{"id":18221,"date":"2018-01-06T13:10:51","date_gmt":"2018-01-06T10:10:51","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=18221"},"modified":"2018-01-06T13:10:51","modified_gmt":"2018-01-06T10:10:51","slug":"renault-yeniden-toplam-pazar-lideri","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/renault-yeniden-toplam-pazar-lideri\/","title":{"rendered":"Renault Yeniden Toplam Pazar Lideri"},"content":{"rendered":"

Renault Grubu\u00a0(Renault ve Dacia)<\/i>, 2017 y\u0131l\u0131nda toplam pazarda 178 bin 646 sat\u0131\u015f adedi ger\u00e7ekle\u015ftirdi ve binek + hafif ticari ara\u00e7 pazar\u0131ndan y\u00fczde 18,7 pay ald\u0131. Bu rakamlar,\u00a0Renault Grubu\u2019nun T\u00fcrkiye\u2019de bug\u00fcne kadar elde etti\u011fi rekor sat\u0131\u015f adedini ifade ediyor.<\/strong><\/p>\n

Renault, 2017 y\u0131l\u0131nda\u00a018. kez binek otomobil pazar\u0131 liderli\u011fini ve toplam pazar liderli\u011fini<\/strong>\u00a0elde etti.*<\/strong>\u00a0Marka, binek+hafif ticari ara\u00e7 pazar\u0131ndan 130 bin 276 adet sat\u0131\u015f rakam\u0131 ile y\u00fczde 13,6 pay ald\u0131. Renault, binek otomobil pazar\u0131nda ise 113 bin 454 adet sat\u0131\u015f adedi ve y\u00fczde 15,7 pazar pay\u0131na ula\u015farak 18. kez binek otomobil pazar lideri oldu.<\/p>\n

T\u00fcrkiye\u2019nin en \u00e7ok sat\u0131lan modelleri s\u0131ralamas\u0131nda, ikinci ve \u00fc\u00e7\u00fcnc\u00fc s\u0131rada Oyak Renault\u2019da \u00fcretilen Renault modelleri yer al\u0131yor.\u00a0Megane Sedan 39 bin 272 adet ile 2. s\u0131rada yer al\u0131rken, Clio HB 31 bin 265 adet ile 3. s\u0131rada<\/strong>\u00a0yer al\u0131yor. Renault Megane Sedan, OGD (Otomotiv Gazetecileri Derne\u011fi) taraf\u0131ndan 2017\u2019de \u201cT\u00fcrkiye\u2019de Y\u0131l\u0131n Otomobili\u201c se\u00e7ilmi\u015fti. Renault\u2019nun bu sat\u0131\u015f performans\u0131 ile binek otomobilde yerlilik oran\u0131 y\u00fczde 67.4 olarak ger\u00e7ekle\u015fti. Renault\u2019nun toplam pazar liderli\u011fine binek modellerin yan\u0131 s\u0131ra hafif ticari modeli Kangoo Ailesi\u2019nin de \u00f6nemli katk\u0131s\u0131 oldu. Kangoo Ailesi, sat\u0131\u015f rakam\u0131nda y\u00fczde 19 art\u0131\u015f ile 10 bin 651 sat\u0131\u015f adedi elde etti. Renault hafif ticari ara\u00e7 pazar\u0131nda ge\u00e7en y\u0131la g\u00f6re 0,6 art\u0131\u015f ile y\u00fczde 7,2 pay ald\u0131.<\/p>\n

T\u00fcrkiye, 2017 y\u0131l\u0131nda Renault Grubu\u2019nun (Renault+Dacia) 5. b\u00fcy\u00fck pazar\u0131 konumunda yer al\u0131yor.\u00a0<\/strong>Ger\u00e7ekle\u015ftirdi\u011fi bu performans ile Fransa, Almanya, \u0130talya ve \u0130spanya\u2019n\u0131n ard\u0131ndan gelen T\u00fcrkiye, Avrupa d\u0131\u015f\u0131ndaki pazarlar aras\u0131nda en g\u00fc\u00e7l\u00fc ve \u00f6nemli \u00fclke konumunda yer al\u0131yor.<\/p>\n

Dacia ise 48 bin 370 sat\u0131\u015f adedi ve y\u00fczde 5,1 pazar pay\u0131 ile rekor sonu\u00e7lar elde etti.<\/strong>2017 y\u0131l\u0131n\u0131, toplam pazarda markalar s\u0131ralamas\u0131nda iki basamak birden y\u00fckselerek\u00a06. s\u0131rada<\/strong>\u00a0tamamlad\u0131.<\/strong>\u00a0Dacia, 2017 y\u0131l\u0131nda, Duster modeli ile T\u00fcrkiye\u2019nin en \u00e7ok tercih edilen 4×4 markas\u0131 oldu. Duster ise ger\u00e7ekle\u015ftirdi\u011fi 16 bin 963 adet sat\u0131\u015f ile T\u00fcrkiye pazar\u0131n\u0131n en \u00e7ok sat\u0131lan 4×4 modeli oldu.<\/p>\n

