{"id":18961,"date":"2018-06-28T12:20:09","date_gmt":"2018-06-28T09:20:09","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=18961"},"modified":"2018-06-28T15:15:34","modified_gmt":"2018-06-28T12:15:34","slug":"brisadan-yeni-rekor-2017de-toplam-satis-gelirleri-buyuklugu-22-milyar-tlyi-gecti","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/brisadan-yeni-rekor-2017de-toplam-satis-gelirleri-buyuklugu-22-milyar-tlyi-gecti\/","title":{"rendered":"Brisa\u2019dan Yeni Rekor: 2017\u2019de Toplam Sat\u0131\u015f Gelirleri B\u00fcy\u00fckl\u00fc\u011f\u00fc 2,2 Milyar TL\u2019yi Ge\u00e7ti"},"content":{"rendered":"<ul>\n<li><strong>Lasti\u011fin yenilik lideri Brisa, servis ve \u00fcr\u00fcn inovasyonlar\u0131nda Ar-Ge ve dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc kullan\u0131yor.<\/strong><\/li>\n<li><strong>\u0130hracatta 2017 y\u0131l\u0131nda 184 milyon Dolar ile rekor k\u0131ran Brisa, 2018 y\u0131l\u0131nda da vites b\u00fcy\u00fctmeye devam ediyor. Yeni hedef 200 milyon Dolar \u00fczeri.<\/strong><\/li>\n<li><strong>Hedefini tart\u0131\u015f\u0131lmaz liderlik olarak belirleyen Brisa\u2019n\u0131n k\u00f6klerinde \u201cinsana yak\u0131nl\u0131k\u201d var. Brisa bunu sosyal projeleriyle g\u00fc\u00e7lendiriyor.<\/strong><\/li>\n<\/ul>\n<p><strong>Brisa, ger\u00e7ekle\u015ftirdi\u011fi y\u0131ll\u0131k de\u011ferlendirme toplant\u0131s\u0131 ile 2017 y\u0131l\u0131n\u0131 de\u011ferlendirdi ve 2018 y\u0131l\u0131 hedeflerini a\u00e7\u0131klad\u0131. 2017 y\u0131l\u0131nda yurt i\u00e7i ve yurt d\u0131\u015f\u0131 sat\u0131\u015flar\u0131nda \u00f6nemli bir art\u0131\u015f yakalayan \u015firket, katma de\u011ferli \u00fcretim ve yenilik\u00e7i hizmetlerle liderli\u011fini ileriye ta\u015f\u0131maya odaklan\u0131yor. \u015eirket, 2018 y\u0131l\u0131nda net sat\u0131\u015f gelirlerinde %15-20 aral\u0131\u011f\u0131nda b\u00fcy\u00fcmeyi ve ihracat gelirlerinde 200 milyon Dolar b\u00fcy\u00fckl\u00fc\u011f\u00fcn \u00fczerine \u00e7\u0131kmay\u0131 hedefliyor.<\/strong> Bridgestone ve Lassa markalar\u0131 ile T\u00fcrkiye lastik pazar\u0131 lideri Brisa, tart\u0131\u015f\u0131lmaz liderlik konumunu ileriye ta\u015f\u0131yacak \u015fekilde ulusal ve uluslararas\u0131 \u00e7apta b\u00fcy\u00fcmeye odaklan\u0131yor ve k\u00f6kleri olan insana yak\u0131nl\u0131k \u00fczerine in\u015fa etmekte oldu\u011fu \u201cyolculuk tecr\u00fcbesinin yenilik liderli\u011fi\u201d alan\u0131na yat\u0131r\u0131m yap\u0131yor. 2017 y\u0131l\u0131nda belgelendirilen Ar-Ge Merkezi ile de T\u00fcrk m\u00fchendislerinin \u00fcr\u00fcn tasar\u0131m ve s\u00fcre\u00e7 geli\u015ftirme \u00e7al\u0131\u015fmalar\u0131na odaklanan \u015firket, Aksaray