{"id":19180,"date":"2018-06-16T13:10:07","date_gmt":"2018-06-16T10:10:07","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=19180"},"modified":"2018-06-19T23:32:12","modified_gmt":"2018-06-19T20:32:12","slug":"kamyon-ve-otobus-lastiklerinde-turkiyenin-secimi-brisa","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/kamyon-ve-otobus-lastiklerinde-turkiyenin-secimi-brisa\/","title":{"rendered":"Kamyon ve Otob\u00fcs Lastiklerinde T\u00fcrkiye\u2019nin Se\u00e7imi Brisa"},"content":{"rendered":"<p><strong>2017\u2019de %3 b\u00fcy\u00fcyen T\u00fcrkiye ticari ara\u00e7 lastik pazar\u0131ndaki liderli\u011fini bir ad\u0131m \u00f6teye ta\u015f\u0131yan Brisa, yenilik\u00e7i \u00fcr\u00fcn ve hizmetleriyle d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki dev projelere \u00e7\u00f6z\u00fcm orta\u011f\u0131 olmaya devam ediyor. T\u00fcrkiye\u2019de 14.500\u2019e ula\u015fan m\u00fc\u015fteri a\u011f\u0131na hizmet inovasyonlar\u0131 ile de\u011fer katan \u015firket, bu kapsamda \u015fimdiye dek T\u00fcrkiye\u2019deki t\u00fcm ticari lastiklerin %23\u2019\u00fcne \u00f6l\u00e7\u00fcm yapt\u0131 ve toplamda 2,3 milyon lasti\u011fe dokundu. Bandag markas\u0131 ile son 5 y\u0131lda 650 bin lastik kaplayarak 400 milyon TL tasarruf sa\u011flarken, her y\u0131l 3,5 milyon km yol kat eden 105 ki\u015filik Profleet Dan\u0131\u015fmanlar\u0131 ile sahadaki g\u00fcc\u00fcn\u00fc de peki\u015ftiriyor.<\/strong> Bridgestone ve Lassa markalar\u0131yla T\u00fcrkiye lastik sekt\u00f6r\u00fc lideri Brisa, ticari ara\u00e7 lastikleri segmentinde g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme i\u00e7in at\u0131l\u0131mlar\u0131n\u0131 h\u0131zland\u0131rd\u0131\u011f\u0131n\u0131 duyurdu. Ger\u00e7ekle\u015ftirilen de\u011ferlendirme toplant\u0131s\u0131nda, \u015firketin Profleet hizmetlerindeki yenilikler, yo\u011fun saha \u00e7al\u0131\u015fmalar\u0131, verimlilik ve performans odakl\u0131 \u00fcr\u00fcn ve hizmetleri ile liderli\u011fi peki\u015ftirme hedefi payla\u015f\u0131ld\u0131.  <a href=\"http:\/\/www.apex-cms.co.uk\/iphone-8-pluse-slim-case.html\">iphone 8 pluse slim case<\/a> Gelecek 5 y\u0131lda %12 b\u00fcy\u00fcmesi \u00f6ng\u00f6r\u00fclen T\u00fcrkiye a\u011f\u0131r ticari lastik pazar\u0131nda, Brisa, her 3 lastikten 1\u2019i i\u00e7in tercih ediliyor. Brisa\u2019n\u0131n 2018\u2019de \u00fcr\u00fcn ve hizmetleriyle yeni ba\u015far\u0131lara imza atmaya haz\u0131rland\u0131\u011f\u0131n\u0131 ifade eden Brisa Pazarlama Direkt\u00f6r\u00fc Evren G\u00fczel; <i>\u201c2017\u2019de d\u00fcnya a\u011f\u0131r ticari ara\u00e7 pazar\u0131 toplam ara\u00e7 pazar\u0131n\u0131n 5 kat\u0131 b\u00fcy\u00fcd\u00fc ve 4 milyon adede ula\u015ft\u0131.  <a href=\"http:\/\/www.apex-cms.co.uk\/tottenham-hotspur-iphone-7-case.html\">tottenham hotspur iphone 7 case<\/a> T\u00fcrkiye a\u011f\u0131r ticari ara\u00e7 park\u0131 ise son 10 y\u0131lda %15 b\u00fcy\u00fcd\u00fc. \u00dclkemiz 1 milyon 61 bin adet ile Avrupa\u2019n\u0131n en b\u00fcy\u00fck a\u011f\u0131r ticari ara\u00e7 park\u0131na ev sahipli\u011fi yap\u0131yor. T\u00fcrkiye\u2019de a\u011f\u0131r ticari ara\u00e7 \u00fcretimi ise 2017\u2019de %19,2 art\u0131\u015f g\u00f6stererek 31 bin adet olarak ger\u00e7ekle\u015fti.  <a href=\"http:\/\/www.macpcguys.co.uk\/spigen-armour-case-iphone-6.html\">spigen armour case iphone 6<\/a> Sekt\u00f6r\u00fcn, yeni karayolu, in\u015faat ve altyap\u0131 projelerinin de etkisiyle 2021 y\u0131l\u0131na dek istikrarl\u0131 bir \u015fekilde b\u00fcy\u00fcmesi bekleniyor. Ticari ara\u00e7 performans\u0131ndaki bu geli\u015fmelere paralel olarak ticari lastikler pazar\u0131nda da y\u00fcksek potansiyel devam ediyor. Son 5 y\u0131lda, d\u00fcnya lastik pazar\u0131nda toplam b\u00fcy\u00fcme %13 olurken, a\u011f\u0131r ticari ara\u00e7 lastiklerinde b\u00fcy\u00fcme %18 olarak ger\u00e7ekle\u015fti. T\u00fcrkiye de k\u00fcresel arenadaki b\u00fcy\u00fcme trendinin en yo\u011fun g\u00f6zlendi\u011fi \u00fclkelerden biri. 2017 y\u0131l\u0131nda bir \u00f6nceki y\u0131la k\u0131yasla %3 b\u00fcy\u00fcyen ve 2,3 milyon adede ula\u015fan ticari ara\u00e7 lastik pazar\u0131n\u0131n 2022 y\u0131l\u0131nda %12 art\u0131\u015fla 2,6 milyon adede y\u00fckselece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/i> <i>\u201cPazardaki bu potansiyeli en iyi \u015fekilde de\u011ferlendirmek \u00fczere Brisa olarak 2018\u2019de \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 hizmet \u00e7e\u015fitlili\u011fimiz, yo\u011fun saha aktivitelerimiz ve dijitalle\u015fen yeni hizmetlerimizle bir ad\u0131m \u00f6teye ta\u015f\u0131yoruz. \u0130\u015finin uzman\u0131 Profleet Dan\u0131\u015fmanlar\u0131m\u0131z ile sahadaki g\u00fcc\u00fcm\u00fcz\u00fc ve fark\u0131m\u0131z\u0131 ortaya koyuyoruz. Profleet Dan\u0131\u015fmanlar\u0131, her y\u0131l, d\u00fcnyan\u0131n etraf\u0131n\u0131 100 kez dola\u015fmakla e\u015fde\u011fer olan 3,5 milyon km yol kat ederek filo m\u00fc\u015fterilerine sahada bire bir hizmet veriyor. Di\u011fer yandan sahadaki varl\u0131\u011f\u0131m\u0131zla g\u00fc\u00e7lendirdi\u011fimiz yenilik\u00e7i hizmetlerimizle y\u00fcksek bir katma de\u011fer sa\u011fl\u0131yoruz. Bug\u00fcn T\u00fcrkiye\u2019deki t\u00fcm filolara hizmet \u00e7\u00f6z\u00fcmlerimizi sundu\u011fumuzda, y\u0131lda 13,7 milyar TL de\u011ferinde tasarruf sa\u011flama g\u00fcc\u00fcne sahibiz.  <a href=\"http:\/\/www.legendsreunited.co.uk\/totallee-iphone-8-plus-case.html\">totallee iphone 8 plus case<\/a> Brisa bu hizmetleri ile d\u00fcnya \u00e7ap\u0131nda da pek \u00e7ok b\u00fcy\u00fck \u00f6l\u00e7ekli projede i\u015f orta\u011f\u0131 olarak tercih ediliyor. \u015eirketimiz son olarak Etiyopya\u2019da 300 km uzunlu\u011fundaki mega demir yolu projesinde filo y\u00f6netimi \u00e7\u00f6z\u00fcmleri ile yer al\u0131yor. Potansiyelimizin ve g\u00fcc\u00fcm\u00fcz\u00fcn bilincinde olarak yeni nesil \u00fcr\u00fcnlerimiz ve hizmetlerimizle, filo m\u00fc\u015fteri a\u011f\u0131m\u0131z\u0131 daha da geni\u015fleterek liderli\u011fimizi peki\u015ftirmeye kararl\u0131y\u0131z\u201d <\/i>dedi.<i><\/i> <strong>Profleet ile pazardaki ticari ara\u00e7 lastiklerinin %23\u2019\u00fcne \u00f6l\u00e7\u00fcm yapt\u0131, 2,3 milyon lasti\u011fe dokundu\u2026<\/strong> Brisa, filo y\u00f6netim \u00e7\u00f6z\u00fcmleri Profleet hizmetleri kapsam\u0131nda \u015fimdiye dek pazardaki t\u00fcm ticari lastiklerin %23\u2019\u00fcne \u00f6l\u00e7\u00fcm yapt\u0131 ve toplamda 2,3 milyon lasti\u011fe dokundu. 