{"id":18306,"date":"2018-01-15T12:27:07","date_gmt":"2018-01-15T09:27:07","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=18306"},"modified":"2018-01-15T14:27:32","modified_gmt":"2018-01-15T11:27:32","slug":"renault-grubu-dunya-satis-rakaminda-rekora-imza-atti","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/renault-grubu-dunya-satis-rakaminda-rekora-imza-atti\/","title":{"rendered":"Renault Grubu d\u00fcnya sat\u0131\u015f rakam\u0131nda rekora imza att\u0131"},"content":{"rendered":"<ul>\n<li><strong>-Renault Grubu, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 2,3 b\u00fcy\u00fcyen pazarda y\u00fczde 8,5&#8217;lik bir art\u0131\u015fla 3,76 milyon sat\u0131\u015f adedi ger\u00e7ekle\u015ftirerek yeni bir rekora imza att\u0131.<\/strong><\/li>\n<li><strong>-2017 y\u0131l\u0131, d\u00fcnyan\u0131n bir numaral\u0131 Frans\u0131z markas\u0131 Renault ve Dacia i\u00e7in rekor bir y\u0131l oldu. Renault, Avrupa\u2019n\u0131n en \u00e7ok satan ikinci markas\u0131 oldu.<\/strong><\/li>\n<li><strong>-Renault, y\u00fczde 23,8 pazar pay\u0131 ile Avrupa elektrikli ara\u00e7 segmentindeki liderli\u011fini s\u00fcrd\u00fcr\u00fcyor.<\/strong><\/li>\n<li><strong>-Grup, t\u00fcm b\u00f6lgelerde sat\u0131\u015f hacmini ve pazar pay\u0131n\u0131 art\u0131rd\u0131. \u00d6zellikle Avrasya b\u00f6lgesinde y\u00fczde 13,6 ve Asya Pasifik b\u00f6lgesinde y\u00fczde 17 oran\u0131nda sat\u0131\u015f art\u0131\u015f\u0131 kaydedildi.<\/strong><\/li>\n<li><strong>-T\u00fcrkiye\u2019de Renault, y\u00fczde 2,8 daralan pazarda sat\u0131\u015flar\u0131n\u0131 y\u00fczde 7 art\u0131rarak (130 bin 276 adet) tarihi bir sat\u0131\u015f rekoru ger\u00e7ekle\u015ftirdi.<\/strong><\/li>\n<li><strong>-Renault, uluslararas\u0131 faaliyetlerinin geli\u015fmesi ve yenilenen \u00fcr\u00fcn gam\u0131 ile 2018 y\u0131l\u0131nda b\u00fcy\u00fcme<\/strong><a title=\"\" href=\"https:\/\/www.faselis.com\/#_ftn1\" target=\"_blank\" rel=\"noopener\" name=\"m_-3199235049894149616__ftnref1\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=tr&amp;q=https:\/\/www.faselis.com\/%23_ftn1&amp;source=gmail&amp;ust=1516101944059000&amp;usg=AFQjCNFk-d51NW00gMTvEw38E62EXygajQ\"><strong><sup><u>[1]<\/u><\/sup><\/strong><\/a><strong>\u00a0<\/strong><strong>hedefliyor.<\/strong><\/li>\n<\/ul>\n<p>Renault Grubu, 2017 y\u0131l\u0131nda sat\u0131\u015flar\u0131nda 5 y\u0131l \u00fcst \u00fcste art\u0131\u015f kaydederek 3 milyon 761 bin 634 sat\u0131\u015f adedi ger\u00e7ekle\u015ftirdi. Y\u00fczde 2,3 b\u00fcy\u00fcyen pazarda Renault Grubu (Lada dahil), binek + hafif ticari d\u00fcnya sat\u0131\u015flar\u0131nda y\u00fczde 8,5\u2019lik bir art\u0131\u015f kaydetti. Grup\u2019un pazar pay\u0131 2016\u2019ya g\u00f6re 0,2 puan art\u0131\u015f ile y\u00fczde 4 olarak ger\u00e7ekle\u015fti.