{"id":14031,"date":"2017-01-31T09:38:10","date_gmt":"2017-01-31T06:38:10","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=14031"},"modified":"2017-03-23T18:12:14","modified_gmt":"2017-03-23T15:12:14","slug":"rolls-roycedan-bir-basari-daha","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/rolls-roycedan-bir-basari-daha\/","title":{"rendered":"ROLLS-ROYCE’DAN B\u0130R BA\u015eARI DAHA"},"content":{"rendered":"

Rolls<\/strong>–Royce<\/strong> Motor Cars, bug\u00fcn yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, markan\u0131n 113 y\u0131ll\u0131k ge\u00e7mi\u015fi i\u00e7inde, 2015 sat\u0131\u015flar\u0131na k\u0131yasla %6\u2019l\u0131k y\u00fckselme ya\u015fanan, y\u0131ll\u0131k en y\u00fcksek ikinci sat\u0131\u015f sonu\u00e7lar\u0131n\u0131 duyurdu. 50’den fazla \u00fclkede m\u00fc\u015fterilere toplam 4.011 ara\u00e7 teslim edildi ve bu markan\u0131n g\u00fcc\u00fcn\u00fc ve direncini bir y\u0131l boyunca d\u00fcnya \u00e7ap\u0131nda l\u00fcks \u00fcr\u00fcnler i\u00e7in zorlu piyasa ko\u015fullar\u0131nda onaylam\u0131\u015f oldu.<\/p>\n

Torsten M\u00fcller-\u00d6tv\u00f6s, CEO<\/strong>, “Bu \u00e7arp\u0131c\u0131 sonu\u00e7, d\u00fcnyan\u0131n en se\u00e7ici m\u00fc\u015fterilerine en iyi \u0130ngiliz l\u00fcks \u00fcr\u00fcnlerinin k\u00fcresel ba\u011flamda hitap etti\u011fini kesin bir ifadeyle do\u011fruluyor” dedi. Rolls-Royce, Bat\u0131 Sussex’te Goodwood’taki Centre of Luxury Excellence\u2019taki (L\u00fcks M\u00fckemmellik Merkezi) i\u015f\u00e7ilerin s\u0131k\u0131 \u00e7al\u0131\u015fmalar\u0131 ve yarat\u0131c\u0131l\u0131klar\u0131n\u0131n \u00fcr\u00fcn\u00fc olan ger\u00e7ek bir B\u00fcy\u00fck Britanya imalat ba\u015far\u0131s\u0131 hikayesidir. Uzun vadeli, s\u00fcrd\u00fcr\u00fclebilir, ba\u015far\u0131l\u0131 bir b\u00fcy\u00fcme stratejisine kararl\u0131 bir \u015fekilde ba\u011fl\u0131y\u0131z ve bu sonu\u00e7, k\u00fcresel belirsizliklerin aras\u0131nda bu yakla\u015f\u0131m\u0131 do\u011fruluyor. 2016, Rolls-Royce’un r\u00f6nesans\u0131n\u0131n ba\u015far\u0131daki ilk b\u00f6l\u00fcm\u00fcne imza atmak i\u00e7in m\u00fckemmel bir y\u0131l oldu\u011funu kan\u0131tlad\u0131. Rolls-Royce i\u00e7in ba\u015far\u0131 B\u00fcy\u00fck Britanya i\u00e7in ba\u015far\u0131 demektir ve Rolls-Royce’un merkezimizdeki yerini korumaya olan ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z\u0131 huzurunuzda tekrar do\u011fruluyoruz. ”<\/p>\n

\u015eirket, Amerika k\u0131tas\u0131n\u0131n da aralar\u0131nda bulundu\u011fu en b\u00fcy\u00fck k\u00fcresel pazarlarda en y\u00fcksek sat\u0131\u015f oranlar\u0131n\u0131 kayda ge\u00e7ti; Amerika\u2019da 12%, Avrupa\u2019da<\/strong> 28% ve Asya-Pasifik b\u00f6lgesinde %5\u2019lik art\u0131\u015flarla. Bireysel pazarlar\u0131n baz\u0131lar\u0131 da \u00f6nceki oranlar\u0131 geride b\u0131rakt\u0131; \u00f6zellikle %51 art\u0131\u015fla Japonya, %30 ile Almanya, %26 ile markan\u0131n i\u00e7 pazar\u0131 olan B\u00fcy\u00fck Britanya, %23 ile \u00c7in ve %10 ile ABD olmak \u00fczere.<\/p>\n