2017 y\u0131l\u0131nda m\u00fc\u015fterilerine 4000\u2019den fazla saha \u00e7al\u0131\u015fmas\u0131 ve lastik \u00f6l\u00e7\u00fcm hizmeti veren Brisa, sahan\u0131n uzman\u0131 Profleet Dan\u0131\u015fmanlar\u0131\u2019na da 17 farkl\u0131 e\u011fitim ve 32 farkl\u0131 program ile 3.608 adamxsaat e\u011fitim verdi.  <a href=\"http:\/\/www.apex-cms.co.uk\/mophie-iphone-7-case.html\">mophie iphone 7 case<\/a> Ayn\u0131 zamanda 2017 y\u0131l\u0131nda Brisa, sekt\u00f6rde bir ilk olarak sundu\u011fu ve a\u011f\u0131r ticari ara\u00e7lara y\u00f6nelik tek noktada h\u0131zl\u0131 bak\u0131m ve servis sunan Propratik zinciri alt\u0131nda \u0130stanbul\u2019da 2 yeni ma\u011faza a\u00e7t\u0131. B\u00f6ylece \u00fclke \u00e7ap\u0131nda 6 ilde, 8 ma\u011faza ile hizmet veren Propratik, a\u011f\u0131r ticari ara\u00e7lar i\u00e7in t\u00fcm lastik, ak\u00fc, yedek par\u00e7a ve aksesuarlar\u0131n sat\u0131\u015f-servis ihtiya\u00e7lar\u0131n\u0131 yenilik\u00e7i \u00e7\u00f6z\u00fcmleriyle kar\u015f\u0131l\u0131yor. <strong>Brisa, Profleet \u00e7\u00f6z\u00fcmlerine sekt\u00f6rde ilk olan dijital bir yenilik getirdi<\/strong> Brisa\u2019n\u0131n Profleet ile yakalad\u0131\u011f\u0131 ba\u015far\u0131da dijitalle\u015fme odakl\u0131 yenilik\u00e7i hizmetleri b\u00fcy\u00fck bir rol oynuyor. \u015eirket, bu kapsamda son olarak Profleet hizmetlerine Filo Bilgi Merkezi\u2019ni de ekledi\u011fini duyurdu. Filo m\u00fc\u015fterilerinin t\u00fcm saha ve \u00f6l\u00e7\u00fcm sonu\u00e7lar\u0131n\u0131, lastik sorunlar\u0131n\u0131 an\u0131nda telefonlar\u0131ndan takip edebilecekleri bir telefon uygulamas\u0131 geli\u015ftirdi. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>2017\u2019de %3 b\u00fcy\u00fcyen T\u00fcrkiye ticari ara\u00e7 lastik pazar\u0131ndaki liderli\u011fini bir ad\u0131m \u00f6teye ta\u015f\u0131yan Brisa, yenilik\u00e7i \u00fcr\u00fcn ve hizmetleriyle d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki dev projelere \u00e7\u00f6z\u00fcm orta\u011f\u0131 olmaya devam ediyor. T\u00fcrkiye\u2019de 14.500\u2019e ula\u015fan m\u00fc\u015fteri a\u011f\u0131na hizmet inovasyonlar\u0131 ile de\u011fer katan \u015firket, bu kapsamda \u015fimdiye dek T\u00fcrkiye\u2019deki t\u00fcm ticari lastiklerin %23\u2019\u00fcne \u00f6l\u00e7\u00fcm yapt\u0131 ve toplamda 2,3 milyon [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/19180"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=19180"}],"version-history":[{"count":2,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/19180\/revisions"}],"predecessor-version":[{"id":20070,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/19180\/revisions\/20070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/19181"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=19180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=19180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=19180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}