{"id":18632,"date":"2018-02-23T18:02:46","date_gmt":"2018-02-23T15:02:46","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=18632"},"modified":"2018-02-24T10:03:49","modified_gmt":"2018-02-24T07:03:49","slug":"pirelli-tire-technology-awardsta-yilin-lastik-ureticisi-odulunu-kazandi","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/pirelli-tire-technology-awardsta-yilin-lastik-ureticisi-odulunu-kazandi\/","title":{"rendered":"PIRELLI, TIRE TECHNOLOGY AWARDS\u2019TA \u201cYILIN LAST\u0130K \u00dcRET\u0130C\u0130S\u0130\u201d \u00d6D\u00dcL\u00dcN\u00dc KAZANDI"},"content":{"rendered":"<p style=\"text-align: left;\" align=\"center\"><strong>Teknolojik inovasyonlar, stratejik m\u00fc\u015fteri oda\u011f\u0131 ve d\u00fcnyan\u0131n en prestijli otomobil \u00fcreticileriyle i\u015f birlikleri, Pirelli\u2019ye bu se\u00e7kin \u00f6d\u00fcl\u00fc getiren nedenler oldu<\/strong><\/p>\n<p style=\"text-align: left;\">Sekt\u00f6r uzmanlar\u0131ndan ve \u00fcniversite \u00f6\u011fretim \u00fcyelerinden olu\u015fan 30 ki\u015filik uluslararas\u0131 bir panel, 2018 Uluslararas\u0131 Lastik Teknolojileri \u0130novasyon ve Ba\u015far\u0131 \u00d6d\u00fclleri\u2019nde (<strong>Tire Technology International Awards for Innovation and Excellence 2018<\/strong>) Pirelli\u2019yi \u201c<strong>Y\u0131l\u0131n Lastik \u00dcreticisi<\/strong>\u201d se\u00e7ti.<\/p>\n<p style=\"text-align: left;\">Pirelli, 21 \u015eubat\u2019ta Hannover\u2019de (Almanya) d\u00fczenlenen Tire Technology Expo \u00f6d\u00fcl t\u00f6reninde ilk kez 2008 y\u0131l\u0131nda verilen bu se\u00e7kin \u00f6d\u00fcl\u00fcn bu seneki sahibi olarak a\u00e7\u0131kland\u0131.<\/p>\n<p style=\"text-align: left;\">Pirelli\u2019ye bu ba\u015far\u0131y\u0131 getiren bir\u00e7ok neden aras\u0131nda markay\u0131 prestij sekt\u00f6r\u00fcnde d\u00fcnya lideri yapan y\u00fcksek de\u011ferli \u00fcr\u00fcnlere odaklanma stratejisinin yaratt\u0131\u011f\u0131 sonu\u00e7lar \u00f6ne \u00e7\u0131k\u0131yor. Bunun yan\u0131 s\u0131ra, al\u0131nan \u00e7ok say\u0131da homologasyon (2.000\u2019den fazla), d\u00fcnya \u00e7ap\u0131nda 28 ba\u015far\u0131l\u0131 akademik merkezle i\u015f birli\u011fi ve Pirelli\u2019nin teknik inovasyonlarda \u00f6n\u00fc \u00e7ekmesi de bu nedenler aras\u0131nda say\u0131l\u0131yor. Pirelli\u2019nin teknik inovasyon alan\u0131ndaki \u00f6nc\u00fc rol\u00fcn\u00fcn bir g\u00f6stergesi olan ve ge\u00e7en y\u0131l lanse edilen Connesso, lasti\u011fin veri analizleri arac\u0131l\u0131\u011f\u0131yla bulut ve bir uygulama \u00fczerinden s\u00fcr\u00fcc\u00fcyle ileti\u015fim kurmas\u0131n\u0131\u00a0<span id=\"OBJ_PREFIX_DWT233_com_zimbra_date\" class=\"Object\">sa<\/span>\u011flayan ve halen sat\u0131\u015fta olan tek sistem olarak sunuluyor.<\/p>\n<p style=\"text-align: left;\">Pirelli\u2019nin stratejik inovasyon ve bilgi y\u00f6netimi, h\u00fck\u00fcmet d\u00fczenlemeleri ve end\u00fcstri standartlar\u0131ndan sorumlu \u00fcst y\u00f6neticisi Marco Spinetto \u00f6d\u00fcl\u00fc kabul ederken \u015funlar\u0131 s\u00f6yledi:<\/p>\n<p style=\"text-align: left;\">\u201cPirelli olarak bu \u00f6d\u00fcl\u00fc almaktan b\u00fcy\u00fck onur duyuyoruz. Lastik sekt\u00f6r\u00fc, \u015firketimizin \u00fcstlendi\u011fi d\u00f6n\u00fc\u015f\u00fcm\u00fc tan\u0131m\u0131\u015f bulunuyor.