{"id":17233,"date":"2017-09-20T11:15:41","date_gmt":"2017-09-20T08:15:41","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=17233"},"modified":"2017-09-20T11:15:41","modified_gmt":"2017-09-20T08:15:41","slug":"yeni-kis-lastigi-kurali-icin-pirelli-hazirliklara-basladi","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/yeni-kis-lastigi-kurali-icin-pirelli-hazirliklara-basladi\/","title":{"rendered":"Yeni k\u0131\u015f lasti\u011fi kural\u0131 i\u00e7in Pirelli haz\u0131rl\u0131klara ba\u015flad\u0131"},"content":{"rendered":"

Yeni k\u0131\u015f lasti\u011fi kural\u0131 i\u00e7in Pirelli haz\u0131rl\u0131klara ba\u015flad\u0131. Premium ve Prestij segment lastikler orijinal ekipman d\u00fcnya lideri olan Pirelli\u2019nin T\u00fcrkiye operasyonu\u00a0Pirelli Otomobil Lastikleri A.\u015e<\/strong>. sat\u0131\u015f ve pazarlama ekibi k\u0131\u015f d\u00f6nemine haz\u0131rl\u0131k ve kontroll\u00fc girebilmek i\u00e7in bir araya geldi. \u0130stanbul\u2019da yakla\u015f\u0131k 60 ki\u015finin kat\u0131ld\u0131\u011f\u0131 etkinli\u011fe ev sahipli\u011fini\u00a0Pirelli Otomobil Lastikleri A.\u015e. CEO\u2019su Gian Paolo Gatti Comino<\/strong>\u00a0yapt\u0131.<\/u><\/u><\/p>\n

\"\"<\/p>\n

<\/u>Yeni k\u0131\u015f lasti\u011fi kural\u0131 i\u00e7in Pirelli haz\u0131rl\u0131klara ba\u015flad\u0131<\/u><\/h2>\n

G\u00fcn boyu s\u00fcren etkinlikte Pirelli Otomobil Lastikleri A.\u015e Pazarlama ve Sat\u0131\u015f Ekibi yeni k\u0131\u015f lasti\u011fi y\u00f6netmeli\u011fi, Pirelli\u2019nin k\u0131\u015f d\u00f6nemi i\u00e7in yeni \u00fcr\u00fcn gam\u0131 ve markan\u0131n k\u0131\u015f d\u00f6nemi stratejileri gibi konular konu\u015fuldu. 2017 y\u0131l\u0131 itibar\u0131 ile k\u0131\u015f lastiklerinin binek otomobillere de zorunlu olmas\u0131 nedeniyle toplant\u0131n\u0131n en \u00f6nemli g\u00fcndem maddesi olan yeni k\u0131\u015f lasti\u011fi y\u00f6netmeli\u011fi hakk\u0131nda sat\u0131\u015f ve pazarlama ekibine geni\u015f bir bilgilendirme yap\u0131ld\u0131.<\/u><\/u><\/p>\n

<\/u>\u00a0<\/u><\/p>\n

K\u0131\u015f Lasti\u011fi Binek Otomobillere de Zorunlu Olacak<\/strong><\/u><\/u><\/h3>\n

Yeni k\u0131\u015f lasti\u011fi tebli\u011fine g\u00f6re T\u00fcrkiye’de tescil edilmi\u015f olsun veya olmas\u0131n, \u015fehirleraras\u0131 karayollar\u0131nda yolcu ve e\u015fya ta\u015f\u0131malar\u0131nda kullan\u0131lan ta\u015f\u0131tlarda her y\u0131l\u0131n 1 Aral\u0131k ile takip eden y\u0131l\u0131n 1 Nisan tarihleri aras\u0131ndaki k\u0131\u015f lasti\u011fi kullan\u0131lmas\u0131 zorunlu olacak. 2012 y\u0131l\u0131ndan beri T\u00fcrkiye\u2019de uygulanan k\u0131\u015f lasti\u011fi zorunlulu\u011fu \u015fimdiye kadar sadece ticari ara\u00e7lar\u0131 kaps\u0131yordu. Bu y\u0131l ilk kez yeni bir yasal d\u00fczenlemeyle birlikte binek ara\u00e7lar\u0131 da dahil edildi; yani b\u00fct\u00fcn \u00f6zel otomobiller de dahil olmak \u00fczere t\u00fcm \u00f6zel motorlu ara\u00e7lar bu k\u0131\u015f itibar\u0131yla zorunlu olarak k\u0131\u015f lasti\u011fi kullanmaya ba\u015flayacak.<\/u><\/u><\/p>\n

