{"id":18205,"date":"2018-01-05T08:35:19","date_gmt":"2018-01-05T05:35:19","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=18205"},"modified":"2018-01-05T00:22:21","modified_gmt":"2018-01-04T21:22:21","slug":"sekizinci-odd-gladyator-odulleri-sahiplerini-buldu","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/sekizinci-odd-gladyator-odulleri-sahiplerini-buldu\/","title":{"rendered":"Sekizinci ODD Gladyat\u00f6r \u00f6d\u00fclleri sahiplerini buldu"},"content":{"rendered":"

Otomotiv Distrib\u00fct\u00f6rleri Derne\u011fi\u2019nin (ODD) sekt\u00f6rel b\u00fcy\u00fcmeye ivme katmak amac\u0131yla organize etti\u011fi ODD Sat\u0131\u015f ve \u0130leti\u015fim \u00d6d\u00fclleri\u2019nin sekizincisi k\u0131yas\u0131ya bir m\u00fccadeleye sahne oldu.\u00a0<\/strong>4 Ocak 2018<\/strong>\u00a0gecesi Raffles \u0130stanbul<\/u><\/strong>\u2019da ger\u00e7ekle\u015fen geleneksel gecede toplam 20 daldaki \u00f6d\u00fcller sahiplerini buldu.\u00a0Otomotiv sekt\u00f6r\u00fcn\u00fcn bir araya geldi\u011fi gece,\u00a0Kaan Sekban\u2019\u0131n Stand-Up g\u00f6sterisi ve Simge F\u0131st\u0131ko\u011flu ile birlikte ger\u00e7ekle\u015ftirdikleri e\u011flenceli sunumlarla renklendi.<\/strong><\/p>\n

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Otomotiv sekt\u00f6r\u00fcn\u00fcn en kapsaml\u0131 ve prestijli organizasyonu olan \u201cODD Sat\u0131\u015f ve \u0130leti\u015fim \u00d6d\u00fclleri, 2017 Gladyat\u00f6rleri\u201d \u00e7eki\u015fmeli bir \u00f6d\u00fcl t\u00f6reniyle se\u00e7ildi. Bu y\u0131l 8. kez d\u00fczenlenen gecede, y\u0131l\u0131n en ba\u015far\u0131l\u0131 marka ve \u00e7al\u0131\u015fmalar\u0131 \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.\u00a04 Ocak 2018\u00a0gecesi Raffles \u0130stanbul\u2019da ger\u00e7ekle\u015fen t\u00f6rene, ODD \u00fcye markalar\u0131, otomotiv d\u00fcnyas\u0131n\u0131n temsilcileri, bas\u0131n mensuplar\u0131 ve davetliler kat\u0131ld\u0131. Sekt\u00f6r\u00fcn \u201cEn\u201dlerinin belirlendi\u011fi, Gladyat\u00f6r \u00d6d\u00fclleri Gecesi bu y\u0131l da g\u00fc\u00e7l\u00fc bir rekabete sahne oldu.<\/p>\n

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\u201cOtomotiv sekt\u00f6r\u00fc, ekonomiye de\u011fer katan lokomotif olmay\u0131 s\u00fcrd\u00fcr\u00fcyor\u201d<\/strong><\/p>\n

Gecede konu\u015fma yapan ODD Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mustafa Bayraktar, otomotiv sekt\u00f6r\u00fcn\u00fcn dinamizmi sayesinde 2017 y\u0131l\u0131n\u0131 iyi bir sonu\u00e7la tamamlad\u0131klar\u0131n\u0131 s\u00f6yledi:<\/p>\n

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\u201cSekt\u00f6r\u00fcm\u00fcz\u00fcn dinamizminin sonucu olarak sat\u0131\u015f, \u00fcretim ve ihracat anlam\u0131nda iyi bir y\u0131l\u0131 geride b\u0131rakt\u0131k. 2017 y\u0131l\u0131nda otomobil ve hafif ticari ara\u00e7\u00a0pazar\u0131, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 2,8 azalarak 956 bin<\/p>\n

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194 adetlik bir sonu\u00e7la tamamland\u0131. Bunun 722 bin 759 adedini (Y\u00fczde 4.52 azalarak) otomobil, 233 bin 435 adedini ise (Y\u00fczde 2,93 artarak) hafif ticari ara\u00e7 sat\u0131\u015flar\u0131 olu\u015fturdu. Her sene toplam\u00a0pazar\u0131 hesaplarken a\u011f\u0131r vas\u0131ta sat\u0131\u015flar\u0131n\u0131 da ekliyoruz. Hen\u00fcz resmi olmamakla birlikte a\u011f\u0131r vas\u0131ta sat\u0131\u015f\u0131n\u0131 da ekledi\u011fimizde toplam otomotiv\u00a0pazar\u0131n\u0131n 980 bin adede yakla\u015ft\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/p>\n

