Varl\u0131k \u00fcretimini son teknoloji \u00fcr\u00fcn\u00fc g\u00f6rselle\u015ftirme uygulamalar\u0131 ile otomatik hale getirmek ve entegre etmek i\u00e7in \u00fc\u00e7 y\u0131ll\u0131k s\u00f6zle\u015fme imzaland\u0131. Ara\u00e7 lansmanlar\u0131 i\u00e7in yerelle\u015ftirilmi\u015f i\u00e7erik, araba sat\u0131n alma deneyimlerini ki\u015fiselle\u015ftiriyor.<\/p>\n
Dassault Syst\u00e8mes (Euronext Paris: #13065, DSY.PA) ve Toyota Motor Europe, Avrupa’daki t\u00fcm yeni otomobil lansmanlar\u0131 i\u00e7in yeni nesil dijital pazarlama \u00e7\u00f6z\u00fcmleri \u00fcretmek \u00fczere optimize edilmi\u015f bir dijital \u00fcretim s\u00fcreci \u00fczerinde i\u015fbirli\u011fi yapmak amac\u0131yla \u00fc\u00e7 y\u0131ll\u0131k bir s\u00f6zle\u015fme imzalad\u0131. Bu \u00e7\u00f6z\u00fcmler, otomobil sat\u0131n alma yolculu\u011funda yeni, \u00f6zelle\u015ftirilmi\u015f deneyimler isteyen t\u00fcketicileri hedefleyen yerelle\u015ftirilmi\u015f ve ki\u015fiselle\u015ftirilmi\u015f i\u00e7erikler bar\u0131nd\u0131r\u0131yor.<\/p>\n
Dassault Syst\u00e8mes\u2019in \u201cVirtual Garage\u201d sekt\u00f6r \u00e7\u00f6z\u00fcm deneyimi ile Toyota Motor Europe, otomatik ve entegre dijital pazarlama varl\u0131k \u00fcretim s\u00fcre\u00e7lerinde 3DEXCITE’in son teknoloji \u00fcr\u00fcn\u00fc g\u00f6rselle\u015ftirme uygulamalar\u0131ndan yararlanabilecek. Toyota Motor Europe, duygusal marka ve \u00fcr\u00fcn temalar\u0131n\u0131 hedef kitlesine ileten ara\u00e7lar\u0131n sanal temsillerini i\u00e7eren y\u00fcksek etkili varl\u0131klar olu\u015fturmak amac\u0131yla m\u00fchendislik verilerini kullanabilecek.<\/p>\n
Otomatize edilmi\u015f u\u00e7tan uca varl\u0131k \u00fcretim s\u00fcre\u00e7leri sayesinde kullan\u0131c\u0131lar, bro\u015f\u00fcrleri, \u00e7evrimi\u00e7i video i\u00e7eri\u011fini, web yap\u0131land\u0131r\u0131c\u0131lar\u0131n\u0131 ve belirli pazarlar\u0131n tercihlerine g\u00f6re yerelle\u015ftirilmi\u015f veya bireysel m\u00fc\u015fteri zevklerine g\u00f6re ki\u015fiselle\u015ftirilmi\u015f yeni ara\u00e7 modellerini veya renkleri i\u00e7eren di\u011fer varl\u0131klar\u0131 deneyimleyebiliyor. B\u00f6ylece neredeyse t\u00fcm \u00fcr\u00fcn gereksinimlerini y\u00fcksek kalite, tutarl\u0131l\u0131k ve do\u011frulukla kar\u015f\u0131layabiliyorlar.<\/p>\n
Dijital teknoloji, t\u00fcketicilerin al\u0131\u015fveri\u015f \u015feklini giderek daha fazla oranda etkiliyor ve otomotiv end\u00fcstrisi de bu e\u011filimi t\u00fcketiciyle daha yak\u0131ndan ba\u011flant\u0131 kurmak ve t\u00fcketicilerin ilgisini \u00e7ekmek amac\u0131yla kullanmay\u0131 ama\u00e7l\u0131yor. T\u00fcketiciler otomobilleri ilk kez ke\u015ffettiklerinde ya da sat\u0131n alma karar\u0131na yakla\u015ft\u0131klar\u0131nda, do\u011fru bilgilere kolayl\u0131kla eri\u015fmelerini\u00a0sa<\/span>\u011flayarak onlara ilham vermek istiyorlar.