{"id":16786,"date":"2017-08-08T13:04:25","date_gmt":"2017-08-08T10:04:25","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=16786"},"modified":"2017-08-08T13:04:25","modified_gmt":"2017-08-08T10:04:25","slug":"renault-dan-ilk-yarida-buyuk-atak","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/renault-dan-ilk-yarida-buyuk-atak\/","title":{"rendered":"Renault ‘dan ilk yar\u0131da b\u00fcy\u00fck atak"},"content":{"rendered":"

Renault ‘dan ilk yar\u0131da b\u00fcy\u00fck atak. Renault Grubu, (Lada dahil) k\u00fcresel sat\u0131\u015flar\u0131 (binek+ hafif ticari) y\u00fczde 2,6 b\u00fcy\u00fcyen pazarda y\u00fczde 10,4 oran\u0131nda art\u0131\u015f kaydetti. Grubun pazar pay\u0131 b\u00f6ylece y\u00fczde 4,1’e y\u00fckseldi (2016’ya g\u00f6re + 0,3 puan). Renault ve Dacia markalar\u0131, ilk yar\u0131da sat\u0131\u015f rekoruna imza att\u0131. Grup, 1 milyon 342 bin 320 adet Renault ve 332 bin 845 adet Dacia olmak \u00fczere 1 milyon 879 bin 288 adet ara\u00e7 sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirdi. Renault Samsung Motors sat\u0131\u015flar\u0131 y\u00fczde 12,5 artarken Lada sat\u0131\u015flar\u0131 y\u00fczde 12,2 art\u0131\u015f kaydetti.<\/p>\n

\"\"<\/p>\n

Renault ‘dan ilk yar\u0131da b\u00fcy\u00fck atak<\/h2>\n

Renault Grubu \u0130cra Kurulu \u00fcyesi ve Renault Grubu Ticari Direkt\u00f6r\u00fc Thierry Koskas, ‘‘Y\u0131l\u0131n ilk yar\u0131s\u0131nda 1,88 milyondan fazla ara\u00e7 satarak yeni bir rekora imza att\u0131k. B\u00fct\u00fcn markalar\u0131m\u0131z\u0131n b\u00fct\u00fcn b\u00f6lgelerdeki sat\u0131\u015f adedi ve pazar pay\u0131 art\u0131\u015f kaydetti. Yenilenen \u00fcr\u00fcnlerimizin ve co\u011frafi geni\u015fleme stratejimizin sonu\u00e7lar\u0131n\u0131 almaya devam ediyoruz”<\/i>\u00a0dedi.<\/p>\n

Renault ‘dan ilk yar\u0131da b\u00fcy\u00fck atak. Avrupa’da<\/strong>\u00a0sat\u0131\u015flar, pazardan daha h\u0131zl\u0131 b\u00fcy\u00fcmeye devam etti. Sat\u0131\u015flar, y\u0131l\u0131n ilk yar\u0131s\u0131nda y\u00fczde 4,4 oran\u0131nda b\u00fcy\u00fcyen bir pazarda y\u00fczde 5,6’l\u0131k bir art\u0131\u015f g\u00f6stererek toplam 1 milyon 25 bin 146’ya ula\u015ft\u0131. Grubun binek + hafif ticari ara\u00e7 pazar pay\u0131 0,1 puan artarak y\u00fczde 10,8’e ula\u015ft\u0131.<\/p>\n

\"\"<\/p>\n

Renault markas\u0131<\/strong><\/h3>\n

Y\u00fczde 8,2’lik bir pazar pay\u0131 i\u00e7in tek ba\u015f\u0131na y\u00fczde 4,3 oran\u0131nda b\u00fcy\u00fcme kaydetti. Renault, \u00f6zellikle Megane ailesinin 2016 y\u0131l\u0131nda tamamen yenilenmesinin olumlu etkilerini g\u00f6rd\u00fc. Clio 4, Avrupa’n\u0131n en \u00e7ok sat\u0131lan ikinci modeliyken Captur, kendi s\u0131n\u0131f\u0131n\u0131n lider crossover modeli olarak yer al\u0131yor.<\/p>\n

