D\u00fcnyan\u0131n \u00f6nde gelen boya ve y\u00fczey kaplama \u015firketi PPG Industries, otomotivde pop\u00fcler renkler konusunda her y\u0131l yay\u0131nlad\u0131\u011f\u0131 raporunun 2015 sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. PPG taraf\u0131ndan y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rma sonucuna g\u00f6re t\u00fcm d\u00fcnya genelinde m\u00fc\u015fterilerin yakla\u015f\u0131k y\u00fczde 60\u2019\u0131, rengi, ara\u00e7 sat\u0131n alma kararlar\u0131n\u0131 belirleyen \u00f6nemli bir etken olarak tan\u0131mlad\u0131. PPG\u2019nin raporuna g\u00f6re otomobil \u00fcreticilerinin satt\u0131klar\u0131 ara\u00e7lar\u0131n \u00e7o\u011funlu\u011funu (yakla\u015f\u0131k y\u00fczde 75) beyaz, siyah ve g\u00fcm\u00fc\u015f gibi klasik renkler olu\u015fturmaya devam ediyor. Otomotiv, mimari, havac\u0131l\u0131k ve t\u00fcketim \u00fcr\u00fcnleri pazarlar\u0131na a\u011f\u0131rl\u0131k veren ve 20\u2019nin \u00fczerinde renk uzman\u0131yla d\u00fcnya \u00e7ap\u0131nda bir a\u011f olu\u015fturan PPG, gelecekteki renk se\u00e7imlerini etkileyecek olan etkenleri belirlemek \u00fczere b\u00f6lgesel, k\u00fclt\u00fcrel ve k\u00fcresel pazarlarda tasar\u0131m trendlerini, t\u00fcketici tercihlerini ve \u00f6nceliklerini tespit ve analiz etti\u011fi y\u0131ll\u0131k raporlar\u0131yla dikkatleri \u00fczerine topluyor.<\/p>\n
D\u00fcnya \u00fczerinde 60\u2019dan fazla \u00fclkede \u00fcretim tesislerine ve ba\u011fl\u0131 \u015firketlere sahip olan, boya ve \u00f6zel \u00fcr\u00fcnler end\u00fcstrisi alan\u0131nda lider kurulu\u015f olarak dikkat \u00e7eken PPG Industries, otomotiv sekt\u00f6r\u00fcnde renk kullan\u0131m ve yak\u0131n d\u00f6nem trendlerini a\u00e7\u0131klad\u0131\u011f\u0131 global raporunun 2015 y\u0131l\u0131 sonu\u00e7lar\u0131n\u0131 duyurdu. PPG\u2019nin global \u00fcretim verilerine g\u00f6re beyaz t\u00fcm d\u00fcnyada en pop\u00fcler renk olup (ge\u00e7en y\u0131la g\u00f6re y\u00fczde 7 artarak pay\u0131 y\u00fczde 35\u2019e \u00e7\u0131km\u0131\u015ft\u0131r), onu, s\u0131ras\u0131yla siyah (y\u00fczde 17) ve g\u00fcm\u00fc\u015f (y\u00fczde 12) takip etti.<\/p>\n
PPG\u2019nin ABD ve Avrupa\u2019daki t\u00fcketiciler aras\u0131nda yapt\u0131\u011f\u0131 ara\u015ft\u0131rmada; her be\u015f kat\u0131l\u0131mc\u0131dan \u00fc\u00e7\u00fc (y\u00fczde 59), rengin, ara\u00e7 sat\u0131n alma kararlar\u0131nda \u00f6nemli bir etken oldu\u011funu belirtti. Kat\u0131l\u0131mc\u0131lar\u0131n yar\u0131s\u0131ndan fazlas\u0131n\u0131n, istedikleri renk mevcut olmad\u0131\u011f\u0131 takdirde ikinci tercihleri olan renkte bir ara\u00e7 sat\u0131n almak yerine, as\u0131l tercihleri olan renk temin edilene kadar ara\u00e7 al\u0131mlar\u0131n\u0131 bekletmeyi tercih ettiklerini ifade etmesi ayr\u0131ca \u00f6n plana \u00e7\u0131kan bir unsur oldu.<\/p>\n
<\/p>\n