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Gece toplam 20 dalda ayr\u0131 rekabete sahne oldu<\/strong><\/p>\n

\u201cSat\u0131\u015f\u201d<\/strong>\u00a0ve\u00a0\u201c\u0130leti\u015fim\u201d<\/strong>\u00a0kategorilerinde toplam 20 dalda \u00f6d\u00fcl verildi.<\/p>\n

\u0130leti\u015fim \u00d6d\u00fclleri kategorisinde<\/strong>\u00a0halka a\u00e7\u0131k kategorilerde adaylar,\u00a0\u201cY\u0131l\u0131n TV Uygulamas\u0131\u201d, \u201cY\u0131l\u0131n Gazete Uygulamas\u0131\u201d, \u201cY\u0131l\u0131n Dergi Uygulamas\u0131\u201d, \u201cY\u0131l\u0131n Radyo Uygulamas\u0131\u201d, \u201cY\u0131l\u0131n Outdoor Uygulamas\u0131\u201d, \u201cY\u0131l\u0131n Dijital ve Sosyal Medya Uygulamas\u0131\u201d ve \u201cY\u0131l\u0131n Fuar Stand\u0131 Uygulamas\u0131\u201d\u00a0<\/strong>dallar\u0131nda\u00a0www.oddgladyator.com<\/a><\/strong>sitesi \u00fczerinden verilen\u00a0oylar<\/u><\/strong>\u00a0ile ilk 5 i\u00e7ine girmeye \u00e7al\u0131\u015ft\u0131lar.<\/p>\n

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Halk oylamas\u0131 ile ilk be\u015fe kalan projeler ve halk oylamas\u0131na a\u00e7\u0131k olmayan \u201cY\u0131l\u0131n Sosyal Sorumluluk Projesi\u201d, \u201cY\u0131l\u0131n PR\/Etkinlik Uygulamas\u0131\u201d ve \u201cY\u0131l\u0131n Entegre \u0130leti\u015fim Kampanyas\u0131\u201d kategorilerinde yer alan t\u00fcm aday \u00e7al\u0131\u015fmalar j\u00fcri \u00fcyeleri taraf\u0131ndan de\u011ferlendirilerek, gecede canl\u0131 oyland\u0131.<\/p>\n

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Bu \u00f6d\u00fcllerin yan\u0131 s\u0131ra gecede \u201cJ\u00fcri \u00d6zel \u00d6d\u00fcl\u00fc\u201d ve Vodafone taraf\u0131ndan belirlenen \u201cY\u0131l\u0131n En Dijital Markas\u0131\u201d \u00d6d\u00fcl\u00fc de sahiplerini buldu.<\/p>\n

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Sat\u0131\u015f \u00d6d\u00fclleri kategorisinde;\u00a0\u201cEn \u00c7ok Sat\u0131lan Hafif Ticari Ara\u00e7 Markas\u0131\u201d, \u201cEn \u00c7ok Sat\u0131lan Hafif Ticari Ara\u00e7 Modeli\u201d, \u201cEn H\u0131zl\u0131 B\u00fcy\u00fcyen Hafif Ticari Ara\u00e7 Markas\u0131\u201d, \u201cEn \u00c7ok Sat\u0131lan Otomobil Markas\u0131\u201d, \u201cEn \u00c7ok Sat\u0131lan Otomobil Modeli\u201d, \u201cEn H\u0131zl\u0131 B\u00fcy\u00fcyen Otomobil Markas\u0131\u201d\u00a0<\/strong>ve\u00a0\u201cEn \u00c7ok Sat\u0131lan Marka\u00a0(Otomobil+Hafif Ticari Ara\u00e7)\u201d<\/strong>kategorilerindeki birinciler, ODD veri taban\u0131na i\u015flenen y\u0131ll\u0131k sat\u0131\u015f adetleri sonu\u00e7lar\u0131na g\u00f6re belirlendi.<\/p>\n

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En y\u00fcksek kat\u0131l\u0131m TV Uygulamas\u0131 kategorisinde oldu<\/strong><\/p>\n

ODD \u00fcyesi markalar\u0131n ileti\u015fim kategorilerine kat\u0131l\u0131mlar\u0131 \u00e7ok yo\u011fundu. En b\u00fcy\u00fck ilgi 11 aday \u00e7al\u0131\u015fma ile\u00a0\u201cTV Uygulamas\u0131\u201d<\/strong>\u00a0kategorisinde olurken,\u00a0\u201cRadyo Uygulamas\u0131\u201d<\/strong>\u00a0ve\u00a0\u201cDijital ve Sosyal Medya Uygulamas\u0131\u201d<\/strong>\u00a0kategorilerinde 9\u2019ar \u00e7al\u0131\u015fma yer ald\u0131. T\u00fcm kategoriler toplam\u0131nda\u00a064 \u00e7al\u0131\u015fma \u00f6d\u00fcl almak<\/strong>\u00a0i\u00e7in m\u00fccadele verdi.<\/p>\n

