40 serisi bu konseptler, Volvo\u2019nun cesur bir i\u00e7 ve d\u0131\u015f tasar\u0131ma, end\u00fcstri lideri ba\u011flant\u0131 (connectivity), elektrifikasyon ve otonom s\u00fcr\u00fc\u015f teknolojilerine sahip otomobillerle, geni\u015f ve k\u00e2rl\u0131 premium k\u00fc\u00e7\u00fck s\u0131n\u0131f otomobil pazar\u0131nda nas\u0131l bir b\u00fcy\u00fcme planlad\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n
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Yeni konsept otomobiller, Volvo\u2019nun yeni Kompakt Mod\u00fcler Mimarisi (CMA) \u00fczerinde \u00fcretilmi\u015f ilk otomobiller olacak. \u00d6zellikle daha k\u00fc\u00e7\u00fck otomobiller i\u00e7in tasarlanan bu yeni Kompakt Mod\u00fcler Mimari (CMA), \u015firketin tasar\u0131mc\u0131 ve m\u00fchendislerinin daha cesur ve daha \u00f6zg\u00fcr hareket etmelerini sa\u011fl\u0131yor.<\/p>\n
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Volvo Cars, Tasar\u0131mdan Sorumlu K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Thomas Ingenlath, \u201cT\u0131pk\u0131 kendi ailemizin bireyleri gibi, \u00fcr\u00fcn ailemizin her bir \u00fcyesi de kendine \u00f6zg\u00fc bir karaktere sahip. CMA, yeni konsept otomobillerimize \u00f6zel ve yeni \u00f6zellikler katmam\u0131z\u0131 sa\u011flad\u0131. Bu otomobiller kalabal\u0131\u011f\u0131n i\u00e7erisinde ay\u0131rt edilmelerini sa\u011flayacak bir enerjiye, dikkat \u00e7ekici, \u015fehirli bir karaktere sahipler. Bu gelecek k\u00fc\u00e7\u00fck Volvo\u2019lara \u00f6zg\u00fc bir \u015fey\u201d diyor.<\/p>\n
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Volvo\u2019nun k\u00fc\u00e7\u00fck otomobil stratejisi, \u015firketin bir s\u00fcredir devam eden k\u00fcresel boyuttaki operasyonel ve finansal d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fcn \u00f6nemli bir par\u00e7as\u0131n\u0131 olu\u015fturuyor. \u0130sve\u00e7li \u015firket, d\u00fcnya \u00e7ap\u0131ndaki premium oyuncularla rekabet ederken, markas\u0131n\u0131 yeniden konumland\u0131rd\u0131\u011f\u0131, d\u00f6rt y\u0131ll\u0131k iddial\u0131 bir yeniden canland\u0131rma plan\u0131 uyguluyor.<\/p>\n
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Volvo\u2019nun yeni k\u00fcresel k\u00fc\u00e7\u00fck otomobil serisi i\u00e7erisinde, \u015firketin t\u00fcm \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fc elektrikli hale getirme plan\u0131na uygun olarak, tam elektrikli bir otomobil ve Twin Engine elektrikli hibrit motor se\u00e7enekleri yer alacak. Volvo, 2025 y\u0131l\u0131nda k\u00fcresel boyutta toplam 1 milyon adet elektrikli otomobil satmay\u0131 hedefliyor.<\/p>\n
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Volvo Cars Ar-Ge K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Dr. Peter Mertens, \u201cHem ara\u00e7 mimarisinde, hem de motor geli\u015ftirmelerinde mod\u00fcler bir yakla\u015f\u0131m benimseyerek premium segmentteki oyuncular\u0131n bir \u00e7o\u011funu geride b\u0131rakt\u0131k. \u015eimdi, yeni elektrikli motor se\u00e7ene\u011fimiz Volvo hikayesinde heyecanl\u0131 bir sayfa daha a\u00e7acak\u201d diyor.<\/p>\n