PPG\u2019nin 2015 y\u0131l\u0131 raporuna g\u00f6re metalik renkler erkekler aras\u0131nda daha pop\u00fclerken, kad\u0131nlar ise metalik olmayan tek renkli boyalar\u0131 ve sedefli\/renkli \u0131\u015f\u0131lt\u0131l\u0131 efektleri tercih ediyor. Ara\u015ft\u0131rmaya g\u00f6re otomotivde renk ve g\u00f6r\u00fcn\u00fcm, 18-39 ya\u015f aral\u0131\u011f\u0131ndaki tarz odakl\u0131 erkek t\u00fcketiciler a\u00e7\u0131s\u0131ndan \u00f6zellikle \u00f6nemli bir etkin olarak \u00f6n plana \u00e7\u0131k\u0131yor. Burada kat\u0131l\u0131mc\u0131lar, ba\u015far\u0131 imaj\u0131n\u0131 yayan bir ara\u00e7 istediklerini ve pek \u00e7ok durumda ki\u015filiklerini yeterince yans\u0131tan bir ara\u00e7 i\u00e7in daha fazla \u00fccret \u00f6demeye haz\u0131r olduklar\u0131n\u0131 s\u00f6ylemi\u015flerdir.<\/p>\n
\u201cAra\u015ft\u0131rmam\u0131z, k\u00fcresel otomobil \u00fcreticilerinin, renk ve efektler kullanarak markalar\u0131na ve modellerine e\u015fsiz bir g\u00f6r\u00fcn\u00fcm vermek i\u00e7in hakl\u0131 sebepleri oldu\u011funu g\u00f6stermektedir,\u201d diyen PPG Oto Tamir Boyalar\u0131 T\u00fcrkiye \/ Sat\u0131\u015f ve Pazarlama M\u00fcd\u00fcr\u00fc \u00c7a\u011fr\u0131 K\u0131rteler s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cAra\u00e7 \u00fcreticileri taraf\u0131ndan belirlenen renk ve tasar\u0131m se\u00e7enekleri, potansiyel m\u00fc\u015fteriler aras\u0131ndaki bu farkl\u0131l\u0131klara cevap vermelidir. Bir model y\u0131l\u0131ndan iki veya \u00fc\u00e7 y\u0131l \u00f6nce hangi renk ve efektleri sunacaklar\u0131n\u0131 \u00f6ng\u00f6rmeye \u00e7al\u0131\u015fmak i\u00e7in sat\u0131\u015f verilerini ve stil trendlerini izleyerek, teknoloji odakl\u0131 Y ku\u015fa\u011f\u0131ndan, \u0130kinci D\u00fcnya Sava\u015f\u0131 ile so\u011fuk sava\u015f d\u00f6nemi aras\u0131nda do\u011fmu\u015f aile odakl\u0131 ki\u015filere kadar herkesi dikkate almalar\u0131 gerekmektedir.\u201d<\/p>\n
PPG Oto Tamir Boyalar\u0131 T\u00fcrkiye \/ Sat\u0131\u015f ve Pazarlama M\u00fcd\u00fcr\u00fc \u00c7a\u011fr\u0131 K\u0131rteler ayr\u0131ca; \u201cG\u00f6r\u00fcn\u00fcmde parlak \u0131\u015f\u0131lt\u0131dan ipeksi sedefli efektlere kadar de\u011fi\u015fiklik g\u00f6sterebilen eksiksiz bir renk yelpazesi sayesinde otomobil \u00fcreticileri g\u00fcn\u00fcm\u00fczde sonsuz se\u00e7enek \u00e7e\u015fitlili\u011fine sahiptir. Belirli bir marka i\u00e7in do\u011fru g\u00f6r\u00fcn\u00fcm\u00fcn se\u00e7ilmesinin her otomotiv \u015firketi a\u00e7\u0131s\u0131ndan son derece \u00f6nemli oldu\u011funu bildi\u011fimiz i\u00e7in PPG, m\u00fc\u015fterilerimizin gelecekteki ara\u00e7lar\u0131n\u0131 g\u00fczelle\u015ftirip de\u011ferlerini art\u0131racaklar\u0131 karakteristik renkler geli\u015ftirmelerine yard\u0131mc\u0131 olmaktad\u0131r\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n