Renault ‘dan ilk yar\u0131da b\u00fcy\u00fck atak. Renault,<\/strong>\u00a0y\u00fczde 26,8’lik pazar pay\u0131 ile elektrikli ara\u00e7 segmentindeki liderli\u011fini korurken sat\u0131\u015f adedini y\u00fczde 34 art\u0131rd\u0131. Avrupa’n\u0131n en \u00e7ok sat\u0131lan elektrikli modeli ZOE’nin sat\u0131\u015flar\u0131 ise y\u00fczde 44 art\u0131\u015f g\u00f6sterdi.<\/p>\n

\"\"
EN SITUATION<\/figcaption><\/figure>\n

Dacia markas\u0131<\/strong><\/h4>\n

245 bin 453 adetlik ara\u00e7 sat\u0131\u015f\u0131 ve y\u00fczde 2,6’l\u0131k pazar pay\u0131yla Avrupa’da alt\u0131 ayl\u0131k sat\u0131\u015f rekoru k\u0131rd\u0131. Y\u00fczde 9,3 oran\u0131ndaki bu y\u00fckseli\u015f, yenilenen Sandero ve Duster’\u0131n performans\u0131ndan kaynakland\u0131.<\/p>\n

Renault ‘dan ilk yar\u0131da b\u00fcy\u00fck atak. Fransa’da<\/strong>, Renault Grubu binek otomobillerinde son alt\u0131 y\u0131l\u0131n en iyi yar\u0131y\u0131l performans\u0131n\u0131 elde etti. Twingo, Clio, Talisman ve Espace kendi segmentlerinin lideri konumunda yer al\u0131rken, Dacia, kendi sat\u0131\u015f rekorunu perakende pazar\u0131nda lider olan Sandero ile k\u0131rd\u0131. Bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 42’nin \u00fczerinde bir art\u0131\u015fla 9 bin 200’den fazla sat\u0131\u015f ile elektrikli binek otomobili sat\u0131\u015flar\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 70’ini olu\u015fturan ZOE ise elektrikli ara\u00e7 pazar\u0131n\u0131n a\u00e7\u0131k ara lideri konumunda yer al\u0131yor.<\/p>\n

\"\"<\/p>\n

Avrupa d\u0131\u015f\u0131ndaki<\/strong><\/h5>\n

t\u00fcm b\u00f6lgelerde de sat\u0131\u015f adedi ve pazar pay\u0131 y\u00fckseli\u015f kaydetti. Grup, sat\u0131\u015flar\u0131n\u0131 y\u00fczde 3,4 oran\u0131nda b\u00fcy\u00fcyen bir pazarda y\u00fczde 16,8 art\u0131rd\u0131. Renault Grubu, \u00fcr\u00fcn gam\u0131n\u0131n ba\u015far\u0131s\u0131yla konumunu sa\u011flamla\u015ft\u0131r\u0131yor. G\u00fcney Kore’de QM6 ve SM6, Rusya’da Captur, Vesta ve Xray, \u00c7in’de Koleos, T\u00fcrkiye’de Megane Sedan ve Amerika k\u0131tas\u0131nda Oroch.<\/p>\n

Afrika-Orta Do\u011fu-Hindistan’da<\/strong>, Grubun sat\u0131\u015flar\u0131 y\u00fczde 19,3 artarken, pazar pay\u0131 y\u00fczde 6,4 olarak ger\u00e7ekle\u015fti (+1,1 puan).<\/p>\n

\u0130ran’da<\/strong>, Tondar ve Sandero’nun ba\u015far\u0131s\u0131 sayesinde sat\u0131\u015flar b\u00fcy\u00fck bir art\u0131\u015f sergiledi. (+y\u00fczde 100,3)<\/p>\n

Hindistan<\/strong>‘da Renault, y\u00fczde 3,3’l\u00fck pazar pay\u0131 ile en \u00f6nemli Avrupal\u0131 otomobil markas\u0131 olmaya devam ediyor.<\/p>\n

Kuzey Afrika’da<\/strong>, Grubun sat\u0131\u015flar\u0131 y\u00fczde 8,3 daralan bir pazarda y\u00fczde 10,1 oran\u0131nda b\u00fcy\u00fcd\u00fc. Grup, 7,2 puan art\u0131\u015f\u0131 ile pazardan y\u00fczde 43 oran\u0131nda pay ald\u0131.<\/p>\n

Avrasya<\/strong>‘da y\u00fczde 2,5 oran\u0131nda b\u00fcy\u00fcyen bir pazarda, sat\u0131\u015flar y\u00fczde 8,6 art\u0131\u015f g\u00f6sterdi. Grubun Lada markas\u0131n\u0131 da kapsayan pazar pay\u0131 Rusya’daki dinamizm sayesinde 1,4 puan artarak y\u00fczde 24,5 oldu.<\/p>\n

