{"id":13134,"date":"2016-04-14T19:48:16","date_gmt":"2016-04-14T16:48:16","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=13134"},"modified":"2016-04-14T19:48:16","modified_gmt":"2016-04-14T16:48:16","slug":"fiat-egea-hb-uretimine-baslandi","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/fiat-egea-hb-uretimine-baslandi\/","title":{"rendered":"FIAT EGEA HB \u00dcRET\u0130M\u0130NE BA\u015eLANDI"},"content":{"rendered":"<p><b><i>Tofa\u015f, Egea ailesinin ikinci \u00fcr\u00fcn\u00fc olan Hatchback modelinin \u00fcretimine ba\u015flad\u0131. Bilim, Sanayi ve Teknoloji Bakan\u0131 Fikri I\u015f\u0131k, Bursa Valisi M\u00fcnir Karalo\u011flu, Ko\u00e7 Holding ve Tofa\u015f Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u00d6mer M. Ko\u00e7, Ko\u00e7 Holding CEO\u2019su Levent \u00c7ak\u0131ro\u011flu, Ko\u00e7 Holding Otomotiv Grubu Ba\u015fkan\u0131 Cenk \u00c7imen, Tofa\u015f CEO\u2019su Cengiz Eroldu ve Tofa\u015f \u00e7al\u0131\u015fanlar\u0131n\u0131n da kat\u0131ld\u0131\u011f\u0131 t\u00f6renle ilk Fiat Egea Hatchback \u00fcretim band\u0131ndan indirildi. T\u00f6rende konu\u015fan Ko\u00e7 Holding ve Tofa\u015f Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u00d6mer M. Ko\u00e7, \u201cKo\u00e7 Toplulu\u011fu\u2019nun lokomotif \u015firketlerinden biri olan Tofa\u015f, son y\u0131llarda tarihi yat\u0131r\u0131mlar ger\u00e7ekle\u015ftirerek en kuvvetli d\u00f6nemini ya\u015f\u0131yor. Bug\u00fcn \u00fcretimine ba\u015flad\u0131\u011f\u0131m\u0131z Egea Hathback ile bu ba\u015far\u0131n\u0131n daha da ilerilere ta\u015f\u0131naca\u011f\u0131na inan\u0131yorum. 1 milyar dolarl\u0131k b\u00fcy\u00fck bir yat\u0131r\u0131mla hayata ge\u00e7irilen Egea ailesi kapsam\u0131nda, 2023 y\u0131l\u0131na kadar 1.3 milyon adet \u00fcretim ve 10 milyar dolar ihracat hedefliyoruz\u201d dedi.<\/i><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tofa\u015f\u2019\u0131n Ar-Ge s\u00fcrecine liderlik etti\u011fi Egea Projesi\u2019nin ikinci modeli Fiat Egea Hatchback\u2019in \u00fcretimi Bursa\u2019da d\u00fczenlenen t\u00f6renle ba\u015flad\u0131. Fiat Chrysler Automobiles (FCA) ve Ko\u00e7 Holding i\u015fbirli\u011fiyle faaliyetlerini s\u00fcrd\u00fcren, 7 global markaya binek ve ticari ara\u00e7 \u00fcretimi ger\u00e7ekle\u015ftiren<\/span> <span style=\"font-weight: 400;\">Tofa\u015f fabrikas\u0131nda d\u00fczenlenen t\u00f6rende konu\u015fan <\/span><b><i>Ko\u00e7 Holding ve<\/i><\/b> <b><i>Tofa\u015f Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u00d6mer M. Ko\u00e7,<\/i><\/b><span style=\"font-weight: 400;\"> T\u00fcrkiye otomotiv end\u00fcstrisi ve Tofa\u015f i\u00e7in \u00f6nemli ve heyacan dolu bir g\u00fcn oldu\u011funa dikkat \u00e7ekti. <\/span><b><i>\u00d6mer M. Ko\u00e7<\/i><\/b><span style=\"font-weight: 400;\">, \u201cBug\u00fcn\u00fcn benim i\u00e7in ayr\u0131 bir \u00f6nemi var. Tofa\u015f\u2019ta ilk kez sizlerle bir araya geliyor, buradan sizlere ilk defa hitap etmenin mutlulu\u011funu ya\u015f\u0131yorum\u201d dedi. <\/span><b><i>\u00d6mer M. Ko\u00e7<\/i><\/b><span style=\"font-weight: 400;\"> s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cKo\u00e7 