{"id":13201,"date":"2016-04-26T15:57:08","date_gmt":"2016-04-26T12:57:08","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=13201"},"modified":"2016-04-26T15:57:08","modified_gmt":"2016-04-26T12:57:08","slug":"renault-ciro","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/renault-ciro\/","title":{"rendered":"Renault Cirosunu \u0130LK \u00c7EYREKTE %11,7 ARTTIRDI"},"content":{"rendered":"<p><strong>Renault Grubu\u2019nun cirosu 2016\u2019n\u0131n ilk \u00e7eyre\u011finde 10 milyar 489 milyon Euro olarak ger\u00e7ekle\u015fti. Bu y\u00fczde 11.7\u2019lik art\u0131\u015f Avrupa pazar\u0131n\u0131n toparlanmas\u0131na ve \u00fcr\u00fcn gam\u0131n\u0131n elde etti\u011fi ba\u015far\u0131ya dayan\u0131yor.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u0130LK \u00c7EYREK T\u0130CAR\u0130 SONU\u00c7LAR<\/strong><\/p>\n<p>Y\u00fczde 1.5 y\u00fckselen global otomotiv pazar\u0131nda Renault Grubu\u2019nun sat\u0131\u015flar\u0131 y\u00fczde 7.3 artarak 692 bin 453 adede ula\u015ft\u0131. Grup\u2019un pazar pay\u0131 ise 0.2 puanl\u0131k art\u0131\u015fla y\u00fczde 3.1 oldu.<\/p>\n<p>Grup, <strong>Avrupa <\/strong>pazar\u0131n\u0131n canl\u0131\u011f\u0131ndan istifade etmeyi s\u00fcrd\u00fcrd\u00fc. Y\u00fczde 8.2 oran\u0131nda y\u00fckselme g\u00f6steren bu pazarda ara\u00e7 sat\u0131\u015flar\u0131 y\u00fczde 8.9 artt\u0131 ve pazar pay\u0131 y\u00fczde 9.8\u2019e eri\u015fti. Renault markas\u0131 sat\u0131\u015flar\u0131 Clio IV (Avrupa\u2019n\u0131n en \u00e7ok satan ikinci otomobili) ve Captur, Kadjar, Espace ve Talisman sayesinde y\u00fczde 9.9 oran\u0131nda b\u00fcy\u00fcd\u00fc. \u0130lk \u00e7eyrekte lanse edilen Yeni Megane\u2019\u0131n tam etkisi hen\u00fcz hissedilmedi. Dacia markas\u0131 sat\u0131\u015flar\u0131 ise b\u00fcy\u00fck oranda Sandero sayesinde y\u00fczde 5.7 artt\u0131.<\/p>\n<p>Grup, y\u0131l\u0131n ilk \u00e7eyre\u011finde <strong>Fransa\u2019da<\/strong> 163 bin 104 adetlik sat\u0131\u015f ger\u00e7ekle\u015ftirerek y\u00fczde 8.6 art\u0131\u015f ger\u00e7ekle\u015ftirdi. Pazar pay\u0131 ise y\u00fczde 26.5 ile sabit kald\u0131. Grup\u2019un 4 modeli , \u201cEn \u00c7ok Satan 10 Otomobil\u201d s\u0131ralamas\u0131nda yer al\u0131yor; Clio IV bu s\u0131ralamada bir numarada yer ald\u0131. Renault markas\u0131 be\u015f y\u0131ld\u0131r ilk kez, ilk \u00fc\u00e7 ayl\u0131k s\u00fcre\u00e7te 100 bin\u2019den fazla binek otomobil satt\u0131. Dacia markas\u0131nda ise binek otomobil sat\u0131\u015flar\u0131 y\u00fczde 16.8 artt\u0131.<\/p>\n<p>Grup, Rusya ve Brezilya pazarlar\u0131nda devam eden durgunlu\u011fa ra\u011fmen Avrupa d\u0131\u015f\u0131ndaki sat\u0131\u015flarda y\u00fczde 4.7\u2019lik art\u0131\u015f kaydetti. Afrika, Orta Do\u011fu ve Hindistan B\u00f6lgelerinde ger\u00e7ekle\u015ftirilen g\u00fc\u00e7l\u00fc sat\u0131\u015flar bu art\u0131\u015fta etkili oldu.