{"id":12407,"date":"2016-02-07T19:04:54","date_gmt":"2016-02-07T16:04:54","guid":{"rendered":"http:\/\/www.digitalcarmagazine.com.tr\/Web\/?p=12407"},"modified":"2016-02-08T19:07:38","modified_gmt":"2016-02-08T16:07:38","slug":"toyota-turkiyede-hedefini-buyuttu","status":"publish","type":"post","link":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/toyota-turkiyede-hedefini-buyuttu\/","title":{"rendered":"Toyota T\u00fcrkiye’de Hedefini B\u00fcy\u00fctt\u00fc"},"content":{"rendered":"

\"Yeni<\/a><\/i>Toyota T\u00fcrkiye Pazarlama ve Sat\u0131\u015f A.\u015e, s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131ya \u201c\u0130nsan Odakl\u0131\u201d y\u00f6netim anlay\u0131\u015f\u0131yla ula\u015ft\u0131. T\u00fcm s\u00fcre\u00e7lerini ve stratejilerini mutlu \u00e7al\u0131\u015fan, bayi ve m\u00fc\u015fteri yaratmak \u00fczerine kurgulayan Toyota, 2009 y\u0131l\u0131ndan bu yana ortaya koydu\u011fu bu anlay\u0131\u015f\u0131n meyvelerini rekor sat\u0131\u015f adetleri ve \u00f6d\u00fcller ile toplad\u0131.<\/h3>\n

Toyota t\u00fcm d\u00fcnyada oldu\u011fu gibi 2015 y\u0131l\u0131n\u0131 T\u00fcrkiye\u2019de de rekorlar ile tamamlad\u0131. T\u00fcrkiye binek otomotiv pazar\u0131n\u0131n 725.596 adetlik sat\u0131\u015fa ula\u015farak tarihi bir rekorla tamamlad\u0131\u011f\u0131 2015 y\u0131l\u0131n\u0131 Toyota da 50 bin 937 adetlik sat\u0131\u015fla kapatarak kendi rekorunu k\u0131rd\u0131.<\/p>\n

T\u00fcm d\u00fcnyada 10 milyon 151 binlik bir sat\u0131\u015fa ula\u015fan Toyota, \u00a02015 y\u0131l\u0131nda y\u00fczde 26 b\u00fcy\u00fcme g\u00f6steren T\u00fcrkiye otomotiv pazar\u0131n\u0131n \u00fczerinde bir art\u0131\u015f g\u00f6stererek sat\u0131\u015flar\u0131n\u0131 bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 41 artt\u0131rd\u0131. Toyota bu ba\u015far\u0131s\u0131 ile toplam binek otomobil pazar\u0131nda en \u00e7ok tercih edilen 4. marka, perakende otomobil pazar\u0131nda ise en \u00e7ok sat\u0131lan 3. marka oldu. Toyota\u2019n\u0131n bu ba\u015far\u0131s\u0131nda, 34 bin 961 adet sat\u0131\u015f ile Adapazar\u0131\u2019nda \u00fcretilen Corolla modeli \u00e7ok \u00f6nemli bir yer tuttu. Ayr\u0131ca Corolla 2015 y\u0131l\u0131nda, 1 milyon 338 bin adetlik sat\u0131\u015f\u0131 ile d\u00fcnyan\u0131n en \u00e7ok tercih edilen modeli olmaya da devam etti.<\/p>\n

2015 y\u0131l\u0131nda Ekim ay\u0131 itibariyle T\u00fcrkiye pazar\u0131na sunulan Yeni Hilux sat\u0131\u015fa sunuldu\u011fu ilk ayda 2009 y\u0131l\u0131ndan bu yana 1 ayda en \u00e7ok sat\u0131lan pick-up olma ba\u015far\u0131s\u0131n\u0131 g\u00f6sterdi. Bu sat\u0131\u015f adedi ile Ekim ay\u0131nda en yak\u0131n rakibinden yakla\u015f\u0131k iki kat fazla sat\u0131\u015f ger\u00e7ekle\u015ftirerek, segmentinde y\u00fczde 47\u2019lik pazar pay\u0131 elde etti. \u00a0Hilux sat\u0131\u015flar\u0131 1,782 adedi son 3 ayda Yeni Hilux modelinden olmak \u00fczere toplamda 2,928 adete ula\u015ft\u0131. Hibrit Y\u0131l\u0131 ilan edillen 2015\u2019te Yaris Hybrid sat\u0131\u015flar\u0131 ise 854 adete ula\u015ft\u0131.<\/p>\n