\u00a0<span id=\"OBJ_PREFIX_DWT234_com_zimbra_date\" class=\"Object\">Bug\u00fcn<\/span>\u00a0y\u00fcksek katma de\u011ferli \u00fcr\u00fcnlere odakl\u0131 145 ya\u015f\u0131nda t\u00fcketici lastikleri start-up\u2019\u0131y\u0131z. Ba\u015fka bir deyi\u015fle stratejik olarak en teknik alanlara konumlan\u0131yoruz. Teknoloji de bizim en \u00f6nemli itici g\u00fcc\u00fcm\u00fcz oluyor. Sadece son \u00fc\u00e7 y\u0131lda lastik \u00fcreticileri aras\u0131nda en y\u00fcksek oranlardan biri olarak cirosunun y\u00fczde 7\u2019den fazlas\u0131n\u0131 ara\u015ft\u0131rma ve geli\u015ftirmeye ay\u0131ran Pirelli, bu konudaki kararl\u0131l\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7iziyor. Bu ara\u015ft\u0131rmalar\u0131n bir \u00fcr\u00fcn\u00fc olan Connesso sistemini ge\u00e7en y\u0131l lanse ettik. Conesso, s\u00fcr\u00fcc\u00fc ile lastik aras\u0131nda bir uygulama yard\u0131m\u0131yla ba\u011flant\u0131 kurulmas\u0131n\u0131\u00a0<span id=\"OBJ_PREFIX_DWT235_com_zimbra_date\" class=\"Object\">sa<\/span>\u011flayan ilk sens\u00f6r. Dijital oda\u011f\u0131m\u0131zla paralel olarak bu y\u0131l bu sistemin daha geli\u015fmi\u015f bir versiyonunu tan\u0131taca\u011f\u0131z. D\u00fcnyan\u0131n en \u00f6nemli otomobil \u00fcreticileri olan ana i\u015f ortaklar\u0131m\u0131z, yakla\u015f\u0131m\u0131m\u0131z\u0131 ger\u00e7ekten takdir ettiklerini g\u00f6sterirken premium ve prestij segmentlerdeki homologasyonlar\u0131n say\u0131s\u0131n\u0131n giderek artmas\u0131 da bunu kan\u0131tl\u0131yor.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Teknolojik inovasyonlar, stratejik m\u00fc\u015fteri oda\u011f\u0131 ve d\u00fcnyan\u0131n en prestijli otomobil \u00fcreticileriyle i\u015f birlikleri, Pirelli\u2019ye bu se\u00e7kin \u00f6d\u00fcl\u00fc getiren nedenler oldu Sekt\u00f6r uzmanlar\u0131ndan ve \u00fcniversite \u00f6\u011fretim \u00fcyelerinden olu\u015fan 30 ki\u015filik uluslararas\u0131 bir panel, 2018 Uluslararas\u0131 Lastik Teknolojileri \u0130novasyon ve Ba\u015far\u0131 \u00d6d\u00fclleri\u2019nde (Tire Technology International Awards for Innovation and Excellence 2018) Pirelli\u2019yi \u201cY\u0131l\u0131n Lastik \u00dcreticisi\u201d se\u00e7ti. Pirelli, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18632"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=18632"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18632\/revisions"}],"predecessor-version":[{"id":18634,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18632\/revisions\/18634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/18633"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=18632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=18632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=18632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}