{"id":18520,"date":"2018-02-13T18:03:01","date_gmt":"2018-02-13T15:03:01","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=18520"},"modified":"2018-02-14T11:08:02","modified_gmt":"2018-02-14T08:08:02","slug":"turktraktor-pazarin-kesintisiz-11-yildir-lideri","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/turktraktor-pazarin-kesintisiz-11-yildir-lideri\/","title":{"rendered":"T\u00fcrktrakt\u00f6r Pazar\u0131n Kesintisiz 11 Y\u0131ld\u0131r Lideri"},"content":{"rendered":"<p><strong>T\u00fcrkTrakt\u00f6r, 2017\u2019yi ba\u015far\u0131l\u0131 sonu\u00e7larla kapatarak trakt\u00f6r \u00fcretimi ve sat\u0131\u015f adetlerinde yeni rekorlara imza att\u0131.<\/strong><\/p>\n<p>T\u00fcrkiye trakt\u00f6r pazar\u0131n\u0131n halen faaliyette olan en k\u00f6kl\u00fc \u00fcreticisi\u00a0<strong>T\u00fcrkTrakt\u00f6r,\u00a0<\/strong>2017 y\u0131l\u0131na ait finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. 2016\u2019y\u0131 da rekor sonu\u00e7larla kapatan \u015firket; 2017\u2019de de farkl\u0131 alanlarda yine \u00e7ok ba\u015far\u0131l\u0131 sonu\u00e7lar elde etti.<\/p>\n<p>T\u00fcrkTrakt\u00f6r, Ankara ve Erenler\u2019de bulunan fabrikalar\u0131nda 2017\u2019de toplam\u00a0<strong>48 bin 302 adet trakt\u00f6r<\/strong>\u00a0ve\u00a0<strong>38 bin 620 adet motoru\u00a0<\/strong>\u00fcretim bantlar\u0131ndan indirdi. Lider \u00fcretici ger\u00e7ekle\u015ftirdi\u011fi bu \u00fcretimlerle,\u00a0<strong>trakt\u00f6r \u00fcretimini %5, motor \u00fcretimini ise %4\u00a0<\/strong>oran\u0131nda art\u0131rm\u0131\u015f oldu.<\/p>\n<p>T\u00fcrkTrakt\u00f6r\u2019\u00fcn 2017\u2019de yapt\u0131\u011f\u0131 bu \u00fcretim; yeni bir rekor olarak kay\u0131tlara da ge\u00e7ti.<\/p>\n<p>Yurt i\u00e7i sat\u0131\u015flar\u0131n\u0131\u00a0<strong>%12\u2019lik<\/strong>\u00a0bir art\u0131\u015fla tarihinin en y\u00fcksek adedi olan\u00a0<strong>37 bin 590\u2019a\u00a0<\/strong>ta\u015f\u0131yan \u015firketin yurt d\u0131\u015f\u0131 sat\u0131\u015flar\u0131 ise 2017 y\u0131l\u0131nda\u00a0<strong>12 bin 023 adet<\/strong>\u00a0olarak ger\u00e7ekle\u015fti. Bu adetlerle T\u00fcrkTrakt\u00f6r 2017\u2019yi yeni bir rekor sonu\u00e7 olan\u00a0<strong>49 bin 613 adetlik\u00a0<\/strong>toplam sat\u0131\u015f ile kapatt\u0131. T\u00fcrkTrakt\u00f6r bu sayede pazardaki pay\u0131n\u0131 da art\u0131rarak\u00a0<strong>%49,3\u2019e<\/strong>\u00a0\u00e7\u0131kard\u0131.<\/p>\n<p>T\u00fcrkiye\u2019nin trakt\u00f6r devi, sat\u0131\u015f adetlerinde ya\u015fanan\u00a0<strong>%7\u2019lik<\/strong>\u00a0bu art\u0131\u015fla, toplam ciroda da ba\u015far\u0131l\u0131 bir y\u00fckseli\u015f sa\u011flad\u0131. 