<\/p>\n<p><strong>Afrika, Orta Do\u011fu ve Hindistan B\u00f6lgelerinde<\/strong> Grup\u2019un ara\u00e7 sat\u0131\u015flar\u0131 y\u00fczde 36.1 oran\u0131nda b\u00fcy\u00fcd\u00fc. Pazar pay\u0131 ise 1.5 puanl\u0131k art\u0131\u015fla y\u00fczde 4.6 oldu.<\/p>\n<p><strong>\u0130ran\u2019da<\/strong> ise pazar, Grup\u2019un yakla\u015f\u0131k y\u00fczde 600 oran\u0131nda artan sat\u0131\u015flar\u0131yla yeniden a\u00e7\u0131lmaya ba\u015flad\u0131. Bu durum b\u00fcy\u00fck oranda Logan ve Sandero\u2019nun elde etti\u011fi ba\u015far\u0131dan kaynaklan\u0131yor. Grup\u2019un pazar pay\u0131 3.6 puanl\u0131k art\u0131\u015fla y\u00fczde 4.2 oldu.<\/p>\n<p><strong>Hindistan\u2019da<\/strong> pazar pay\u0131 y\u00fczde 3.3 b\u00fcy\u00fcd\u00fc. Renault\u2019nun sat\u0131\u015flar\u0131 ise Kwid\u2019in elde etti\u011fi ba\u015far\u0131 sayesinde yakla\u015f\u0131k y\u00fczde 200 oran\u0131nda art\u0131\u015f g\u00f6sterdi. Kwid, lanse edildi\u011fi tarihten beri Grup 120 bin sipari\u015f ald\u0131 ve sene ba\u015f\u0131ndan beri de yakla\u015f\u0131k 23 bin adetlik sat\u0131\u015f ger\u00e7ekle\u015ftirdi.<\/p>\n<p><strong>Kuzey Afrika\u2019da <\/strong>sat\u0131\u015flar y\u00fczde 25.5 azalma g\u00f6sterdi. Bunun en b\u00fcy\u00fck nedeni, Renault\u2019nun pazar pay\u0131n\u0131n artmas\u0131na ra\u011fmen y\u00fczde 54.4\u2019l\u00fck d\u00fc\u015f\u00fc\u015f sergileyen Cezayir pazar\u0131 oldu. Cezayir\u2019de ithalat\u0131 k\u0131s\u0131tlamak \u00fczere y\u00fcr\u00fcrl\u00fc\u011fe konan yeni y\u00f6netmelikler ile birlikte Renault markas\u0131n\u0131n pazar pay\u0131 16.1 puan art\u0131\u015fla y\u00fczde 31.9 oldu. Bu sonu\u00e7ta yerel \u00fcretilen pop\u00fcler Symbol modelinin etkisi s\u00f6z konusu.<\/p>\n<p><strong>Amerika<\/strong> B\u00f6lgesinde ise Grubun sat\u0131\u015flar\u0131 \u00f6zellikle Brezilya\u2019da pazardaki gidi\u015fata (-%28.3) ba\u011fl\u0131 olarak azald\u0131. Arjantin\u2019de pazar y\u00fczde 1.6 artt\u0131 ve Grup sat\u0131\u015flar\u0131n\u0131n y\u00fczde 3.3 oran\u0131nda y\u00fckseldi\u011fi kaydedildi.<\/p>\n<p><strong>Avrasya\u2019da <\/strong>ise Grup\u2019un pazar pay\u0131 1.3 puanl\u0131k art\u0131\u015fla y\u00fczde 11.9 olarak ger\u00e7ekle\u015fti. B\u00f6lgedeki pek \u00e7ok \u00fclkede g\u00f6r\u00fclen b\u00fcy\u00fcme Rusya pazar\u0131ndaki durgunlu\u011fu dengeledi.<strong>Rusya\u2019da <\/strong>ise Renault pazar pay\u0131n\u0131 0.2 puanl\u0131k art\u0131\u015fa y\u00fczde 7.3\u2019e y\u00fckseltti. Renault, Mart 2016\u2019da Kaptur\u2019u g\u00f6zler \u00f6n\u00fcne sererek \u00fcr\u00fcn ata\u011f\u0131na devam etti.