2016 y\u0131l\u0131nda otomotivde PPG\u2019nin \u00f6ng\u00f6r\u00fcs\u00fcn\u00fcn, s\u00fcr\u00fcc\u00fclerin mavi ve turuncu tonlar\u0131nda daha fazla ara\u00e7 tercih edece\u011fi y\u00f6n\u00fcnde oldu\u011funu belirten K\u0131rteler, Detroit Otomobil Fuar\u0131\u2019nda \u201c\u00e7ok katmanl\u0131 mavi\u201d ara\u00e7lar\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ve Cenevre Otomobil Fuar\u0131\u2019nda ise turuncu ve bak\u0131r efektli renkli \u00f6nemli modellerin sergilenmesinin buna \u00f6nemli bir i\u015faret oldu\u011funa dikkat \u00e7ekti.<\/p>\n
<\/p>\n
2015 verilerinde b\u00f6lgesel trendlere dair \u00f6ne \u00e7\u0131kan bilgiler ise \u015f\u00f6yle s\u0131ralanabilir:<\/p>\n
Kuzey Amerika\u2019da beyaz renk, pop\u00fclerli\u011fini korumakta (y\u00fczde 23); onu siyah (y\u00fczde 19), gri (y\u00fczde 17), g\u00fcm\u00fc\u015f (y\u00fczde 15), k\u0131rm\u0131z\u0131 (y\u00fczde 10) ve mavi (y\u00fczde 8) izliyor.<\/p>\n
Avrupa\u2019da beyaz pop\u00fclerli\u011fini korurken (y\u00fczde 31), onu, siyah (y\u00fczde 18), gri (y\u00fczde 16), g\u00fcm\u00fc\u015f (y\u00fczde 12) ve mavi (y\u00fczde 9) takip ediyor.<\/p>\n
Asya Pasifik pazarlar\u0131nda beyaz en pop\u00fcler renk olmay\u0131 s\u00fcrd\u00fcr\u00fcrken (y\u00fczde 44), ard\u0131ndan ise siyah (y\u00fczde 16), beyaz tonlar\u0131 ve g\u00fcm\u00fc\u015f (y\u00fczde 10\u2019ar) ile gri (y\u00fczde 7) geliyor<\/p>\n","protected":false},"excerpt":{"rendered":"
2015\u2019te en \u00e7ok tercih edilen renk t\u00fcm d\u00fcnyada beyaz oldu, 2016\u2019da ise turuncu ve mavi y\u00fckseli\u015fe ge\u00e7ecek! D\u00fcnyan\u0131n \u00f6nde gelen boya ve y\u00fczey kaplama \u015firketi PPG Industries, otomotivde pop\u00fcler renkler konusunda her y\u0131l yay\u0131nlad\u0131\u011f\u0131 raporunun 2015 sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. PPG taraf\u0131ndan y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rma sonucuna g\u00f6re t\u00fcm d\u00fcnya genelinde m\u00fc\u015fterilerin yakla\u015f\u0131k y\u00fczde 60\u2019\u0131, rengi, ara\u00e7 sat\u0131n alma […]<\/p>\n","protected":false},"author":1,"featured_media":12966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[4558,4559,4560,4561,4562,4563,4564,4565,4566,4567,4568,4569,4570,4571,4572,4573,4574,4575,4576,4577,4578,4579,4580],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/12965"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=12965"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/12965\/revisions"}],"predecessor-version":[{"id":12967,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/12965\/revisions\/12967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media\/12966"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=12965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=12965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=12965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}