{"id":16269,"date":"2017-06-06T13:07:54","date_gmt":"2017-06-06T10:07:54","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=16269"},"modified":"2017-06-07T15:39:06","modified_gmt":"2017-06-07T12:39:06","slug":"michelinden-ekolojik-adim","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/michelinden-ekolojik-adim\/","title":{"rendered":"MICHELIN’DEN EKOLOJ\u0130K ADIM"},"content":{"rendered":"

Michelin , \u00e7evresel ayak izini %50 d\u00fc\u015f\u00fcrecek. Do\u011faya ve insana sayg\u0131l\u0131 teknolojiler geli\u015ftiren Michelin, son 20 y\u0131lda 18 milyar litre yak\u0131t tasarrufu sa\u011flayarak karbondioksit sal\u0131n\u0131m\u0131n\u0131 45 milyon ton azaltmay\u0131 ba\u015fard\u0131. “Ye\u015fil lastik” konseptinin d\u00fcnyadaki \u00f6nc\u00fcs\u00fc Michelin, MICHELIN Total Performance stratejisi sayesinde do\u011fa dostu teknoloji ve lastik \u00e7\u00f6z\u00fcmler geli\u015ftirmeye devam ediyor.<\/p>\n

Y\u00fcz y\u0131l\u0131 a\u015fk\u0131n tecr\u00fcbesi ve s\u00fcrd\u00fcr\u00fclebilir \u00e7evre i\u00e7in y\u0131ll\u0131k 640 milyon Euro ay\u0131rd\u0131\u011f\u0131 Ar&Ge b\u00fct\u00e7esiyle 2005 y\u0131l\u0131ndan 2020 y\u0131l\u0131na kadar \u00e7evresel ayakizini y\u00fczde 50 azaltmay\u0131 taahh\u00fct eden marka, 2016 y\u0131l\u0131 itibariyle y\u00fczde 43 d\u00fc\u015f\u00fcrmeyi ba\u015fard\u0131. 2010 – 2016 y\u0131llar\u0131 aras\u0131nda enerji t\u00fcketimini y\u00fczde 13.5, su t\u00fcketimini y\u00fczde 21.6, karbondioksit emisyonunu y\u00fczde 22,7 azaltmay\u0131 ba\u015faran marka, kat\u0131 at\u0131klar\u0131n\u0131 ise y\u00fczde 51 oran\u0131nda d\u00fc\u015f\u00fcrd\u00fc.<\/p>\n

Vaktinden \u00f6nce de\u011fi\u015ftirilen lastikler, y\u0131lda 9 milyon ton fazladan CO2 emisyonuna yol a\u00e7\u0131yor<\/strong><\/p>\n

“Programl\u0131 uzun \u00f6m\u00fcrl\u00fcl\u00fck” stratejisiyle lasti\u011fin ilk kilometreden son kilometreye kadar en y\u00fcksek performans\u0131 sa\u011flamas\u0131na odakland\u0131. \u00d6mr\u00fcn\u00fc tamamlamadan erkenden de\u011fi\u015ftirilen lastiklere kar\u015f\u0131 \u00e7\u0131k\u0131yor. Her y\u0131l 9 milyon ton fazladan CO2 emisyonu ve y\u0131lda 1 milyon ton hammadde israf\u0131na yol a\u00e7arak at\u0131klar\u0131 y\u00fczde 35 art\u0131ran erken lastik de\u011fi\u015fimi, ara\u015ft\u0131rmalara g\u00f6re sadece bir y\u0131l i\u00e7erisinde Avrupa’da 6 milyar Euro ekstra maliyet olu\u015fmas\u0131na neden oluyor. Vaktinden \u00f6nce de\u011fi\u015ftirilen lasti\u011fin \u00e7evreye verdi\u011fi zarara kar\u015f\u0131 sekt\u00f6r\u00fc bilin\u00e7lendiren Michelin, ilk kilometreden son kilometreye kadar s\u00fcrd\u00fcr\u00fclebilir performansa odaklan\u0131yor.<\/p>\n