<\/p>\n Toyota Motor Europe, Pazarlama \u0130leti\u015fimi Web \u0130\u00e7eri\u011fi ve Bro\u015f\u00fcrleri B\u00f6l\u00fcm\u00fc Y\u00f6neticisi Alex Carnazza<\/strong>\u00a0\u015funlar\u0131 s\u00f6yl\u00fcyor: “TME olarak, t\u00fcketici merkezli yakla\u015f\u0131m\u0131m\u0131z\u0131 s\u00fcrekli olarak geli\u015ftiriyoruz ve yal\u0131n ve esnek bir dijital varl\u0131k \u00fcretim s\u00fcrecinin kitle \u00f6zelle\u015ftirmesini desteklemede anahtar oldu\u011funun fark\u0131nday\u0131z. Dassault Syst\u00e8mes’in vizyonu, dijital pazarlama varl\u0131klar\u0131 \u00fcretiminde maliyet, zaman, kalite, \u00f6l\u00e7eklenebilirlik, entegrasyon ve \u00e7eviklik a\u00e7\u0131s\u0131ndan rekabet avantaj\u0131 elde etmeyi ama\u00e7layan\u00a0sa<\/span>\u011flam bir dijital stratejiye haz\u0131rlanmam\u0131z\u0131\u00a0sa<\/span>\u011fl\u0131yor<\/i>.”<\/p>\n Dassault Syst\u00e8mes Ta\u015f\u0131mac\u0131l\u0131k ve Mobilite Sekt\u00f6r\u00fc Ba\u015fkan Yard\u0131mc\u0131s\u0131 Olivier Sappin<\/strong>\u00a0ise, “Dassault Syst\u00e8mes, Toyota Motor Europe’un t\u00fcketicilerin sat\u0131n alma deneyimlerinin en ba\u015f\u0131ndan itibaren heyecanlanmas\u0131n\u0131 ve co\u015fku duymas\u0131n\u0131\u00a0sa<\/span>\u011flamak \u00fczere verileri, ki\u015fileri ve fikirleri bir araya getirmelerine yard\u0131mc\u0131 oluyor. \u0130leride, Toyota Motor Europe ile 3DEXPERIENCE platformunun nas\u0131l ek bir de\u011fer getirece\u011fini ke\u015ffedece\u011fiz ve bu benzersiz deneyimleri yerinde servisler ve \u00e7\u00f6z\u00fcmler yoluyla daha da zenginle\u015ftirece\u011fiz<\/i>” diyor.<\/p>\n","protected":false},"excerpt":{"rendered":" Varl\u0131k \u00fcretimini son teknoloji \u00fcr\u00fcn\u00fc g\u00f6rselle\u015ftirme uygulamalar\u0131 ile otomatik hale getirmek ve entegre etmek i\u00e7in \u00fc\u00e7 y\u0131ll\u0131k s\u00f6zle\u015fme imzaland\u0131. Ara\u00e7 lansmanlar\u0131 i\u00e7in yerelle\u015ftirilmi\u015f i\u00e7erik, araba sat\u0131n alma deneyimlerini ki\u015fiselle\u015ftiriyor. Dassault Syst\u00e8mes (Euronext Paris: #13065, DSY.PA) ve Toyota Motor Europe, Avrupa’daki t\u00fcm yeni otomobil lansmanlar\u0131 i\u00e7in yeni nesil dijital pazarlama \u00e7\u00f6z\u00fcmleri \u00fcretmek \u00fczere optimize edilmi\u015f bir […]<\/p>\n","protected":false},"author":1,"featured_media":18414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,9075],"tags":[103,2748,3138,1599,12601],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18413"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=18413"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18413\/revisions"}],"predecessor-version":[{"id":18415,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18413\/revisions\/18415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/18414"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=18413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=18413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=18413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}