\"\"<\/u>\u00a0<\/u><\/p>\n

\u00d6te yandan T\u00fcrkiye\u2019de k\u0131\u015f lasti\u011fi pazar\u0131 y\u0131llar i\u00e7inde ciddi b\u00fcy\u00fckl\u00fcklere ula\u015ft\u0131. Yenileme pazar\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 40\u2019\u0131n\u0131 k\u0131\u015f lastikleri olu\u015fturuyor. Avrupa\u2019da Almanya Avusturya gibi pazarlarda bu oran y\u00fczde 50 seviyelerinde. Yeni y\u00f6netmelik ile birlikte T\u00fcrkiye pazar\u0131n\u0131n da bu seviyelere yakla\u015fmas\u0131 bekleniyor.<\/u><\/u><\/p>\n

<\/u>\u00a0<\/u><\/p>\n

Kontrols\u00fcz G\u00fc\u00e7, G\u00fc\u00e7 De\u011fildir<\/strong><\/u><\/u><\/h4>\n

Toplant\u0131n\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan\u00a0Pirelli Otomobil Lastikleri A.\u015e CEO\u2019su Gian Paolo Gatti Comino<\/strong>\u00a0k\u0131\u015f lasti\u011fi pazar\u0131nda ya\u015fanacak ani art\u0131\u015f\u0131n etkilerine dikkat \u00e7ekti: \u201cT\u00fcrkiye\u2019de k\u0131\u015f lasti\u011fi pazar\u0131 \u00f6nemli bir yere sahip. Yenileme pazar\u0131n\u0131n y\u00fczde 40\u2019\u0131n\u0131 k\u0131\u015f lastikleri olu\u015fturuyor. Avrupa\u2019daki Almanya, Avusturya gibi pazarlardan \u00e7ok da geride say\u0131lmay\u0131z. Onlarda bu oran y\u00fczde 50 seviyelerinde. Yeni reg\u00fclasyon sonras\u0131nda k\u0131\u015f lasti\u011fi pazar\u0131nda ciddi bir b\u00fcy\u00fcme bekliyoruz. Ancak bizim her zaman hat\u0131rlatt\u0131\u011f\u0131m\u0131z bir mottomuz var: \u201cKontrols\u00fcz g\u00fc\u00e7, g\u00fc\u00e7 de\u011fildir<\/strong>\u201d. Bizim de bu s\u00fcreci kontrol alt\u0131nda y\u00f6netmemiz b\u00fcy\u00fck \u00f6nem arz ediyor. Burada m\u00fc\u015fteri taleplerini tahmin etmek ve onlar\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layabilmek i\u00e7in yetkili sat\u0131c\u0131lar\u0131m\u0131zla birlikte yak\u0131n \u00e7al\u0131\u015fmalar i\u00e7erisindeyiz.<\/u><\/u><\/p>\n

<\/u>\u00a0\"\"<\/u><\/p>\n

Toplant\u0131da ayr\u0131ca premium ve y\u00fcksek performans odakl\u0131 t\u00fcketici lastikleri \u015firketi olmaya devam eden Pirelli\u2019nin\u00a0inovatif\u00a0<\/strong>\u00fcr\u00fcn teknolojileri\u00a0Run Flat, Sealinside, PNCS<\/strong>\u00a0ve k\u0131\u015f d\u00f6nemi i\u00e7in olu\u015fturdu\u011fu \u00fcr\u00fcn yelpazesi hakk\u0131nda da sat\u0131\u015f ve pazarlama ekibi bilgilendirildi. Pirelli\u2019nin k\u0131\u015f lasti\u011fi konusunda olduk\u00e7a geni\u015f bir \u00fcr\u00fcn gam\u0131 oldu\u011funa dikkat \u00e7eken\u00a0Gian Paolo Gatti Comino<\/strong>\u00a0\u015f\u00f6yle konu\u015ftu: \u201cPirelli olarak olduk\u00e7a geni\u015f bir \u00fcr\u00fcn yelpazesine sahip oldu\u011fumuzu s\u00f6yleyebilirim. Pirelli\u2019deki k\u0131\u015f lastikleri \u00e7e\u015fitlerini spor ara\u00e7lar ve l\u00fcks sedanlar i\u00e7in tasarlanm\u0131\u015f lastikler, \u015fehir i\u00e7i ara\u00e7lar i\u00e7in tasarlanm\u0131\u015f lastikler, a\u011f\u0131r k\u0131\u015f ko\u015fullar\u0131 ve motor sporlar\u0131nda kullan\u0131lan lastikler, SUV-4×4\u2019ler i\u00e7in tasarlanm\u0131\u015f lastikler ve hafif ticari ara\u00e7 k\u0131\u015f lastikleri olarak ay\u0131rmak m\u00fcmk\u00fcn\u201d.<\/u><\/u><\/p>\n

