{"id":13875,"date":"2017-01-12T09:44:02","date_gmt":"2017-01-12T06:44:02","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=13875"},"modified":"2017-01-12T09:44:02","modified_gmt":"2017-01-12T06:44:02","slug":"opel-buyumeye-devam-ediyor","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/opel-buyumeye-devam-ediyor\/","title":{"rendered":"OPEL B\u00dcY\u00dcMEYE DEVAM ED\u0130YOR"},"content":{"rendered":"

Opel\u2019in<\/strong> 2017 birinci \u00e7eyrek de\u011ferlendirme toplant\u0131s\u0131 Opel<\/strong> T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc \u00d6zcan Keklik\u2019in kat\u0131l\u0131m\u0131 ile \u0130stanbul\u2019da ger\u00e7ekle\u015fti. Keklik, 2016 otomotiv pazar\u0131na ili\u015fkin de\u011ferlendirmelerini, Opel<\/strong> markas\u0131na ili\u015fkin verileri ve 2017\u2019de pazara sunacaklar\u0131 yenilikleri anlat\u0131p, 2017 Pazar \u00f6ng\u00f6r\u00fclerini de payla\u015ft\u0131. S\u00f6zlerine 2016\u2019n\u0131n Opel<\/strong> i\u00e7in Avrupa genelinde iyi ge\u00e7ti\u011fini vurgulayarak ba\u015flayan Keklik<\/strong>, \u201cAvrupa genelinde 1 milyon sat\u0131\u015f rakam\u0131na, ge\u00e7en seneden bir ay \u00f6nce, Kas\u0131m ba\u015f\u0131nda eri\u015fmeyi ba\u015fard\u0131k ve T\u00fcrkiye dahil 12 Avrupa pazar\u0131nda Pazar pay\u0131m\u0131z\u0131 artt\u0131rd\u0131\u011f\u0131m\u0131z\u0131 g\u00f6r\u00fcyoruz\u201d dedi.<\/p>\n

\u00dclkemiz binek otomobil pazar\u0131n\u0131n 2016\u2019da bir \u00f6nceki y\u0131la g\u00f6re yakla\u015f\u0131k y\u00fczde 4,3 artt\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Opel<\/strong> Genel<\/strong> M\u00fcd\u00fcr\u00fc s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cTemmuz\u2019un ikinci yar\u0131s\u0131 otomotiv sekt\u00f6r\u00fc i\u00e7in zor ge\u00e7ti. Ancak A\u011fustos ile birlikte toparlanmaya ba\u015flayan pazar, Kas\u0131mda bir \u00f6nceki seneye g\u00f6re y\u00fczde 44 b\u00fcy\u00fcyerek rekor k\u0131rd\u0131. Y\u0131l sonunda toplam pazar yakla\u015f\u0131k 984 bin adet olarak ger\u00e7ekle\u015fti.\u201d Opel<\/strong> ise ayn\u0131 periyotta sat\u0131\u015flar\u0131n\u0131 ge\u00e7en y\u0131la g\u00f6re y\u00fczde 18 art\u0131rarak \u00fclkemizin en \u00e7ok tercih edilen ilk \u00fc\u00e7 markas\u0131 i\u00e7inde yer almay\u0131 ba\u015fard\u0131 ve 2016 y\u0131l\u0131 sonunda binek ara\u00e7 Pazar\u0131nda y\u00fczde 7,3 pay elde etti. Opel\u2019in 2016 sat\u0131\u015flar\u0131n\u0131n y\u00fczde 50\u2019sinden fazlas\u0131 Astra modelinden geldi. Astra Sedan 22 bin, Astra HB 9 bin 500, Corsa 11 bin 250, Insignia 7 bin 400 ve Mokka 4 bin 500 adet olmak \u00fczere toplam 55 bin 471 adetlik sat\u0131\u015f rakam\u0131na ula\u015fmay\u0131 ba\u015fard\u0131.<\/p>\n

