{"id":13835,"date":"2016-12-29T13:54:16","date_gmt":"2016-12-29T10:54:16","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=13835"},"modified":"2016-12-29T13:54:16","modified_gmt":"2016-12-29T10:54:16","slug":"lastik-pazarinda-buyuk-artis","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/lastik-pazarinda-buyuk-artis\/","title":{"rendered":"LAST\u0130K PAZARINDA B\u00dcY\u00dcK ARTI\u015e"},"content":{"rendered":"<p>2016 y\u0131l\u0131nda T\u00fcrkiye a\u011f\u0131r vas\u0131ta <strong>lastikleri<\/strong> pazar\u0131 son \u00fc\u00e7 y\u0131ld\u0131r oldu\u011fu gibi b\u00fcy\u00fcme grafi\u011fini s\u00fcrd\u00fcrd\u00fc. 2013 y\u0131l\u0131ndan bu yana Avrupa b\u00f6lgesinde a\u011f\u0131r vas\u0131ta lastikleri segmentinde liderli\u011fi elinde bulunduran T\u00fcrkiye, bu y\u0131l da \u00f6zellikle son 3 ayl\u0131k d\u00f6nemde ger\u00e7ekle\u015ftirdi\u011fi sat\u0131\u015flarla global pazarlardaki konumunu peki\u015ftirdi. \u00d6zellikle son y\u0131llarda b\u00fcy\u00fck projelerin in\u015faas\u0131n\u0131n da etkisiyle t\u00fcm d\u00fcnyada en h\u0131zl\u0131 b\u00fcy\u00fcyen T\u00fcrkiye a\u011f\u0131r vas\u0131ta lastik pazar\u0131 bar\u0131nd\u0131rd\u0131\u011f\u0131 y\u00fcksek potansiyel nedeniyle <strong>Michelin<\/strong> Grup i\u00e7in de b\u00fcy\u00fck potansiyel ta\u015f\u0131yor.<\/p>\n<p><strong>Sertan Ak\u00e7ag\u00f6z: T\u00fcrkiye stratejik bir rol \u00fcstleniyor<\/strong><\/p>\n<p>2016 y\u0131l\u0131nda a\u011f\u0131r vas\u0131ta <strong>lastikleri<\/strong> pazar\u0131nda beklentilerle uyumlu olarak b\u00fcy\u00fcme ya\u015fand\u0131\u011f\u0131n\u0131 belirten Michelin T\u00fcrkiye A\u011f\u0131r Vas\u0131ta Lastikleri Ticari Direkt\u00f6r\u00fc Sertan Ak\u00e7ag\u00f6z, \u201cT\u00fcrkiye, s\u00fcregelen kentsel d\u00f6n\u00fc\u015f\u00fcm, mega projelerin katk\u0131s\u0131yla Avrupa b\u00f6lgesinde a\u011f\u0131r vas\u0131ta pazar\u0131nda stratejik bir rol \u00fcstleniyor. Bu g\u00fc\u00e7l\u00fc yap\u0131s\u0131 nedeniyle \u00fclke olarak performans\u0131m\u0131z Michelin Grubu\u2019nun t\u00fcm Avrupa sonu\u00e7lar\u0131n\u0131n da ba\u015far\u0131s\u0131n\u0131 do\u011frudan belirliyor. Michelin T\u00fcrkiye\u2019nin performans\u0131, Avrupa b\u00f6lge sonu\u00e7lar\u0131n\u0131 direkt etkiliyor.\u201d dedi.<\/p>\n<p><strong>\u201cPazar 2 milyonun \u00fczerine \u00e7\u0131kt\u0131\u201d<\/strong><\/p>\n<p>Sertan Ak\u00e7ag\u00f6z s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cY\u0131l boyunca 1 milyon 700 binin \u00fczerinde a\u011f\u0131r vas\u0131ta lasti\u011fi sat\u0131l\u0131rken, 450 binin \u00fczerinde kaplama lastik sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirildi ve pazarda toplam s\u0131rt t\u00fcketimi 2 milyonun \u00fczerine \u00e7\u0131kt\u0131. Son 3 ayda y\u00fczde 15\u2019in \u00fczerinde b\u00fcy\u00fcyerek ekonomiye olumlu etki yaratan a\u011f\u0131r vas\u0131ta lastikleri pazar\u0131, y\u0131l\u0131 toplamda en az y\u00fczde 5\u2019lik b\u00fcy\u00fcme ile kapat\u0131yor. Hedeflerimizle uyumlu bir y\u0131l performans\u0131 ger\u00e7ekle\u015fti. \u00dclke olarak ge\u00e7irdi\u011fimiz s\u00fcre\u00e7te de hedeflerimizde bir de\u011fi\u015fiklik olmad\u0131. Michelin olarak bizim i\u00e7in