{"id":13538,"date":"2016-10-12T10:00:36","date_gmt":"2016-10-12T07:00:36","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=13538"},"modified":"2016-10-09T12:45:50","modified_gmt":"2016-10-09T09:45:50","slug":"hyundainin-marka-degeri-yukseldi","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/hyundainin-marka-degeri-yukseldi\/","title":{"rendered":"HYUNDAI\u2019N\u0130N MARKA DE\u011eER\u0130 Y\u00dcKSELD\u0130"},"content":{"rendered":"

Hyundai, marka de\u011ferini ve imaj\u0131n\u0131 her ge\u00e7en g\u00fcn bir \u00fcst s\u0131raya ta\u015f\u0131maya devam ediyor. Hyundai, Interbrand\u2019in yapm\u0131\u015f oldu\u011fu ara\u015ft\u0131rmaya g\u00f6re marka de\u011ferini 2016 y\u0131l\u0131nda 12.5 milyar dolar seviyesine \u00e7\u0131kard\u0131.<\/h2>\n

D\u00fcnyan\u0131n en sayg\u0131n ve ba\u011f\u0131ms\u0131z marka-kurum ara\u015ft\u0131rma ve de\u011ferlendirme kurulu\u015fu Interbrand, 2016 y\u0131l\u0131 sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. D\u00fcnyan\u0131n en h\u0131zl\u0131 geli\u015fen markalar\u0131ndan biri olan Hyundai de ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re 39\u2019uncu s\u0131radan 35\u2019inci s\u0131raya y\u00fckseldi. Ge\u00e7en son d\u00f6rt y\u0131lda bir\u00e7ok \u00fcnl\u00fc markay\u0131 sollayarak \u00fcst s\u0131ralara do\u011fru emin ad\u0131mlarla y\u00fcr\u00fcyen Hyundai, bu sonu\u00e7lara g\u00f6re d\u00fcnyan\u0131n en b\u00fcy\u00fck 35\u2019inci markas\u0131 oldu.<\/p>\n

T\u00fcm d\u00fcnyada otomotiv end\u00fcstrisi i\u00e7in olduk\u00e7a zorlu bir y\u0131l olmas\u0131na ra\u011fmen, Hyundai Motor Company marka de\u011ferini de y\u00fczde 11.1 oran\u0131nda art\u0131rarak 12.5 milyar dolara y\u00fckseltti. Bu marka de\u011feri sayesinde, otomotiv markalar\u0131 aras\u0131nda da ilk 10 aras\u0131nda yer alarak alt\u0131nc\u0131 s\u0131raya \u00e7\u0131kt\u0131. Hyundai, b\u00f6ylelikle Avrupal\u0131 \u00fcnl\u00fc ve k\u00f6kl\u00fc rakiplerini de geride b\u0131rakm\u0131\u015f oldu.<\/p>\n

Hyundai ve Genesis, marka bilinirliklerini art\u0131r\u0131rken ayn\u0131 zamanda imaj a\u00e7\u0131s\u0131ndan da \u00f6nemli bir a\u015fama kaydetmi\u015f oldu. Modern Premium marka felsefesi ve yeni modellerin artan kalitesi sayesinde sat\u0131\u015flar\u0131n\u0131 da paralel \u015fekilde yukar\u0131 ya\u015f\u0131yan Hyundai, \u00f6zellikle t\u00fcm pazarlarda etkili olan Sonata, Creta, Tucson ve Santa Fe modelleriyle 5 milyon adetlik sat\u0131\u015f hacmi elde etti.<\/p>\n

 <\/p>\n

Hyundai Motor Company son 10 y\u0131ldaki genel s\u0131ralama (Interbrand)<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Y\u0131l<\/td>\nGenel S\u0131ralama<\/td>\nMarka De\u011feri ($m)<\/td>\n<\/tr>\n
2016<\/td>\n35<\/td>\n12.5<\/td>\n<\/tr>\n
2015<\/td>\n39<\/td>\n11.3<\/td>\n<\/tr>\n
2014<\/td>\n40<\/td>\n10.4<\/td>\n<\/tr>\n
2013<\/td>\n43<\/td>\n9.0<\/td>\n<\/tr>\n
2012<\/td>\n53<\/td>\n7.5<\/td>\n<\/tr>\n
2011<\/td>\n61<\/td>\n6.0<\/td>\n<\/tr>\n
2010<\/td>\n65<\/td>\n5.0<\/td>\n<\/tr>\n
2009<\/td>\n69<\/td>\n4.6<\/td>\n<\/tr>\n
2008<\/td>\n72<\/td>\n4.8<\/td>\n<\/tr>\n
2007<\/td>\n72<\/td>\n4.5<\/td>\n<\/tr>\n
2006<\/td>\n75<\/td>\n4.1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Not: Interbrand s\u0131ralamas\u0131, her markan\u0131n potansiyel k\u00e2r\u0131, pazarlama faaliyetleri ve mali bilan\u00e7olar\u0131 de\u011ferlendirilerek olu\u015fturuluyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hyundai, marka de\u011ferini ve imaj\u0131n\u0131 her ge\u00e7en g\u00fcn bir \u00fcst s\u0131raya ta\u015f\u0131maya devam ediyor. Hyundai, Interbrand\u2019in yapm\u0131\u015f oldu\u011fu ara\u015ft\u0131rmaya g\u00f6re marka de\u011ferini 2016 y\u0131l\u0131nda 12.5 milyar dolar seviyesine \u00e7\u0131kard\u0131. D\u00fcnyan\u0131n en sayg\u0131n ve ba\u011f\u0131ms\u0131z marka-kurum ara\u015ft\u0131rma ve de\u011ferlendirme kurulu\u015fu Interbrand, 2016 y\u0131l\u0131 sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. D\u00fcnyan\u0131n en h\u0131zl\u0131 geli\u015fen markalar\u0131ndan biri olan Hyundai de ara\u015ft\u0131rma sonu\u00e7lar\u0131na […]<\/p>\n","protected":false},"author":1,"featured_media":13539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[91,6741],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/13538"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=13538"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/13538\/revisions"}],"predecessor-version":[{"id":13540,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/13538\/revisions\/13540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/13539"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=13538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=13538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=13538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}