{"id":18196,"date":"2018-01-04T11:51:26","date_gmt":"2018-01-04T08:51:26","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=18196"},"modified":"2018-01-04T17:52:47","modified_gmt":"2018-01-04T14:52:47","slug":"tofas-ceo-cengiz-eroldu-yil-degerlendirmesi","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/tofas-ceo-cengiz-eroldu-yil-degerlendirmesi\/","title":{"rendered":"Tofa\u015f CEO Cengiz Eroldu \/ Y\u0131l De\u011ferlendirmesi"},"content":{"rendered":"<p>2017 y\u0131l\u0131nda zorluklara ra\u011fmen sekt\u00f6r\u00fcm\u00fcz\u00fcn istikrarl\u0131 bir performans sergiledi\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Otomotiv pazar\u0131, sekt\u00f6r \u00f6ng\u00f6r\u00fclerinin \u00f6tesinde, bir \u00f6nceki y\u0131l\u0131n rakamlar\u0131na paralel olarak, 1 milyon band\u0131na yak\u0131n bir seviyede kapan\u0131yor. Pazar\u0131n eri\u015fti\u011fi bu hacmi T\u00fcrkiye otomotiv sekt\u00f6r\u00fcn\u00fcn potansiyelini ortaya koymas\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemli buluyorum.<\/p>\n<p>Otomotiv end\u00fcstrimiz de \u00fcretim ve ihracatta b\u00fcy\u00fcmeye devam etti; 1,7 milyon seviyesinde \u00fcretimle tarihinin en y\u00fcksek rakamlar\u0131na eri\u015fildi. \u0130hracatta da paralel \u015fekilde b\u00fcy\u00fcme g\u00f6zlemleniyor. 2017 y\u0131l\u0131 i\u00e7in OSD beklentisi 28,5 milyar dolar. Adetsel yo\u011funlu\u011fun yan\u0131 s\u0131ra; ula\u015ft\u0131\u011f\u0131 yetkinlik ile T\u00fcrkiye otomotiv end\u00fcstrisi d\u00fcnya pazarlar\u0131nda rekabet eden modellere ev sahipli\u011fi yap\u0131yor.<\/p>\n<p>Tofa\u015f olarak da 2017 y\u0131l\u0131nda sekt\u00f6r\u00fcn lider kurumlar\u0131ndan biri olmay\u0131 s\u00fcrd\u00fcrd\u00fck. \u00dcretimde ba\u015flang\u0131\u00e7tan bug\u00fcne 5,5 milyon adede ula\u015f\u0131rken, temmuz ay\u0131nda 2.5 milyonuncu arac\u0131m\u0131z\u0131 ihra\u00e7 ettik. \u0130ki y\u0131l kadar \u00f6nce 1 milyar dolar tutar\u0131nda yat\u0131r\u0131mla devreye ald\u0131\u011f\u0131m\u0131z Egea Projemizin yurt i\u00e7i ve yurtd\u0131\u015f\u0131ndan ald\u0131\u011f\u0131 talep ve Doblo ile Fiorino\u2019nun s\u00fcregelen ba\u015far\u0131l\u0131 performanslar\u0131yla y\u0131l boyunca \u00fcretim liderli\u011fimizi devam ettirirken toplam sekt\u00f6r ihracat\u0131n\u0131n y\u00fczde 20\u2019sini ger\u00e7ekle\u015ftirdik.<\/p>\n<h3>Temsil etti\u011fimiz Fiat, Fiat Professional, Alfa Romeo, Jeep, Ferrari ve Maserati markalar\u0131m\u0131z ile i\u00e7 pazarda yakla\u015f\u0131k 120 bin adet sat\u0131\u015f ger\u00e7ekle\u015ftirmeyi \u00f6ng\u00f6r\u00fcyoruz. Fiat markas\u0131nda Kas\u0131m sonu itibar\u0131yla pazar pay\u0131m\u0131z\u0131 ge\u00e7ti\u011fimiz y\u0131la oranla 2 puan artt\u0131rm\u0131\u015f olmaktan, Fiat Egea\u2019n\u0131n bu y\u0131l\u0131n da en \u00e7ok tercih edilen otomobili olmay\u0131 s\u00fcrd\u00fcrmesinden b\u00fcy\u00fck memnuniyet duyuyoruz. \u00d6nem verdi\u011fimiz bir di\u011fer konu da yerli \u00fcretimden sat\u0131\u015f performans\u0131m\u0131z: Fiat markas\u0131nda i\u00e7 pazardaki sat\u0131\u015flar\u0131m\u0131z\u0131n yakla\u015f\u0131k y\u00fczde 90\u2019\u0131 fabrikam\u0131zda \u00fcretti\u011fimiz ara\u00e7lardan olu\u015fuyor ki bu alanda sekt\u00f6rde lider konumday\u0131z.