{"id":18238,"date":"2018-01-09T12:18:42","date_gmt":"2018-01-09T09:18:42","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=18238"},"modified":"2018-01-09T02:20:36","modified_gmt":"2018-01-08T23:20:36","slug":"yilin-sosyal-sorumluluk-projesi-odulu-trafik-hayattirin","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/yilin-sosyal-sorumluluk-projesi-odulu-trafik-hayattirin\/","title":{"rendered":"\u201cY\u0131l\u0131n Sosyal Sorumluluk Projesi\u201d \u00f6d\u00fcl\u00fc Trafik Hayatt\u0131r!\u2019\u0131n"},"content":{"rendered":"<p><strong>Do\u011fu\u015f Otomotiv\u2019in toplumdaki her kesimin trafik g\u00fcvenli\u011fi bilincini art\u0131rma hedefiyle yola \u00e7\u0131kt\u0131\u011f\u0131 \u2018Trafik Hayatt\u0131r!\u2019 platformu Otomotiv Distrib\u00fct\u00f6rleri Derne\u011fi (ODD) taraf\u0131ndan \u201cY\u0131l\u0131n Sosyal Sorumluluk Projesi\u201d \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.<\/strong><\/p>\n<p>En uzun soluklu sosyal sorumluluk projelerinden biri olan Trafik Hayatt\u0131r! Platformu, Otomotiv Distrib\u00fct\u00f6rleri Derne\u011fi (ODD) taraf\u0131ndan bu y\u0131l sekizincisi d\u00fczenlenen ODD Sat\u0131\u015f ve \u0130leti\u015fim \u00d6d\u00fclleri, 2017 Gladyat\u00f6rleri\u2019nde \u00f6d\u00fcl almaya hak kazand\u0131. Trafik Hayatt\u0131r! platformu &#8220;T\u00fcrkiye&#8217;nin \u0130lk Trafik G\u00fcvenli\u011fi Jingle&#8217;\u0131&#8221; projesi ile ODD taraf\u0131ndan \u201cY\u0131l\u0131n Sosyal Sorumluluk Projesi\u201d \u00f6d\u00fcl\u00fcne lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n<p>\u00dclkemizin en \u00f6nemli sorunlar\u0131ndan biri olan trafik g\u00fcvenli\u011fi sorunu konusunda, \u00f6zellikle gen\u00e7lerin d\u00fc\u015f\u00fcnce ve fikirlerine \u00f6nem veren Trafik Hayatt\u0131r! platformu gen\u00e7lerin bu konunun aktif payda\u015flar\u0131 olmas\u0131n\u0131 sa\u011flamak ve \u00f6nerilerini hayata ge\u00e7irmek i\u00e7in yola \u00e7\u0131kt\u0131.<\/p>\n<p><strong>Jingle 20 milyondan fazla ki\u015fiye ula\u015ft\u0131<\/strong><\/p>\n<p>T\u00fcrkiye\u2019 nin Avrupa\u2019da radyonun en \u00e7ok dinlendi\u011fi 3 \u00fclkeden biri olmas\u0131 ve b\u00fcy\u00fck \u015fehirlerde \u00e7al\u0131\u015fanlar\u0131n haftada ortalama 9 saatini trafikte ge\u00e7irmesinden hareketle, platformun ana ileti\u015fim mecras\u0131 ise radyolar oldu. Bu kapsamda, 2016 Aral\u0131k ay\u0131 sonunda, Radyo Jingle Yar\u0131\u015fmas\u0131 ba\u015flat\u0131ld\u0131. Yar\u0131\u015fmada, \u00fcniversite \u00f6\u011frencilerinden radyoda trafik g\u00fcvenli\u011fi mesaj\u0131 veren jingle \u00f6nerilerini payla\u015fmalar\u0131 istendi.<\/p>\n<p>Yo\u011fun kat\u0131l\u0131m\u0131n oldu\u011fu yar\u0131\u015fmada, Sanat\u00e7\u0131 Nil Karaibrahimgil, Milliyet Gazetesi K\u00f6\u015fe Yazar\u0131 Mehmet Tez, Jingle house m\u00fczik prod\u00fcksiyon firmas\u0131 sahibi ve prod\u00fckt\u00f6r \u00d6mer Ahunbay, Do\u011fu\u015f Otomotiv Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc Koray Bebeko\u011flu ile MCCANN Kreatif Direkt\u00f6r\u00fc Cenk \u00d6ztunal\u0131\u2019n\u0131n olu\u015fturdu\u011fu j\u00fcri taraf\u0131ndan birinci se\u00e7ilen Ba\u015fak G\u00fcrcan, eserini Nil Karaibrahimgil ile birlikte st\u00fcdyoda d\u00fczenleme imkan\u0131 buldu. G\u00fcrcan\u2019\u0131n eseri yine Nil Karaibrahimgil taraf\u0131ndan seslendirildi ve 20 milyondan fazla ki\u015fiye ula\u015ft\u0131.<\/p>\n<p>Otomotiv Distrib\u00fct\u00f6rleri Derne\u011fi&#8217;nin (ODD) sekt\u00f6rel b\u00fcy\u00fcmeye ivme katmak amac\u0131yla organize etti\u011fi ve sekt\u00f6r\u00fcn b\u00fcy\u00fck ilgi g\u00f6sterdi\u011fi yar\u0131\u015fmada halk oylamas\u0131 sonucunda 20 kategoride \u00f6d\u00fcller verildi. 4 Ocak g\u00fcn\u00fc ger\u00e7ekle\u015ftirilen t\u00f6rende Do\u011fu\u015f Otomotiv ad\u0131na \u00f6d\u00fcl\u00fc Do\u011fu\u015f Otomotiv Kurumsal \u0130leti\u015fim M\u00fcd\u00fcr\u00fc Ebru Kanto\u011flu ald\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do\u011fu\u015f Otomotiv\u2019in toplumdaki her kesimin trafik g\u00fcvenli\u011fi bilincini art\u0131rma hedefiyle yola \u00e7\u0131kt\u0131\u011f\u0131 \u2018Trafik Hayatt\u0131r!\u2019 platformu Otomotiv Distrib\u00fct\u00f6rleri Derne\u011fi (ODD) taraf\u0131ndan \u201cY\u0131l\u0131n Sosyal Sorumluluk Projesi\u201d \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc. En uzun soluklu sosyal sorumluluk projelerinden biri olan Trafik Hayatt\u0131r! Platformu, Otomotiv Distrib\u00fct\u00f6rleri Derne\u011fi (ODD) taraf\u0131ndan bu y\u0131l sekizincisi d\u00fczenlenen ODD Sat\u0131\u015f ve \u0130leti\u015fim \u00d6d\u00fclleri, 2017 Gladyat\u00f6rleri\u2019nde \u00f6d\u00fcl [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[521,11857,11855,11852],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18238"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=18238"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18238\/revisions"}],"predecessor-version":[{"id":18240,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18238\/revisions\/18240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/18239"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=18238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=18238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=18238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}