{"id":2005,"date":"2012-04-23T13:38:09","date_gmt":"2012-04-23T13:38:09","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=2005"},"modified":"2012-04-26T15:12:06","modified_gmt":"2012-04-26T15:12:06","slug":"yenilenen-fiat-linea-yollarda","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/yenilenen-fiat-linea-yollarda\/","title":{"rendered":"Yenilenen Fiat Linea yollarda!"},"content":{"rendered":"

Yaz\u0131: Aykut \u00d6zdek<\/h3>\n

T\u00fcrkiye\u2019de geni\u015f bir kitlesi bulunan Fiat Linea yenilenerek sat\u0131\u015fa sunuldu. Yenilenme yerine makyajl\u0131 demek daha do\u011fru asl\u0131nda. \u00c7\u00fcnk\u00fc Linea\u2019n\u0131n tasar\u0131m\u0131ndaki de\u011fi\u015fiklikler haricinde b\u00fcy\u00fck bir de\u011fi\u015fikli\u011fi yok.\u00a0<\/span><\/h3>\n

\"\"<\/a>Hedef b\u00fcy\u00fck! 2012 y\u0131l\u0131nda 45.000 adet Fiat Linea sat\u0131lmas\u0131 hedefleniyor. Bu hedef do\u011frultusunda Fiat markas\u0131n\u0131n en g\u00fc\u00e7l\u00fc temsilcisi olan Linea\u2019ya dokunu\u015flar yap\u0131lm\u0131\u015f. Bu de\u011fi\u015fiklikler i\u00e7in harcanan 25 milyon dolar hedefin ne kadar b\u00fcy\u00fck oldu\u011funu g\u00f6steriyor. 2007 y\u0131l\u0131nda sat\u0131\u015fa sunulan Linea, bu 5 y\u0131ll\u0131k zaman diliminde 85 bin m\u00fc\u015fteri edinmeyi ba\u015farm\u0131\u015f. \u0130stanbul\u2019da d\u00fczenlenen bir bas\u0131n toplant\u0131s\u0131 ile tan\u0131t\u0131lan Yeni Fiat Linea ile 45 km.\u2019lik bir s\u00fcr\u00fc\u015f ger\u00e7ekle\u015ftirdik. Motor kaputunun alt\u0131nda \u00e7ok b\u00fcy\u00fck farkl\u0131l\u0131klar yok belki ama tasar\u0131mdaki de\u011fi\u015fiklikler ile fark yaratma pe\u015finde. 24 nisan 2012 tarihinden itibaren \u00f6n sat\u0131\u015f\u0131na ba\u015flanacak Fiat Linea, 34.360 TL\u2019lik lansman \u00f6zel fiyat\u0131 ile h\u0131zl\u0131 bir giri\u015f yapmak istiyor. Donan\u0131m olarak daha da zenginle\u015fen Fiat Linea\u2019da Easy, Urban ve Lounge ad\u0131 verilen \u00fc\u00e7 yeni donan\u0131m paketiyle sunuluyor. Bir \u00f6nceki Linea ise “Fiat Linea Classic” ad\u0131 alt\u0131nda sat\u0131\u015f\u0131na devam edilecek…<\/p>\n

