{"id":14009,"date":"2017-01-25T09:17:54","date_gmt":"2017-01-25T06:17:54","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=14009"},"modified":"2017-03-23T18:12:57","modified_gmt":"2017-03-23T15:12:57","slug":"peugeot-2017-yilinda-daha-da-iddiali","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/peugeot-2017-yilinda-daha-da-iddiali\/","title":{"rendered":"PEUGEOT, 2017 YILINDA DAHA DA \u0130DD\u0130ALI"},"content":{"rendered":"

PSA Grubu<\/strong> 2016 y\u0131l\u0131nda 3 milyon 146 bin ara\u00e7 sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirerek 2015 y\u0131l\u0131na g\u00f6re %5,8 oran\u0131nda bir art\u0131\u015f elde etti. Grubun Avrupa sat\u0131\u015flar\u0131 1\u00a0milyon 930\u00a0bin adet ile Grubun en b\u00fcy\u00fck pazarlar\u0131 aras\u0131nda yerini korurken, Avrupa<\/strong> d\u0131\u015f\u0131nda ise %9,6 art\u0131\u015fla 1 milyon 216 bin sat\u0131\u015f ger\u00e7ekle\u015ftirilerek b\u00fcy\u00fcme trendini 2016 y\u0131l\u0131nda da s\u00fcrd\u00fcrd\u00fc.<\/p>\n

Peugeot<\/strong> markas\u0131, d\u00fcnya sat\u0131\u015flar\u0131nda 1 milyon 920 bin adet ile 2016 y\u0131l\u0131na g\u00f6re %12,3 oran\u0131nda bir art\u0131\u015f ger\u00e7ekle\u015ftirerek \u00f6nemli bir b\u00fcy\u00fcme g\u00f6sterdi. Peugeot<\/strong> markas\u0131, Avrupa sat\u0131\u015flar\u0131 1 milyon 056 \u00a0bin adet ile %4,4 oran\u0131nda art\u0131\u015f g\u00f6sterdi. Avrupa d\u0131\u015f\u0131nda ise, Peugeot<\/strong> sat\u0131\u015flar\u0131 %25 oran\u0131nda art\u0131\u015f ile 817 bin adet olarak ger\u00e7ekle\u015fti. Peugeot<\/strong>, her zamankinden daha zengin, tamamen yenilenmi\u015f ve Markan\u0131n de\u011ferleri olan kalite, g\u00fc\u00e7l\u00fc tasar\u0131m ve sezgisel s\u00fcr\u00fc\u015f keyfi ya\u015fatan \u00fcr\u00fcn gam\u0131 sayesinde bu ba\u015far\u0131l\u0131 sonu\u00e7lar\u0131 elde etti. Bu ba\u011flamda, 2016 y\u0131l\u0131n\u0131n son 3 ay\u0131nda toplam 60.000 adet \u00fczerinde sipari\u015f ile Fransa\u2019da C SUV segmentinde<\/strong> podyuma \u00e7\u0131kan \u201cYeni SUV Peugeot 3008\u201d markan\u0131n ba\u015far\u0131 ve gurur kayna\u011f\u0131 oldu. Ayr\u0131ca Yeni SUV 3008\u2019in sipari\u015flerinin %86\u2019s\u0131n\u0131 en \u00fcst donan\u0131mlardan (Allure<\/strong>, GT Line,GT) ger\u00e7ekle\u015fmesi, Peugeot \u00fcr\u00fcn gam\u0131 y\u00fckseli\u015f stratejisinin \u00f6nemli bir g\u00f6stergesi oldu.<\/p>\n