Toplulu\u011fu\u2019nun lokomotif \u015firketlerinden biri olan Tofa\u015f, son y\u0131llarda tarihi yat\u0131r\u0131mlar ger\u00e7ekle\u015ftirerek en kuvvetli d\u00f6nemini ya\u015f\u0131yor. Tofa\u015f\u2019\u0131n y\u0131llar i\u00e7indeki geli\u015fimi ve bug\u00fcnk\u00fc uluslararas\u0131 ba\u015far\u0131lar\u0131; Ko\u00e7 Grubu ve Fiat Chrysler Automobiles aras\u0131ndaki 48 y\u0131ll\u0131k g\u00fc\u00e7l\u00fc ortakl\u0131\u011f\u0131n, kar\u015f\u0131l\u0131kl\u0131 g\u00fcven ve i\u015fbirli\u011finin \u00f6nemli bir g\u00f6stergesidir. Tofa\u015f son y\u0131llarda ger\u00e7ekle\u015ftirdi\u011fi 1,5 milyar dolar\u0131n \u00fczerindeki yat\u0131r\u0131m\u0131 ile t\u00fcm \u00fcr\u00fcn gam\u0131n\u0131 yeniledi. Yeni Doblo, Doblo Amerika ve yenilenen Fiorino modellerini devreye ald\u0131. Fiat Chrysler\u2019in Avrupa\u2019daki en b\u00fcy\u00fck \u00fcretim merkezi oldu. Hem otomobil hem de ticari ara\u00e7 \u00fcreten ve geli\u015fmi\u015f Ar-Ge merkezine sahip olan tek otomotiv \u015firketi olarak T\u00fcrkiye\u2019de di\u011fer \u00fcreticilerden farkl\u0131 bir konuma ula\u015ft\u0131. Ve bug\u00fcn 7 de\u011fi\u015fik marka i\u00e7in \u00fcretim yapan tek otomotiv \u015firketi oldu.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>\u00d6mer M. Ko\u00e7: \u201cTofa\u015f\u2019ta son d\u00f6nemlerin en \u00f6nemli yat\u0131r\u0131m\u0131 ak\u0131ll\u0131 Egea projesi\u201d<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTofa\u015f\u2019ta son d\u00f6nemlerin en \u00f6nemli yat\u0131r\u0131m\u0131 elbette Egea projesidir\u201d diyerek konu\u015fmas\u0131na devam eden <\/span><b><i>\u00d6mer M. Ko\u00e7<\/i><\/b><span style=\"font-weight: 400;\">, \u201cGe\u00e7en y\u0131l ekim ay\u0131nda sedan modelinin \u00fcretim ba\u015flang\u0131c\u0131n\u0131 kutlam\u0131\u015ft\u0131k. Bug\u00fcn ise projenin ikinci \u00fcr\u00fcn\u00fc olan Hatcback modelinin, \u00fcretim ba\u015flang\u0131\u00e7 t\u00f6reni i\u00e7in bir araday\u0131z. Bu vesileyle, beklenmedik bir \u015fekilde aram\u0131zdan ayr\u0131lan sevgili a\u011fabeyim <\/span><b><i>Mustafa V. Ko\u00e7<\/i><\/b><span style=\"font-weight: 400;\">\u2019u, huzurunuzda sayg\u0131 ve rahmetle an\u0131yorum. Kendisi \u00e7ok \u00f6nem verdi\u011fi Egea\u2019y\u0131 ak\u0131ll\u0131 proje olarak adland\u0131rm\u0131\u015ft\u0131. Ak\u0131ll\u0131 proje, \u00e7\u00fcnk\u00fc Egea\u2019y\u0131 hem \u00a0i\u00e7 pazardaki konumumuzu g\u00fc\u00e7lendirecek hem de \u00f6nemli ihracat potansiyeli yaratacak bir model ailesi olarak g\u00f6r\u00fcyordu. Nitekim sedan modelinin Avrupa pazarlar\u0131nda, \u00f6ng\u00f6r\u00fclenin \u00fczerindeki ba\u015far\u0131s\u0131, \u00f6n\u00fcm\u00fczdeki aylarda Amerika k\u0131tas\u0131na ihracat\u0131n\u0131n ba\u015flayacak olmas\u0131, al\u0131nan yat\u0131r\u0131m karar\u0131n\u0131n ne kadar isabetli oldu\u011funu kan\u0131tl\u0131yor. Bug\u00fcn \u00fcretimine ba\u015flad\u0131\u011f\u0131m\u0131z Egea Hathback ile bu ba\u015far\u0131n\u0131n daha da ilerilere ta\u015f\u0131naca\u011f\u0131na inan\u0131yorum. 