Ko\u015fullar\u0131n olumsuz oldu\u011fu tek b\u00fcy\u00fck b\u00f6lge, t\u00fcm l\u00fcks mallar i\u00e7in t\u00fcketici talebinin ekonomik ve siyasi belirsizlik sebebiyle d\u00fc\u015f\u00fc\u015fe ge\u00e7ti\u011fi Orta Do\u011fu idi. Bununla birlikte, bu zorlu piyasa ko\u015fullar\u0131na ra\u011fmen, Ortado\u011fu, 2016 y\u0131l\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc en b\u00fcy\u00fck pazar olarak kay\u0131tlara ge\u00e7ti. Rolls-Royce Motor Cars Dubai, d\u00fcnyada en \u00e7ok sat\u0131\u015f yapan bayilik \u00f6d\u00fcl\u00fcn\u00fc kazand\u0131.<\/p>\n

Uzun vadeli s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmeye olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n bir par\u00e7as\u0131 olarak, Rolls-Royce, 2016 y\u0131l\u0131nda global bayilik a\u011f\u0131n\u0131 136’ya \u00e7\u0131karacak alt\u0131 yeni yetkili bayii ilan etti. Yeni bayiiler G\u00fcney Kore’deki Rolls-Royce Motor Cars Studio’yu ve Dubai’de yenilik\u00e7i bir butik tarz\u0131nda konsepti kaps\u0131yor.<\/p>\n

Modeller<\/strong><\/p>\n

Rolls<\/strong>–Royce’un<\/strong> kaliteli \u00fcr\u00fcnlerine y\u00f6nelik s\u00fcreklilik kazanm\u0131\u015f global talep, Wraith ve Ghost modellerinin s\u00fcregelen ba\u015far\u0131lar\u0131 ve 2016 y\u0131l\u0131nda yeni Black Badge modellerinin tan\u0131t\u0131lmas\u0131yla daha da artt\u0131. Bir di\u011fer b\u00fcy\u00fck katk\u0131 da Dawn \u00fcst\u00fc a\u00e7\u0131k modellerinin \u015fimdiye kadar yeni bir Rolls-Royce modeliyle elde edilmi\u015f en g\u00fc\u00e7l\u00fc \u00f6n sipari\u015f oranlar\u0131yla sa\u011fland\u0131.<\/p>\n

2016, ayr\u0131ca, yedinci nesil Phantom\u2019\u0131n son \u00fcretim y\u0131l\u0131yd\u0131, onun yerine gelecek modelin 2018 sonlar\u0131nda piyasaya \u00e7\u0131kmas\u0131 bekleniyor. Phantom, koleksiyonlar\u0131n\u0131 tamamlamak i\u00e7in nihai ki\u015fiye \u00f6zel sipari\u015flerini g\u00fcvence alt\u0131na almaya can atan m\u00fc\u015fterilerle ve Rolls-Royce tarihinin \u00f6nemli bir par\u00e7as\u0131na sahip olan \u015firketin en \u00fcst d\u00fczey \u201camiral gemisi\u201d \u00fcr\u00fcn\u00fc ve “d\u00fcnyan\u0131n en iyi otomobili” olarak stat\u00fcs\u00fcn\u00fc korudu.<\/p>\n

Ki\u015fiye \u00d6zel Ismarlama <\/strong>(Bespoke)<\/strong><\/p>\n

Y\u0131l\u0131n en \u00f6nemli noktas\u0131, \u015fimdiye kadar Rolls-Royce taraf\u0131ndan \u00fcstlenilen en b\u00fcy\u00fck tek sipari\u015fin ba\u015far\u0131yla tamamlanmas\u0131yd\u0131: Makao’da bulunan THE 13 oteli i\u00e7in i\u00e7in \u00f6zel olarak tasarlanm\u0131\u015f ve el i\u015fi ile haz\u0131rlanan 30 adet Extended Wheelbase Phantom filosu. \u0130lk araba, 2016 Cenevre Uluslararas\u0131 Motor Show’da, The 13 Holdings Limited kurulu e\u015f ba\u015fkan\u0131 ve l\u00fcks giri\u015fimcisi olan Stephen Hung’a devredildi. Bunun gibi sipari\u015fler Rolls Royce’un otomotiv d\u00fcnyas\u0131ndaki tek Ger\u00e7ek ki\u015fiye \u00f6zel \u0131smarlama (Bespoke) kral\u0131 oldu\u011funu do\u011fruluyor.<\/p>\n

