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<\/p>\nAra\u00e7 servis hizmetlerine olan ihtiyac\u0131n \u00f6n\u00fcm\u00fczdeki d\u00f6nemde artarak devam edece\u011fini s\u00f6yleyen Auto King Genel M\u00fcd\u00fcr\u00fc Ayhan Dayo\u011flu, 2018 y\u0131l\u0131nda yeni a\u00e7acaklar\u0131 servis merkezleri ile ihtiyaca daha rahat cevap verebilecek \u015fekilde yat\u0131r\u0131m yapt\u0131klar\u0131n\u0131 s\u00f6yledi. Dayo\u011flu ayr\u0131ca, kurumsal bir marka \u00e7at\u0131s\u0131 alt\u0131na girmeyen servislerin bu s\u00fcre\u00e7te piyasadan yok olup gitme tehlikesiyle kar\u015f\u0131 kar\u015f\u0131ya kalaca\u011f\u0131n\u0131 hat\u0131rlatarak, al\u0131m\u0131na ba\u015flad\u0131klar\u0131 yeni franchise ba\u015fvurular\u0131yla bu d\u00f6n\u00fc\u015f\u00fcm\u00fc ka\u00e7\u0131rmak istemeyenlere \u00f6nemli bir f\u0131rsat sunduklar\u0131n\u0131 ifade etti.<\/p>\n
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T\u00fcrkiye\u2019nin yetkili servisi Auto King, otomobillerde hasar onar\u0131m\u0131n\u0131n gelece\u011fini ele ald\u0131\u011f\u0131 vizyon toplant\u0131s\u0131nda sigortac\u0131l\u0131k ve servis hizmet sekt\u00f6rlerinin seyrini de\u011fi\u015ftirecek yeni \u00e7al\u0131\u015fma modellerini bayileri ile payla\u015ft\u0131. Auto King\u2019in t\u00fcm d\u00fcnyada ara\u00e7 bak\u0131m ve servis hizmetlerinde ya\u015fanan de\u011fi\u015fimi, gelecek trendlerini ve T\u00fcrkiye\u2019deki hedeflerini ele ald\u0131\u011f\u0131 toplant\u0131da konu\u015fan, Hazine Eski M\u00fcste\u015far\u0131, akademisyen ve ekonomist Mahfi E\u011filmez, Accenture T\u00fcrkiye Y\u00f6netici Orta\u011f\u0131 \u00d6zg\u00fcr Elmas, Sabah Gazetesi Otomotiv Edit\u00f6r\u00fc ve Otomotiv Gazetecileri Derne\u011fi Ba\u015fkan\u0131 Ufuk Sand\u0131k ya\u015fanan bu b\u00fcy\u00fck d\u00f6n\u00fc\u015f\u00fcm hakk\u0131nda kat\u0131l\u0131mc\u0131lara \u00f6nemli bilgiler verdi. Toplant\u0131 sonunda konu\u015fmac\u0131lar\u0131n ortaya koydu\u011fu tabloda, ilerleyen d\u00f6nemde artan ara\u00e7 say\u0131s\u0131 ile birlikte ara\u00e7 servis hizmetine olan ihtiyac\u0131n da artaca\u011f\u0131 ancak kurumsal bir marka \u00e7at\u0131s\u0131 alt\u0131na girmeyen servislerin bu s\u00fcre\u00e7te piyasadan yok olup gitme tehlikesiyle kar\u015f\u0131 kar\u015f\u0131ya kalaca\u011f\u0131 ger\u00e7e\u011fi ortaya \u00e7\u0131kt\u0131. 2018 y\u0131l\u0131nda yeni konseptli servis merkezleri i\u00e7in franchise vererek b\u00fcy\u00fcyeceklerine dikkat \u00e7eken Auto King Genel M\u00fcd\u00fcr\u00fc Ayhan Dayo\u011flu, Auto King \u00e7at\u0131s\u0131 alt\u0131nda yer almak isteyen herkese kap\u0131lar\u0131n\u0131n a\u00e7\u0131k oldu\u011funu s\u00f6yledi.<\/p>\n
![\"\"](\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Autoking_Toplant\u0131-1024x683.jpg\")