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Yeni otomobiller, cesur d\u0131\u015f g\u00f6r\u00fcn\u00fcmleri ve elektrikli motor se\u00e7eneklerinin d\u0131\u015f\u0131nda yenilik\u00e7i ba\u011flant\u0131 hizmetleri, d\u00fcnyan\u0131n en ileri standart g\u00fcvenlik paketi \u00f6zellikleri ve \u00e7\u0131\u011f\u0131r a\u00e7an bir \u0130skandinav i\u00e7 tasar\u0131m\u0131 sunuyor olacaklar.<\/p>\n
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Volvo Cars Ba\u015fkan ve CEO\u2019su Hakan Samuelsson, \u201cYeni 40 serisi otomobiller, \u00f6nemli \u00f6l\u00e7\u00fcde b\u00fcy\u00fcyen bir segment i\u00e7erisinde pazar penetrasyonumuzu art\u0131rmam\u0131z\u0131 sa\u011flayacak bir potansiyele sahipler. Yeni bir kompakt Twin Engine plug-in hibrit ve tam elektrikli bir otomobil CMA mimarisinin tam merkezinde yer al\u0131yor\u201d diyor ve ilk yeni 40 serisi otomobilin 2017 y\u0131l\u0131nda \u00fcretilmesinin beklendi\u011fini ifade ediyor.<\/p>\n
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Volvo\u2019nun yeni k\u00fcresel k\u00fc\u00e7\u00fck otomobil stratejisi a\u00e7\u0131klamas\u0131, sat\u0131\u015flar ve karl\u0131l\u0131k anlam\u0131nda g\u00fc\u00e7l\u00fc bir y\u0131l ba\u015flang\u0131c\u0131n\u0131n ard\u0131ndan geldi.<\/p>\n
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\u015eirketin gelirleri y\u0131l\u0131n ilk \u00fc\u00e7 ay\u0131nda bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 24 art\u0131rarak 41,7 milyar SEK oldu. Operasyonel kar 3,1 Milyar SEK, operasyonel kar marj\u0131 ise %7,5 \u015feklinde ger\u00e7ekle\u015fti. K\u00fcresel sat\u0131\u015flar 2016\u2019n\u0131n ilk \u00e7eyre\u011finde y\u00fczde 11,9 artarak 120.591 adet otomobile ula\u015ft\u0131. Volvo, orta vadeli y\u0131ll\u0131k sat\u0131\u015f hedefini 2015 y\u0131l\u0131nda a\u00e7\u0131klad\u0131\u011f\u0131 503.000 adet otomobilden 800.000\u2019e y\u00fckseltti.<\/p>\n","protected":false},"excerpt":{"rendered":"
Premium otomobil \u00fcreticisi Volvo Cars, \u0130sve\u00e7 markas\u0131n\u0131 cesur bir y\u00f6ne do\u011fru ta\u015f\u0131yan ve markan\u0131n k\u00fc\u00e7\u00fck otomobillerle ilgili k\u00fcresel stratejisini g\u00f6steren iki yeni konsept otomobilini tan\u0131tt\u0131. 40 serisi bu konseptler, Volvo\u2019nun cesur bir i\u00e7 ve d\u0131\u015f tasar\u0131ma, end\u00fcstri lideri ba\u011flant\u0131 (connectivity), elektrifikasyon ve otonom s\u00fcr\u00fc\u015f teknolojilerine sahip otomobillerle, geni\u015f ve k\u00e2rl\u0131 premium k\u00fc\u00e7\u00fck s\u0131n\u0131f otomobil pazar\u0131nda […]<\/p>\n","protected":false},"author":1,"featured_media":13333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[1556,6098,6099],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/13332"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=13332"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/13332\/revisions"}],"predecessor-version":[{"id":13334,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/13332\/revisions\/13334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/13333"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=13332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=13332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=13332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}