Renault Mais Genel M\u00fcd\u00fcr\u00fc Berk \u00c7a\u011fda\u015f<\/strong>\u00a0\u201c2017 y\u0131l\u0131nda Renault Grubu olarak rekor bir sat\u0131\u015f adedine imza atman\u0131n ve Renault markas\u0131 ile 18. kez binek otomobil liderli\u011fi \u00fcnvan\u0131n\u0131n yan\u0131 s\u0131ra toplam pazar liderli\u011fi yeniden elde etmenin hakl\u0131 gururunu ya\u015f\u0131yoruz.<\/i>2017 y\u0131l\u0131 Renault ve Dacia markalar\u0131 a\u00e7\u0131s\u0131ndan \u00e7ok ba\u015far\u0131l\u0131 sonu\u00e7lar elde etti\u011fimiz bir y\u0131l oldu. Renault markas\u0131, Kadjar\u2019dan sonra yenilenen Captur ve Koleos ile SUV ailesini tamamlad\u0131. Renault Grubu olarak, hedeflerimiz do\u011frultusunda markalar\u0131m\u0131z\u0131n pazar paylar\u0131n\u0131 artt\u0131rmay\u0131 s\u00fcrd\u00fcr\u00fcyoruz. Renault, 2017 y\u0131l\u0131nda ger\u00e7ekle\u015ftirdi\u011fi 130 bin 276 sat\u0131\u015f adedi ile daralan pazarda ge\u00e7en y\u0131la g\u00f6re y\u00fczde 1,3 art\u0131\u015f sa\u011flad\u0131 ve y\u00fczde 13,6 pazar pay\u0131 elde ederek binek + hafif ticari ara\u00e7 pazar\u0131n\u0131n lideri konumuna y\u00fckseldi. Markam\u0131z y\u00fczde 1,6 art\u0131\u015f ile 15,7 pay ald\u0131\u011f\u0131 binek otomobil pazar\u0131nda da tart\u0131\u015fmas\u0131z liderli\u011fini s\u00fcrd\u00fcr\u00fcyor. Ayr\u0131ca OGD (Otomotiv Gazetecileri Derne\u011fi) taraf\u0131ndan T\u00fcrkiye\u2019de Y\u0131l\u0131n Otomobili se\u00e7ilen Megane Sedan ile birlikte Clio HB T\u00fcrkiye\u2019de en \u00e7ok sat\u0131lan model s\u0131ralamas\u0131nda 2. ve 3. s\u0131rada yer al\u0131yor. Bu ba\u015far\u0131l\u0131 performans\u0131 sergileyen iki modelimizin de T\u00fcrkiye\u2019de Oyak Renault Fabrikalar\u0131\u2019nda \u00fcretiliyor olmas\u0131 bizim i\u00e7in ayr\u0131ca bir gurur kayna\u011f\u0131. Dacia ise bu y\u0131l, Duster EDC ile otomatik vites pazar\u0131na iddial\u0131 bir giri\u015f yapt\u0131. Di\u011fer modellerinin de ba\u015far\u0131l\u0131 grafi\u011fi ile 2017\u2019de y\u00fczde 5,1 pazar pay\u0131 ile 6. s\u0131raya y\u00fckseldi. \u00d6n\u00fcm\u00fczdeki y\u0131l Renault markas\u0131 i\u00e7in yenilenen modellerinin pazardaki konumunu sa\u011flamla\u015ft\u0131raca\u011f\u0131 bir y\u0131l olacak. Dacia markas\u0131 da tamamen yenilenen Duster ile pazardaki yerini sa\u011flamla\u015ft\u0131racak. Renault Grubu olarak 2018 y\u0131l\u0131nda da pazar pay\u0131m\u0131zdaki art\u0131\u015f\u0131 ve pazardaki g\u00fc\u00e7l\u00fc konumumuzu s\u00fcrd\u00fcrmeyi hedefliyoruz.<\/i>2018 y\u0131l\u0131nda ise pazar\u0131n 2017\u2019nin ritmine benzer bir geli\u015fim g\u00f6sterece\u011fini tahmin ediyoruz.\u2019\u2019\u00a0<\/i>dedi.<\/p>\n

Renault Grubu i\u00e7in ba\u015far\u0131larla dolu bir y\u0131l<\/strong><\/p>\n

Renault Grubu (Renault ve Dacia), 2017 y\u0131l\u0131nda toplam pazarda 178 bin 646 adet sat\u0131\u015f adedi ger\u00e7ekle\u015ftirdi.Bu sat\u0131\u015f rakam\u0131 ile binek + hafif ticari ara\u00e7 pazar\u0131ndan y\u00fczde 18,7 pay elde etti. Bu sat\u0131\u015f adedi ile Renault Grubu bug\u00fcne kadarki en y\u00fcksek sat\u0131\u015f rakam\u0131na imza atm\u0131\u015f oldu.<\/p>\n