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Hasar maliyetlerini optimize etmek, m\u00fc\u015fteri memnuniyetini artt\u0131rmak ve ili\u015fkiyi performans g\u00f6stergeleriyle y\u00f6netmek isteyen sigorta \u015firketlerinin, g\u00fc\u00e7l\u00fc bir marka alg\u0131s\u0131 i\u00e7in hasar onar\u0131m hizmetlerindeki konsolidasyonu h\u0131zland\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yleyen Auto King Genel M\u00fcd\u00fcr\u00fc Ayhan Dayo\u011flu, art\u0131k i\u015fin sadece onar\u0131m yapman\u0131n \u00f6tesine ge\u00e7ti\u011fini belirtti. Teknoloji, m\u00fc\u015fteri beklentileri ve payda\u015flar\u0131n oyun kurallar\u0131yla servislerin, tamirin \u00e7ok \u00f6tesinde bir i\u015f yapaca\u011f\u0131na i\u015faret eden Dayo\u011flu, \u201cBu durumda da iyi usta, iyi servis kavram\u0131 tarih oluyor. Servis\u00e7ilik art\u0131k, bir b\u00fct\u00fcn\u00fcn \u00f6nemli bir par\u00e7as\u0131 olmaktan ge\u00e7iyor. Bu durumda servislerin b\u00fcy\u00fck bir \u00e7at\u0131 alt\u0131nda bulu\u015fup ortak fayda yaratmas\u0131 gerekiyor\u201d diye konu\u015ftu.<\/p>\n
![\"\"](\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Autoking_Gorsel-3-1024x931.jpg\")
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2001 y\u0131l\u0131nda T\u00fcrkiye\u2019de mini onar\u0131m konseptini bir franchise servis sistemiyle destekleyerek hayata ge\u00e7iren Auto King, hasarlanan par\u00e7ay\u0131 de\u011fi\u015ftirmek yerine onarmak hedefiyle \u00e7\u0131kt\u0131\u011f\u0131 yolda bug\u00fcn \u00fclke ekonomisine 1 milyar TL\u2019den fazla tasarruf sa\u011flad\u0131. 2018\u2019den itibaren Auto King servislerinin \u2018Ekspres mini onar\u0131m ve bak\u0131m servisleri\u2019, \u2018Hasar onar\u0131m servisleri\u2019 ve \u2018Mobil par\u00e7a onar\u0131m servisleri\u2019 olmak \u00fczere \u00fc\u00e7 ana kategoriye ay\u0131r\u0131larak y\u00f6netilece\u011fini s\u00f6yleyen Auto King Genel M\u00fcd\u00fcr\u00fc Ayhan Dayo\u011flu, \u201cBu yeni servis tipleri ile ilgili t\u00fcm detay projelerinizi haz\u0131rlad\u0131k. Yeni uygulamaya \u00f6ncelikle \u0130stanbul\u2019da ba\u015fl\u0131yoruz. Hedefimiz 2018 y\u0131l\u0131nda \u0130stanbul\u2019da yetkili servislerin ve sanayi sitelerinin oldu\u011fu b\u00f6lgelerde 6 mobil par\u00e7a onar\u0131m servisi a\u00e7arken, mini onar\u0131m ihtiya\u00e7lar\u0131n\u0131 h\u0131zl\u0131ca kar\u015f\u0131lay\u0131p \u0130stanbul trafi\u011finde zaman kaybetmek istemeyen ara\u00e7 sahiplerine hizmet edecek 6 tane ekspres mini onar\u0131m ve bak\u0131m servisi a\u00e7mak. Buna ilave olarak bir model hasar onar\u0131m servisi in\u015faat\u0131n\u0131 tamamlarken y\u0131lda 10 bin ara\u00e7 onar\u0131m\u0131 yapabilecek hasar onar\u0131m servislerini de yap\u0131ya kataca\u011f\u0131z. Yeni bayilerimiz bu ayr\u0131cal\u0131kl\u0131 servis modeline sahip olacak. Ba\u015fvurular\u0131 toplamaya ba\u015flad\u0131k\u201d diye konu\u015ftu.<\/p>\n
![\"\"](\"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-content\/uploads\/Autoking_Gorsel-1-1024x682.jpg\")