D\u00f6rt y\u0131ldan bu yana ilk kez b\u00fcy\u00fcyen\u00a0Rusya<\/strong>\u00a0pazar\u0131 ise y\u0131l\u0131n ilk yar\u0131s\u0131nda y\u00fczde 6,9 b\u00fcy\u00fcd\u00fc. Grup, sat\u0131\u015flar\u0131n\u0131 Lada da dahil olmak \u00fczere y\u00fczde 14 oran\u0131nda art\u0131rd\u0131.<\/p>\n

Lada<\/strong>, yeni modelleri Vesta ve Xray’in ba\u015far\u0131s\u0131 sayesinde sat\u0131\u015f\u0131n\u0131 y\u00fczde 12,8 oran\u0131nda art\u0131rarak, pazardan neredeyse iki kat h\u0131zl\u0131 b\u00fcy\u00fcyerek y\u00fczde 19,5’lik bir pazar pay\u0131na ula\u015ft\u0131. (+1 puan)<\/p>\n

Renault<\/strong>\u00a0markas\u0131 0,7 puan art\u0131\u015f ile y\u00fczde 8,5’lik bir pazar pay\u0131 elde ettii. Captur sat\u0131\u015flar\u0131 alt\u0131 ayl\u0131k d\u00f6nemde 14 bin 140 adedi a\u015ft\u0131.<\/p>\n

Rusya, Lada’n\u0131n sat\u0131\u015f konsolidasyonuyla birlikte Grubun 2. pazar\u0131 oldu.<\/p>\n

T\u00fcrkiye’de<\/strong>, y\u00fczde 8,6 daralan pazarda Renault, Megane Sedan ve Clio Ailesi’nin katk\u0131s\u0131 ile y\u00fczde 13,7 pazar pay\u0131 ile y\u0131l\u0131n ilk yar\u0131s\u0131nda pazar\u0131n lider markas\u0131. Megane Sedan ve Clio HB T\u00fcrkiye’nin en \u00e7ok sat\u0131lan ilk \u00fc\u00e7 modeli aras\u0131nda yer al\u0131yor.<\/p>\n

Asya Pasifik<\/strong>\u00a0b\u00f6lgesinde, y\u00fczde 3,6 b\u00fcy\u00fcyen bir pazarda sat\u0131\u015flar y\u00fczde 50,5 artt\u0131.<\/p>\n

\u00c7in’de<\/strong>, Grubun sat\u0131\u015f adedi yakla\u015f\u0131k 36 bine ula\u015ft\u0131. (2016’n\u0131n ilk yar\u0131s\u0131nda bu rakam 9 bin 771 idi). Bunun 21 bin adedi, 2016 sonunda piyasaya sunulan ve \u00c7in’de \u00fcretilen ”Yeni Koleos” oldu.<\/p>\n

Renault Samsung Motors,<\/strong>\u00a0G\u00fcney Kore’de y\u00fczde 4,2 daralan bir pazarda y\u00fczde 12,5 b\u00fcy\u00fcd\u00fc. Markan\u0131n pazar pay\u0131, yeni model lansmanlar\u0131n\u0131n ba\u015far\u0131s\u0131 (SM6 ve QM6) sayesinde y\u00fczde 6,9’a ula\u015ft\u0131 (+ 1 puan).<\/p>\n

Kuzey ve G\u00fcney Amerika<\/strong>\u00a0b\u00f6lgesinde, sat\u0131\u015flar y\u00fczde 8,3 oran\u0131nda b\u00fcy\u00fcyen bir pazarda y\u00fczde 14,6 artt\u0131 ve pazar pay\u0131 0,4 puan art\u0131\u015fla y\u00fczde 6,5 oldu. Sandero, Logan ve Duster Oroch ba\u015far\u0131lar\u0131n\u0131 peki\u015ftirdiler.<\/p>\n