<\/p>\n<p>Hafif ticari ara\u00e7 pazar\u0131nda ise 462 bin 859 sat\u0131\u015f adedi ile yeni bir rekora imza atan Grup, 2016 y\u0131l\u0131na g\u00f6re y\u00fczde 4,1\u2019lik bir art\u0131\u015f sa\u011flad\u0131.<\/p>\n<p>Renault ve Dacia markalar\u0131 s\u0131ras\u0131yla 2 milyon 670 bin 982 adet ve 655 bin 235 adet ile rekor sat\u0131\u015f ger\u00e7ekle\u015ftirdi. Lada\u2019n\u0131n sat\u0131\u015flar\u0131 17,8 oran\u0131nda art\u0131\u015f kaydederek 335 bin 564 adet olurken, Renault Samsung Motors\u2019un sat\u0131\u015flar\u0131 y\u00fczde 10,1 d\u00fc\u015f\u00fc\u015f ile 99 bin 846 adet olarak ger\u00e7ekle\u015fti.<\/p>\n<p>Renault Grubu Ticari Direkt\u00f6r\u00fc Thierry Koskas \u201c<i>2017 y\u0131l\u0131nda 3,7 milyonu a\u015fan sat\u0131\u015f adedi ile Grup olarak yeni bir rekora imza att\u0131k. T\u00fcm pazarlarda sat\u0131\u015f hacimlerimizi ve pazar paylar\u0131m\u0131z\u0131 artt\u0131rmaya devam ediyoruz. \u00dcr\u00fcn yenileme ve co\u011frafi a\u00e7\u0131l\u0131m stratejimiz meyvelerini veriyor. 2018 y\u0131l\u0131nda, Drive the Future plan\u0131m\u0131z kapsam\u0131nda sat\u0131\u015flar\u0131m\u0131z\u0131 art\u0131rmaya ve globalle\u015fmeyi s\u00fcrd\u00fcrece\u011fiz<\/i>.\u201d dedi.<\/p>\n<p>Y\u00fczde 3,3 b\u00fcy\u00fcyen\u00a0<strong>Avrupa<\/strong>\u00a0pazar\u0131nda, Grup\u2019un sat\u0131\u015flar\u0131 y\u00fczde 5,6 artarak 1 milyon 911 bin 169 adede ula\u015ft\u0131. Grup\u2019un, Avrupa pazar\u0131ndaki pay\u0131 0,2 puan artarak y\u00fczde 10,8 olarak ger\u00e7ekle\u015fti.<\/p>\n<p>Renault, tek ba\u015f\u0131na sat\u0131\u015f\u0131n\u0131 y\u00fczde 3,7 artt\u0131rd\u0131 ve pazar pay\u0131 y\u00fczde 8,2\u2019ye y\u00fckseldi. 2016 y\u0131l\u0131nda yenilenen Megane Ailesi ve 2017 Haziran\u2019da ger\u00e7ekle\u015fen yeni Koleos lansman\u0131, Renault\u2019nun sat\u0131\u015flar\u0131n\u0131n artmas\u0131nda \u00f6nemli rol oynad\u0131. Captur, segmentinde 1 numara iken, Clio Avrupa\u2019n\u0131n en \u00e7ok tercih edilen 2. modeli olmay\u0131 s\u00fcrd\u00fcrd\u00fc.<\/p>\n<p>Renault, elektrikli otomobil pazar\u0131nda y\u00fczde 23,8\u2019lik pazar pay\u0131 ile liderli\u011fini s\u00fcrd\u00fcr\u00fcyor. Marka, sat\u0131\u015flar\u0131n\u0131 y\u00fczde 38 artt\u0131rd\u0131. Avrupa\u2019n\u0131n en \u00e7ok sat\u0131lan elektrikli otomobili ZOE\u2019nin sat\u0131\u015flar\u0131nda ise y\u00fczde 44 art\u0131\u015f kaydedildi.<\/p>\n<p>Dacia, 2018 y\u0131l\u0131 ba\u015f\u0131nda lanse edilecek Yeni Duster\u2019\u0131n katk\u0131s\u0131 olmaks\u0131z\u0131n, sat\u0131\u015flar\u0131n\u0131 y\u00fczde 11.7 artt\u0131rarak 463 bin 712 adet ile Avrupa rekoruna imza att\u0131. Markan\u0131n pazar pay\u0131 ise 0,2 puan art\u0131\u015f ile y\u00fczde 2,6\u2019ya ula\u015ft\u0131. Bu art\u0131\u015f, 2016 y\u0131l\u0131n\u0131n sonunda ikinci faz\u0131 lanse edilen Sandero\u2019nun elde etti\u011fi ba\u015far\u0131l\u0131 sonu\u00e7lar sayesinde elde edildi.