T\u00fcrkiye a\u011f\u0131r vas\u0131ta lastik pazar\u0131 2016 y\u0131l\u0131nda 1.7 milyon adedin \u00fczerinde bir sat\u0131\u015f rakam\u0131yla bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 4\u2019l\u00fck bir art\u0131\u015f ger\u00e7ekle\u015ftirdi. \u2018\u0130kinci Marka\u2019 olarak adland\u0131r\u0131lan daha uygun b\u00fct\u00e7eli \u00fcr\u00fcnlerin pazar i\u00e7indeki a\u011f\u0131rl\u0131\u011f\u0131 da son 5 y\u0131lda oldu\u011fu gibi artmaya devam ederek, y\u00fczde 23 seviyesine y\u00fckseldi.<\/p>\n
<\/p>\n
Pirelli Grubu i\u00e7erisinde en ba\u015far\u0131l\u0131 \u00fclkelerden biriyiz<\/strong><\/p>\n Pirelli<\/strong> T\u00fcrkiye olarak, 2016 y\u0131l\u0131nda hedeflerin \u00fczerinde bir performans ger\u00e7ekle\u015ftirdiklerini belirten Pirelli End\u00fcstriyel ve Ticari Lastikler Ticaret Direkt\u00f6r\u00fc G\u00f6k\u00e7e \u015eenocak, a\u011f\u0131r vas\u0131ta ara\u00e7 lasti\u011fi sat\u0131\u015flar\u0131nda Pirelli Grubu i\u00e7erisinde yer alan en ba\u015far\u0131l\u0131 \u00fclkelerden birisi olduklar\u0131n\u0131 belirtti.<\/p>\n <\/p>\n T\u00fcrkiye\u2019deki in\u015faat sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fcmesine paralel olarak, pazarda \u2018on\/off\u2019 segmentinin di\u011fer segmentlere g\u00f6re daha h\u0131zl\u0131 b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc s\u00f6yleyen \u015eenocak, \u201cB\u00f6lgesel segmentte ise, pazardaki sat\u0131\u015flar 2015 y\u0131l\u0131ndaki adetlerinin az miktarda da olsa gerisinde kald\u0131. Pirelli olarak, 2016 y\u0131l\u0131nda b\u00f6lgesel segmentte T\u00fcrkiye yollar\u0131na \u00f6zel olarak geli\u015ftirilen R01 II Plus lastiklerimiz<\/strong> ile t\u00fcketiciye en optimum \u00e7\u00f6z\u00fcm\u00fc sunduk. On\/off segmentte de T\u00fcrkiye\u2019nin en prestijli projelerinden olan 3. Havaliman\u0131 projesine lastik tedari\u011fimizi art\u0131rarak devam ettirdik\u201d dedi.<\/p>\n <\/p>\n 2017 y\u0131l\u0131 bir\u00e7ok sekt\u00f6r i\u00e7in nispeten daha zor bir y\u0131l olacak<\/strong><\/p>\n 2017 y\u0131l\u0131n\u0131n jeopolitik geli\u015fmeler, kurlardaki de\u011fi\u015fim ve genel olarak d\u00fcnya genelinde esen ekonomik korumac\u0131l\u0131k nedeniyle sadece a\u011f\u0131r vas\u0131ta sekt\u00f6r\u00fc de\u011fil, bir\u00e7ok sekt\u00f6r i\u00e7in 2016 y\u0131l\u0131na g\u00f6re nispeten daha zorlu ge\u00e7ece\u011fini s\u00f6yleyen \u015eenocak \u015f\u00f6yle devam etti: T\u00fcm bu \u015fartlara ek olarak hammadde maliyetlerindeki art\u0131\u015f da pazardaki fiyatlar\u0131n artmas\u0131na sebep olacak. Bu nedenlerle de hem lastik bayilerinin hem de markalar\u0131n finansal olarak daha kontroll\u00fc davranaca\u011f\u0131 bir y\u0131l olacak. Pirelli End\u00fcstriyel ve Ticari lastikler olarak biz, 2017 y\u0131l\u0131nda a\u011f\u0131r vas\u0131ta lastikleri pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcnde ge\u00e7en y\u0131la oranla, b\u00fcy\u00fck bir de\u011fi\u015fim olmayaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz.\u201d<\/p>\n <\/p>\n A\u011f\u0131r vas\u0131ta ara\u00e7 lasti\u011fine daha fazla odaklanma imkan\u0131na sahibiz<\/strong><\/p>\n T\u00fcrkiye pazar\u0131nda otomobil ve a\u011f\u0131r ticari ara\u00e7 lasti\u011fi sat\u0131\u015f\u0131n\u0131 ayr\u0131 ayr\u0131 \u015firketler ile y\u00fcr\u00fcten tek marka olduklar\u0131n\u0131n alt\u0131n\u0131 \u00e7izen \u015eenocak, \u201cBu nedenle \u00f6zellikle a\u011f\u0131r vas\u0131ta ara\u00e7 lasti\u011fine daha fazla odaklanma imkan\u0131 bulabiliyoruz. Pirelli<\/strong> T\u00fcrkiye olarak 2017 y\u0131l\u0131, bir\u00e7ok yenili\u011fi ya\u015fayaca\u011f\u0131m\u0131z bir y\u0131l olacak. Filo odakl\u0131 sat\u0131\u015f modelimizle bu y\u0131l yepyeni \u00e7\u00f6z\u00fcmler geli\u015ftiriyoruz. Bunlardan ilki; Fleet<\/strong> Tech ad\u0131n\u0131 verdi\u011fimiz \u2018Lastik<\/strong> Yaz\u0131l\u0131m Program\u0131\u2019. 