ise di\u011fer grup markalar\u0131m\u0131z\u0131n performanslar\u0131n\u0131n da etkisiyle ba\u015far\u0131l\u0131 bir y\u0131ld\u0131. A\u011f\u0131r vas\u0131ta segmentinde pazar\u0131n da \u00fczerinde b\u00fcy\u00fcme kaydettik. Bu ba\u015far\u0131l\u0131 performans\u0131m\u0131z\u0131n ard\u0131nda tabi ki Michelin markas\u0131n\u0131n kalitesi en b\u00fcy\u00fck rol\u00fc oynuyor. Pek \u00e7ok mega projede yer al\u0131yoruz. Lastiklerimiz \u0130stanbul\u2019da in\u015faat\u0131 devam eden \u015fehrin \u00fc\u00e7\u00fcnc\u00fc havaliman\u0131nda \u00e7al\u0131\u015fan 300 Volvo FMX kamyonunu donat\u0131yor ve maliyetlerde \u00f6nemli \u00f6l\u00e7\u00fcde verimlilik sa\u011fl\u0131yor.\u201d<\/p>\n<p><strong>Mega projelerde Michelin Solutions tercih ediliyor<\/strong><\/p>\n<p>Michelin\u2019in b\u00fct\u00fcn d\u00fcnyada lastik ve lastik teknolojileriyle ilgili \u00e7\u00f6z\u00fcmler geli\u015ftirerek m\u00fc\u015fterilerine 360 derece hizmetler sundu\u011fu <strong>Michelin<\/strong> Solutions, g\u00fcvenlik, uzun lastik \u00f6mr\u00fc, y\u00fcksek performans ve maliyet verimlili\u011fi sayesinde b\u00fcy\u00fck filolar taraf\u0131ndan da tercih ediliyor. Filolar\u0131n elveri\u015flili\u011fini optimize edip, operasyonel maliyetlerini d\u00fc\u015f\u00fcrerek i\u015fletmelerin lastik y\u00f6netimini kolayla\u015ft\u0131ran Michelin Solutions, sa\u011flad\u0131\u011f\u0131 performansla maliyetlerde \u00f6nemli oranda verimlilik sunuyor.<\/p>\n<p><strong>Michelin\u2019den 360 derece lastik hizmeti<\/strong><\/p>\n<p>Michelin, kilometre ba\u015f\u0131na faturaland\u0131rma, yol yard\u0131m\u0131, raporlama, stok y\u00f6netimi, lastik bak\u0131m y\u00f6netimi, filo y\u00f6netimi ve \u00e7\u00f6z\u00fcme ba\u011fl\u0131 hizmetler sunan Michelin Solutions, i\u015fletmelere lastik y\u00f6netimi hizmetleri sunuyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2016 y\u0131l\u0131nda T\u00fcrkiye a\u011f\u0131r vas\u0131ta lastikleri pazar\u0131 son \u00fc\u00e7 y\u0131ld\u0131r oldu\u011fu gibi b\u00fcy\u00fcme grafi\u011fini s\u00fcrd\u00fcrd\u00fc. 2013 y\u0131l\u0131ndan bu yana Avrupa b\u00f6lgesinde a\u011f\u0131r vas\u0131ta lastikleri segmentinde liderli\u011fi elinde bulunduran T\u00fcrkiye, bu y\u0131l da \u00f6zellikle son 3 ayl\u0131k d\u00f6nemde ger\u00e7ekle\u015ftirdi\u011fi sat\u0131\u015flarla global pazarlardaki konumunu peki\u015ftirdi. \u00d6zellikle son y\u0131llarda b\u00fcy\u00fck projelerin in\u015faas\u0131n\u0131n da etkisiyle t\u00fcm d\u00fcnyada en h\u0131zl\u0131 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[7077,7085,7075,7080,7074,7076,7084,7073,2286,604,7082,7083,7081,7069,7068,7067,7064,7071,7070,7072,7063,7066,7079,7065,7078],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/13835"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=13835"}],"version-history":[{"count":0,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/13835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/13836"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=13835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=13835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=13835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}