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Otomotiv bas\u0131n\u0131 \u2018Y\u0131l\u0131n Bas\u0131n Lansman\u0131\u2019 \u00f6d\u00fcl\u00fcn\u00fc belirledi<\/strong><\/p>\n

\u201cY\u0131l\u0131n Bas\u0131n Lansman\u0131\u201d<\/strong>\u00a0\u00f6d\u00fcl\u00fcn\u00fc her y\u0131l oldu\u011fu gibi bu y\u0131l da otomotiv bas\u0131n\u0131n\u0131n de\u011ferli temsilcileri belirledi. Bas\u0131n mensuplar\u0131, 2017 y\u0131l\u0131 i\u00e7erisinde \u201cY\u0131l\u0131n Bas\u0131n Lansman\u0131\u201d \u00f6d\u00fcl\u00fcn\u00fc almay\u0131 hak etti\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc marka\/modelleri sistem \u00fczerinden aday g\u00f6sterdi. En \u00e7ok oy alan aday, gecede \u00f6d\u00fcl\u00fcn\u00fc almaya hak kazand\u0131. ODD Gladyat\u00f6r tarihindeki en y\u00fcksek kat\u0131l\u0131m bu y\u0131l ger\u00e7ekle\u015fti. Bu y\u0131l ilk defa iki farkl\u0131 bas\u0131n lansman\u0131 e\u015fit oy alarak \u00f6d\u00fcl kazanmaya hak kazand\u0131lar.<\/p>\n

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Gecede t\u00fcm kategorilerde \u00f6d\u00fcl alan firmalar, \u00f6d\u00fcller ile e\u015fzamanl\u0131 olarak haz\u0131rlanan ve ODD taraf\u0131ndan onaylanan logolar\u0131n bir y\u0131ll\u0131k kullan\u0131m hakk\u0131na da sahip oldu.<\/p>\n

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Kaan Sekban\u2019\u0131n g\u00f6sterileri ilgiyle izlendi<\/strong><\/p>\n

Sekizinci ODD Gladyat\u00f6r \u00d6d\u00fcl t\u00f6renini Kaan Sekban ve Simge F\u0131st\u0131ko\u011flu sundu. \u201cTebrikler Kovuldunuz\u201d kitab\u0131yla ve Stand-Up g\u00f6sterileriyle son d\u00f6nemin en fazla konu\u015fulan isimlerinden Kaan Sekban, ODD Gladyat\u00f6r i\u00e7in haz\u0131rlad\u0131\u011f\u0131 \u00f6zel sunumla gecenin ak\u0131\u015f\u0131na y\u00f6n verdi.<\/p>\n

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Sekt\u00f6r\u00fcn yol arkada\u015flar\u0131 destek verdi<\/strong><\/p>\n

T\u00fcrk otomotiv sekt\u00f6r\u00fcn\u00fcn temsilcilerini bulu\u015fturan ODD Sat\u0131\u015f ve \u0130leti\u015fim \u00d6d\u00fclleri, 2017 Gladyat\u00f6rleri\u2019nin bu y\u0131lki destek\u00e7ileri aras\u0131nda; ana sponsor Bridgestone ba\u015fta olmak \u00fczere, sahibinden.com, Castrol, BP, Vodafone, Ko\u00e7finans, BASF, AVIS, TEB ve GEFCO yer ald\u0131.<\/p>\n

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J\u00fcri \u00fcyeleri 2017\u2019nin \u201cen\u2019lerini\u201d belirledi<\/strong><\/p>\n

Gladyat\u00f6r \u00d6d\u00fclleri\u2019nin sekizinci y\u0131l\u0131nda da T\u00fcrkiye Halkla \u0130li\u015fkiler Derne\u011fi Ge\u00e7mi\u015f D\u00f6nem Ba\u015fkan\u0131 ve Y\u00f6netim Kurulu \u00dcyesi F\u00fcgen Toks\u00fc ba\u015fkanl\u0131\u011f\u0131nda, ileti\u015fim ve pazarlama alan\u0131nda uzman akademisyenlerden olu\u015fan tecr\u00fcbeli j\u00fcrinin profesyonel de\u011ferlendirmesiyle sonu\u00e7lar belirlendi.<\/p>\n

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J\u00fcri \u00dcyeleri:<\/u><\/strong><\/p>\n