{"id":16831,"date":"2017-08-10T14:15:40","date_gmt":"2017-08-10T11:15:40","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=16831"},"modified":"2017-08-10T09:07:59","modified_gmt":"2017-08-10T06:07:59","slug":"sanal-garaj-tuketicilerin-otomobil-satin-alma-deneyimini-degistiriyor","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/sanal-garaj-tuketicilerin-otomobil-satin-alma-deneyimini-degistiriyor\/","title":{"rendered":"Sanal garaj t\u00fcketicilerin otomobil sat\u0131n alma deneyimini de\u011fi\u015ftiriyor"},"content":{"rendered":"

Sanal garaj t\u00fcketicilerin otomobil sat\u0131n alma deneyimini de\u011fi\u015ftiriyor. Ger\u00e7ek ile dijitalin harmanlanmas\u0131, t\u00fcketicilerin otomobil sat\u0131n alma \u015feklini de\u011fi\u015ftiriyor. PSA Retail’in Deneyim Ma\u011fazalar\u0131nda; Peugeot, Citro\u00ebn ve DS ara\u00e7lar\u0131 i\u00e7in sanal 3D modeller yer al\u0131yor. PSA Retail, m\u00fc\u015fterileriyle duygusal bir ba\u011f yaratmak i\u00e7in gereken detaylar ve ger\u00e7ek\u00e7ilikle birlikte b\u00fct\u00fcn \u00fcr\u00fcn yelpazesini dijital olarak sergileyebiliyor. Al\u0131\u015fveri\u015f yapanlar, arac\u0131n i\u00e7ini ve d\u0131\u015f\u0131n\u0131 ger\u00e7ek zamanl\u0131 olarak deneyimleyebiliyor ve yap\u0131land\u0131rabiliyor.<\/p>\n

Sanal garaj t\u00fcketicilerin otomobil sat\u0131n alma deneyimini de\u011fi\u015ftiriyor<\/h2>\n

Dassault Syst\u00e8mes, PSA otomotiv da\u011f\u0131t\u0131m grubu PSA Retail’e geleneksel otomotiv perakende alan\u0131nda de\u011fi\u015fim sa\u011flayan ve t\u00fcketicilerin interaktif ve ki\u015fiselle\u015ftirilmi\u015f bir karar verebilmesine olanak tan\u0131yan bir \u00e7\u00f6z\u00fcm sundu. Bu dijital ma\u011faza otomotiv bayisi deneyimiyle m\u00fc\u015fterinin otomobil sat\u0131n alma deneyimi farkl\u0131la\u015f\u0131yor.<\/p>\n

\"\"<\/p>\n

Yeni \u00e7\u00f6z\u00fcmler getirildi<\/h3>\n

PSA Retail, Dassault Syst\u00e8mes’in “Virtual Garage” adl\u0131 end\u00fcstri \u00e7\u00f6z\u00fcm\u00fc deneyimini kulland\u0131 ve \u00e7\u00f6z\u00fcm\u00fcn \u00fcst d\u00fczey dijital g\u00f6rselle\u015ftirme yetene\u011fini fiziksel sat\u0131\u015f s\u00fcrecine dahil ettiPSA Retail’in Paris’teki yeni “Deneyim Ma\u011fazas\u0131”, Peugeot, Citro\u00ebn ve DS ara\u00e7lar\u0131 her marka i\u00e7in yaln\u0131zca 150 metrekarelik alanlarda dijital olarak sergilemek i\u00e7in sat\u0131\u015f noktas\u0131 yap\u0131land\u0131r\u0131c\u0131lar\u0131 i\u00e7eriyor. Fransa’n\u0131n lider ve Avrupa’n\u0131n ikinci en b\u00fcy\u00fck otomotiv distrib\u00fct\u00f6r\u00fc olan PSA Retail, 30 deneyim Ma\u011fazas\u0131yla bu yeni perakende format\u0131n\u0131 2020 y\u0131l\u0131na kadar Avrupa’da yayg\u0131nla\u015ft\u0131rmay\u0131 planl\u0131yor.<\/p>\n

Duygusal bir ba\u011f yarat\u0131lmaya \u00e7al\u0131\u015f\u0131l\u0131yor<\/h4>\n