2017 senesini<strong>4 milyar 215 milyon TL toplam<\/strong>\u00a0ciro ile kapatan T\u00fcrkTrakt\u00f6r; bu sonu\u00e7la cirosunu ge\u00e7ti\u011fimiz y\u0131la g\u00f6re\u00a0<strong>%22\u00a0<\/strong>art\u0131rmay\u0131 ba\u015fard\u0131.<\/p>\n<p>T\u00fcrkTrakt\u00f6r\u2019\u00fcn 2017\u2019deki br\u00fct k\u00e2r\u0131\u00a0<strong>731 milyon TL,<\/strong>\u00a0br\u00fct k\u00e2r marj\u0131\u00a0<strong>%17,3\u00a0<\/strong>olarak ger\u00e7ekle\u015firken, faaliyet k\u00e2r\u0131 423<strong>\u00a0milyon TL<\/strong>\u00a0olarak ve FAV\u00d6K tutar\u0131\u00a0<strong>492 milyon TL<\/strong>\u00a0oldu. \u015eirketin faaliyet k\u00e2r marj\u0131 ve FAV\u00d6K marj\u0131 ise s\u0131ras\u0131 ile\u00a0<strong>%10,0\u00a0<\/strong>ve\u00a0<strong>%11,7<\/strong>\u00a0olarak ger\u00e7ekle\u015fti.<\/p>\n<p>\u015eirketin 2017 y\u0131l\u0131nda elde etti\u011fi sonu\u00e7larla birlikte\u00a0<strong>net k\u00e2r\u0131\u00a0<\/strong>ise<strong>\u00a0321 milyon TL<\/strong>\u00a0olarak kaydedildi.<\/p>\n<p>T\u00fcrkTrakt\u00f6r\u2019\u00fcn bu y\u0131l i\u00e7in temett\u00fc teklifi\u00a0<strong>300 milyon TL\u00a0<\/strong>olarak a\u00e7\u0131kland\u0131. B\u00f6ylece \u015firket 2017 y\u0131l\u0131 k\u00e2r\u0131n\u0131n\u00a0<strong>%94\u2019\u00fcn\u00fc<\/strong>\u00a0Mart ay\u0131nda pay sahiplerine k\u00e2r pay\u0131 olarak da\u011f\u0131tmay\u0131 planl\u0131yor.<\/p>\n<p><strong>T\u00fcrkTrakt\u00f6r Genel M\u00fcd\u00fcr\u00fc Marco Votta:<\/strong><\/p>\n<p><strong>\u201cPazardaki konumumuzu her sene daha da g\u00fc\u00e7lendirmek i\u00e7in \u00e7al\u0131\u015f\u0131yoruz\u201d<\/strong><\/p>\n<p>2017\u2019yi hedeflerini ger\u00e7ekle\u015ftirdikleri bir sene olarak tamamlam\u0131\u015f olmaktan b\u00fcy\u00fck bir gurur duyduklar\u0131n\u0131 ifade ederek a\u00e7\u0131klamalar\u0131na ba\u015flayan\u00a0<strong>T\u00fcrkTrakt\u00f6r Genel M\u00fcd\u00fcr\u00fc Marco Votta<\/strong>; elde edilen sonu\u00e7lar\u0131 \u015fu \u015fekilde de\u011ferlendirdi:\u00a0<i>\u201c<\/i><i>T\u00fcrkiye trakt\u00f6r pazar\u0131 2017\u2019de\u00a0<strong>%4 oran\u0131ndaki<\/strong>\u00a0bir art\u0131\u015f ile\u00a0<strong>72 bin 949 adede<\/strong>\u00a0\u00e7\u0131kt\u0131. Biz de pazar\u0131n \u00fczerinde bir b\u00fcy\u00fcme yakalayarak\u00a0<strong>%7\u2019lik<\/strong>\u00a0bir art\u0131\u015f ile yeni bir rekora imza att\u0131k. T\u00fcrkiye\u2019nin toplam trakt\u00f6r \u00fcretiminin\u00a0<strong>%67\u2019si<\/strong>\u00a0fabrikalar\u0131m\u0131zda yap\u0131l\u0131yor. Her\u00a0<strong>4 trakt\u00f6rden birini<\/strong>\u00a0ise yurt d\u0131\u015f\u0131 pazar\u0131 i\u00e7in \u00fcreterek, T\u00fcrkiye\u2019nin toplam trakt\u00f6r ihracat\u0131n\u0131n\u00a0<strong>%87\u2019<\/strong>sini tek ba\u015f\u0131m\u0131za ger\u00e7ekle\u015ftirdik.