Do\u011frusunu s\u00f6ylemek gerekirse, neredeyse sat\u0131\u015f rakamlar\u0131n\u0131n \u00f6nemli oldu\u011fu kadar, \u0131smarlama teklifinin devam eden b\u00fcy\u00fcmesi de Rolls Royce’un g\u00fcc\u00fcn\u00fcn g\u00f6stergesidir. Markan\u0131n temel inan\u00e7lar\u0131ndan biri, ger\u00e7ek l\u00fcks\u00fcn derinden ki\u015fisel olmas\u0131 ve bu ba\u011flamda Rolls-Royce’un Ismarlama kapasitesine ve i\u015f\u00e7ili\u011fine yo\u011fun yat\u0131r\u0131m yapmaya devam etmesidir.<\/p>\n

2016’da \u00fcretilen neredeyse her Phantom, Ghost, Wraith ve Dawn, Rolls-Royce’u d\u00fcnyan\u0131n tek ger\u00e7ek el yap\u0131m\u0131 l\u00fcks motorlu ta\u015f\u0131t yap\u0131mc\u0131s\u0131 olarak do\u011frulayan e\u015fi benzeri olmayan Ismarlama (Bespoke) tasar\u0131m \u00f6\u011felerini i\u00e7eriyor. Bu pozisyon, 2016 y\u0131l\u0131nda Phantom Zenith Koleksiyonu ve \u201cDawn \u2013 Inspired by Fashion\u201d modelinin yan\u0131 s\u0131ra \u201cGhost Eternal Love\u201d, \u201cNautical Dawn\u201d, \u201cDusk to Dawn\u201d ve \u201cPhantom Wisdom\u201d gibi benzersiz modeller de dahil olmak \u00fczere en yeni \u0131smarlama (Bespoke) koleksiyonlar\u0131 ile g\u00fc\u00e7lendirildi. Phantom Zenith Koleksiyonu i\u00e7in Bespoke Wraith Luggage Koleksiyonu ve Picnic Hamper da d\u00fcnya \u00e7ap\u0131nda ciddi be\u011feniler alarak y\u00fcksek talep g\u00f6rd\u00fc.<\/p>\n

Rolls-Royce’un ba\u015far\u0131s\u0131, konfor seven m\u00fc\u015fterilerin gereksinimlerinin i\u00e7tenlikle kar\u015f\u0131lanmas\u0131na dayanmaktad\u0131r. Bu, 2016’da ikisinde de ola\u011fan\u00fcst\u00fc sonu\u00e7lar elde eden, markan\u0131n \u201cProvenance\u201d (\u00f6nceden sahip olunan) ve \u201cFinancial Services\u201d (Finansal Hizmetler) programlar\u0131n\u0131n ba\u015far\u0131s\u0131nda da yank\u0131land\u0131. Bu \u00f6zel \u00e7\u00f6z\u00fcmler, g\u00fcn\u00fcm\u00fcz\u00fcn l\u00fcks patronlar\u0131n\u0131n \u00e7o\u011funun kaliteli nesnelere yat\u0131r\u0131m yapma yollar\u0131n\u0131 yans\u0131t\u0131yor.<\/p>\n

Kapan\u0131\u015fta M\u00fcller-\u00d6tv\u00f6s, “Ge\u00e7ti\u011fimiz y\u0131llar boyunca tarihi markam\u0131z\u0131n kazand\u0131\u011f\u0131 ba\u015far\u0131lardan gurur duyuyoruz. Rolls-Royce, kendinden emin bir \u015fekilde kararl\u0131l\u0131kla ilerlemekte. \u00c7ok y\u00f6nl\u00fc l\u00fcks d\u00fcnyas\u0131yla ilgili benzersiz ve ayr\u0131nt\u0131l\u0131 anlay\u0131\u015f\u0131m\u0131za dayanan i\u015f modelimiz, benzersiz ve ayr\u0131cal\u0131kl\u0131 bir marka olarak sa\u011flam ad\u0131mlarla geli\u015fim \u00fcretmeye devam ediyor. M\u00fc\u015fterilerimizin bizden talep etti\u011fi budur ve bizim sunaca\u011f\u0131m\u0131z hizmet de bu olacakt\u0131r.” dedi.<\/p>\n

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