\u00d6zcan Keklik, Opel\u2019in 2016 y\u0131l\u0131nda elde etti\u011fi ba\u015far\u0131n\u0131n arkas\u0131nda \u00fclkemiz otomotiv pazar\u0131nda yo\u011fun talep g\u00f6ren motor se\u00e7eneklerini sunmas\u0131n\u0131n \u00f6nemli bir rol oynad\u0131\u011f\u0131n\u0131 vurguluyor. 2016 y\u0131l\u0131nda \u00fclkemiz pazar\u0131nda dizel otomobil sat\u0131\u015flar\u0131n\u0131n pay\u0131n\u0131n yakla\u015f\u0131k y\u00fczde 62 ve otomatik \u015fanz\u0131manl\u0131 otomobillerin pay\u0131n\u0131n y\u00fczde 57 dolaylar\u0131nda oldu\u011funu g\u00f6z \u00f6n\u00fcne ald\u0131\u011f\u0131m\u0131zda, Dizel ve Otomatik \u015fanz\u0131mana sahip motor se\u00e7eneklerini sunmak \u00fclkemiz pazar\u0131nda anahtar oyuncu olmak i\u00e7in \u00f6nemli kriterlerden biri. Gen\u00e7le\u015fen \u00fcr\u00fcn yelpazesi de Opel\u2019in pazarda elini g\u00fc\u00e7lendiren unsurlardan birisi. 2014\u2019te pazarda bulunan Opel modellerin ortalama ya\u015f\u0131 4,7 iken, 2016 sonu itibar\u0131yla bu ortalama 2,9 oldu.<\/p>\n

\u201c2014 y\u0131l\u0131ndan bu yana ger\u00e7ekle\u015fen sat\u0131\u015flar\u0131 dikkate ald\u0131\u011f\u0131m\u0131zda Opel markam\u0131z\u0131n s\u00fcrekli ve d\u00fczenli olarak toplam pazar pay\u0131 ve binek ara\u00e7 pazar pay\u0131n\u0131 artt\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Bu ba\u015far\u0131 \u00f6n\u00fcm\u00fczdeki aylarda pazardaki yerimizi daha da g\u00fc\u00e7lendirece\u011fimizin a\u00e7\u0131k bir g\u00f6stergesi\u201d diyerek yeni y\u0131la g\u00fcvenle girdiklerini vurgulayan Keklik, Pazar genelinde ise y\u00fczde 10-15\u2019lik bir daralma beklediklerini vurgulad\u0131. Buna ana neden olarak ise \u00d6TV ve D\u00f6viz kurunun art\u0131\u015f\u0131na i\u015faret etti. \u00d6zcan Keklik, 2017\u2019de Opel olarak hedeflerinin daralacak binek otomotiv pazar\u0131nda b\u00fcy\u00fcyerek y\u0131l sonunda y\u00fczde 8,5 \u00fczerinde dolaylar\u0131nda bir Pazar pay\u0131 elde etmek oldu\u011funu a\u00e7\u0131klad\u0131.<\/p>\n

2017\u2019de Opel\u2019den B\u00fcy\u00fck Model At\u0131l\u0131m\u0131<\/strong><\/p>\n

Opel 2017 y\u0131l\u0131nda, 2020\u2019ye kadar 29 yeni model ve 17 yeni motor sunaca\u011f\u0131 b\u00fcy\u00fck \u00fcr\u00fcn at\u0131l\u0131m\u0131 kapsam\u0131nda m\u00fc\u015fterilerini heyecan verici yeni modellerle tan\u0131\u015ft\u0131racak. Bu modellerin ba\u015f\u0131nda Opel\u2019in yeni amiral gemisi Insignia Grand Sport bulunuyor. Yeni model, Avrupa genelinde 900 bin sat\u0131\u015f rakam\u0131na ula\u015fan ve 2009 Avrupa\u2019da y\u0131l\u0131n otomobili se\u00e7ilen birinci nesil Insignia\u2019dan tamamen farkl\u0131 bir tasar\u0131ma sahip ve s\u00fcr\u00fc\u015f\u00fc daha g\u00fcvenli ve daha rahat k\u0131lan bir\u00e7ok teknolojiyi de b\u00fcnyesinde bar\u0131nd\u0131r\u0131yor.<\/p>\n