Michelin, 88 bin hektar alan\u0131 a\u011fa\u00e7land\u0131r\u0131yor<\/strong><\/h1>\n

Barito Pacific Grup ve sivil toplum \u00f6rg\u00fct\u00fc WWF ile ortak ba\u015flatt\u0131\u011f\u0131 giri\u015fim ile \u00e7evre dostu kau\u00e7uk \u00fcretimini marka destekliyor. 55 milyon dolar ay\u0131rd\u0131\u011f\u0131 b\u00fct\u00e7e ile do\u011fal kau\u00e7uk \u00fcreterek 88 bin hektar alan\u0131 a\u011fa\u00e7land\u0131r\u0131yor. Bu i\u015fbirli\u011fi ile marka, hem s\u00fcrd\u00fcr\u00fclebilir do\u011fal kau\u00e7uk \u00fcretimi sa\u011flayan hem de b\u00f6lgeye \u00f6zg\u00fc bitki \u00f6rt\u00fcs\u00fc ve hayvan ya\u015fam\u0131n\u0131n devam\u0131n\u0131 destekleyerek 16 bin ki\u015fiye de istihdam sa\u011fl\u0131yor. B\u00f6ylece Michelin, k\u00fcresel kau\u00e7uk \u00fcretiminin y\u00fczde 8’ini sa\u011fl\u0131yor.<\/p>\n

Kutu 1<\/strong><\/p>\n

MICHELIN Energy Saver + ile yak\u0131t t\u00fcketiminde %20 tasarruf<\/strong><\/h2>\n

Lastik se\u00e7imi yak\u0131t t\u00fcketimini %20 azalt\u0131yor. Marka \u00fcretim tesislerinden, hammadde se\u00e7imine her a\u015famas\u0131nda \u00e7evreci bir anlay\u0131\u015fla hareket ediyor. Ye\u015fil Lastik teknolojisinin \u00fcst\u00fcn \u00f6zelliklerini bir arada ta\u015f\u0131yan “Michelin Energy Saver” lastikleri, bir \u00f6nceki nesil lasti\u011fine g\u00f6re \u00fcst\u00fcn yak\u0131t tasarrufu \u00f6zelli\u011fi sayesinde 60 litreye kadar yak\u0131t tasarrufu ve 140 kg’ye kadar CO2 tasarrufu sa\u011fl\u0131yor. Energy Saver lastikleri sadece \u00fcretilirken de\u011fil t\u00fcketilirken de yak\u0131t tasarrufu sa\u011flayarak karbondioksit sal\u0131n\u0131m\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcyor.<\/p>\n

Kutu 2<\/strong><\/p>\n

“\u00c7ok \u00f6m\u00fcr” teknolojisi kau\u00e7uk kullan\u0131m\u0131n\u0131 y\u00fczde 80 d\u00fc\u015f\u00fcr\u00fcyor<\/strong><\/p>\n

Marka “\u00c7ok \u00d6m\u00fcr” uygulamas\u0131 lasti\u011fin kilometre \u00f6mr\u00fcn\u00fc ortalama iki kat artt\u0131r\u0131yor. \u0130kinci \u00f6mr\u00fcn sonunda Recamic ile tekrar tekrar kaplanarak i\u015fletme maliyetlerini d\u00fc\u015f\u00fcr\u00fcyor. D\u00fc\u015f\u00fck yuvarlanma direncine sahip Michelin lastikleri 9,5 milyar litre akaryak\u0131t tasarrufu sa\u011fl\u0131yor. Ayr\u0131ca ta\u015f\u0131t CO2 sal\u0131n\u0131mlar\u0131nda 23 milyon tonluk bir azalma sa\u011flanmas\u0131na da yard\u0131mc\u0131 oluyor. Marka d\u00fc\u015f\u00fck t\u00fcketimli ye\u015fil lastikleriyle 45,000 km’ye kadar kullan\u0131m \u00f6mr\u00fc sunuyor.<\/p>\n