Organize Sanayi B\u00f6lgesi&#8217;nde Hasanda\u011f\u0131 eteklerinde ak\u0131ll\u0131 lastik fabrikas\u0131n\u0131 kuruyor. Ayn\u0131 d\u00f6nemde t\u00fcm zamanlar\u0131n ihracat rekorlar\u0131na da imza atan Brisa, 2018 y\u0131l\u0131n\u0131 b\u00fcy\u00fcmeye odakl\u0131 bir at\u0131l\u0131m y\u0131l\u0131 olarak planl\u0131yor. \u015eirketin yeni d\u00f6nem hedeflerini a\u00e7\u0131klayan Brisa CEO&#8217;su Cevdet Alemdar; <i>\u201cUzun y\u0131llard\u0131r s\u00fcrd\u00fcrd\u00fc\u011f\u00fcm\u00fcz T\u00fcrkiye lastik sekt\u00f6r\u00fc liderli\u011fini bu y\u0131l ileri ta\u015f\u0131maya kararl\u0131y\u0131z. Brisa\u2019n\u0131n hikayesi b\u00fcy\u00fcme \u00fczerine\u2026\u0130nsana yak\u0131nl\u0131\u011f\u0131m\u0131zla, yenilik\u00e7ili\u011fimizle, teknolojimizle ve dengeli finansal yap\u0131m\u0131zla istikrarl\u0131 bir \u015fekilde yat\u0131r\u0131mlar\u0131m\u0131z\u0131 hayata ge\u00e7iriyoruz. 43 y\u0131ld\u0131r \u0130zmit\u2019te ve bu y\u0131ldan itibaren Anadolu\u2019nun tam ortas\u0131nda yer alan Aksaray fabrikalar\u0131m\u0131zla her arac\u0131n lasti\u011fine talibiz. 2018 y\u0131l\u0131nda hem toplam sat\u0131\u015f gelirlerimizde hem de ihracat\u0131m\u0131zda b\u00fcy\u00fcmeyi hedefliyoruz. Bizim i\u00e7in de\u011ferli olan m\u00fc\u015fterilerimizin yolculu\u011funu, lasti\u011fin \u00f6tesinde hizmetlerle zenginle\u015ftirmek.<\/i> <i>T\u00fcrkiye\u2019nin sekt\u00f6r\u00fcndeki en kuvvetli bayi te\u015fkilat\u0131 ve 2700 ki\u015fiden olu\u015fan yetkin ve \u00e7al\u0131\u015fkan Brisa ailesi ile sahadaki ba\u015far\u0131m\u0131z\u0131 art\u0131raca\u011f\u0131z\u201d dedi.<\/i> <strong>Brisa, 2017 y\u0131l\u0131ndaki g\u00fc\u00e7l\u00fc performans\u0131yla \u201cSahada 1, T\u00fcrkiye\u2019de 1\u201d<\/strong> D\u00fcnya yenileme ve orijinal ekipman lastik pazar\u0131nda, son 5 y\u0131lda y\u0131ll\u0131k ortalama %3,3 b\u00fcy\u00fcme kaydedilirken, T\u00fcrkiye %5 ile daha h\u0131zl\u0131 b\u00fcy\u00fcd\u00fc. 2017 y\u0131l\u0131nda T\u00fcrkiye lastik pazar\u0131 bir \u00f6nceki y\u0131la g\u00f6re %8,4 b\u00fcy\u00fcd\u00fc. Belirli segmentlerde \u00e7ift haneli b\u00fcy\u00fcme oranlar\u0131na ula\u015fan Pazar, geli\u015fim odakl\u0131 bir y\u0131l ge\u00e7irerek, gelecek y\u0131llar i\u00e7in potansiyelini korumaya devam etti. Binek k\u0131\u015f lastikleri segmentinde ise s\u00fcr\u00fcc\u00fclerin emniyete y\u00f6nelik fark\u0131ndal\u0131klar\u0131n\u0131n artt\u0131\u011f\u0131 ve pazar\u0131n b\u00fcy\u00fcd\u00fc\u011f\u00fc g\u00f6zlemlendi. Brisa, bu ko\u015fullar i\u00e7erisinde T\u00fcrkiye\u2019de sat\u0131lan her 3 lasti\u011fin birini pazara sunuyor. T\u00fcrkiye lastik