\u00a0<\/i><i>Sekt\u00f6rde bug\u00fcne kadar elde etti\u011fimiz ba\u015far\u0131lar\u0131m\u0131z\u0131n ard\u0131nda daima tar\u0131m\u0131 ve \u00e7ift\u00e7imizi geli\u015ftirmek \u00fczere farkl\u0131 bir\u00e7ok alanda yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131m ve \u00e7al\u0131\u015fmalar\u0131m\u0131z yat\u0131yor. Bu yakla\u015f\u0131m\u0131m\u0131z ise bize son 31 senede, 11 y\u0131l\u0131 kesintisiz olmak \u00fczere; 19 kez pazar liderli\u011fini getirdi. Bu sayede g\u00fcven ortam\u0131 olu\u015fturdu\u011fumuz bir pazarda, 2017 y\u0131l\u0131nda tarihimizde bir ilk olarak<\/i><i>\u00a03 ve 2 y\u0131l vadeli toplam\u00a0<strong>150 milyon TL nominal de\u011ferli<\/strong>\u00a0tahvil ihrac\u0131m\u0131z\u0131 da ger\u00e7ekle\u015ftirildik.<\/i><\/p>\n<p>T\u00fcrkTrakt\u00f6r ad\u0131n\u0131n daima yeniliklerle birlikte an\u0131ld\u0131\u011f\u0131na dikkat \u00e7eken Votta,\u00a0<i>\u201c2017 de bu a\u00e7\u0131dan\u00a0<\/i><i>\u00f6nc\u00fc \u00e7al\u0131\u015fmalarla dolu bir y\u0131l olarak ge\u00e7ti. \u00c7ift\u00e7ilerimizin talep ve ihtiya\u00e7lar\u0131n\u0131 dinleyerek; bu beklentileri geli\u015fmi\u015f teknolojiyle harmanlad\u0131k ve pazara New Holland ve Case IH markal\u0131 yeni trakt\u00f6r serilerimizi ve markalar\u0131m\u0131z\u0131n ekipmanlar\u0131na ek olarak T\u00fcrkTrakt\u00f6r markal\u0131 yeni tar\u0131m ekipmanlar\u0131n\u0131 da sunduk. Trakt\u00f6r, ekipman ve i\u015f makinelerine sahip olma imkan\u0131n\u0131 art\u0131rmak ve alternatif bir yol sunmak i\u00e7in sekt\u00f6rde bir ilk olan T\u00fcrkTrakt\u00f6r Finans hizmetimizi de 2017 y\u0131l\u0131nda devreye ald\u0131k. M\u00fc\u015fterilerimiz b<\/i><i>ayilerimizden kredi imk\u00e2n\u0131n\u0131 yerinde ve an\u0131nda elde ederek, h\u0131zl\u0131 ve pratik bu \u00e7\u00f6z\u00fcm\u00fcn rahatl\u0131\u011f\u0131n\u0131 ya\u015fad\u0131lar. Sonu\u00e7lara da bak\u0131ld\u0131\u011f\u0131nda ayn\u0131 kanaldan yap\u0131lan ve y\u0131ll\u0131k\u00a0<strong>%8<\/strong>\u00a0olan trakt\u00f6r sat\u0131\u015f oran\u0131,\u00a0<strong>T\u00fcrkTrakt\u00f6r Finans<\/strong>\u00a0ile\u00a0<strong>%20\u2019<\/strong>lere kadar \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/i><\/p>\n<p><i>D\u00fcnya Klas\u0131nda \u00dcretim metodolojsi ile s\u00fcrd\u00fcrd\u00fc\u011f\u00fcm\u00fcz \u00e7al\u0131\u015fmalar\u0131m\u0131z ile\u00a0<\/i><i>Erenler fabrikam\u0131z sadece 3 y\u0131l gibi \u00e7ok bir k\u0131sa s\u00fcre de Bronz Fabrika unvana sahip oldu. T\u00fcrkiye\u2019de sekt\u00f6r\u00fcnde yine bir ilk olan ve T\u00fcrk m\u00fchendisleri taraf\u0131ndan geli\u015ftirilen yeni nesil Tier 4 trakt\u00f6r motoru \u00fcretimini de ger\u00e7ekle\u015ftirdik. Bu motorlar\u0131n oldu\u011fu trakt\u00f6rlerimizi de 2018\u2019in ilk \u00e7eyre\u011finde ihra\u00e7 edece\u011fimizi gururla s\u00f6yleyebilirim.