<\/p>\n<p><strong>Asya-Pasifik <\/strong>b\u00f6lgesinde ilk \u00e7eyrekte <strong>\u00c7in\u2019de <\/strong>bulunan Wuhan tesisinde Renault Kadjar\u2019\u0131n \u00fcretimi ba\u015flad\u0131. Grubun b\u00f6lgedeki lider pazar\u0131 durumunda bulunan <strong>G\u00fcney Kore\u2019de <\/strong>ise Renault Samsung Motors Mart oras\u0131nda lanse edilen yeni SM6 sedan i\u00e7in 20 bin sipari\u015f ald\u0131.<\/p>\n<p><strong>2016 YILI \u0130LK \u00c7EYREK GEL\u0130RLER\u0130<\/strong><\/p>\n<p>2016\u2019n\u0131n ilk \u00e7eyre\u011finde <strong>Grubun <\/strong>cirosu <strong>10 milyar 489<\/strong> <strong>milyon Euro olarak ger\u00e7ekle\u015fti. Bu sonu\u00e7, ge\u00e7en seneye k\u0131yasla<\/strong> y\u00fczde 11.7\u2019lik art\u0131\u015f anlam\u0131na geliyor (sabit kurlarla +%16.3 art\u0131\u015f).<\/p>\n<p><strong>Otomobil <\/strong>biriminin cirosu faturalardaki art\u0131\u015f (+10.2 puan) ve ortaklara yap\u0131lan sat\u0131\u015flar (+2.7 puan) sayesinde y\u00fczde 12.6\u2019l\u0131k at\u0131\u015fla 9 milyar 942 milyon Euro olarak ger\u00e7ekle\u015fti. \u00dcr\u00fcn ve co\u011frafi kar\u0131\u015f\u0131m ise 2.8 puan ile olumlu katk\u0131 sa\u011flad\u0131. Fiyatland\u0131rman\u0131n da 2.7 puanla pozitif etkisi g\u00f6r\u00fcld\u00fc. Bundaki en b\u00fcy\u00fck etki ise \u00f6zellikle Rusya ve G\u00fcney Amerika olmak \u00fczere geli\u015fmekte olan \u00fclkelerde d\u00f6viz zay\u0131flamas\u0131n\u0131 dengelemek \u00fczere yap\u0131lan fiyat art\u0131\u015f\u0131 oldu. Euro\u2019nun Arjantin ve Kolombiya pesosu ve Brezilya real\u2019i ve Rus rublesi de dahil olmak \u00fczere bir tak\u0131m para birimleri kar\u015f\u0131s\u0131nda g\u00fc\u00e7lenmesi 4.5 puanl\u0131k istenmeyen bir etki yaratt\u0131.<\/p>\n<p><strong>Sat\u0131\u015f Finansman\u0131 <\/strong>(RCI Banque) 547 milyon Euro ciro ger\u00e7ekle\u015ftirdi. Bu, 2015\u2019in ilk \u00e7eyre\u011fi ile k\u0131yasland\u0131\u011f\u0131nda y\u00fczde 2.1\u2019lik d\u00fc\u015f\u00fc\u015f anlam\u0131na geliyor. Buna ra\u011fmen yeni finansman s\u00f6zle\u015fmelerinin say\u0131s\u0131 y\u00fczde 10.2 artt\u0131. Ortalama i\u015fletme varl\u0131klar\u0131 y\u00fczde 12.8 art\u0131\u015fla 31,1 milyar Euro\u2019ya ula\u015ft\u0131.<\/p>\n<p><strong>2016 BEKLENT\u0130LER<\/strong><\/p>\n<p>Global otomotiv pazar\u0131n\u0131n 2016 senesinde +%2 oran\u0131nda b\u00fcy\u00fcyece\u011fi tahmin ediliyor. Avrupa pazar\u0131 ilk \u00e7eyrekte beklenenden daha iyi performans g\u00f6sterdi. Bununla birlikte daha \u00f6nceki +%2\u2019lik tahminin \u00f6tesinde en az +%5 artmas\u0131 bekleniyor. Fakat Brezilya pazar\u0131n\u0131n \u00f6ng\u00f6r\u00fclenden daha fazla d\u00fc\u015f\u00fc\u015f g\u00f6sterece\u011fi, tahminler aras\u0131nda (daha \u00f6nceki -%6\u2019l\u0131k tahmin yerine -%15% ila -%20 aras\u0131).