sekt\u00f6r\u00fc lideri olan Brisa da bu b\u00fcy\u00fcmeye \u00f6nderlik etmek \u00fczere \u00e7al\u0131\u015fmalar\u0131n\u0131 aral\u0131ks\u0131z s\u00fcrd\u00fcr\u00fcyor. \u015eirketin son 5 y\u0131lda net sat\u0131\u015f gelirleri yurt i\u00e7inde %46, yurt d\u0131\u015f\u0131nda %81, toplamda %54 b\u00fcy\u00fcd\u00fc. Ayn\u0131 d\u00f6nemde bayi te\u015fkilat\u0131 da %50 b\u00fcy\u00fcd\u00fc. 2017 y\u0131lsonu finansal sonu\u00e7lar\u0131na g\u00f6re ise; \u015firketin toplam sat\u0131\u015f gelirleri 2.294 milyar TL\u2019ye ula\u015ft\u0131 ve ge\u00e7en senenin ayn\u0131 d\u00f6nemine g\u00f6re net sat\u0131\u015f gelirlerinde %30 oran\u0131nda art\u0131\u015f sa\u011fland\u0131. Ciroda g\u00f6r\u00fclen bu y\u00fcksek art\u0131\u015f FAV\u00d6K seviyesinde de devam etti ve \u00f6nceki seneye g\u00f6re %35 oran\u0131nda bir art\u0131\u015f ile 325 milyon TL\u2019lik b\u00fcy\u00fckl\u00fc\u011fe ula\u015f\u0131ld\u0131. T\u00fcm bu geli\u015fmelerle \u015firket, 2018 y\u0131l\u0131nda sundu\u011fu yeniliklerini zenginle\u015ftirerek hem yurt i\u00e7i hem de yurt d\u0131\u015f\u0131 pazarlarda rekabet g\u00fcc\u00fcn\u00fc art\u0131rmaya odaklan\u0131yor. Brisa yolculu\u011fun ke\u015ffedilmesi yolundaAr-Ge\u2019sini, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc ve lastik \u00f6tesi hizmet yeniliklerini \u00fc\u00e7 temel \u00f6nceli\u011fi olarak belirledi. <strong>Brisa, Toplam Yolculuk Tecr\u00fcbesinin Yenilik Lideri<\/strong> Brisa\u2019n\u0131n m\u00fc\u015fterilerin yolculuk tecr\u00fcbesine odaklanan liderlik yakla\u015f\u0131m\u0131n\u0131 anlatan Alemdar \u015funlar\u0131 s\u00f6yledi:<i> \u201c\u0130lk \u00e7\u0131k\u0131\u015f noktam\u0131z, ana k\u00f6klerimiz olan insanlar\u0131m\u0131zla sahaya ve topluma yak\u0131n olmak.<\/i> <i>Buradan beslenerek s\u00fcr\u00fcc\u00fclerin yolculuklar\u0131na, \u00e7e\u015fitlendirdi\u011fimiz i\u00e7eriklerimizle e\u015flik etmeyi hedefliyoruz. Sadece lasti\u011fin de\u011fil yenili\u011fin de lideri tart\u0131\u015f\u0131lmaz lideriyiz. Yolculu\u011fun ke\u015ffedilmesi yolunda Ar-Ge\u2019mizi, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc ve lastik \u00f6tesi hizmet yeniliklerimizi \u00fc\u00e7 temel \u00f6nceli\u011fimiz olarak belirledik. Yenilik liderli\u011fi bizim i\u00e7in sekt\u00f6rde oyunun kurallar\u0131n\u0131 de\u011fi\u015ftiren \u015fekilde m\u00fc\u015fterilerimize de\u011fer katmakt\u0131r. \u00d6rne\u011fin, h\u0131zl\u0131 bak\u0131m ve servis markam\u0131z Otopratik ile lasti\u011fin \u00f6tesinde tek noktada \u00e7ok hizmet veriyoruz. Otopratik bug\u00fcn h\u0131zl\u0131 bak\u0131m m\u00fc\u015fterilerinin %60\u2019\u0131 