<\/h3>\n<p>Ar-Ge 2017\u2019de de oda\u011f\u0131m\u0131zdayd\u0131. \u00a0Patent say\u0131m\u0131z son 3 y\u0131lda y\u00fczde 400 oran\u0131nda art\u0131\u015f g\u00f6sterdi. Avrupa Komisyonu \u00e7at\u0131s\u0131 alt\u0131nda yer alan Ortak Ara\u015ft\u0131rma Merkezi\u2019nin s\u0131ralamas\u0131nda, Ar-ge\u2019ye yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131mlarla, 2017 de dahil olmak \u00fczere, \u00fc\u00e7 y\u0131ld\u0131r \u00fcst \u00fcste, T\u00fcrkiye\u2019den ilk s\u0131rada yer alan firmay\u0131z.<\/p>\n<p><strong><u>2018 Genel Bak\u0131\u015f<\/u><\/strong><\/p>\n<p>2018\u2019de pazarda bir miktar gerileme ya\u015fanabilir ancak pazar\u0131n art\u0131k 950 bin &#8211; 1 milyon band\u0131na oturdu\u011funa ve yeni y\u0131lda da a\u015fa\u011f\u0131 yukar\u0131 bu seviyeleri koruyaca\u011f\u0131na inan\u0131yorum. \u00d6n\u00fcm\u00fczdeki y\u0131l, sekt\u00f6r olarak \u00fcretim ve ihracatta 2017 y\u0131l\u0131 sonu\u00e7lar\u0131na paralel bir performans ger\u00e7ekle\u015ftirece\u011fimizi d\u00fc\u015f\u00fcn\u00fcyorum. Sonu\u00e7 olarak, T\u00fcrkiye otomotiv sanayii 2018\u2018de de T\u00fcrkiye ekonomisinin lokomotifi olmay\u0131 s\u00fcrd\u00fcrecektir. Tofa\u015f olarak 2018 y\u0131l\u0131nda performans\u0131m\u0131z\u0131 bir \u00f6nceki y\u0131la g\u00f6re artt\u0131rmay\u0131 hedefliyoruz.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2017 y\u0131l\u0131nda zorluklara ra\u011fmen sekt\u00f6r\u00fcm\u00fcz\u00fcn istikrarl\u0131 bir performans sergiledi\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Otomotiv pazar\u0131, sekt\u00f6r \u00f6ng\u00f6r\u00fclerinin \u00f6tesinde, bir \u00f6nceki y\u0131l\u0131n rakamlar\u0131na paralel olarak, 1 milyon band\u0131na yak\u0131n bir seviyede kapan\u0131yor. Pazar\u0131n eri\u015fti\u011fi bu hacmi T\u00fcrkiye otomotiv sekt\u00f6r\u00fcn\u00fcn potansiyelini ortaya koymas\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemli buluyorum. Otomotiv end\u00fcstrimiz de \u00fcretim ve ihracatta b\u00fcy\u00fcmeye devam etti; 1,7 milyon seviyesinde \u00fcretimle tarihinin [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10156,1],"tags":[208,12446,12444,12445],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18196"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=18196"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18196\/revisions"}],"predecessor-version":[{"id":18198,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/18196\/revisions\/18198"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/18197"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=18196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=18196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=18196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}