2016\u2019n\u0131n ilk yar\u0131s\u0131nda lansman\u0131 ger\u00e7ekle\u015fen Yenilenen 2008, Hafif Ticari \u00fcr\u00fcn gam\u0131n\u0131n ba\u015far\u0131l\u0131 modeli Partner ve ard\u0131 ard\u0131na lansman\u0131ndan bu yana sat\u0131\u015flar\u0131n\u0131 art\u0131ran Peugeot<\/strong> 208 Markan\u0131n global sonu\u00e7lar\u0131nda \u00f6nemli rol oynad\u0131lar. Peugeot<\/strong> T\u00fcrkiye, 2016 y\u0131l\u0131nda T\u00fcrkiye\u2019de 25 bin 440 adedi binek, 10 bin 123 adedi hafif ticari olmak \u00fczere toplam 35 bin 563 adet sat\u0131\u015f ger\u00e7ekle\u015ftirerek %3,62 oran\u0131nda Pazar pay\u0131 elde etti. Ayr\u0131ca T\u00fcrkiye otomotiv pazar\u0131 ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine oranla %1,6 b\u00fcy\u00fcrken, Peugeot<\/strong> T\u00fcrkiye sat\u0131\u015flar\u0131 %3,3 oran\u0131nda bir art\u0131\u015f elde ederek pazar\u0131n \u00fczerinde bir b\u00fcy\u00fcme sergiledi. Bu sonu\u00e7larla Hafif Ticari ara\u00e7 pazar\u0131nda sat\u0131\u015f s\u0131ralamas\u0131nda bir basamak y\u00fckselerek en \u00e7ok ara\u00e7 satan be\u015finci marka olurken, toplamda ise pozisyonunu korudu. Bu sonu\u00e7lar\u0131n elde edilmesinde ki en \u00f6nemli fakt\u00f6rler ise :<\/p>\n

1- Yenilenen 2008 : Daha keskin bir tasar\u0131ma ve \u00f6d\u00fcll\u00fc PureTech<\/strong> motor EAT6 \u015fanz\u0131man kombinasyonuna kavu\u015fan Yeni Peugeot<\/strong> 2008 sat\u0131\u015flar\u0131, BSUV pazar\u0131n\u0131n %1 artt\u0131\u011f\u0131 ge\u00e7ti\u011fimiz y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re, yakla\u015f\u0131k %7 artt\u0131 ve s\u0131n\u0131f\u0131n\u0131n en \u00e7ok satan d\u00f6rd\u00fcnc\u00fc modeli olarak %11,1 lik Pazar pay\u0131 elde etti.<\/p>\n

2- Yeni SUV Peugeot 3008 : SUV pazar\u0131nda merakla beklenen Yeni 3008 modeli \u00e7ok \u00f6nemli ve ba\u015far\u0131l\u0131 bir lansman sonras\u0131nda Kas\u0131m-Aral\u0131k d\u00f6neminde %9 Pazar pay\u0131 ile \u00f6nemli bir ba\u015far\u0131ya imza att\u0131. Toplamda 2.009 adetlik bir sat\u0131\u015f gere\u00e7ekle\u015ftiren Yeni SUV 3008 kendi segmentinde Kas\u0131m-Aral\u0131k d\u00f6neminde en \u00e7ok satan be\u015finci model olma ba\u015far\u0131s\u0131n\u0131 g\u00f6sterdi. T\u00fcketiciler taraf\u0131ndan b\u00fcy\u00fck bir be\u011feni ile kar\u015f\u0131lanan Yeni 3008, segmentinde \u00e7ok daha ba\u015far\u0131l\u0131 olaca\u011f\u0131n\u0131n sinyallerini veriyor.<\/p>\n

3- Hafif Ticari \u00fcr\u00fcn gam\u0131n\u0131n ba\u015far\u0131l\u0131 modeli Peugeot Partner ge\u00e7ti\u011fimiz y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re sat\u0131\u015f\u0131n\u0131 %20 art\u0131rarak segmentinde \u00f6nemli bir oyuncu oldu\u011funu bir kez daha kan\u0131tlad\u0131 ve y\u0131l\u0131 s\u0131n\u0131f\u0131n\u0131n en \u00e7ok satan d\u00f6rd\u00fcnc\u00fc modeli olarak bitirdi. \u00d6zellikle \u00fcst donan\u0131m paketleri ile dikkat \u00e7eken Partner 2017 y\u0131l\u0131nda da \u00f6nemli bir ba\u015far\u0131 elde edece\u011fini \u00f6ng\u00f6r\u00fcyoruz.<\/p>\n