taraf\u0131ndan tercih ediliyor. \u015eimdi Otopratik\u2019lerde yepyeni \u00fcr\u00fcnler ve elektrikli ara\u00e7lar i\u00e7in \u015farj \u00fcniteleri g\u00f6receksiniz. Kamyon ve otob\u00fcs filolar\u0131na y\u00f6nelik geli\u015ftirdi\u011fimiz Profleet \u00e7\u00f6z\u00fcmlerimizle ise, bug\u00fcn yolda \u00e7al\u0131\u015fan 1 milyondan fazla lasti\u011fe dokunuyoruz. Bu lastikler \u00fczerinde teknik inceleme ve raporlama yaparak m\u00fc\u015fterilerimizin i\u015fine yak\u0131t tasarrufu ve verimlilik \u015feklinde katk\u0131 sa\u011fl\u0131yoruz. <a href=\"http:\/\/lastik.com.tr\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=tr&amp;q=http:\/\/Lastik.com.tr&amp;source=gmail&amp;ust=1522343651652000&amp;usg=AFQjCNESIiqpE11lRwlcOY-ZfGtaGh4oWg\">Lastik.com.tr\u00a0<\/a>sitemizden \u00fcr\u00fcnlerimiz i\u00e7in ma\u011fazaya gitmeden g\u00fcvenli bir \u015fekilde al\u0131\u015fveri\u015f imkan\u0131 sunuyoruz. \u015eimdi, t\u00fcm i\u015f ortaklar\u0131m\u0131z\u0131n da bu dijital d\u00f6n\u00fc\u015f\u00fcme kat\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6receksiniz. Sekt\u00f6r\u00fcm\u00fczde bayi a\u011f\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fc i\u00e7in Google\u2019\u0131n projesini ilk kez biz uyguluyoruz. Tabii, hayat sahada. 2017 y\u0131l\u0131nda i\u015f ortaklar\u0131m\u0131zla birlikte 50.000 lastik i\u00e7in m\u00fc\u015fterilerimizin bulunduklar\u0131 yere gidip ihtiya\u00e7lar\u0131na mobil \u00e7\u00f6z\u00fcmlerimizle cevap verdik. T\u00fcm bunlar\u0131 tasarlayan \u00e7al\u0131\u015fma arkada\u015flar\u0131m\u0131za art\u0131k yapay zeka temelli robot ekip arkada\u015flar\u0131 destek veriyor. Bu sayede i\u015f s\u00fcre\u00e7leri i\u00e7in gereken zaman\u0131 %30\u2019lara kadar k\u0131salt\u0131yorlar, m\u00fc\u015fterimiz i\u00e7in yenilik\u00e7i i\u015flere odaklan\u0131yorlar. Tabii, pazarda m\u00fc\u015fterilerimize bu \u015fekilde odaklanabilmemiz i\u00e7in bir itici g\u00fcc\u00fcm\u00fcz de \u00fcr\u00fcn ve s\u00fcre\u00e7ler tasarlayan Ar-Ge Merkezimiz ve m\u00fchendislik \u00e7al\u0131\u015fmalar\u0131m\u0131z. Brisa\u2019n\u0131n T\u00fcrk m\u00fchendisleri imalat sekt\u00f6r\u00fcn\u00fcn g\u00f6zbebe\u011fi olagelmi\u015flerdir. \u015eimdi bu T\u00fcrk m\u00fchendislerle patlasa dahi yola devam, nano malzemelerle g\u00fc\u00e7lendirilen lastikler geli\u015ftiriyoruz. \u0130zmit\u2019teki m\u00fchendislerimiz 2017 y\u0131l\u0131nda ba\u015fka hi\u00e7bir \u00fcreticide olmayan 17 milyon Dolar b\u00fcy\u00fckl\u00fc\u011f\u00fcnde \u00f6zel kar\u0131\u015f\u0131m teknolojisi yat\u0131r\u0131m\u0131 ger\u00e7ekle\u015ftirdi. Heyecan verici yeni bir geli\u015fme de Aksaray\u2019daki yeni yat\u0131r\u0131m\u0131m\u0131z. 300 milyon Dolar yat\u0131r\u0131m ile hayata ge\u00e7en yat\u0131r\u0131m\u0131m\u0131z\u0131 ak\u0131ll\u0131 fabrika kriterlerine g\u00f6re haz\u0131rl\u0131yoruz. Anadolu topraklar\u0131nda, Hasan Da\u011f\u0131 eteklerinde sekt\u00f6r\u00fcm\u00fcz\u00fcn ak\u0131ll\u0131 fabrikas\u0131n\u0131 hayata ge\u00e7iriyoruz.