{"id":19600,"date":"2018-05-17T16:16:59","date_gmt":"2018-05-17T13:16:59","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=19600"},"modified":"2018-05-17T16:52:18","modified_gmt":"2018-05-17T13:52:18","slug":"rolls-royce-otonom-surusle-ilgilenmiyoruz","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/rolls-royce-otonom-surusle-ilgilenmiyoruz\/","title":{"rendered":"Rolls-Royce: &#8220;Otonom s\u00fcr\u00fc\u015fle ilgilenmiyoruz!&#8221;"},"content":{"rendered":"<p>D\u00fcnya \u00e7ap\u0131nda neredeyse t\u00fcm otomobil \u00fcreticileri otonom ara\u00e7lar \u00fczerinde hummal\u0131 bir \u015fekilde \u00e7al\u0131\u015f\u0131yor. Fakat bir \u00fcretici bu i\u015fle pek ilgilenmiyor, en az\u0131ndan \u015fimdilik. Bunun sebebi markan\u0131n m\u00fc\u015fterilerinin otomobil s\u00fcrmekten \u00e7ok ho\u015flanmas\u0131 de\u011fil. Hatta sebep bunun tam z\u0131tt\u0131!<\/p>\n<p>Rolls-Royce CEO&#8217;su Torsten M\u00fcller-\u00d6tv\u00f6s verdi\u011fi bir r\u00f6portajda markan\u0131n yar\u0131-otonom sava\u015f\u0131ndan uzak durdu\u011funu ve bu teknolojiyi, insan m\u00fcdahalesine ihtiyac\u0131n\u0131n tamamen yok edilmesi durumunda otomobillerine uygulayacaklar\u0131n\u0131 belirtti.<\/p>\n<p>&#8220;Bizim m\u00fc\u015fterilerimizin \u00e7o\u011fu de\u011fil, neredeyse tamam\u0131 \u00f6zel \u015f\u00f6f\u00f6r kullan\u0131yor. Otonom s\u00fcr\u00fc\u015f tamamen zahmetsiz olmadan ve insan m\u00fcdahalesinden tamamen ar\u0131nmadan otomobillerimize entegre etmeyi d\u00fc\u015f\u00fcnm\u00fcyoruz.&#8221;<\/p>\n<p>M\u00fcller-\u00d6tv\u00f6s&#8217;\u00fcn bu bahsetti\u011fi farkl\u0131 bir dinamik. Ba\u015fka \u00fcst d\u00fczey otomobil \u00fcreticilerinin m\u00fc\u015fteri kitlesi, otomobillerini bizzat kullanmay\u0131 seviyor. Bentley, Ferrari ya da Bugatti bu \u00fcreticilere \u00f6rnek. Di\u011fer bir taraftan Aston Martin, s\u00fcr\u00fcc\u00fclere hitap eden spor otomobiller \u00fcretmeye devam edecek; gelecekteki Lagonda serisi (yar\u0131) otonom otomobilleriyle de Rolls-Royce ile rekabet i\u00e7inde bulunacak.<\/p>\n<p>Neyse ki markan\u0131n kendini bu sava\u015fa dahil olmamas\u0131 onlar\u0131 oyunun d\u0131\u015f\u0131na itmiyor. Bildi\u011finiz gibi \u0130ngiliz ultra-l\u00fcks otomobil \u00fcreticisi BMW Grubu&#8217;nun bir markas\u0131 ve Almanlar en az di\u011fer otomobil \u00fcreticileri kadar yo\u011fun bir \u015fekilde otonom s\u00fcr\u00fc\u015fle ilgileniyor.<\/p>\n<p>Dolay\u0131s\u0131yla Goodwood&#8217;dan \u00e7\u0131kan otomobiller bu teknolojiyi kullanmaya haz\u0131r oldu\u011funda RR yetkililerinin tek yapmas\u0131 gereken M\u00fcnih&#8217;e bir telefon etmek!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnya \u00e7ap\u0131nda neredeyse t\u00fcm otomobil \u00fcreticileri otonom ara\u00e7lar \u00fczerinde hummal\u0131 bir \u015fekilde \u00e7al\u0131\u015f\u0131yor. Fakat bir \u00fcretici bu i\u015fle pek ilgilenmiyor, en az\u0131ndan \u015fimdilik. Bunun sebebi markan\u0131n m\u00fc\u015fterilerinin otomobil s\u00fcrmekten \u00e7ok ho\u015flanmas\u0131 de\u011fil. Hatta sebep bunun tam z\u0131tt\u0131! Rolls-Royce CEO&#8217;su Torsten M\u00fcller-\u00d6tv\u00f6s verdi\u011fi bir r\u00f6portajda markan\u0131n yar\u0131-otonom sava\u015f\u0131ndan uzak durdu\u011funu ve bu teknolojiyi, insan m\u00fcdahalesine ihtiyac\u0131n\u0131n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,7955],"tags":[119,457,12939,9211,1797,8853,7428,1805,12938],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/19600"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=19600"}],"version-history":[{"count":2,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/19600\/revisions"}],"predecessor-version":[{"id":19611,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/19600\/revisions\/19611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/19601"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=19600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=19600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=19600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}