{"id":14234,"date":"2017-02-15T16:46:24","date_gmt":"2017-02-15T13:46:24","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=14234"},"modified":"2017-02-15T16:46:24","modified_gmt":"2017-02-15T13:46:24","slug":"ford-otosan-gelirlerini-arttirdi","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/ford-otosan-gelirlerini-arttirdi\/","title":{"rendered":"FORD OTOSAN GEL\u0130RLER\u0130N\u0130 ARTTIRDI"},"content":{"rendered":"<p>Ford Ba\u015fkan ve CEO\u2019su Mark Fields, \u201c\u00d6n\u00fcm\u00fczdeki on y\u0131l otomobillerin otonom olmas\u0131yla tan\u0131mlanacak ve otonom ara\u00e7lar\u0131n toplumdaki etkisi, Ford\u2019un hareketli montaj hatt\u0131n\u0131n 100 y\u0131l \u00f6nce yapt\u0131\u011f\u0131 gibi olacak\u201d dedi. Fields s\u00f6zlerine \u201cFord bir yandan otomotiv ve mobilite \u015firketi olarak b\u00fcy\u00fcrken, pazara otonom ara\u00e7 sunma konusundaki \u00f6nc\u00fcl\u00fc\u011f\u00fcm\u00fcz\u00fc de g\u00fc\u00e7lendirecek ve ayn\u0131 zamanda bu teknolojiyi ba\u015fkalar\u0131na da lisanslamam\u0131z\u0131 sa\u011flayacak olan Argo AI\u2019ya yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131m\u0131n payda\u015flar\u0131m\u0131z i\u00e7in \u00f6nemli bir de\u011fer yarataca\u011f\u0131na inan\u0131yoruz.\u201d \u015eeklinde devam etti. Ford\u2019un sanal s\u00fcr\u00fcc\u00fc sistemini geli\u015ftiren mevcut ekip, otonom ara\u00e7lar\u0131n beyni olacak olan yaz\u0131l\u0131m\u0131 Argo AI\u2019n\u0131n robotik yetene\u011fi ve uzmanl\u0131\u011f\u0131yla birle\u015ftirecek. Bu inovatif ortakl\u0131k Ford\u2019un SAE 4 seviyesindeki otonom ara\u00e7lar\u0131na y\u00f6nelik sanal s\u00fcr\u00fcc\u00fc sistemini sunmak i\u00e7in \u00e7al\u0131\u015facak.<\/p>\n<p>Bu s\u00fcre\u00e7te Ford, otonom ara\u00e7 platformu, sistem entegrasyonu, i\u00e7 ve d\u0131\u015f tasar\u0131m\u0131, \u00fcretimi ve uyumluluk tescil prosed\u00fcrlerini y\u00fcr\u00fctmeye devam edecek. Argo AI, Ford\u2019un otonom ara\u00e7 yaz\u0131l\u0131m geli\u015ftirme \u00e7al\u0131\u015fmalar\u0131na ortak olarak s\u00fcr\u00fcc\u00fcs\u00fcz otomobillerin ticarile\u015fmesini g\u00fc\u00e7lendirecek.Bu y\u0131l\u0131n sonuna kadar, Argo AI\u2019nin Pittsburgh\u2019taki merkezinde, G\u00fcneydo\u011fu Michigan ve Kaliforniya K\u00f6rfezi\u2019ndeki yerlerinde 200\u2019den fazla ekip \u00fcyesinin \u00e7al\u0131\u015fmas\u0131 bekleniyor<\/p>\n<p>&nbsp;<\/p>\n<p>T\u00fcrkiye\u2019nin \u00f6nc\u00fc otomotiv sanayi \u015firketi Ford Otosan, 2016 y\u0131l\u0131 finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. Ford Otosan, 2015 y\u0131l\u0131nda elde etti\u011fi ihracat liderli\u011fine 2016 y\u0131l\u0131nda da devam etti. Toplam sat\u0131\u015f adetlerinin %2 darald\u0131\u011f\u0131 2016 y\u0131l\u0131nda sat\u0131\u015f gelirleri olumlu sat\u0131\u015f miksi, fiyatlama politikas\u0131 ve g\u00fc\u00e7l\u00fc ihracat sayesinde %9 artarak 18 Milyar TL. olan Ford Otosan\u2019\u0131n ihracat gelirleri %15 artarak 12 Milyar TL oldu. Yurti\u00e7i sat\u0131\u015f gelirleri 6 Milyar TL olan Ford Otosan, bir \u00f6nceki y\u0131la g\u00f6re %13 art\u0131\u015fla 955 Milyon TL net k\u00e2r elde etti.<\/p>\n<p>&nbsp;<\/p>\n<p>Ford Otosan, 333 bin 749 adetle T\u00fcrkiye ticari ara\u00e7 \u00fcretiminin %62\u2019sini, 257 bin 246 adetle ihracat\u0131n\u0131n %65\u2019ini tek ba\u015f\u0131na ger\u00e7ekle\u015ftirdi. Zorlu bir y\u0131l olan 2016\u2019da kapasite kullan\u0131m oran\u0131n\u0131 %80 seviyesinde korudu. T\u00fcrkiye\u2019nin ticari g\u00fcc\u00fc Ford Otosan\u2019\u0131n ticari ara\u00e7 liderli\u011fi 2016 y\u0131l\u0131nda da, %30 pazar pay\u0131yla devam etti. T\u00fcrk m\u00fchendisli\u011finin gururu Ford Courier ise pazara sunuldu\u011fu g\u00fcnden bu yana elde etti\u011fi ba\u015far\u0131s\u0131n\u0131 s\u00fcrd\u00fcrerek yine y\u0131l\u0131n en \u00e7ok satan hafif ticari ara\u00e7 modeli oldu. Ford Otosan, toplam otomotiv pazar\u0131nda 2016\u2019y\u0131 3. s\u0131rada kapad\u0131.