{"id":12557,"date":"2016-03-07T15:22:03","date_gmt":"2016-03-07T12:22:03","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=12557"},"modified":"2016-03-07T15:22:03","modified_gmt":"2016-03-07T12:22:03","slug":"fiat-egea-amerika-yolunda","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/fiat-egea-amerika-yolunda\/","title":{"rendered":"Fiat Egea Amerika Yolunda!"},"content":{"rendered":"

\"56dc4f0918c7733b2462c908\"<\/a>Fiat’\u0131n Bursa’daki Tofa\u015f tesislerinde geli\u015ftirilip \u00fcretilen Fiat Egea, Amerika pazar\u0131na girmeye haz\u0131rlan\u0131yor.<\/h3>\n

 <\/p>\n

Avrupa\u2019ya Tipo ismiyle sat\u0131lan \u2018Egea\u2019, Amerikak\u0131tas\u0131nda ilk etapta Meksika pazar\u0131na ihra\u00e7 edilecek ve \u2018Dodge\u2019 markas\u0131 alt\u0131nda \u2018Neon\u2019 ismiyle sat\u0131lacak. Egea, Doblo\u2019dan sonra Tofa\u015f\u2019\u0131n Amerika k\u0131tas\u0131na ihra\u00e7 etti\u011fi ikinci model olurken, Bursa\u2019daki fabrikada \u00fcretilen marka say\u0131s\u0131 da 7\u2019ye y\u00fckselecek.\u00d6nce Ford Otosan G\u00f6lc\u00fck\u2019te \u00fcretti\u011fi Transit Connect\u2019i ard\u0131ndan Tofa\u015f Bursa\u2019da \u00fcretti\u011fi Doblo\u2019yu otomotivin anavatan\u0131na satmaya ba\u015flad\u0131. Bu ara\u00e7lar Amerika k\u0131tas\u0131na ihra\u00e7 edilen ilk T\u00fcrk yap\u0131m\u0131 hafif ticari ara\u00e7lard\u0131. Ge\u00e7ti\u011fimiz hafta ise yeni bir geli\u015fme oldu. Tofa\u015f yakla\u015f\u0131k 1 milyar dolarl\u0131k yat\u0131r\u0131mla Bursa\u2019da geli\u015ftirip \u00fcretmeye ba\u015flad\u0131\u011f\u0131 Fiat Egea Ailesi\u2019nin sedan versiyonunu Amerika k\u0131tas\u0131na sataca\u011f\u0131n\u0131 duyurdu. Bu da T\u00fcrkiye\u2019den Amerika k\u0131tas\u0131na ihra\u00e7 edilecek ilk otomobilin m\u00fcjdesiydi. Otomotivde r\u00fc\u015ft\u00fcn\u00fc ispatlayan ve kalitesini her ge\u00e7en g\u00fcn art\u0131ran T\u00fcrkiye art\u0131k d\u00fcnyan\u0131n her yerine hem ticari ara\u00e7 hem otomobil satacak d\u00fczeye geldi\u011fini ispatlam\u0131\u015f oldu. Daha \u00f6nce yeni Doblo\u2019yu, \u2018Ram PromasterCity\u2019 ad\u0131yla Amerika k\u0131tas\u0131na ihra\u00e7 etmeye ba\u015flayan Tofa\u015f, bu k\u0131taya ikinci modelini de g\u00f6ndermeye haz\u0131rlan\u0131yor. Sedan, Hatchback ve Station Wagon kasa tiplerinden olu\u015fan Fiat Egea projesi, Tofa\u015f\u2019a yeni ufuklar a\u00e7maya devam ediyor. Tofa\u015f, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde kendi m\u00fchendislerinin katk\u0131s\u0131yla geli\u015ftirdi\u011fi ve ge\u00e7en y\u0131l \u00fcretimine ba\u015flad\u0131\u011f\u0131 Egea Sedan\u2019\u0131, Amerika k\u0131tas\u0131na ihra\u00e7 edecek. \u0130lk etapta Meksika\u2019da pazara sunulacak olan Egea, burada Dodge Neon olarak sat\u0131lacak. Tofa\u015f CEO\u2019su Cengiz Eroldu, Dodge\u2019un, Kuzey ve G\u00fcney Amerika k\u0131tas\u0131n\u0131n yan\u0131 s\u0131ra otomotiv sekt\u00f6r\u00fcnde bilinirli\u011fi y\u00fcksek, g\u00fc\u00e7l\u00fc mirasa sahip bir marka oldu\u011funa dikkat \u00e7ekerken, bu marka ad\u0131na \u00fcretim yapacak olmalar\u0131n\u0131n \u00f6nemli bir ad\u0131m oldu\u011funa dikkat \u00e7ekti. Eroldu, \u201cT\u00fcrkiye\u2019de \u00fcretilen Egea Sedan modelimiz, Dodge Neon ad\u0131yla bu pazara ihra\u00e7 edilecek. Egea Sedan ile Dodge markas\u0131n\u0131 portf\u00f6y\u00fcm\u00fcze katarak Amerika k\u0131tas\u0131nda bir kap\u0131 daha a\u00e7\u0131yoruz. Dodge Neon\u2019u bu y\u0131l i\u00e7inde Meksika\u2019ya Bursa\u2019dan ihra\u00e7 etmeye ba\u015flayaca\u011f\u0131z. Meksika pazar\u0131nda arac\u0131n sadece benzinli motora sahip versiyonlar\u0131 sat\u0131\u015fa sunulacak\u201d diye konu\u015ftu.<\/p>\n