2016\u2019da testleri ve adaptasyonu tamamlanan program, 2017 y\u0131l\u0131 ba\u015f\u0131 itibariyle hem Pirelli<\/strong> hem de i\u015f ortaklar\u0131m\u0131z taraf\u0131ndan aktif olarak sahada kullan\u0131lmaya ba\u015fland\u0131. 2017 y\u0131l\u0131nda yeni \u00e7\u00f6z\u00fcmlerimiz aras\u0131nda yer alan Fleet<\/strong> Mobile ve Fleet<\/strong> Cube ise filolara sunaca\u011f\u0131m\u0131z yeni iki \u00e7\u00f6z\u00fcm \u00f6nerisi olarak dikkat \u00e7ekiyor\u201d dedi.<\/p>\n <\/p>\n Filolara \u00f6zel \u00e7\u00f6z\u00fcmler ger\u00e7ekle\u015ftiriyoruz<\/strong><\/p>\n Lastik hava bas\u0131n\u00e7lar\u0131n\u0131n tavsiye edilenden d\u00fc\u015f\u00fck olmas\u0131, filolar\u0131n en b\u00fcy\u00fck gider kalemi olan yak\u0131t kullan\u0131m\u0131n\u0131 y\u00fczde 63 art\u0131rd\u0131\u011f\u0131n\u0131 belirten \u015eenocak, \u201cBug\u00fcn sahada yap\u0131lan t\u00fcm uygulamalar ise, sorunlar\u0131n sadece tespitini i\u00e7eriyor. Pirelli 2017 y\u0131l\u0131 ile birlikte ger\u00e7ekle\u015ftirdi\u011fi saha ziyaretlerinde sorunlar\u0131n tespit etmenin yan\u0131 s\u0131ra, Fleet Mobile ile Pirelli marka lastiklerde uygun hava bas\u0131nc\u0131na kalibrasyon i\u015flemini m\u00fc\u015fteri sahas\u0131nda ger\u00e7ekle\u015ftirerek sorunun \u00e7\u00f6z\u00fcm\u00fc noktas\u0131nda ad\u0131m at\u0131yor. Fleet Cube ise, servis alan\u0131 olmayan m\u00fc\u015fteriler i\u00e7in sabit \u00e7\u00f6z\u00fcmler sunmakt\u0131r. Servis alan\u0131 olmayan veya yetersiz kalan filolara konteyner \u015feklinde mobil bir servis alan\u0131 kurarak filolara operasyon ve maliyetlerinde fayda sa\u011flamay\u0131 planlayan Pirelli, i\u015f ortaklar\u0131 ile beraber y\u00fcr\u00fctt\u00fc\u011f\u00fc bu projede, filo alan\u0131nda uzmanla\u015fm\u0131\u015f lastik personelleri ile filolara 360 derece \u00e7\u00f6z\u00fcm sunuyor\u201d dedi.<\/p>\n <\/p>\n Kaplama lastik pazar\u0131 b\u00fcy\u00fcmeye devam edecek<\/strong><\/p>\n 2017 y\u0131l\u0131nda kaplama lastik pazar\u0131n\u0131n b\u00fcy\u00fcmeye devam edece\u011fini s\u00f6yleyen \u015eenocak \u015f\u00f6yle devam etti: \u201cKaplama lastik markam\u0131z olan Novateck i\u00e7in de verimli bir y\u0131l olacak. Kaplama lastik pazar\u0131n\u0131n bu y\u0131lda b\u00fcy\u00fcyece\u011fini tahmin ediyoruz. Yine ayn\u0131 \u015fekilde kaplama lastik sat\u0131\u015flar\u0131n\u0131n y\u00fczde 6 ile 8 oran\u0131nda artmas\u0131n\u0131 bekliyoruz. Hem sat\u0131\u015f hem de bayi kanallar\u0131m\u0131zda da buna y\u00f6nelik projeler geli\u015ftirmeye de devam ediyoruz.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" T\u00fcrkiye a\u011f\u0131r vas\u0131ta lastik pazar\u0131 2016 y\u0131l\u0131nda 1.7 milyon adedin \u00fczerinde bir sat\u0131\u015f rakam\u0131yla bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 4\u2019l\u00fck bir art\u0131\u015f ger\u00e7ekle\u015ftirdi. \u2018\u0130kinci Marka\u2019 olarak adland\u0131r\u0131lan daha uygun b\u00fct\u00e7eli \u00fcr\u00fcnlerin pazar i\u00e7indeki a\u011f\u0131rl\u0131\u011f\u0131 da son 5 y\u0131lda oldu\u011fu gibi artmaya devam ederek, y\u00fczde 23 seviyesine y\u00fckseldi. Pirelli Grubu i\u00e7erisinde en ba\u015far\u0131l\u0131 \u00fclkelerden biriyiz […]<\/p>\n","protected":false},"author":1,"featured_media":14268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[7756,7745,7743,7739,7737,7749,7738,7754,7748,7735,7753,7750,7744,7746,6837,7741,7747,7742,7752,7755,7757,7740,7736,7751],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/14267"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=14267"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/14267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/14268"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=14267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=14267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=14267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}