vergi te\u015fvi\u011fi, ye\u015fil vergi,\u00a0hurda te\u015fvi\u011fi sayesinde hibrid pazar pay\u0131 y\u00fczde 26\u2019ya y\u00fckselmi\u015f durumda. 2011 y\u0131l\u0131nda Japonya\u2019da 456.324 adet hibrid ara\u00e7 sat\u0131lm\u0131\u015f olmas\u0131 bu te\u015fviklerin yarar\u0131n\u0131 ortaya koymu\u015ftur\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Toyota, deprem ve tsunami nedeniyle tedarik zincirinde meydana gelen olumsuzluklar\u0131n yaratt\u0131\u011f\u0131 zorluklar\u0131 a\u015ft\u0131. \u00a0K\u00fcresel \u00fcretimde ya\u015fanan zorluklar\u0131n alt\u0131ndan ba\u015far\u0131yla kalkmas\u0131n\u0131 bilen Toyota 2012 y\u0131l\u0131n\u0131n Mart ay\u0131nda sona eren mali y\u0131lda 3,5 milyar dolar kar elde etti. Bu y\u0131l\u0131n ilk \u00e7eyre\u011finde ge\u00e7en y\u0131la g\u00f6re 4 kat fazla olarak ger\u00e7ekle\u015fen kar oran\u0131 ile Toyota 2013 y\u0131l\u0131 hedefini […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/2503"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=2503"}],"version-history":[{"count":3,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/2503\/revisions"}],"predecessor-version":[{"id":2508,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/2503\/revisions\/2508"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=2503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=2503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=2503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}