\"\"<\/a>\u00d6n b\u00f6l\u00fcmdeki farkl\u0131l\u0131k!<\/span><\/h3>\n

Makyajl\u0131 Fiat Linea\u2019n\u0131n tasar\u0131m\u0131nda yenilikler var dedik ama bunu anlamak i\u00e7in ona \u00f6nden bakmak gerekiyor. Profilden bu yenilikleri g\u00f6rmek m\u00fcmk\u00fcn de\u011fil. Yandan bak\u0131ld\u0131\u011f\u0131 zaman sadece daha yuvarlak hatlara sahip \u00f6n ve arka b\u00f6l\u00fcm\u00fcn geometrik farkl\u0131l\u0131klar\u0131 g\u00f6ze \u00e7arp\u0131yor. Yenilik yani makyaj\u0131n en bariz g\u00f6r\u00fcld\u00fc\u011f\u00fc b\u00f6l\u00fcm \u00f6n taraf\u0131. \u00d6n b\u00f6l\u00fcmde \u00e7ift \u015feritli \u0131zgaras\u0131, \u00f6n alt hava giri\u015fleri ve krom \u015feritleri ile daha dinamik bir hal alm\u0131\u015f. \u00d6n tampon ve sis farlar\u0131ndaki de\u011fi\u015fiklikler de g\u00f6zden ka\u00e7m\u0131yor. Yandan bak\u0131ld\u0131\u011f\u0131 zaman \u00e7ok b\u00fcy\u00fck bir farkl\u0131l\u0131k g\u00f6r\u00fcnm\u00fcyor. Arka b\u00f6l\u00fcme ge\u00e7ildi\u011finde de bagaj kapa\u011f\u0131n\u0131n \u00fczerine al\u0131nan plakal\u0131k ilk g\u00f6r\u00fcnen detay. \u00a0Arka tamponu saran krom detay arka b\u00f6l\u00fcm\u00fcn enerjisini de\u011fi\u015ftirmi\u015f. Bagaj kapa\u011f\u0131n\u0131 a\u00e7mak istiyoruz fakat d\u0131\u015fardan a\u00e7\u0131lmas\u0131 m\u00fcmk\u00fcn de\u011fil. \u00c7\u00fcnk\u00fc sadece i\u00e7eriden a\u00e7\u0131l\u0131yor ki bu bence dezavantaj. Bir de kontak anahtar\u0131ndan a\u00e7abiliyorsunuz. Bagaj hacmi 500 litreye \u00e7\u0131kar\u0131lm\u0131\u015f. Arka koltuklar\u0131 katlad\u0131\u011f\u0131n\u0131z zaman bu 870 litreye kadar \u00e7\u0131k\u0131yor. Arka b\u00f6l\u00fcmde bu detaylar haricinde bir farkl\u0131l\u0131k g\u00f6r\u00fcnm\u00fcyor. Farlar ve stop lambalar\u0131 aynen duruyor.<\/p>\n

\"\"<\/a>Daha kaliteli i\u00e7 mekan<\/span><\/h3>\n

Makyaj\u0131n en b\u00fcy\u00fck etkisini i\u00e7eride g\u00f6r\u00fcyoruz. \u00d6zellikle kullan\u0131lan malzemenin artan kalitesi i\u00e7 mekandaki havay\u0131 de\u011fi\u015ftirmi\u015f. \u00d6n konsolda \u00e7ift renk kombinasyonu bu havay\u0131 destekleyen en b\u00fcy\u00fck unsur. Teknolojik anlamnda da r\u00f6tu\u015flar yap\u0131lm\u0131\u015f. Blue&Me sisteminin i\u00e7inde olan USB giri\u015finin konumu de\u011fi\u015fmi\u015f. Vites kolunun ilerisine konulmu\u015f ve bunun yan\u0131nda AUX giri\u015fide eklenmi\u015f. \u00c7ift b\u00f6lgeli otomatik klima \u015fartt\u0131 ve otomatik klimada bu sa\u011flanm\u0131\u015f.\u00a0Konfor konusunda yani diz ve ba\u015f mesafesinde bir sorun ya\u015fanm\u0131yor. \u00d6n konsoldaki yeniliklerin devam\u0131n\u0131 direksiyon ve vites topuzunda da g\u00f6rmek isterdik.\u00a0Fiat Linea biri benzinli ve ikisi dizel olmak \u00fczere 3 farkl\u0131 motor se\u00e7ene\u011fi ile sat\u0131\u015fta. Bu motorlar zaten vard\u0131. Yani motorlarda bir farkl\u0131l\u0131k yok. 1.4 litre 77 HP benzinli, 1.3 litre 95 HP ve 1.6 litre 105 HP Multijet olarak g\u00f6rev yap\u0131yor. Organizasyonda kulland\u0131\u011f\u0131m\u0131z motor 1.6 litre 105 HP Multijet olan\u0131yd\u0131.<\/p>\n