1 milyar dolarl\u0131k b\u00fcy\u00fck bir yat\u0131r\u0131mla hayata ge\u00e7irilen Egea model ailesi kapsam\u0131nda, 2023 y\u0131l\u0131na kadar, 1.3 milyon adet \u00fcretim ve 10 milyar dolar ihracat hedefliyoruz. Projenin sa\u011flad\u0131\u011f\u0131 ekonomik katma de\u011ferin yan\u0131 s\u0131ra Tofa\u015f\u2019\u0131n en b\u00fcy\u00fck kazanc\u0131; \u00fcr\u00fcn geli\u015ftirme ve \u00fcretim alan\u0131ndaki yetkinliklerini uluslararas\u0131 seviyeye ta\u015f\u0131mas\u0131 oldu. Egea projesinin geli\u015ftirilmesinde ve \u00fcretiminde eme\u011fi ge\u00e7en t\u00fcm m\u00fchendis ve i\u015f\u00e7i arkada\u015flar\u0131ma g\u00f6n\u00fclden te\u015fekk\u00fcr ederim. Bug\u00fcn \u00fcretim ba\u015flang\u0131c\u0131n\u0131 yapt\u0131\u011f\u0131m\u0131z bu model, yarataca\u011f\u0131 d\u0131\u015f ticaret fazlas\u0131 ve istihdam ile \u00fclkemize ve T\u00fcrkiye otomotiv sanayisine \u00f6nemli katma de\u011fer sa\u011flayacakt\u0131r. Yeni modelimizin \u00fclkemize, Toplulu\u011fumuza, Fiat Chrysler\u2019e ve Tofa\u015f\u2019a hay\u0131rl\u0131 olmas\u0131n\u0131 diliyorum\u201d a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b><i>Cengiz Eroldu: \u201c2016 y\u0131l\u0131nda Egea Hatchback \u00fcretiminin y\u00fczde 90\u2019\u0131n\u0131 ihra\u00e7 edece\u011fiz\u201d<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00dcr\u00fcn geli\u015ftirme s\u00fcrecinde 2 bin Tofa\u015f ve Fiat Chrysler \u00e7al\u0131\u015fan\u0131n\u0131n birlikte g\u00f6rev ald\u0131\u011f\u0131n\u0131, Tofa\u015f m\u00fchendislerinin ise projede \u00f6nc\u00fc rol oynad\u0131klar\u0131n\u0131 belirten <\/span><b><i>Tofa\u015f CEO\u2019su Cengiz Eroldu<\/i><\/b> <span style=\"font-weight: 400;\">\u201cBundan yakla\u015f\u0131k 48 y\u0131l \u00f6nce, sade bir t\u00f6renle temelleri at\u0131lan fabrikam\u0131zda bug\u00fcn, t\u00fcm d\u00fcnya yollar\u0131na ba\u015far\u0131yla \u00e7\u0131kmaya haz\u0131r, yepyeni bir modelimizi daha banttan indirmenin gururunu ya\u015f\u0131yoruz. Y\u00fczde 70\u2019e yak\u0131n\u0131 \u00fclkemiz m\u00fchendisli\u011fi ile hayata ge\u00e7irilen proje T\u00fcrkiye Otomotiv Sanayisi i\u00e7in de \u00f6nemli bir kilometre ta\u015f\u0131d\u0131r\u201d dedi. Tofa\u015f\u2019\u0131n tasar\u0131m\u0131ndan Ar-Ge\u2019sine kadar, her a\u015famada, son derece \u00fcst d\u00fczey sorumluluk ald\u0131klar\u0131n\u0131 hat\u0131rlatan <\/span><b><i>Cengiz Eroldu<\/i><\/b><span style=\"font-weight: 400;\">, \u201cEgea Projesi ile Tofa\u015f, \u00fcr\u00fcn geli\u015ftirme ve Ar-Ge\u2019de \u00f6nemli a\u015famalar katetmi\u015ftir. Tofa\u015f\u2019\u0131n hik\u00e2yesinin, T\u00fcrkiye\u2019de bir hedefe inan\u0131p, omuz omuza vererek, tutkuyla \u00e7al\u0131\u015fan insanlar\u0131n ba\u015farmas\u0131n\u0131n en g\u00fczel \u00f6rneklerinden biri oldu\u011funu belirten <\/span><b><i>Tofa\u015f CEO\u2019su Cengiz Eroldu<\/i><\/b><span style=\"font-weight: 400;\">, Egea Model Ailesi ile 2016 y\u0131l\u0131nda 100 bin adetin \u00fczerinde ara\u00e7 ihra\u00e7 edilmesini \u00f6ng\u00f6rd\u00fcklerini belirtti. Model ailesi i\u00e7inde ihracat at\u0131l\u0131m\u0131n\u0131 Hatchback ile ger\u00e7ekle\u015ftireceklerine dikkat \u00e7eken <\/span><b><i>Cengiz Eroldu <\/i><\/b><i><span style=\"font-weight: 400;\">\u201c2016 y\u0131l\u0131nda <\/span><\/i><span style=\"font-weight: 400;\">Egea Hatchback \u00fcretiminin y\u00fczde 90\u2019\u0131n\u0131 ihra\u00e7 edece\u011fiz\u201d dedi. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Egea\u2019n\u0131n Tofa\u015f\u2019a kazand\u0131rd\u0131klar\u0131n\u0131n rakamlarla s\u0131n\u0131rl\u0131 olmad\u0131\u011f\u0131n\u0131, Ar-Ge\u2019de ula\u015f\u0131lan yetkinli\u011fin de bir ifadesi oldu\u011funu vurgulayan <\/span><b><i>Cengiz Eroldu<\/i><\/b><span style=\"font-weight: 400;\"> \u201c1994 y\u0131l\u0131nda kurulan Ar-Ge\u2019miz bug\u00fcn 600\u2019\u00fcn \u00fczerinde \u00e7al\u0131\u015fan\u0131 ile Fiat Chrysler\u2019in Avrupa\u2019daki 2. b\u00fcy\u00fck Ar-Ge merkezi konumundad\u0131r. Tofa\u015f olarak Ar-Ge\u2019ye bug\u00fcne kadar yakla\u015f\u0131k 40 milyon Euro yat\u0131r\u0131m yapt\u0131k. 10 y\u0131ldan bu yana da ciromuzun y\u00fczde 3\u2019\u00fcn\u00fc Ar-Ge\u2019ye aktar\u0131yoruz. Patent ba\u015fvuru say\u0131m\u0131z 350\u2019ye ula\u015fm\u0131\u015f durumda. Tofa\u015f Ar-Ge olarak Avrupa Birli\u011fi ara\u015ft\u0131rma projelerinde \u00f6nc\u00fc g\u00f6revler \u00fcstleniyoruz. Emisyon de\u011ferleri, yak\u0131t t\u00fcketimi ve maliyet de\u011ferlerinde azalmay\u0131 sa\u011flayacak olan ara\u00e7 hafifletme ara\u015ft\u0131rmalar\u0131 \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131n odak noktas\u0131n\u0131 olu\u015fturuyor. \u00dclkemize ve t\u00fcm payda\u015flar\u0131m\u0131za de\u011fer yaratmak, \u00fclkemiz i\u00e7in gurur vesilesi projelere imza atmak i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131za hi\u00e7 durmadan devam edece\u011fiz\u201d dedi. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tofa\u015f, Egea ailesinin ikinci \u00fcr\u00fcn\u00fc olan Hatchback modelinin \u00fcretimine ba\u015flad\u0131. Bilim, Sanayi ve Teknoloji Bakan\u0131 Fikri I\u015f\u0131k, Bursa Valisi M\u00fcnir Karalo\u011flu, Ko\u00e7 Holding ve Tofa\u015f Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u00d6mer M. Ko\u00e7, Ko\u00e7 Holding CEO\u2019su Levent \u00c7ak\u0131ro\u011flu, Ko\u00e7 Holding Otomotiv Grubu Ba\u015fkan\u0131 Cenk \u00c7imen, Tofa\u015f CEO\u2019su Cengiz Eroldu ve Tofa\u015f \u00e7al\u0131\u015fanlar\u0131n\u0131n da kat\u0131ld\u0131\u011f\u0131 t\u00f6renle ilk Fiat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[5106,5104,2779,5105,2778,126,3445,2617,2796],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/13134"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=13134"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/13134\/revisions"}],"predecessor-version":[{"id":13136,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/13134\/revisions\/13136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/13135"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=13134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=13134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=13134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}