Renault Grubu,\u00a0Arjantin<\/strong>\u00a0pazar\u0131n\u0131n canlanmas\u0131ndan yararlanmaya devam etti ve y\u00fczde 34 oran\u0131nda b\u00fcy\u00fcyen bir pazarda sat\u0131\u015flar\u0131n\u0131 y\u00fczde 45,6 art\u0131rd\u0131. Pazar pay\u0131, 1,1 puan artarak y\u00fczde 13,3’e ula\u015ft\u0131. Renault, 2016 sonundan beri Sandero ve Logan’\u0131n b\u00f6lgedeki \u00fcretiminin faydas\u0131n\u0131 g\u00f6r\u00fcyor.\u00a0Brezilya<\/strong>‘daki pazar, y\u0131l\u0131n ilk yar\u0131s\u0131nda y\u00fczde 4,2 b\u00fcy\u00fcrken, Grup bu b\u00fcy\u00fcmeden yararlanarak sat\u0131\u015flar\u0131n\u0131 y\u00fczde 5,1 art\u0131rd\u0131 ve y\u00fczde 7,4’l\u00fck bir pazar pay\u0131 elde etti.<\/p>\n

RENAULT GRUBU’NUN 2017 PAZAR \u00d6NG\u00d6R\u00dcS\u00dc<\/strong><\/p>\n

Renault ‘dan ilk yar\u0131da b\u00fcy\u00fck atak. 2017’de, k\u00fcresel pazar\u0131n y\u00fczde 1,5 ila y\u00fczde 2,5 oran\u0131nda b\u00fcy\u00fcyece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcrken, Avrupa pazar\u0131n\u0131n y\u00fczde 2’lik bir b\u00fcy\u00fcme g\u00f6stermesi bekleniyor. Fransa pazar\u0131n\u0131n ise Avrupa pazar\u0131 gibi y\u00fczde 2 oran\u0131nda b\u00fcy\u00fcmesi bekleniyor.<\/p>\n

Avrupa d\u0131\u015f\u0131nda, Rusya pazar\u0131n\u0131n y\u00fczde 5’in \u00fcst\u00fcne bir b\u00fcy\u00fcme g\u00f6sterebilece\u011fi tahmin ediliyor. Brezilya pazar\u0131ndaki b\u00fcy\u00fcme beklentisi y\u00fczde 5 iken, bu b\u00fcy\u00fcme ivmesinin \u00c7in’de y\u00fczde 5’in \u00fcst\u00fcnde, Hindistan’da ise y\u00fczde 8’in \u00fcst\u00fcnde devam etmesi bekleniyor.<\/p>\n

Renault ‘dan ilk yar\u0131da b\u00fcy\u00fck atak. Grup, y\u0131l\u0131n ikinci yar\u0131s\u0131nda, Avrupa’da yenilenen \u00fcr\u00fcn gam\u0131n\u0131n, uluslararas\u0131 alanda ise \u00c7in’de Koleos, Rusya’da Kaptur, Xray ve Vesta, G\u00fcney Kore’de QM6 ve SM6, Latin Amerika’da yeni SUV serisinin yaratt\u0131\u011f\u0131 f\u0131rsatlardan yararlanmaya devam etmesi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n

Bu sebeple Renault Grubu, Avrupa ve d\u0131\u015f\u0131ndaki sat\u0131\u015f ve pazar pay\u0131 olarak b\u00fcy\u00fcmeyi \u00f6ng\u00f6ren 2017 sat\u0131\u015f hedeflerini teyit ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Renault ‘dan ilk yar\u0131da b\u00fcy\u00fck atak. Renault Grubu, (Lada dahil) k\u00fcresel sat\u0131\u015flar\u0131 (binek+ hafif ticari) y\u00fczde 2,6 b\u00fcy\u00fcyen pazarda y\u00fczde 10,4 oran\u0131nda art\u0131\u015f kaydetti. Grubun pazar pay\u0131 b\u00f6ylece y\u00fczde 4,1’e y\u00fckseldi (2016’ya g\u00f6re + 0,3 puan). Renault ve Dacia markalar\u0131, ilk yar\u0131da sat\u0131\u015f rekoruna imza att\u0131. Grup, 1 milyon 342 bin 320 adet Renault ve […]<\/p>\n","protected":false},"author":1,"featured_media":16799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,8823],"tags":[10076,10077,10078,10079,10080,10081,10087,10088,10089,10090,10091,10092,10093,10094,10095,10082,10083,10096,10097,10084,10085,10086],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/16786"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=16786"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/16786\/revisions"}],"predecessor-version":[{"id":16802,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/16786\/revisions\/16802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/16799"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=16786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=16786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=16786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}