Renault, 2017 y\u0131l\u0131nda binek + hafif ticari ara\u00e7 pazar\u0131nda ger\u00e7ekle\u015ftirdi\u011fi 130 bin 276 adet sat\u0131\u015f ve 13,6 pay ile toplam pazarda liderli\u011fi elde etti. Marka, toplam Pazar liderli\u011fini en son 2004 y\u0131l\u0131nda elde etmi\u015fti. T\u00fcrkiye\u2019de binek otomobilin tart\u0131\u015fmas\u0131z lideri Renault, 113 bin 454 adet binek sat\u0131\u015f adedi ile y\u00fczde 15,7 pazar pay\u0131 ile 18. kez bu \u00fcnvan\u0131 elde etti.<\/p>\n

Renault markas\u0131 2017 y\u0131l\u0131nda da \u201cEn \u0130yi M\u00fc\u015fteri Deneyimi\u201d \u00f6d\u00fcl\u00fcn\u00fc kazand\u0131<\/strong><\/p>\n

Renault, 2017 y\u0131l\u0131nda m\u00fc\u015fteri deneyimi alan\u0131nda ald\u0131\u011f\u0131 \u00f6d\u00fcllere iki yeni \u00f6d\u00fcl daha ekledi. Renault, \u00fc\u00e7\u00fcnc\u00fc kez d\u00fczenlenen A.C.E Award\u2019da en iyi m\u00fc\u015fteri deneyimi \u00f6d\u00fcl\u00fcn\u00fc kazand\u0131. Sikayetvar.com\u2019un 400 binden fazla \u015fikayet\u00e7i m\u00fc\u015fteriye y\u00f6nelikger\u00e7ekle\u015ftirdi\u011fianket sonu\u00e7lar\u0131na g\u00f6re, kendi sekt\u00f6rlerinde uygulad\u0131klar\u0131 ba\u015far\u0131l\u0131 stratejilerle m\u00fc\u015fteri deneyimini en ba\u015far\u0131l\u0131 y\u00f6neten firmalar\u0131n belirlendi\u011fi A.C.E Award\u2019da Renault, \u00fcst\u00fc \u00fcste \u00fc\u00e7\u00fcnc\u00fc kez bu \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fclerek, etkili ve s\u00fcrd\u00fcr\u00fclebilir bir m\u00fc\u015fteri memnuniyet politikas\u0131na sahip oldu\u011funu ispat etmi\u015f oldu.<\/p>\n

Renault, Telephone Doctor firmas\u0131 taraf\u0131ndan d\u00fczenlenen ve T\u00fcrkiye\u2019deki \u00e7a\u011fr\u0131 merkezlerinin denetlendi\u011fi Kalite Ligi\u2019nde \u00fcst \u00fcste \u00fc\u00e7\u00fcnc\u00fc kez birincilik \u00f6d\u00fcl\u00fcn\u00fc kazand\u0131.<\/p>\n

Etkili bir \u015fikayet y\u00f6netim s\u00fcrecine sahip olan Renault, elde etti\u011fi bu \u00f6d\u00fcller ile m\u00fc\u015fteri odakl\u0131 y\u00f6netim anlay\u0131\u015f\u0131n\u0131 bir kez daha kan\u0131tlam\u0131\u015f oldu.<\/p>\n

Renault, m\u00fc\u015fterilerine sundu\u011fu hizmeti ve marka ile ya\u015fad\u0131klar\u0131 deneyimi geli\u015ftirmek ve onlara \u00f6zel ki\u015fiselle\u015ftirilmi\u015f hizmet vermek i\u00e7in yeni projeleri hayata ge\u00e7irmeye devam ediyor. Bu ama\u00e7la, 2018\u2019in ilk aylar\u0131nda yeni bir \u0130leti\u015fim Merkezini hizmete a\u00e7acak. Bu merkezde, m\u00fc\u015fterilerin marka ile temas etti\u011fi t\u00fcm noktalar tek bir \u00e7at\u0131 alt\u0131nda toplanarak, ki\u015fiye \u00f6zel kusursuz bir deneyim ya\u015fat\u0131lmas\u0131 hedefleniyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Renault Grubu\u00a0(Renault ve Dacia), 2017 y\u0131l\u0131nda toplam pazarda 178 bin 646 sat\u0131\u015f adedi ger\u00e7ekle\u015ftirdi ve binek + hafif ticari ara\u00e7 pazar\u0131ndan y\u00fczde 18,7 pay ald\u0131. Bu rakamlar,\u00a0Renault Grubu\u2019nun T\u00fcrkiye\u2019de bug\u00fcne kadar elde etti\u011fi rekor sat\u0131\u015f adedini ifade ediyor. Renault, 2017 y\u0131l\u0131nda\u00a018. kez binek otomobil pazar\u0131 liderli\u011fini ve toplam pazar liderli\u011fini\u00a0elde etti.*\u00a0Marka, binek+hafif ticari ara\u00e7 pazar\u0131ndan […]<\/p>\n","protected":false},"author":1,"featured_media":18222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,8823],"tags":[12462,299,12461,387],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18221"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=18221"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18221\/revisions"}],"predecessor-version":[{"id":18223,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18221\/revisions\/18223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/18222"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=18221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=18221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=18221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}