Yeni Insignia kullan\u0131lan hafif materyaller ve geli\u015ftirilmi\u015f m\u00fchendislik \u00e7\u00f6z\u00fcmleri sayesinde 175 kg\u2019a kadar hafifledi. Bu, s\u00fcr\u00fc\u015fte \u00e7eviklik ve hassasiyete do\u011frudan etki ediyor. Segmentindeki en sofistike sistem olan tork vekt\u00f6rleme yetene\u011fine sahip d\u00f6rt \u00e7eker sistemi gibi y\u00fcksek teknoloji \u00f6zelliklerini b\u00fcnyesinde bar\u0131nd\u0131ran Yeni Insignia Grand Sport, 1.5 165 hp benzinli ve 1.6 136 hp dizel motor se\u00e7enekleri ile ilgiyi \u00fczerinde toplayacak. Bu modelin D\u00fcnya pr\u00f6miyeri Mart 2017\u2019de Cenevre Uluslararas\u0131 Otomobil Fuar\u0131\u2019nda yap\u0131lacak. \u00dclkemizde ise Nisan sonunda \u0130stanbul Otomobil Fuar\u0131\u2019nda merakl\u0131lar\u0131 ile bulu\u015facak. \u00dclkemizde 2017 sat\u0131\u015f hedefini 5 bin 500 adet a\u00e7\u0131klayan \u00d6zcan Keklik, Haziran ay\u0131nda sat\u0131\u015flara ba\u015flamay\u0131 planlad\u0131klar\u0131n\u0131 belirtti.<\/p>\n

Insignia Grand Sport gibi yeni Insignia\u2019n\u0131n Sports Tourer modeli de Opel\u2019in yeni tasar\u0131m dilini belirleyen Monza Konsept\u2019ini yans\u0131tacak. Bir \u00f6nceki modelle k\u0131yaslad\u0131\u011f\u0131m\u0131zda yeni Insignia Sports Tourer arka koltuklarda ve bagaj kapasitesinde daha da geni\u015f alan sunacak. Yeni Insignia Country Tourer 4×4 ve off-road tarz\u0131 ile ana yollardan \u00e7\u0131kmay\u0131 sevenler i\u00e7in \u00e7arp\u0131c\u0131 bir se\u00e7enek olacak. Bu iki model de 2017 \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011finde sat\u0131\u015fa sunulacak. Opel\u2019in ilk defa Mokka X ile anmaya ba\u015flad\u0131\u011f\u0131 \u201cX\u201d tak\u0131s\u0131na sahip olacak yeni modelleri B ve C crossover modellerimiz Crossland X ve Grandland X olacak. Opel Genel M\u00fcd\u00fcr\u00fc \u201cX\u201di geleneksel g\u00f6vde tasar\u0131mlar\u0131na g\u00f6re daha cesur, daha macerac\u0131 ve dayan\u0131kl\u0131 bir karakteri vurgu olarak tan\u0131ml\u0131yor ve \u015f\u00f6yle a\u00e7\u0131kl\u0131yor: \u201cOpel\u2019in yeni nesil segment kimli\u011fi olan X, klasik g\u00f6vde tipi ile sportif, haval\u0131, son moda SUV ve Crossover g\u00f6vde tipi aras\u0131ndaki ge\u00e7i\u015fi simgeliyor.<\/p>\n