4- BlueHDi ve PureTech motorlar ve EAT6 Efficient Automatic Transmission (6 kademeli tam otomatik \u015fanz\u0131man) gibi yeni teknolojilerin Peugeot T\u00fcrkiye \u00fcr\u00fcn gam\u0131nda (301 hari\u00e7) yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131.<\/p>\n

Peugeot T\u00fcrkiye, 2017 y\u0131l\u0131nda iddial\u0131 hedefler ve projelerle heyecan verici bir y\u0131l vaat ediyor. \u00d6ncelikle Dakar rallisinde podyum basamaklar\u0131nda 3\u2019te 3\u2019\u00fc Peugeot 3008DKR ile elde edilen sonu\u00e7lar Peugeot Sport M\u00fchendislerinin \u00e7\u0131kard\u0131klar\u0131 i\u015fin kalitesini kan\u0131tl\u0131yor. Uluslararas\u0131 sportif ba\u015far\u0131n\u0131n yan\u0131 s\u0131ra Peugeot T\u00fcrkiye deste\u011fiyle Ya\u011f\u0131z Avc\u0131 ve Bahad\u0131r G\u00fccenmez ikilisi 2016 T\u00fcrkiye Ralli \u015eampiyonluklar\u0131n\u0131 ilan ederek Peugeot Sport\u2019un resmi olarak destekledi\u011fi tak\u0131mlar aras\u0131nda \u015fampiyonlu\u011fu kazanan tek tak\u0131m oldu.<\/p>\n

Peugeot T\u00fcrkiye 2017 y\u0131l\u0131 hedeflerini, T\u00fcrkiye Toplam Pazar\u2019\u0131n\u0131n 916 bin adet olaca\u011f\u0131 \u00f6ng\u00f6r\u00fcs\u00fc ile, %4,5 Pazar pay\u0131 ve 41 bin adet sat\u0131\u015f olarak belirledi. Bu sat\u0131\u015f adetlerini art\u0131rmaya devam etmek ve \u00fcst gam stratejisini h\u0131zland\u0131rmak gibi iddial\u0131 hedeflerine ula\u015fmak i\u00e7in yeni \u00fcr\u00fcn lansmanlar\u0131 2017\u2019de \u00f6nemli bir rol \u00fcstlenecekler. SUV ata\u011f\u0131, bu y\u0131l\u0131n da g\u00fc\u00e7l\u00fc unsurlar\u0131ndan birisi olacak ve Peugeot Markas\u0131n\u0131n bu segmentteki varl\u0131\u011f\u0131n\u0131 ve imaj\u0131m\u0131z\u0131 g\u00fc\u00e7lendirecek. Y\u0131l\u0131n ikinci \u00e7eyre\u011finde pazara sunulacak olan Yeni SUV Peugeot 5008 ile Peugeot SUV ailesi tamamlanacak ve binek sat\u0131\u015flar\u0131n\u0131n %40\u2019\u0131n\u0131 ger\u00e7ekle\u015ftirecek. Filo firmalar\u0131n\u0131n tercihlerinden birisi olan 301 modelinin yenilenen versiyonu, y\u0131l\u0131n ilk \u00e7eyre\u011finde d\u00fczenlenecek olan lansman\u0131 ile sat\u0131\u015f rakkamlar\u0131nda \u00f6nemli bir etken olacak. Ayr\u0131ca Expert\/Traveller ve Boxer Van 4.0 Ton lansmanlar\u0131yla Hafif Ticari Ara\u00e7 \u00fcr\u00fcn gam\u0131nda ata\u011fa ge\u00e7erek ve dinamik bir pazarda yeni m\u00fc\u015fterilere ula\u015farak pazar pay\u0131n\u0131n art\u0131r\u0131lmas\u0131 hedefleniyor.<\/p>\n

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