 <\/p>\n

S\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131 i\u00e7in do\u011fru ileti\u015fim<\/i><\/b><\/p>\n

Toyota T\u00fcrkiye Pazarlama ve Sat\u0131\u015f A.\u015e. CEO\u2019su Ali Haydar Bozkurt, \u201c2009 y\u0131l\u0131nda Toyota markas\u0131n\u0131 devrald\u0131\u011f\u0131m\u0131zda, ald\u0131\u011f\u0131m\u0131z emanetin kutsall\u0131\u011f\u0131n\u0131n fark\u0131ndayd\u0131k. D\u00fcnyada lider konumda bulunan Toyota markas\u0131n\u0131 T\u00fcrkiye\u2019de de haketti\u011fi yere tas\u0131mak i\u00e7in \u00f6nceli\u011fimizi de\u011fi\u015fim ve ileti\u015fim olarak belirledik. Do\u011fru ileti\u015fim, bizim i\u00e7in \u00e7al\u0131\u015fanlar\u0131m\u0131z, bayilerimiz, i\u015f ortaklar\u0131m\u0131z ve tabi ki m\u00fc\u015fterilerimiz ile olan ileti\u015fimin t\u00fcm\u00fcn\u00fc kaps\u0131yor. Bayilerimizi geli\u015ftirmeye ve bu sayede misafirlerimiz olarak g\u00f6rd\u00fc\u011f\u00fcm\u00fcz Toyota m\u00fc\u015fterilerine daha iyi hizmet verebilmek i\u00e7in pek \u00e7ok proje geli\u015ftirdik. \u00d6rne\u011fin; Bo\u011fazi\u00e7i \u00dcniversitesi\u2019nin MBA modelini ald\u0131k ve bayilerimizin \u015firketlerini \u00e7ok daha verimli y\u00f6netebilmeleri i\u00e7in e\u011fitim mod\u00fclleri planlad\u0131k. 2 y\u0131ld\u0131r devam eden bu e\u011fitimler sonucunda bayi \u00e7al\u0131\u015fanlar\u0131m\u0131z Bo\u011fazi\u00e7i \u00dcniversitesi\u2019nden \u00f6nemli bir sertifika alm\u0131\u015f oldular. Bununla birlikte bayilerimizle olan ileti\u015fim \u00e7al\u0131\u015fmalar\u0131m\u0131z her y\u0131l d\u00fczenledi\u011fimiz memnuniyet anketlerine de yans\u0131d\u0131 ve 2009 y\u0131l\u0131ndan bu yana b\u00fcy\u00fck bir s\u0131\u00e7rama g\u00f6sterdi. Yine ge\u00e7ti\u011fimiz y\u0131l ilk kez bayilerde \u00e7al\u0131\u015fan personelin mutlulu\u011funu \u00f6l\u00e7t\u00fck ve daha mutlu bayi \u00e7al\u0131\u015fan\u0131 yaratmak i\u00e7in yol haritam\u0131z\u0131 \u00e7izdik\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Toyota T\u00fcrkiye Pazarlama ve Sat\u0131\u015f A.\u015e, s\u00fcrd\u00fcr\u00fclebilir ba\u015far\u0131ya \u201c\u0130nsan Odakl\u0131\u201d y\u00f6netim anlay\u0131\u015f\u0131yla ula\u015ft\u0131. T\u00fcm s\u00fcre\u00e7lerini ve stratejilerini mutlu \u00e7al\u0131\u015fan, bayi ve m\u00fc\u015fteri yaratmak \u00fczerine kurgulayan Toyota, 2009 y\u0131l\u0131ndan bu yana ortaya koydu\u011fu bu anlay\u0131\u015f\u0131n meyvelerini rekor sat\u0131\u015f adetleri ve \u00f6d\u00fcller ile toplad\u0131. Toyota t\u00fcm d\u00fcnyada oldu\u011fu gibi 2015 y\u0131l\u0131n\u0131 T\u00fcrkiye\u2019de de rekorlar ile tamamlad\u0131. T\u00fcrkiye […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[103,2714,2716,2715,2717],"_links":{"self":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/12407"}],"collection":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/comments?post=12407"}],"version-history":[{"count":2,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/12407\/revisions"}],"predecessor-version":[{"id":12410,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/posts\/12407\/revisions\/12410"}],"wp:attachment":[{"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/media?parent=12407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/categories?post=12407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitalcarmagazine.com.tr\/Web\/wp-json\/wp\/v2\/tags?post=12407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}