Tamamen yeni iki yeni modelimiz ile b\u00fcy\u00fcyen crossover pazar\u0131nda m\u00fc\u015fterilerimize \u00e7arp\u0131c\u0131 alternatifler sunaca\u011f\u0131z.\u201d \u00dc\u00e7\u00fcnc\u00fc \u00e7eyrekte sat\u0131\u015fa sunulacak B Crossover modeli Crossland X ile Opel 2017\u2019de bin 500 adetlik sat\u0131\u015f rakam\u0131na ula\u015fmay\u0131 hedefliyor. Crossland X\u2019in b\u00fcy\u00fck abisi C Crossover modeli Grandland X ise y\u00fcksek oturma pozisyonu ile g\u00f6r\u00fc\u015f rahatl\u0131\u011f\u0131 vaat ediyor. 2017\u2019nin son \u00e7eyre\u011finde m\u00fc\u015fterileriyle bulu\u015facak Grandland X\u2019in sat\u0131\u015f hedefi ise 1.000 adet. 2017\u2019de \u00fclkemizde sat\u0131\u015fa sunulmayacak olsa da Avrupa genelinde ismini s\u0131k\u00e7a duyaca\u011f\u0131m\u0131z bir di\u011fer Opel modeli ise 2016 Paris Otomobil Fuar\u0131\u2019nda tan\u0131t\u0131lan elektrikli otomobil Ampera-e olacak. S\u0131f\u0131r emisyon de\u011feriyle \u00e7evreci kimli\u011fini ortaya koyan Otomobil, 360 Nm tork ve 206 hp g\u00fcc\u00fcyle de y\u00fcksek performans vaad ediyor. Opel M\u00fchendislerinin batarya teknolojilerinde kat etti\u011fi \u00f6nemli mesafeler sayesinde Ampera-e tam 500 km menzile sahip. Bu de\u011ferle en yak\u0131n rakibine 100 km fark atacak. Ampera-e, elektrikli ula\u015f\u0131m\u0131n art\u0131k geni\u015f kitlelere yay\u0131lma zaman\u0131n\u0131n geldi\u011finin bir kan\u0131t\u0131.<\/p>\n

Keklik, kapan\u0131\u015f b\u00f6l\u00fcm\u00fcnde ise: \u201cT\u00fcm bunlar\u0131n anlam\u0131 Opel olarak 2017 y\u0131l\u0131n\u0131n bizler i\u00e7in g\u00fc\u00e7lenerek daha yukar\u0131 do\u011fru yol ald\u0131\u011f\u0131m\u0131z bir y\u0131l olaca\u011f\u0131d\u0131r. Bununla beraber her zaman oldu\u011fu gibi \u2018M\u00fc\u015fteri \u00c7o\u015fkusu Yaratmak\u2019 t\u00fcm hedeflerimizin en ba\u015f\u0131nda yer almaya devam edecek\u201d diyerek s\u00f6zlerini noktalad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Opel\u2019in 2017 birinci \u00e7eyrek de\u011ferlendirme toplant\u0131s\u0131 Opel T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc \u00d6zcan Keklik\u2019in kat\u0131l\u0131m\u0131 ile \u0130stanbul\u2019da ger\u00e7ekle\u015fti. Keklik, 2016 otomotiv pazar\u0131na ili\u015fkin de\u011ferlendirmelerini, Opel markas\u0131na ili\u015fkin verileri ve 2017\u2019de pazara sunacaklar\u0131 yenilikleri anlat\u0131p, 2017 Pazar \u00f6ng\u00f6r\u00fclerini de payla\u015ft\u0131. S\u00f6zlerine 2016\u2019n\u0131n Opel i\u00e7in Avrupa genelinde iyi ge\u00e7ti\u011fini vurgulayarak ba\u015flayan Keklik, \u201cAvrupa genelinde 1 milyon sat\u0131\u015f rakam\u0131na, ge\u00e7en […]<\/p>\n","protected":false},"author":1,"featured_media":13876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[7231,7227,7222,7230,7229,7223,7225,7220,7226,7228,7224,7221,6845,2936,7235,7236,7232,7233,7234],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/13875"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=13875"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/13875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/13876"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=13875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=13875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=13875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}