WINTER SOTTOZERO 3<\/strong><\/u><\/u><\/h5>\n

Prestijli markalar\u0131n orta ve b\u00fcy\u00fck motora sahip otomobilleri i\u00e7in geli\u015ftirilen Sottozero 3, her t\u00fcrl\u00fc zorlu k\u0131\u015f ko\u015fulunda \u00fcst\u00fcn yol tutu\u015fu ve g\u00fcvenli\u011fi garanti etmesinin yan\u0131 s\u0131ra uzun lastik \u00f6mr\u00fc ile de dikkat \u00e7ekiyor.<\/u><\/u><\/p>\n

<\/u>\u00a0<\/u><\/p>\n

Fonksiyonlar\u0131:<\/strong>\u00a0Taban desenindeki \u00fc\u00e7 boyutlu kanallar daha fazla kar\u0131n tutulmas\u0131na olanak sa\u011fl\u0131yor. Bunun sonucu olarak karl\u0131 zeminde yol tutu\u015funu artt\u0131r\u0131yor. Ayn\u0131 zamanda lasti\u011fin yere temas alan\u0131n\u0131n da geni\u015fletilmesi sayesinde de yol tutu\u015fu artt\u0131r\u0131lm\u0131\u015ft\u0131r.<\/u><\/u><\/p>\n

Lasti\u011fin mekanik, termal ve dinamik \u00f6zelliklerini geli\u015ftiren \u00f6zel polimerlerin kullan\u0131lmas\u0131 sayesinde, \u0131slak ve buzlu y\u00fczeylerde yol tutu\u015funu artt\u0131ran yenilik\u00e7i bir bile\u015fene sahiptir. Bu \u00f6zellik otomobilin s\u00fcr\u00fc\u015f \u00f6zelli\u011fini de iyile\u015ftirmektedir. Lastik omuzlar\u0131 ise daha fazla su tahliyesi sa\u011flamas\u0131 i\u00e7in daha oval hale getirilmi\u015ftir.<\/u><\/u><\/p>\n

<\/u>\u00a0<\/u><\/p>\n

WINTER 210-240-270 SOTTOZERO Serie 2<\/strong><\/u><\/u><\/h6>\n

Se\u00e7kin spor ve l\u00fcks otomobiller i\u00e7in ideal \u00e7\u00f6z\u00fcm. Performans, g\u00fcvenlik ve \u00e7evreye sayg\u0131 aras\u0131nda en iyi uyum. RUN FLAT \u00f6l\u00e7\u00fcleri de bulunmaktad\u0131r. Sottozero Serie II ya\u011f\u0131\u015fl\u0131 havalarda arac\u0131n\u0131zdan en iyi performans\u0131 elde etmenizi sa\u011flar.<\/u><\/u><\/p>\n

<\/u>\u00a0<\/u><\/p>\n

Fonksiyonlar\u0131:<\/strong>\u00a0Islak ve kuru yol ko\u015fullar\u0131nda \u00fcst\u00fcn yol tutu\u015f ve s\u00fcr\u00fc\u015f h\u00e2kimiyeti sa\u011flayan Pirelli Sottozero Serie II, a\u00e7\u0131l\u0131 kanallar\u0131 sayesinde art\u0131r\u0131lm\u0131\u015f yanal tutunma ve d\u00fc\u015f\u00fck g\u00fcr\u00fclt\u00fcy\u00fc garanti eder. \u00c7evresel kanallar\u0131 sayesinde ise d\u00fc\u015f\u00fck suda k\u0131zaklanma riskine sahiptir ve \u00e7ift blok s\u0131ras\u0131yla desen kararl\u0131l\u0131\u011f\u0131 sa\u011flamaktad\u0131r.<\/u><\/u><\/p>\n