\"\"<\/a>Ba\u015far\u0131l\u0131 Multijet motor!<\/span><\/h3>\n

1.6 litre 105 HP\u2019lik Multijet motor Linea\u2019n\u0131n en g\u00fc\u00e7l\u00fc versiyonu. Alt devirlerde biraz s\u0131k\u0131nt\u0131l\u0131 gibi olsada \u00e7abuk toparlayarak yoluna devam ediyor. Bu motor bildi\u011fimiz yani \u201cClassic\u201d ad\u0131 verilen makyajdan \u00f6nceki Linea\u2019da da kullan\u0131l\u0131yordu. Bir de\u011fi\u015fiklik yok yani. 4000 d\/d\u2019de 105 HP g\u00fc\u00e7 ve 1500 d\/d\u2019de 290 NM tork \u00fcretiyor. Ortalama yak\u0131t t\u00fcketimi ise 5,1 lt\/100 km.<\/p>\n

\u201cM\u00fc\u015fteri beklentilerini ortaya \u00e7\u0131kard\u0131k\u201d<\/span><\/h3>\n

D\u00fczenlenen bas\u0131n toplant\u0131s\u0131nda Fiat Marka Direkt\u00f6r\u00fc Okan Ba\u015f, \u201cT\u00fcrkiye\u2019de toplam binek otomobil pazar\u0131nda sat\u0131\u015flar\u0131n % 50\u2019sini sedan karoserli modellerin olu\u015fturdu\u011fu g\u00f6z \u00f6n\u00fcnde al\u0131nacak olursa Fiat Linea\u2019n\u0131n Fiat markas\u0131 i\u00e7in \u00f6nemi \u00e7ok daha fazla ortaya \u00e7\u0131kmaktad\u0131r. Zira T\u00fcrkiye\u2019de sat\u0131lan her 10 sedan otomobilden 8\u2019ini k\u00fc\u00e7\u00fck ve kompakt s\u0131n\u0131flara ait modeller olu\u015fturuyor. Ge\u00e7ti\u011fimiz y\u0131l 33 bin adedi a\u015fk\u0131n sat\u0131\u015f ile de i\u00e7 pazarda kendi s\u0131n\u0131f\u0131n\u0131n en fazla tercih edilen otomobili olan mevcut Fiat Linea ile ayn\u0131 zamanda 2012 y\u0131l\u0131n\u0131n ilk 3 ay\u0131nda 6 bine \u00e2dete yak\u0131n sat\u0131\u015fla % 6\u2019ya yak\u0131n bir pazar pay\u0131 elde ettik. Yani mevcut Fiat Linea, T\u00fcrkiye\u2019de y\u0131l\u0131n ilk \u00e7eyre\u011finde en \u00e7ok tercih edilen otomobil modeli oldu. Bu ba\u015far\u0131y\u0131 daha ilerilere ta\u015f\u0131mak ve daha fazla memnun m\u00fc\u015fterilere sahip olma hayalimizi ger\u00e7ekle\u015ftirmek i\u00e7in ise art\u0131k Yeni Fiat Linea var. Y\u0131lsonuna kadar toplam 45 bin adetten fazla Fiat Linea sat\u0131\u015f\u0131 (Yeni Fiat Linea ve Linea Classic) ve T\u00fcrkiye\u2019nin en \u00e7ok satan otomobili unvan\u0131n\u0131 koruma hedefiyle yeni modelimize ho\u015f geldin diyoruz\u201d dedi.<\/p>\n