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Kuruldu\u011fu g\u00fcnden bu yana Auto King\u2019in sundu\u011fu onar\u0131m hizmetlerinden 1.5 milyona yak\u0131n sigortal\u0131n\u0131n faydaland\u0131\u011f\u0131n\u0131 s\u00f6yleyen Ayhan Dayo\u011flu, \u201cBug\u00fcn yurt i\u00e7inde ve yurtd\u0131\u015f\u0131nda 52 servis noktas\u0131yla hizmet veriyoruz. Her y\u0131l mini onar\u0131m hizmetinden yararlanan ara\u00e7 say\u0131s\u0131 60 bin adet mertebesine. Auto King servisleri d\u0131\u015f\u0131ndan toplan\u0131p onar\u0131larak tekrar ilgili servise g\u00f6nderilen par\u00e7a say\u0131s\u0131 da 160 bin adet seviyesine y\u00fckseldi. T\u00fcrkiye\u2019de 120 bin metrekare toplam kapal\u0131 alanda, 120 adet mobil servis arac\u0131 ile 1600 teknisyen ve y\u00f6netici sayesinde, bilgi i\u015flem alt yap\u0131s\u0131, e\u011fitim akademisi ve operasyonlarla bu s\u00fcreci y\u00f6netebilen bir ba\u015fka firma daha yok\u201d de\u011ferlendirmesini yapt\u0131.<\/p>\n
\u00dclkemizde bir y\u0131lda sigortaya konu olan yakla\u015f\u0131k 1 milyon 800 bin otomobil hasar dosyas\u0131 a\u00e7\u0131ld\u0131\u011f\u0131n\u0131, bu ara\u00e7lar\u0131n bir k\u0131sm\u0131 yetkili servislerde bir k\u0131sm\u0131 da tamirhanelerde onar\u0131ld\u0131\u011f\u0131n\u0131 an\u0131msatan Ayhan Dayo\u011flu, konu\u015fmas\u0131n\u0131 \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201c\u0130ki servis tipi aras\u0131nda ciddi fiyat ve onar\u0131m kalitesi fark\u0131 bulunuyor. Filo \u015firketleri de servis se\u00e7iminde zorlan\u0131yor. \u0130\u015fleri zor. Uzun d\u00f6nemli hesap yapmak ve hesab\u0131 denkle\u015ftirmeleri gerekiyor. Bir tarafta m\u00fc\u015fteri memnuniyeti, pozitif m\u00fc\u015fteri deneyimi yarat\u0131rken di\u011fer tarafta maliyet optimizasyonu yapmak zor zanaat. \u0130\u015fte biz Auto King olarak buradaki ihtiyac\u0131 kar\u015f\u0131lamak i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 yo\u011funla\u015ft\u0131rd\u0131k.\u201d<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Ara\u00e7 servis hizmetlerine olan ihtiyac\u0131n \u00f6n\u00fcm\u00fczdeki d\u00f6nemde artarak devam edece\u011fini s\u00f6yleyen Auto King Genel M\u00fcd\u00fcr\u00fc Ayhan Dayo\u011flu, 2018 y\u0131l\u0131nda yeni a\u00e7acaklar\u0131 servis merkezleri ile ihtiyaca daha rahat cevap verebilecek \u015fekilde yat\u0131r\u0131m yapt\u0131klar\u0131n\u0131 s\u00f6yledi. Dayo\u011flu ayr\u0131ca, kurumsal bir marka \u00e7at\u0131s\u0131 alt\u0131na girmeyen servislerin bu s\u00fcre\u00e7te piyasadan yok olup gitme tehlikesiyle kar\u015f\u0131 kar\u015f\u0131ya kalaca\u011f\u0131n\u0131 hat\u0131rlatarak, al\u0131m\u0131na ba\u015flad\u0131klar\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":17630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[11920,11919,11923,11921,11912,11914,11911,11922,11915,11913,11916,11918,11917],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/17626"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=17626"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/17626\/revisions"}],"predecessor-version":[{"id":17631,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/17626\/revisions\/17631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/17630"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=17626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=17626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=17626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}