<\/p>\n<p><strong>Avrupa d\u0131\u015f\u0131nda\u00a0<\/strong>yer alan b\u00f6lgelerin t\u00fcm\u00fcnde sat\u0131\u015f hacmini ve pazar pay\u0131n\u0131 art\u0131ran Renault Grubu\u2019nun sat\u0131\u015flar\u0131, y\u00fczde 3,3 b\u00fcy\u00fcyen pazarda y\u00fczde 11,6 art\u0131\u015f g\u00f6sterdi. Avrupa d\u0131\u015f\u0131ndaki sat\u0131\u015f rakam\u0131, toplam sat\u0131\u015flar\u0131n y\u00fczde 49,2 oran\u0131nda \u00f6nemli bir b\u00f6l\u00fcm\u00fcn\u00fc olu\u015fturuyor.<\/p>\n<p>Renault Grubu, yeni \u00fcr\u00fcn gam\u0131n\u0131n ba\u015far\u0131s\u0131 sayesinde Rusya\u2019da Renault Kaptur, LADA Vesta ve LADA XRAY, \u00c7in\u2019de Koleos, T\u00fcrkiye\u2019de Megane Sedan, Amerika\u2019da ise Duster, Oroch ve Kwid ile pazardaki yerini sa\u011flamla\u015ft\u0131rd\u0131.<\/p>\n<p><strong>Avrasya<\/strong>\u00a0b\u00f6lgesinde sat\u0131\u015flar, y\u00fczde 7 b\u00fcy\u00fcyen pazarda y\u00fczde 13,6 art\u0131\u015f g\u00f6sterdi. Lada markas\u0131n\u0131 da b\u00fcnyesine katan Grup\u2019un pazar pay\u0131, \u00f6zellikle Rusya\u2019daki dinamizm sayesinde 1,4 puan artarak y\u00fczde 24,5\u2019e ula\u015ft\u0131.<\/p>\n<p><strong>Rusya<\/strong>\u00a0pazar\u0131, son d\u00f6rt y\u0131lda ilk kez geni\u015fleyerek y\u00fczde 12,2 b\u00fcy\u00fcme kaydetti. Grup, sat\u0131\u015flar\u0131n\u0131 (Lada dahil) y\u00fczde 16,9 artt\u0131rd\u0131. 2017 y\u0131l\u0131nda Rusya\u2019da sat\u0131lan her d\u00f6rt ara\u00e7tan birinden fazlas\u0131 Lada ya da Renault markas\u0131 oldu.<\/p>\n<p><strong>Lada,<\/strong>\u00a0\u00fcr\u00fcn gam\u0131n\u0131 ba\u015far\u0131l\u0131 bir \u015fekilde yenilemesinin ard\u0131ndan \u00f6zellikle Vesta ve XRAY modelleriyle sat\u0131\u015flar\u0131n\u0131 y\u00fczde 17 oran\u0131nda y\u00fckseltti.Pazar pay\u0131n\u0131 y\u00fczde 0,8 puan art\u0131ran marka, y\u00fczde 19,5\u2019lik bir pazar pay\u0131na ula\u015ft\u0131.<\/p>\n<p><strong>Renault\u00a0<\/strong>markas\u0131, 0,3 puanl\u0131k art\u0131\u015f ile y\u00fczde 8,5 oran\u0131nda rekor pazar pay\u0131 elde etti. Kaptur 30 bin 958, Duster 43 bin 715 adet sat\u0131\u015f rakam\u0131 kaydetti.<\/p>\n<p>Rusya, Lada\u2019n\u0131n da sat\u0131\u015f adetlerindeki art\u0131\u015f\u0131n etkisiyle Grup\u2019un ikinci b\u00fcy\u00fck pazar\u0131 olmay\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/p>\n<p><strong>T\u00fcrkiye\u2019de\u00a0<\/strong>Renault,<strong>\u00a0<\/strong>y\u00fczde 2,8 daralan pazarda sat\u0131\u015flar\u0131n\u0131 y\u00fczde 7 art\u0131rarak (130 bin 276 sat\u0131\u015f adedi) tarihi bir rekora imza att\u0131. Megane Sedan\u2019\u0131n ba\u015far\u0131s\u0131, elde etti\u011fi 39 bin 300 sat\u0131\u015f adedi ile kan\u0131tland\u0131. Markan\u0131n pazar pay\u0131 1,3 puan art\u0131\u015f ile y\u00fczde 13,6\u2019ya ula\u015ft\u0131 ve Renault, binek ve hafif ticari toplam pazarda \u00fclkenin bir numaral\u0131 markas\u0131 oldu.