\"\"<\/a>Yeni Fiat Linea\u2019n\u0131n iddias\u0131n\u0131n arkas\u0131nda t\u00fcm aile bireylerinin favorisi olmas\u0131n\u0131 sa\u011flayacak etkili de\u011fi\u015fimlerin yatt\u0131\u011f\u0131na dikkat \u00e7eken Ba\u015f, \u201cT\u00fcrkiye sedan pazar\u0131ndaki temsilcimiz Fiat Linea\u2019y\u0131 yenilerken m\u00fc\u015fterilerimizin ihtiya\u00e7 ve beklentilerini \u00f6n planda tuttuk. T\u00fcrkiye\u2019de sedan al\u0131c\u0131lar\u0131n\u0131 yapt\u0131\u011f\u0131m\u0131z klinik testlerle yak\u0131ndan inceledik. 400\u2019e yak\u0131n kat\u0131l\u0131mc\u0131 ve T\u00fcrkiye\u2019de sat\u0131lan belli ba\u015fl\u0131 t\u00fcm sedan otomobilleri d\u00e2hil ederek yapt\u0131\u011f\u0131m\u0131z klinik testte sedan al\u0131c\u0131lar\u0131n\u0131n tercihlerini etkileyen fakt\u00f6rleri tespit ederek Fiat Linea\u2019y\u0131 yeniden \u015fekillendirdik. T\u00fcm ara\u00e7lar\u0131n fiyatlar\u0131 ile birlikte de\u011ferlendirildi\u011fi klinik testlerin sonunda ise yeni Fiat Linea ba\u015far\u0131l\u0131 fiyat\/fayda ili\u015fkisi sayesinde % 22 pay ile en \u00e7ok tercih edilen otomobil oldu\u201d a\u00e7\u0131klamas\u0131nda bulundu. Ba\u015far\u0131s\u0131n\u0131 kan\u0131tlam\u0131\u015f mevcut modeli Fiat Linea Classic ad\u0131yla \u00fcretim ve sat\u0131\u015f\u0131na devam ederek k\u00fc\u00e7\u00fck s\u0131n\u0131f sedan pazar\u0131nda daha ekonomik bir se\u00e7enek olarak konumland\u0131rmaya devam edeceklerini de vurgulayan Okan Ba\u015f,\u201c Yeni Fiat Linea\u2019yla ise daha fazla beklenti i\u00e7inde olan m\u00fc\u015fteri kitlesinin ihtiya\u00e7lar\u0131 do\u011frultusunda hem k\u00fc\u00e7\u00fck sedan s\u0131n\u0131f\u0131n\u0131n zirvesinde hem de kompakt sedan s\u0131n\u0131f\u0131nda ba\u015far\u0131 hedefliyoruz\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yaz\u0131: Aykut \u00d6zdek T\u00fcrkiye\u2019de geni\u015f bir kitlesi bulunan Fiat Linea yenilenerek sat\u0131\u015fa sunuldu. Yenilenme yerine makyajl\u0131 demek daha do\u011fru asl\u0131nda. \u00c7\u00fcnk\u00fc Linea\u2019n\u0131n tasar\u0131m\u0131ndaki de\u011fi\u015fiklikler haricinde b\u00fcy\u00fck bir de\u011fi\u015fikli\u011fi yok.\u00a0 Hedef b\u00fcy\u00fck! 2012 y\u0131l\u0131nda 45.000 adet Fiat Linea sat\u0131lmas\u0131 hedefleniyor. Bu hedef do\u011frultusunda Fiat markas\u0131n\u0131n en g\u00fc\u00e7l\u00fc temsilcisi olan Linea\u2019ya dokunu\u015flar yap\u0131lm\u0131\u015f. Bu de\u011fi\u015fiklikler i\u00e7in harcanan […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/2005"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=2005"}],"version-history":[{"count":4,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/2005\/revisions"}],"predecessor-version":[{"id":2016,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/2005\/revisions\/2016"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=2005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=2005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=2005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}