Bunun i\u00e7in ek bir yat\u0131r\u0131m yapmad\u0131klar\u0131n\u0131, mevcut yat\u0131r\u0131m i\u00e7inde gerekli de\u011fi\u015fiklikleri yapt\u0131klar\u0131n\u0131 da hat\u0131rlatan Eroldu, Meksika pazar\u0131nda sat\u0131lan ara\u00e7lar\u0131n \u00f6zelliklerinin T\u00fcrkiye\u2019yle benzerlik g\u00f6sterdi\u011fini, bu nedenle baz\u0131 tasar\u0131m unsurlar\u0131n\u0131n d\u0131\u015f\u0131nda ara\u00e7ta b\u00fcy\u00fck \u00e7apl\u0131 de\u011fi\u015fikli\u011fe gitmeyeceklerini ifade etti. Egea, Doblo\u2019dan sonra Tofa\u015f\u2019\u0131n Amerika k\u0131tas\u0131na ihra\u00e7 etti\u011fi ikinci model olurken, Bursa\u2019daki fabrikada \u00fcretilen marka say\u0131s\u0131 da 7\u2019ye y\u00fckselecek. Tofa\u015f olarak bu sayede ayn\u0131 \u00e7at\u0131 alt\u0131nda \u00fcretim yapt\u0131klar\u0131 marka say\u0131s\u0131n\u0131 da art\u0131rd\u0131klar\u0131n\u0131n alt\u0131n\u0131 \u00e7izen Cengiz Eroldu, \u201cTofa\u015f olarak \u00fcretim yapt\u0131\u011f\u0131m\u0131z, ba\u015fta Fiat markas\u0131n\u0131 sayarsak (Fiat, Ram, Peugeot, Citroen, Opel, Vauxhall) yedinci markam\u0131z Dodge oldu. Yani \u00f6zetle Tofa\u015f\u2019ta yeni projelere duydu\u011fumuz heyecan ve \u00fcretim ve sat\u0131\u015f tempomuz en \u00fcst d\u00fczeyde devam ediyor\u201d ifadesini kulland\u0131.<\/p>\n

Meksika pazar\u0131n\u0131n, \u00f6nemli ve k\u00f6pr\u00fc niteli\u011finde bir pazar oldu\u011funa da dikkati \u00e7eken Eroldu, \u201c\u00d6nemli ve k\u00f6pr\u00fc niteli\u011finde bir pazar. Yo\u011fun \"fiti203_56584ab468baa\"<\/a>rekabetin ya\u015fand\u0131\u011f\u0131 ve T\u00fcrkiye\u2019den daha b\u00fcy\u00fck yap\u0131ya sahip. Y\u0131lda 1.4 milyon adet ara\u00e7 sat\u0131l\u0131rken, buna kar\u015f\u0131l\u0131k y\u0131lda 3 milyon adetlik \u00fcretim kapasitesi var. Yani T\u00fcrkiye\u2019den T\u00fcrkiye\u2019den misliyle daha b\u00fcy\u00fck bir yap\u0131ya sahip\u201d diye konu\u015ftu. Dodge, Meksika\u2019da halen Linea\u2019n\u0131n farkl\u0131 tasar\u0131ma sahip bir versiyonunu \u201cVision\u201d ad\u0131yla sat\u0131yor. Egea, b\u00f6ylelikle ayn\u0131 zamanda Dodge markas\u0131n\u0131n bu pazarda satt\u0131\u011f\u0131 ikinci Fiat kaynakl\u0131 model olacak.<\/p>\n