<\/p>\n<p><strong>Asya Pasifik<\/strong>\u00a0b\u00f6lgesinde, y\u00fczde 2,7 b\u00fcy\u00fcyen pazarda sat\u0131\u015flar y\u00fczde 17 art\u0131\u015f g\u00f6sterdi.<\/p>\n<p><strong>\u00c7in<\/strong>\u2019de, 2016 y\u0131l\u0131ndaki 35 bin 278 sat\u0131\u015f adedine kar\u015f\u0131, 72 binin \u00fczerinde ara\u00e7 sat\u0131\u015f\u0131 ile Renault, bir y\u0131lda sat\u0131\u015flar\u0131n\u0131 ikiye katlad\u0131. Yeni Koleos ise 43 bin 400\u2019\u00fcn \u00fczerinde sat\u0131\u015f adedi ile ba\u015far\u0131s\u0131n\u0131 kan\u0131tlam\u0131\u015f oldu.<\/p>\n<p><strong>Renault Samsung Motors<\/strong>\u2019un sat\u0131\u015flar\u0131, rekabet yo\u011fun pazarda yeni model eksikli\u011fi nedeniyle y\u00fczde 10,1 d\u00fc\u015f\u00fc\u015f g\u00f6sterdi. Bu d\u00fc\u015f\u00fc\u015f, 2016 y\u0131l\u0131nda SM6 ve QM6 modellerin lansman\u0131 sayesinde ger\u00e7ekle\u015fen h\u0131zl\u0131 b\u00fcy\u00fcmenin ard\u0131ndan ya\u015fand\u0131.<\/p>\n<p><strong>Afrika-Orta Do\u011fu-Hindistan<\/strong>\u2019da, Grup\u2019un sat\u0131\u015flar\u0131 y\u00fczde 2,0 b\u00fcy\u00fcyen pazarda y\u00fczde 8,4 artt\u0131. Grup\u2019un b\u00f6lgedeki pazar pay\u0131 ise 0,4 puan art\u0131\u015f ile y\u00fczde 6,6\u2019ya y\u00fckseldi.<\/p>\n<p><strong>\u0130ran<\/strong>\u00a0pazar\u0131ndaki sat\u0131\u015flar Tondar ve Sandero\u2019nun ba\u015far\u0131s\u0131 ile y\u00fczde 49.3 art\u0131\u015f g\u00f6sterdi ve Grup\u2019un pazar pay\u0131 2,4 puan art\u0131\u015fla y\u00fczde 10,8 oran\u0131nda rekor bir paya ula\u015ft\u0131.<\/p>\n<p><strong>Hindistan<\/strong>\u2019da Renault y\u00fczde 3,1 pazar pay\u0131 ile bir numaral\u0131 Avrupa markas\u0131 olmaya devam ediyor.<\/p>\n<p><strong>Kuzey Afrika<\/strong>\u2019da Grup sat\u0131\u015flar\u0131 y\u00fczde 4,7 daralan pazarda y\u00fczde 5,6 artt\u0131. Grup, 11 puanl\u0131k art\u0131\u015fla y\u00fczde 62,8 pazar pay\u0131 elde ederek rekor k\u0131rd\u0131\u011f\u0131 Cezayir\u2019deki performans\u0131n etkisiyle, b\u00f6lgede pazar pay\u0131n\u0131 4,1 puan artt\u0131rarak y\u00fczde 42,4\u2019l\u00fck bir pazar pay\u0131 elde etti.<\/p>\n<p><strong>Amerika<\/strong>\u00a0b\u00f6lgesinde y\u00fczde 7,2 b\u00fcy\u00fcyen pazarda sat\u0131\u015flar y\u00fczde 9,9 artt\u0131. B\u00f6ylece Grup\u2019un pazar pay\u0131 0,2 puan art\u0131\u015f ile y\u00fczde 6,7\u2019ye ula\u015ft\u0131.<\/p>\n<p>Renault Grubu, y\u00fczde 9,3 artan\u00a0<strong>Brezilya<\/strong>\u00a0pazar\u0131ndaki toparlanma ile paralel olarak b\u00fcy\u00fcme kaydetti. Captur ve Kwid gibi yeni modellerin getirdi\u011fi olumlu sonu\u00e7lar ile sat\u0131\u015flar\u0131n\u0131 y\u00fczde 11,4 art\u0131ran Grup, 0,2 puan art\u0131\u015f ile y\u00fczde 7,7 oran\u0131nda rekor bir pazar pay\u0131 elde etti. Lansman\u0131 Temmuz ay\u0131nda ger\u00e7ekle\u015fen Kwid, 22 bin 600 sat\u0131\u015f adedine ula\u015ft\u0131.