\u201d<\/i> Brisa, Ar-Ge Merkezi ile hem \u00fcr\u00fcnde hem tedarikte yerlile\u015fme, yenilik\u00e7i hammadde ve yerli geli\u015ftirme ile pazar\u0131n ihtiya\u00e7lar\u0131 do\u011frultusunda \u00fcr\u00fcn tasar\u0131m\u0131 yap\u0131yor. Ge\u00e7ti\u011fimiz d\u00f6nemde 17 milyon Dolar yat\u0131r\u0131mla hayata ge\u00e7irdi\u011fi ve ba\u015fka herhangi bir \u00fcreticide olmayan \u00f6zel kar\u0131\u015f\u0131m teknolojisi ile otomotiv firmalar\u0131na d\u00fcnya standartlar\u0131nda lastik geli\u015ftiriyor. %94 olan yerli \u00fcretim oran\u0131n\u0131 art\u0131rmak i\u00e7in \u00e7al\u0131\u015f\u0131yor. 30 y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir teknoloji ve \u00fcr\u00fcn geli\u015ftirme alan\u0131na yat\u0131r\u0131m yapan Brisa, Ar-Ge Merkezi ile uluslararas\u0131 rekabet g\u00fcc\u00fcn\u00fc art\u0131racak yenilik\u00e7i s\u00fcre\u00e7 ve geli\u015ftirme teknolojileriyle ihracatta vites b\u00fcy\u00fct\u00fcyor. \u015eirketin hedefi, Ar-Ge Merkezinde y\u0131lda en az 30 projeyi hayata ge\u00e7irmek. Bu \u00e7al\u0131\u015fmalar\u0131na \u00f6nemli bir kaynak ay\u0131ran Brisa, 2017 y\u0131l\u0131nda Ar-Ge&#8217;ye 18,7 milyon TL yat\u0131r\u0131m\u0131 tamamlad\u0131. Ar-Ge ve \u00fcretimdeki yenilik\u00e7ili\u011fini hizmet inovasyonlar\u0131 ve yeni nesil i\u015f modelleri ile zenginle\u015ftiren Brisa, h\u0131zl\u0131 ara\u00e7 bak\u0131m alan\u0131nda pazarda istikrarl\u0131 bir \u015fekilde varl\u0131k g\u00f6steren Otopratik\u2019i T\u00fcrkiye genelinde yayg\u0131nla\u015ft\u0131rma \u00e7al\u0131\u015fmalar\u0131na da devam ediyor. \u015eirket, 2017 y\u0131l\u0131nda 55\u2019e ula\u015fan ma\u011faza say\u0131s\u0131n\u0131 2020 y\u0131l\u0131nda 200\u2019e \u00e7\u0131kartmay\u0131 hedefliyor.\u015eirket Otopratik ma\u011fazalar\u0131nda elektrikli \u015farj \u00fcnitesi hizmeti de sunmaya ba\u015fl\u0131yor. Son 3 y\u0131ld\u0131r Accenture Dijitalle\u015fme Endeksi\u2019nde Dijitalle\u015fme \u00d6nc\u00fcleri \u00d6d\u00fcl\u00fc ve End\u00fcstri Lideri \u00d6d\u00fcl\u00fc alan \u015firket, ula\u015f\u0131labilir ve hayat\u0131 kolayla\u015ft\u0131ran dijital hizmetler i\u00e7in <a href=\"http:\/\/lastik.com.tr\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=tr&amp;q=http:\/\/Lastik.com.tr&amp;source=gmail&amp;ust=1522343651652000&amp;usg=AFQjCNESIiqpE11lRwlcOY-ZfGtaGh4oWg\">Lastik.com.tr<\/a> \u00e7\u00f6z\u00fcm\u00fcn\u00fc