<\/u>\u00a0<\/u><\/p>\n

WINTER SNOWCONTROL Serie 3<\/strong><\/u><\/u><\/p>\n

Karl\u0131 yollarda m\u00fckemmel \u00e7eki\u015f ve fren performans\u0131 sa\u011flar. Stabil yanal tutu\u015fa sahiptir.<\/u><\/u><\/p>\n

<\/u>\u00a0<\/u><\/p>\n

Fonksiyonlar\u0131:<\/strong>\u00a0Yeni k\u0131\u015f lastikleri jenerasyonu, yepyeni bile\u015fenleriyle ve y\u00f6nl\u00fc taban deseni \u00f6zelli\u011fiyle dikkat \u00e7ekiyor. Spesifik kanal geometrisiyle bloklar dikey ve ba\u011f\u0131ms\u0131z \u015fekilde hareket edebiliyor. BMW\u2019de orijinal ekipman olarak kullan\u0131lmaktad\u0131r.<\/u><\/u><\/p>\n

<\/u>\u00a0<\/u><\/p>\n

SCORPION WINTER<\/strong><\/u><\/u><\/p>\n

Scorpion Winter modern SUV ve CUV ara\u00e7lar\u0131na uygun olarak \u00fcst segment ara\u00e7lar i\u00e7in dizayn edilmi\u015ftir. S\u00fcr\u00fcc\u00fclere y\u00fcksek g\u00fcvenlik sunarken; karl\u0131, \u0131slak ve kuru zeminlerde dengeli ve kontroll\u00fc bir s\u00fcr\u00fc\u015f\u00fc garanti eder.<\/u><\/u><\/p>\n

<\/u>\u00a0<\/u><\/p>\n

Fonksiyonlar\u0131:<\/strong>\u00a0Di\u015fler yerdeki kar\u0131 yakalar ve y\u00f6nl\u00fc desen sayesinde lastik y\u00fczeyinde tutar. Optimize edilmi\u015f ve dengelenmi\u015f fren performans\u0131na sahiptir.<\/u><\/u><\/p>\n

<\/u>\u00a0<\/u><\/p>\n

PIRELLI HAF\u0130F T\u0130CAR\u0130 ARA\u00c7 KI\u015e LAST\u0130KLER\u0130<\/strong><\/u><\/u><\/p>\n

<\/u>\u00a0<\/u><\/p>\n

CARRIER WINTER<\/strong><\/u><\/u><\/p>\n

Carrier winter, uzun kilometre performans\u0131, \u0131slak ve karl\u0131 zeminde g\u00fcvenlik ve d\u00fczenli a\u015f\u0131nma \u00f6zellikleriyle segmentinde iddial\u0131 bir pozisyona sahiptir.<\/u><\/u><\/p>\n

<\/u>\u00a0<\/u><\/p>\n

Fonksiyonlar\u0131:<\/strong>\u00a03 geni\u015f \u00e7evresel kanala ve a\u00e7\u0131k omuz yap\u0131s\u0131na sahip yepyeni taban deseni \u0131slak zeminde \u00fcst\u00fcn g\u00fcvenlik sa\u011flar.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yeni k\u0131\u015f lasti\u011fi kural\u0131 i\u00e7in Pirelli haz\u0131rl\u0131klara ba\u015flad\u0131. Premium ve Prestij segment lastikler orijinal ekipman d\u00fcnya lideri olan Pirelli\u2019nin T\u00fcrkiye operasyonu\u00a0Pirelli Otomobil Lastikleri A.\u015e. sat\u0131\u015f ve pazarlama ekibi k\u0131\u015f d\u00f6nemine haz\u0131rl\u0131k ve kontroll\u00fc girebilmek i\u00e7in bir araya geldi. \u0130stanbul\u2019da yakla\u015f\u0131k 60 ki\u015finin kat\u0131ld\u0131\u011f\u0131 etkinli\u011fe ev sahipli\u011fini\u00a0Pirelli Otomobil Lastikleri A.\u015e. CEO\u2019su Gian Paolo Gatti Comino\u00a0yapt\u0131. Yeni […]<\/p>\n","protected":false},"author":1,"featured_media":17237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[11041,7748,11042,11043,11044,11045,11046,11047,11048,11049,11050,11051,11052,11053,11054],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/17233"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=17233"}],"version-history":[{"count":2,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/17233\/revisions"}],"predecessor-version":[{"id":17238,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/17233\/revisions\/17238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/17237"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=17233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=17233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=17233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}