Fiat Egea\u2019n\u0131n T\u00fcrkiye\u2019nin en \u00f6nemli otomobil projesi oldu\u011funu yineleyen Eroldu, \u201cFiat Egea model ailesinden 2023 y\u0131l\u0131na kadar toplamda 1.2 milyonu a\u015fan bir \u00fcretim hedefimiz mevcut. Fiat Egea model ailesi ile 10 milyar dolarl\u0131k toplam ihracat ger\u00e7ekle\u015ftirmek istiyoruz\u201d dedi. Egea Sedan\u2019\u0131n T\u00fcrkiye\u2019de k\u0131sa s\u00fcrede 8 bin 500 adetlik sat\u0131\u015fa ula\u015ft\u0131\u011f\u0131n\u0131, Avrupa\u2019dan da toplam 20 bin adetlik sipari\u015f ald\u0131\u011f\u0131n\u0131 da hat\u0131rlatan Eroldu, ailenin Cenevre\u2019de tan\u0131t\u0131lan di\u011fer iki versiyonuyla birlikte sat\u0131\u015flar\u0131n ivme kazanaca\u011f\u0131na inand\u0131klar\u0131n\u0131 da s\u00f6zlerine ekledi.<\/p>\n

Tofa\u015f CEO\u2019su Cengiz Eroldu, merhum Mustafa Ko\u00e7\u2019un Egea projesindeki eme\u011finin \u00e7ok b\u00fcy\u00fck oldu\u011funu ve t\u00fcm bunlar\u0131n hayata ge\u00e7mesinde ve Egea projesinin \u00fc\u00e7l\u00fc model ailesine d\u00f6n\u00fc\u015fmesinde katk\u0131s\u0131 ve deste\u011fi oldu\u011funu s\u00f6yledi. Eroldu, \u201cTofa\u015f \u00e7al\u0131\u015fanlar\u0131 olarak Mustafa Bey\u2019in deste\u011fini asla unutmayaca\u011f\u0131z. Onun Egea projesindeki emeklerine lay\u0131k olmak i\u00e7in var g\u00fcc\u00fcm\u00fczle \u00e7al\u0131\u015faca\u011f\u0131z\u201d ifadesini kulland\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fiat’\u0131n Bursa’daki Tofa\u015f tesislerinde geli\u015ftirilip \u00fcretilen Fiat Egea, Amerika pazar\u0131na girmeye haz\u0131rlan\u0131yor.   Avrupa\u2019ya Tipo ismiyle sat\u0131lan \u2018Egea\u2019, Amerikak\u0131tas\u0131nda ilk etapta Meksika pazar\u0131na ihra\u00e7 edilecek ve \u2018Dodge\u2019 markas\u0131 alt\u0131nda \u2018Neon\u2019 ismiyle sat\u0131lacak. Egea, Doblo\u2019dan sonra Tofa\u015f\u2019\u0131n Amerika k\u0131tas\u0131na ihra\u00e7 etti\u011fi ikinci model olurken, Bursa\u2019daki fabrikada \u00fcretilen marka say\u0131s\u0131 da 7\u2019ye y\u00fckselecek.\u00d6nce Ford Otosan G\u00f6lc\u00fck\u2019te \u00fcretti\u011fi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[2826,126,2471,2825,2617,2618,2827,2828,2831,2830,2829],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/12557"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=12557"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/12557\/revisions"}],"predecessor-version":[{"id":12561,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/12557\/revisions\/12561"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=12557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=12557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=12557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}