sunarken, i\u015f ortaklar\u0131n\u0131n da dijitalle\u015fme s\u00fcrecinde Google projesine onlar\u0131 da dahil ederek destek oluyor. <strong>Brisa, yat\u0131r\u0131mlar\u0131na ve bu topraklarda \u00fcretmeye devam ediyor<\/strong> Brisa, 2017 y\u0131l\u0131nda geli\u015ftirme ve \u00fcretim s\u00fcre\u00e7lerine h\u0131z verdi. Lassa Driveways serisi yeni nesil lastikleri ile yurt i\u00e7i ve yurt d\u0131\u015f\u0131 pazarlarda varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirdi. Ayn\u0131 zamanda Bridgestone Corporation \u00e7at\u0131s\u0131 alt\u0131nda, 2014 y\u0131l\u0131ndan bu yana, ithal ederek T\u00fcrkiye pazar\u0131na sundu\u011fu Dayton marka lastiklerin yerli \u00fcretimine ba\u015flad\u0131 ve \u00fcr\u00fcn gam\u0131na k\u0131\u015f lastiklerini de ekledi. Dayton, b\u00fcy\u00fcmeye devam eden rekabetin yo\u011fun oldu\u011fu ekonomik segmentte y\u00fcksek potansiyeli ger\u00e7ekle\u015ftirerek, hem t\u00fcketici hem ticari grupta pazar\u0131n \u00fczerinde bir performans sa\u011flad\u0131. 2018 y\u0131l\u0131nda yenilik\u00e7i ve katma de\u011ferli \u00fcretim g\u00fcc\u00fcn\u00fc art\u0131rmay\u0131 hedefleyen \u015firket, d\u00fcnya lastik devi ve Brisa\u2019n\u0131n orta\u011f\u0131 Bridgestone taraf\u0131ndan geli\u015ftirilen Driveguard lastikleri de T\u00fcrkiye\u2019de \u00fcretmeye ba\u015flayacak. Driveguard, patlasa da yol alabilen (RFT) teknolojisinin TPMS\u2019e sahip, 15\u201d ve \u00fczerinde t\u00fcm ara\u00e7larda kullan\u0131lmas\u0131n\u0131 sa\u011fl\u0131yor. Bu sayede lastik patlasa da 80 km h\u0131zla 80 km boyunca s\u00fcr\u00fc\u015f keyfinin devam etmesini sa\u011fl\u0131yor. \u015eirket kuruldu\u011fu 1988 y\u0131l\u0131ndan bu yana yakla\u015f\u0131k 1,3 milyar Dolar\u2019\u0131 a\u015fan yat\u0131r\u0131m\u0131 tamamlad\u0131. Yerli Ar-Ge, yerli \u00fcretim ve g\u00fc\u00e7l\u00fc ihracat i\u00e7in yat\u0131r\u0131m yapan Brisa, b\u00f6ylece \u00fclke ekonomisinin geli\u015fiminde \u00f6nemli bir rol oynuyor. <strong>Brisa\u2019n\u0131n 2018 ihracat hedefi 200 milyon Dolar \u00fczeri b\u00fcy\u00fckl\u00fc\u011fe ula\u015fmak<\/strong> Brisa ihracat odakl\u0131 b\u00fcy\u00fcme stratejisi do\u011frultusunda k\u00fcresel oyuncularla rekabet ediyor. \u015eirketin 2017 y\u0131l\u0131 uluslararas\u0131 sat\u0131\u015flar\u0131 t\u00fcm zamanlar\u0131n rekor sat\u0131\u015f adedi ve cirosuna ula\u015ft\u0131. 2017 y\u0131lsonunda, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re yurt d\u0131\u015f\u0131 sat\u0131\u015f gelirleri %33 oran\u0131nda art\u0131\u015f kaydetti. 