<\/i><i>\u201d\u00a0<\/i>diye a\u00e7\u0131klad\u0131.<i><\/i><i><\/i><\/p>\n<p><strong>T\u00fcrkiye&#8217;nin gelece\u011fi i\u00e7in dijital tar\u0131ma ge\u00e7i\u015f ve \u00e7ift\u00e7ilikte d\u00f6n\u00fc\u015f\u00fcm \u015fart<\/strong><\/p>\n<p>Marco Votta, tar\u0131mda verimlilik art\u0131\u015f\u0131n\u0131n art\u0131k \u00e7ok daha b\u00fcy\u00fck bir \u00f6nem arz etti\u011fine de dikkat \u00e7ekerek; bunun i\u00e7in<strong>\u00a0<\/strong><strong>T\u00fcrkiye\u2019de bilin\u00e7li \u00e7ift\u00e7i profilinin art\u0131r\u0131larak, tar\u0131mda dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn desteklenmesinin ka\u00e7\u0131n\u0131lmaz oldu\u011funa de\u011findi. Votta;\u00a0<\/strong><i>\u2018\u00c7ift\u00e7ilerimize yenilik\u00e7i, verimli\u011fi art\u0131ran ve bilgiye ula\u015f\u0131m\u0131 kolayla\u015ft\u0131ran hizmetler sunmaktay\u0131z. Sekt\u00f6rdeki ilk \u00e7a\u011fr\u0131 merkezinin sahibiyiz, 11 senedir hizmet veriyoruz. Ancak de\u011fi\u015fimi g\u00f6r\u00fcp, varolanla yetinmeyerek, web \u00fczerinden talep, \u015fikayet ve sorular\u0131n interaktif bir ortamda al\u0131nd\u0131\u011f\u0131 \u2018Canl\u0131 Destek\u2019 hizmetimizi a\u00e7t\u0131k. Bunun yan\u0131 s\u0131ra tar\u0131mda \u2018<strong>Asistan\u2019\u00a0<\/strong>d\u00f6nemini ba\u015flatarak,\u00a0<\/i><i><strong>ba\u015fta \u00e7ift\u00e7iler olmak \u00fczere uygulamay\u0131 kullanan herkesin sosyal ve i\u015f hayat\u0131n\u0131n daha verimli planlayabilmesine destek oluyoruz. Hava durumundan sekt\u00f6rel haberlere ve tarlalar\u0131na ektikleri \u00fcr\u00fcnlerin fiyatlar\u0131na kadar bir\u00e7ok farkl\u0131 bilgiye, e\u011fitim videolar\u0131na ula\u015fabildikleri, b\u00f6lgeye\u00a0<\/strong><\/i><i>en yak\u0131n servisten randevu alabildikleri mobil cihazlar i\u00e7in\u00a0<\/i><i>\u00fccretsiz bir aplikasyon \u00e7\u0131kard\u0131k\u201d\u00a0<\/i><strong>diye a\u00e7\u0131klad\u0131.<i><\/i><\/strong><\/p>\n<p><strong>Herhangi bir k\u00e2r amac\u0131 olmadan, tar\u0131m\u0131n ve \u00e7ift\u00e7inin geli\u015fimi i\u00e7in\u00a0<\/strong>yepyeni bir sosyal sorumluluk projesi olarak ba\u015flatt\u0131klar\u0131\u00a0<strong>Bilin\u00e7li \u00c7ift\u00e7i G\u00fcvenli Tar\u0131m Hareketi\u2019<\/strong>ne dair de a\u00e7\u0131klamalarda da bulunan<i>\u00a0<\/i>Marco Votta,<i>\u00a0<\/i><i>\u201cBug\u00fcne kadar her satt\u0131\u011f\u0131m\u0131z trakt\u00f6r sahibine sat\u0131\u015f sonras\u0131 