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Ford\u2019un Avrupa ticari ara\u00e7 liderli\u011fi Ford Otosan ile devam etti<\/strong><\/p>\n<p>Avrupa ticari ara\u00e7 pazar\u0131 2016 y\u0131l\u0131nda %12 b\u00fcy\u00fcrken, Ford Avrupa ise %13,2 pazar pay\u0131yla liderli\u011fini s\u00fcrd\u00fcrd\u00fc. Ford\u2019un \u00f6n\u00fcm\u00fczdeki d\u00f6nemde liderli\u011fini s\u00fcrd\u00fcrme hedefi ve Avrupa\u2019da sat\u0131lan Transit ara\u00e7 gam\u0131n\u0131n %81\u2019inin Ford Otosan taraf\u0131ndan \u00fcretilmesi, \u015firketi bu b\u00fcy\u00fcmeden en fazla faydalanacak konuma getirdi.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Haydar Yenig\u00fcn: \u201cDijital d\u00f6n\u00fc\u015f\u00fcm ve inovasyon oda\u011f\u0131yla \u00e7al\u0131\u015fmalar\u0131m\u0131za \u015fevkle devam edece\u011fiz\u201d<\/strong><\/p>\n<p>Ford Otosan Genel M\u00fcd\u00fcr\u00fc Haydar Yenig\u00fcn \u015firketin 2016 y\u0131l\u0131 sonu\u00e7lar\u0131yla ilgili \u015fu a\u00e7\u0131klamalar\u0131 yapt\u0131; \u201cSanayide yarat\u0131c\u0131l\u0131\u011f\u0131n, g\u00fcvenilir \u00fcretimin ve ba\u015far\u0131n\u0131n uzun soluklu bir yol oldu\u011funun bilincindeyiz ve \u00fclkemiz i\u00e7in artan oranda katma de\u011fer sa\u011flamak i\u00e7in \u00e7al\u0131\u015f\u0131yoruz. Kur hareketlili\u011fi, \u00d6TV ve toplumsal geli\u015fmelerden dolay\u0131 zor bir d\u00f6nemden ge\u00e7ilen 2016 y\u0131l\u0131nda, Ford Otosan olarak \u00fcretime ve de\u011fer katmaya odakland\u0131k. \u0130\u00e7 pazarda ticari ara\u00e7larda k\u00e2rl\u0131 b\u00fcy\u00fcme stratejimiz ve g\u00fc\u00e7l\u00fc \u00fcr\u00fcnlerimizle liderli\u011fimizi s\u00fcrd\u00fcrd\u00fck, sonu\u00e7 olarak y\u0131l\u0131 g\u00fc\u00e7l\u00fc finansal sonu\u00e7larla tamamlad\u0131k. 2016 y\u0131l\u0131nda Ford Otosan a\u00e7\u0131s\u0131ndan ba\u015fard\u0131\u011f\u0131m\u0131z \u00f6nemli d\u00f6n\u00fcm noktalar\u0131ndan biri de; T\u00fcrk m\u00fchendisli\u011finin gururu, fikri ve s\u0131nai haklar\u0131 y\u00fczde y\u00fcz Ford Otosan\u2019a ait olan Ecotorq motorumuzu hattan indirmek oldu. Yeni Ford Trucks kamyon ve \u00e7ekicilerimizi pazara sunduk ve a\u011f\u0131r ticari ara\u00e7 pazar\u0131nda tarihimizdeki en y\u00fcksek pazar pay\u0131n\u0131 elde ettik. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de, \u201cT\u00fcrkiye&#8217;nin en de\u011ferli ve en \u00e7ok tercih edilen sanayi \u015firketi\u201d olma vizyonumuz do\u011frultusunda dijital d\u00f6n\u00fc\u015f\u00fcm ve inovasyon oda\u011f\u0131yla \u00e7al\u0131\u015fmalar\u0131m\u0131za \u015fevkle devam edece\u011fiz.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ford Ba\u015fkan ve CEO\u2019su Mark Fields, \u201c\u00d6n\u00fcm\u00fczdeki on y\u0131l otomobillerin otonom olmas\u0131yla tan\u0131mlanacak ve otonom ara\u00e7lar\u0131n toplumdaki etkisi, Ford\u2019un hareketli montaj hatt\u0131n\u0131n 100 y\u0131l \u00f6nce yapt\u0131\u011f\u0131 gibi olacak\u201d dedi. Fields s\u00f6zlerine \u201cFord bir yandan otomotiv ve mobilite \u015firketi olarak b\u00fcy\u00fcrken, pazara otonom ara\u00e7 sunma konusundaki \u00f6nc\u00fcl\u00fc\u011f\u00fcm\u00fcz\u00fc de g\u00fc\u00e7lendirecek ve ayn\u0131 zamanda bu teknolojiyi ba\u015fkalar\u0131na da [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/14234"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=14234"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/14234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/14236"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=14234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=14234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=14234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}