2017 y\u0131l\u0131nda Lassa, daralan Avrupa Pazar\u0131n\u0131n \u00fczerinde b\u00fcy\u00fcme g\u00f6stermeye devam etti. Avrupa d\u0131\u015f\u0131 pazarlarda ise bir \u00f6nceki y\u0131la g\u00f6re, Rusya\u2019da 5 kat, Moldova\u2019da 2 kat, Ukrayna\u2019da %50 b\u00fcy\u00fcme oranlar\u0131 kaydetti. Yerli sanayiyi koruma tedbiri olarak pazar\u0131n pop\u00fcler pek \u00e7ok \u00fcr\u00fcn\u00fcne ithalat yasa\u011f\u0131 getirilen Tunus\u2019ta Lassa sat\u0131\u015flar\u0131 %7 b\u00fcy\u00fcd\u00fc. \u015eirketin ihracat\u0131ndaki bu h\u0131zl\u0131 y\u00fckseli\u015fte katma de\u011ferli \u00fcretim kabiliyeti \u00f6nemli bir rol oynuyor. 2017\u2019de \u00c7in\u2019e \u00f6zel lastik geli\u015ftiren ve Avrupa pazar\u0131ndaki ihtiya\u00e7lara g\u00f6re yenilik\u00e7i lastikler sunan Brisa, bug\u00fcn 70 \u00fclkede, 80 distrib\u00fct\u00f6r ile 600\u2019e yak\u0131n Lassa tabelal\u0131 ma\u011faza ve 6.000 sat\u0131\u015f noktas\u0131nda ara\u00e7 sahiplerine ula\u015f\u0131yor. \u015eirket, 2018\u2019de 95 yeni ma\u011faza daha a\u00e7may\u0131 planl\u0131yor. T\u00fcrk m\u00fchendislerinin tasarlad\u0131\u011f\u0131 \u00fcr\u00fcnlerle uluslararas\u0131 pazarlarda g\u00fc\u00e7l\u00fc b\u00fcy\u00fcme hedefleyen Brisa\u2019n\u0131n 2018 y\u0131lsonu ihracat\u0131 i\u00e7in 200 milyon Dolar\u2019\u0131n \u00fczeri hedefleniyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lasti\u011fin yenilik lideri Brisa, servis ve \u00fcr\u00fcn inovasyonlar\u0131nda Ar-Ge ve dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc kullan\u0131yor. \u0130hracatta 2017 y\u0131l\u0131nda 184 milyon Dolar ile rekor k\u0131ran Brisa, 2018 y\u0131l\u0131nda da vites b\u00fcy\u00fctmeye devam ediyor. Yeni hedef 200 milyon Dolar \u00fczeri. Hedefini tart\u0131\u015f\u0131lmaz liderlik olarak belirleyen Brisa\u2019n\u0131n k\u00f6klerinde \u201cinsana yak\u0131nl\u0131k\u201d var. Brisa bunu sosyal projeleriyle g\u00fc\u00e7lendiriyor. Brisa, ger\u00e7ekle\u015ftirdi\u011fi y\u0131ll\u0131k de\u011ferlendirme [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18961"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=18961"}],"version-history":[{"count":4,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18961\/revisions"}],"predecessor-version":[{"id":20125,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18961\/revisions\/20125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/18962"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=18961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=18961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=18961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}