Deneyim Ma\u011fazas\u0131nda sanal 3D modellerin \u00fcst d\u00fczey g\u00f6r\u00fcnt\u00fclerini kullanan PSA Retail, m\u00fc\u015fterileriyle duygusal bir ba\u011f yaratmak i\u00e7in gereken detaylar ve ger\u00e7ek\u00e7ilikle birlikte b\u00fct\u00fcn \u00fcr\u00fcn yelpazesini dijital olarak sergileyebiliyor. Al\u0131\u015fveri\u015f yapanlar, arac\u0131n i\u00e7ini ve d\u0131\u015f\u0131n\u0131 \u00f6zelle\u015ftirmek i\u00e7in farkl\u0131 de\u011fi\u015fkenlerden sahne ortamlar\u0131na, \u0131\u015f\u0131k ko\u015fullar\u0131na ve efektlerine kadar pek \u00e7ok se\u00e7im yaparak istedikleri arac\u0131 ger\u00e7ek zamanl\u0131 olarak deneyimleyebiliyor ve yap\u0131land\u0131rabiliyor.<\/p>\n

Yap\u0131land\u0131r\u0131c\u0131lar, herhangi bir 3D g\u00f6rselle\u015ftirme uzmanl\u0131\u011f\u0131 gerektirmeden, \u00fcr\u00fcn se\u00e7eneklerini ve ayr\u0131nt\u0131l\u0131 \u00f6zelliklerini sergilemek i\u00e7in de\u011ferli bir sat\u0131\u015f arac\u0131 i\u015flevi g\u00f6r\u00fcyor.<\/p>\n

Dassault Syst\u00e8mes Ula\u015f\u0131m ve Mobilite End\u00fcstrisi Ba\u015fkan Yard\u0131mc\u0131s\u0131 Olivier Sappin<\/strong>,<\/h5>\n

\u015funlar\u0131 s\u00f6yledi: “Otomotiv bayileri, dijital jenerasyona hitap etmek i\u00e7in giderek artan say\u0131da se\u00e7enek ve aksesuar sunmak ve \u00f6zellikle Paris gibi b\u00fcy\u00fck \u015fehirlerde bunu k\u00fc\u00e7\u00fck ve pahal\u0131 perakende sat\u0131\u015f yerlerinde yapmak zorunda kal\u0131yor,<\/i>”\u00a0\u015feklinde konu\u015ftu.<\/i>\u00a0“Fiziksel bir otomobilin olmad\u0131\u011f\u0131 ya da bir otomobile dokunmadan etkile\u015fime girdi\u011finiz bir sat\u0131\u015f yeri d\u00fc\u015f\u00fcn\u00fcn. 3DEXPERIENCE evrenleri, t\u00fcketicileri gelecekteki otomobillerine fiziksel bir bayide dola\u015fman\u0131n yakla\u015ft\u0131rabilece\u011finden daha fazla yakla\u015ft\u0131r\u0131yor.<\/i>“<\/p>\n","protected":false},"excerpt":{"rendered":"

Sanal garaj t\u00fcketicilerin otomobil sat\u0131n alma deneyimini de\u011fi\u015ftiriyor. Ger\u00e7ek ile dijitalin harmanlanmas\u0131, t\u00fcketicilerin otomobil sat\u0131n alma \u015feklini de\u011fi\u015ftiriyor. PSA Retail’in Deneyim Ma\u011fazalar\u0131nda; Peugeot, Citro\u00ebn ve DS ara\u00e7lar\u0131 i\u00e7in sanal 3D modeller yer al\u0131yor. PSA Retail, m\u00fc\u015fterileriyle duygusal bir ba\u011f yaratmak i\u00e7in gereken detaylar ve ger\u00e7ek\u00e7ilikle birlikte b\u00fct\u00fcn \u00fcr\u00fcn yelpazesini dijital olarak sergileyebiliyor. Al\u0131\u015fveri\u015f yapanlar, arac\u0131n […]<\/p>\n","protected":false},"author":1,"featured_media":16832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[10180,10178,10181,10179,10177,10175,10176],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/16831"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=16831"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/16831\/revisions"}],"predecessor-version":[{"id":16833,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/16831\/revisions\/16833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/16832"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=16831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=16831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=16831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}