servislerimiz yeni trakt\u00f6r teslimat\u0131nda kullan\u0131m ve bak\u0131m e\u011fitimleri veriyordu. Ancak T\u00fcrkiye \u00e7ap\u0131nda al\u0131nan istatistikler \u015funu g\u00f6steriyor ki,\u00a0<strong>g\u00fcnde 9 adet trakt\u00f6r kazas\u0131<\/strong>meydana gelmekte. T\u00dc\u0130K\u2019in 2016 verilerine bakt\u0131\u011f\u0131m\u0131zda\u00a0<strong>3.263 kazan\u0131n 245\u2019i<\/strong>\u00a0\u00f6l\u00fcmle sonu\u00e7lanmakta. Hem can hem de mal kayb\u0131na yol a\u00e7an bu kazalar ayn\u0131 zamanda tar\u0131mdaki \u00fcretimi de d\u00fc\u015f\u00fcr\u00fcyor. Hi\u00e7bir \u015feyin insan hayat\u0131ndan daha \u00f6nemli olmad\u0131\u011f\u0131na bir kez daha dikkat \u00e7ekmek \u00fczere ba\u015flatt\u0131\u011f\u0131m\u0131z \u2018Bilin\u00e7li \u00c7ift\u00e7i, G\u00fcvenli Tar\u0131m Hareketi\u2019 ile g\u00fcvenli trakt\u00f6r s\u00fcr\u00fc\u015f ve ekipman kullan\u0131m\u0131 e\u011fitimlerinden, farkl\u0131 alanlarda ger\u00e7ekle\u015ftirece\u011fimiz fark\u0131ndal\u0131k yaratma \u00e7al\u0131\u015fmalar\u0131 planl\u0131yoruz. Bu hareketin sonucu olarak T\u00fcrkiye\u2019de tar\u0131m\u0131n g\u00fc\u00e7lenmesi, \u00e7ift\u00e7ilerimizin i\u015f sa\u011fl\u0131\u011f\u0131 ve can g\u00fcvenli\u011fi sa\u011flayarak i\u015flerini ger\u00e7ekle\u015ftirmeleri ve kay\u0131plar\u0131n azalmas\u0131n\u0131 arzu ediyoruz\u201d\u00a0<\/i><strong>diyerek s\u00f6zlerini tamamlad\u0131.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkTrakt\u00f6r, 2017\u2019yi ba\u015far\u0131l\u0131 sonu\u00e7larla kapatarak trakt\u00f6r \u00fcretimi ve sat\u0131\u015f adetlerinde yeni rekorlara imza att\u0131. T\u00fcrkiye trakt\u00f6r pazar\u0131n\u0131n halen faaliyette olan en k\u00f6kl\u00fc \u00fcreticisi\u00a0T\u00fcrkTrakt\u00f6r,\u00a02017 y\u0131l\u0131na ait finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. 2016\u2019y\u0131 da rekor sonu\u00e7larla kapatan \u015firket; 2017\u2019de de farkl\u0131 alanlarda yine \u00e7ok ba\u015far\u0131l\u0131 sonu\u00e7lar elde etti. T\u00fcrkTrakt\u00f6r, Ankara ve Erenler\u2019de bulunan fabrikalar\u0131nda 2017\u2019de toplam\u00a048 bin 302 adet [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18520"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=18520"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18520\/revisions"}],"predecessor-version":[{"id":18521,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18520\/revisions\/18521"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=18520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=18520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=18520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}