<\/p>\n<p>Bu ba\u011flamda Renault Grubu\u2019nun hedefleri \u015fu \u015fekilde s\u0131ralanabilir (g\u00fcncel durum kapsam\u0131nda):<\/p>\n<ul>\n<li>Grup cirosunu art\u0131rmak (sabit kurlarla).<\/li>\n<li>Grup i\u015fletme marj\u0131n\u0131 iyile\u015ftirmek.<\/li>\n<li>Pozitif operasyonel free cash flow olu\u015fturmak.<i><\/i><\/li>\n<\/ul>\n<p><strong>Renault Grubu konsolide cirosu<\/strong><\/p>\n<table style=\"height: 395px;\" width=\"579\">\n<tbody>\n<tr>\n<td>(\u20ac milyon olarak)<\/td>\n<td><strong><i>2016<\/i><\/strong><\/td>\n<td><strong><i>2015<\/i><\/strong><\/td>\n<td><strong><i>De\u011fi\u015fim<\/i><\/strong><\/p>\n<p><strong><i>2016\/2015<\/i><\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong><i>1\u2019inci \u00c7eyrek<\/i><\/strong><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>Otomobil<\/td>\n<td>9.942<\/td>\n<td>8.829<\/td>\n<td>+12.6 %<\/td>\n<\/tr>\n<tr>\n<td>Sat\u0131\u015f Finansman\u0131<\/td>\n<td>547<\/td>\n<td>559<\/td>\n<td>-2.1 %<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td><strong>Toplam<\/strong><\/td>\n<td><strong>10.489<\/strong><\/td>\n<td><strong>9.388<\/strong><\/td>\n<td><strong>+11.7 %<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Renault Grubu\u2019nun cirosu 2016\u2019n\u0131n ilk \u00e7eyre\u011finde 10 milyar 489 milyon Euro olarak ger\u00e7ekle\u015fti. Bu y\u00fczde 11.7\u2019lik art\u0131\u015f Avrupa pazar\u0131n\u0131n toparlanmas\u0131na ve \u00fcr\u00fcn gam\u0131n\u0131n elde etti\u011fi ba\u015far\u0131ya dayan\u0131yor. &nbsp; \u0130LK \u00c7EYREK T\u0130CAR\u0130 SONU\u00c7LAR Y\u00fczde 1.5 y\u00fckselen global otomotiv pazar\u0131nda Renault Grubu\u2019nun sat\u0131\u015flar\u0131 y\u00fczde 7.3 artarak 692 bin 453 adede ula\u015ft\u0131. Grup\u2019un pazar pay\u0131 ise 0.2 puanl\u0131k [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[5225,299,5228,5226,5227,5229],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/13201"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=13201"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/13201\/revisions"}],"predecessor-version":[{"id":13206,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/13201\/revisions\/13206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/13205"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=13201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=13201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=13201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}