<\/p>\n<p>Arjantin\u2019de, y\u00fczde 26,4 b\u00fcy\u00fcyen pazarda Grup\u2019un sat\u0131\u015flar\u0131 y\u00fczde 16,3 artt\u0131.<\/p>\n<p><strong>RENAULT GRUBU 2018 T\u0130CAR\u0130 \u00d6NG\u00d6R\u00dcS\u00dc<\/strong><\/p>\n<p>Global pazar\u0131n 2018 y\u0131l\u0131nda, 2017 y\u0131l\u0131na k\u0131yasla y\u00fczde 2,5 b\u00fcy\u00fcmesi bekleniyor. Avrupa pazar\u0131n\u0131n, Fransa pazar\u0131nda \u00f6ng\u00f6r\u00fclen y\u00fczde 1 oran\u0131nda art\u0131\u015f ile y\u00fczde 1 b\u00fcy\u00fcmesi bekleniyor.<\/p>\n<p>Brezilya pazar\u0131n\u0131n y\u00fczde 5, ve Rusya pazar\u0131n\u0131n ise y\u00fczde 10 b\u00fcy\u00fcmesi \u00f6ng\u00f6r\u00fcl\u00fcrken, \u00c7in pazar\u0131n\u0131n y\u00fczde 5, Hindistan pazar\u0131n\u0131n ise y\u00fczde 6 b\u00fcy\u00fcyece\u011fi tahmin ediliyor.<\/p>\n<p>Bu ba\u011flamda, Renault Grubu\u2019nun 2018 y\u0131l\u0131nda t\u00fcm b\u00f6lgelerde yenilenen \u00fcr\u00fcn gam\u0131 sayesinde, uluslararas\u0131 pazarlarda yeni Drive the Future plan\u0131 ile ba\u011flant\u0131l\u0131 olarak b\u00fcy\u00fcyece\u011fi<a title=\"\" href=\"https:\/\/www.faselis.com\/#_ftn2\" target=\"_blank\" rel=\"noopener\" name=\"m_-3199235049894149616__ftnref2\" data-saferedirecturl=\"https:\/\/www.google.com\/url?hl=tr&amp;q=https:\/\/www.faselis.com\/%23_ftn2&amp;source=gmail&amp;ust=1516101944059000&amp;usg=AFQjCNEg6JTRVU6tGDal8jgC8wNjRgCBOw\"><sup><u>[2]<\/u><\/sup><\/a>\u00a0\u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n<h3><strong>\u00a0<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>-Renault Grubu, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 2,3 b\u00fcy\u00fcyen pazarda y\u00fczde 8,5&#8217;lik bir art\u0131\u015fla 3,76 milyon sat\u0131\u015f adedi ger\u00e7ekle\u015ftirerek yeni bir rekora imza att\u0131. -2017 y\u0131l\u0131, d\u00fcnyan\u0131n bir numaral\u0131 Frans\u0131z markas\u0131 Renault ve Dacia i\u00e7in rekor bir y\u0131l oldu. Renault, Avrupa\u2019n\u0131n en \u00e7ok satan ikinci markas\u0131 oldu. -Renault, y\u00fczde 23,8 pazar pay\u0131 ile Avrupa elektrikli [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[105,12529,111,299,12527,12528,2697],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18306"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=18306"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18306\/revisions"}],"predecessor-version":[{"id":18308,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18306\/revisions\/18308"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=18306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=18306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=18306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}